Podcast Marketing Master Class Offered

Business Guru David Maister Launches Podcast Marketing Master Class

BOSTON--(BUSINESS WIRE)--Jan. 23, 2006--Boston business guru David Maister today launches the first in a series of unique podcasts on marketing for professional services firms -- available free from his website, www.davidmaister.com.

Maister, a former Harvard Business School professor and named as one of the top 40 business thinkers in the world, covers topics including becoming a trusted adviser, attracting new clients, and growing current client relationships.

The first four of 14 (20-minute) podcasts are now available on his website, and he likens them to a college course in professional services marketing. "These podcasts are designed to cover a range of marketing issues that can be easily overcome, but which professional services firms seem to consistently get wrong," Maister said.

"I'm making these podcasts available because I think it's extremely important that businesses realize how easy it is to increase their fee income through just being better advisers. It's not rocket science, but so many organizations fumble their way through client relationships so awkwardly that you'd think it was."

Maister's work is dedicated to assisting managers in professional businesses energize people more effectively -- even where this may involve telling them things they don't want to hear. His website also contains numerous frank, constructive articles and videos about where professional services firms are going wrong, and what they should do to ensure staff are focused on making clients happy.

The new website makes hundreds of thousands of dollars worth of consulting wisdom available for free. Maister says, "I firmly believe that the best way for an individual or a company to showcase both their expertise and their dedication to client service is to prove they have something to offer by giving a taste away for free. You sell by showing, not by telling. Anyone who wants to test my theory can check out the resources available on www.davidmaister.com."

As one of the most respected consultants in his field, Maister will also be making the closing address at a live web conference on January 25, hosted by Microsoft, in tribute to one of his role models, the late Peter Drucker. Other speakers at this event include Tom Peters, Dr Marshall Goldsmith and Frances Hesselbein. See http://tinyurl.com/87j72.

In 2002, David Maister was named as one of the top 40 business thinkers in the world (Business Minds, by Tom Brown, Prentice Hall/Financial Times). He was a professor at Harvard Business School for seven years before setting up his global consultancy practice in 1985.

He is the author of bestselling management books, Managing the Professional Service Firm (1993), True Professionalism (1997), The Trusted Advisor (2000, with C. Green and R. Galford), Practice What You Preach (2001), and First Among Equals; How to Manage a Group of Professionals (2002, with Patrick McKenna). All are published by The Free Press.

Pictures of David Maister are available on www.davidmaister.com for media use.

Contacts

Larry Bodine Marketing
Larry Bodine, 520-577-9759
or
David Maister, david@davidmaister.com