Newspaper Association of America to Surprise Advertisers With The Truth

Newspaper Industry Professionals To Gather at NAA Marketing Conference

Meeting at Orlando World Center Marriott Resort and Convention Center, Feb.

19-22

New Consumer Research on Consumer Shopping, Purchasing Trends To Be Released

Orlando - Feb 17, 2006 - The Newspaper Association of America will unveil a multi-million dollar advertising campaign on Monday, Feb. 20, designed to "surprise advertisers with the truth" about how engaged consumers are with newspaper advertising. The presentation will be held during the association's annual Marketing Conference (with Classified & CONNECTIONS(R)) Feb. 19-22 at the Orlando World Center Marriott Resort and Convention Center.

The conference will feature newspaper professionals from across the country presenting winning strategies and sharing innovative ideas in newspaper marketing and new media. The meeting will open with a general session at 4 p.m. on Feb. 19 with remarks from author Ian Morrison, an internationally known futurist specializing in long-term forecasting and planning in the changing business environment.

Marketing and Classified programming will examine what newspaper readers and advertisers look for from newspaper products and how newspapers can respond to these evolving needs. The Connections conference will offer cutting-edge online business strategies. For the full conference program and speaker details, visit http://www.naa.org/

Sponsors of the conference are: Gabriels Technology Solutions, Harris & Baseview, HarvestINFO, Kaspar Sho-Rack, Legacy.com, LIFE Magazine, Lynne Meena Company, McClatchy Interactive, Media Marketing, Inc., Metro, Newspaper Advertising Services, MIVA, Morris Digital Works, North American Precis Syndicate, Inc., Parade, Planet Discover, PowerOne Media, Real Cities, Sansui Software USA, Inc., SAXoTECH, SRDS, The Pediment Group, Inc., TouchStar Software, Travidia, Tribune Media Services, USA WEEKEND Magazine, Vertis, Virtual AdTaker, Who's Calling YourHub.com

Press credentials

Members of the working press who would like to cover the conference should contact NAA Vice President of Strategic Communications Sheila Owens at (703) 902-1682 or sheila.owens@naa.org.

All news media will be asked to show photo identification and current press credentials or a letter from an assigning editor. Press credentials can be picked up at the NAA Press Office, located in the Los Angeles Room at the Orlando World Center Marriott Resort and Convention Center. The press room will be open Feb. 18-22. Advance notice of attendance is recommended to expedite credentialing, although onsite processing will be available.

NAA is a nonprofit organization representing the $55 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Tysons Corner (Vienna, Va.), the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry also may be found at http://www.naa.org/.

CONTACT: Sheila Owens, VP of Strategic Communications of Newspaper Association of America, +1-703-902-1682, or Sheila.owens@naa.org.

PRNewswire -- Feb. 17

Source: Newspaper Association of America

Web site: http://www.naa.org/

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