Thursday, March 30, 2006

Fear and Loathing of Sales Training

Cincom’s Expert Access Presents the Fear and Loathing of Sales Training
 
03-29-2006  - (openPR) - Cincom’s Expert Access Presents “The Fear and Loathing of Sales Training”. Cincom's award-winning Expert Access e-zine presents best-selling author Dave Stein’s latest thought leadership paper titled, “The Fear and Loathing of Sales Training.” The paper is a must-read for any person or organization struggling with success in the complex sales environment. It includes current research into;
 
• Why many organizations don’t invest in sales training
• The challenge of sales training in today’s complex sales environment
• The case for sales training
 
Also included in the paper is a thirty day free guest membership to the ES Research Group. It entitles the reader to online access to samples of ESR/Insight, (2- to 3-page online expert, premium-value, commentary-style, articles posted weekly) and research and analysis briefs.
 
What Is Cincom's Expert Access?
 
Cincom's Expert Access is a free, award-winning biweekly e-publication with approximately 135,,000 subscribers in 49 countries, Expert Access provides relevant, concise, objective information, sometimes in an irreverent, humorous manner, to help readers do their jobs better, become aware of new ideas, products, services or occasionally have a B2B laugh.
 
Why Is Cincom's Expert Access E-zine Different?
 
Cincom, in addition to its vast internal technology expert base, has recruited and partnered with some truly brilliant and forward-thinking technology analysts to participate in its "Ask the Expert" program. One of the unique aspects of Expert Access is the ability for subscribers to ask "experts" for feedback/answers to questions revolving around innovative business strategies and technologies. Some of the truly visionary and world-class technology, marketing, and sales experts that have contributed include:
 
• Marc Seifer, Author of “Wizard; The Life and Times of Nikola Tesla (interview with Expert Access on 4-11-2006)
 
•Elliot McGucken, author, poet, artistic entrepreneur and founder of the "Jolly Roger," a web portal hailed as the "Flagship of the Renaissance"
 
• Dave Stein, best-selling business author of "How Winners Sell" and founder of ES Research
 
• Al Ries, author of "The Fall of Advertising and the Rise of PR"
 
• Skip Press, author of more than 20 books including "How to Write What You Want and Sell What You Write"
 
• Dr David Abshire, Center for the Presidency
 
• Dr. Paul Pearsall, international best-selling author of "The Beethoven Factor"
 
• David Meerman Scott, author of "Cashing In With Content"
 
• JoAnna Brandi, customer loyalty expert and customer retention maven
 
• Ken Sutherland, creative impresario and the music behind the film "Savannah Smiles"
 
•Louis Columbus, former senior analyst at AMR Research, and currently Cincom Senior Manufacturing Business Consultant and weekly columnist for CRMBuyer.com and Informit.com
 
•Lou Washington, Cincom's mainframe master of MIPS
 
• Dale Wolf, senior marketing manager at Cincom, managing editor of the Simplicity Blog and author/publisher of the Context Rules Marketing Blog
 
• James Robertson, Smalltalk wiki and blog guru
 
• Marsha Friedman, President of Event Management Services
 
• Bob Fitzgerald, Director of China Operations, Cincom
 
• Dana VanDen Heuvel, Director of Business Development for Pheedo
 
About Cincom
 
For nearly 40 years, Cincom has delivered innovative software and services that enable thousands of clients worldwide to simplify complex business processes. We empower our clients to outperform their competition by providing ways to increase revenue, control cost, minimize risk and achieve rapid ROI.
 
Cincom serves thousands of clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron Manufacturing, Siemens, Rockwell Automation, and Trane.
 
For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to info@cincom.com, or visit the company's website at www.cincom.com

Prof Prods Production Machine To Proceed Progressivly

Factory Net: E-mails On The Production Machine
 
Press Release by: Dr.-Ing. K. Brankamp System Prozessautomation GmbH 
 
03-29-2006 04:25 pm - CEST - (openPR) - When is manufacturing finally going online? Materials management systems, e-mail communications, customer relationship management – computer networking has revolutionised business processes in many areas. However, it is generally a different story when it comes to the production side. Yet it offers massive potential for industrial companies. Particularly in Germany, this opportunity needs to be seized quickly.
 
By Prof. Dr.-Ing. Klaus Brankamp
 
The intensive use of EDP systems has transformed the world of work in offices all over the world. Internet searches, online orders, and e-mail in particular, have long become an essential part of everyday life in the office. The computer is assisting in opening up opportunities for growth and savings which even optimistic experts would not have thought possible. The speed of many processes has also increased radically. Order today, deliver tomorrow – a principle which now applies equally to books and to complex components for the automotive industry.
 
In view of this, it is all the more astonishing that networking in most companies stops at precisely the point where the actual process of value-added begins in industry: when it comes to manufacturing. Let me give but one key ratio to support this observation: whereas you can find a computer in over 90 per cent of German offices, overall only 53 per cent of employees in industrial companies use a PC frequently. In other words, if you are working on the production side generally you will be working offline.
 
Admittedly, it feels as if you are being transported against your will back to the early 1990s as you argue the case that it is high time for manufacturing to be linked in to the internet and/or intranet. Back then, people with mobile phones who were seen using them in public were often greeted with a shake of the head from many of those passing by. It was practically the same when it came to the internet. What’s the point of e-mails? After all, you’ve still got the regular mail.
 
The rest is history. And it is simply a realistic forecast to suggest that, once manufacturing finally goes online, it will similarly develop a dynamic all of its own, with developments which to some extent cannot yet be predicted. It is set to develop in much the same way as the incredibly fast integration and spread of mobile telephony and the internet into all areas of our daily life.
 
Ultimately, every experience of practice in industry demonstrates more than clearly already that consistent networking, known as Factory Net, can enable production flows to be further accelerated, costs to be reduced and customer services optimised. With this, there is a particular critical advantage in the transparency of networked manufacturing. For example the works manager can use the network to monitor how many parts a machine has already manufactured and when the order in progress will be completed. This enables him to have an optimal assessment of existing production capacities, on the basis of real-time data. This in turn allows idle times and production bottlenecks to be minimised.
 
If all machines and production halls are linked with one another via a common database, then raw materials management can be optimised with ease. The supervisor can see from his workstation which machine still has how many raw parts available and when it will need resupplying. Even ordering processes can be automated, in a further stage.
 
Professional management of service intervals or repair work can be delivered more easily using Factory Net. Many machine manufacturers are already offering a remote maintenance option. The technician can then access the defective machine via the internet or using what is known as a P-to-P connection. Some problems can thus be resolved without a service team deployment. If the technician does need to come on call-out, he has the advantage of already being familiar with the problem and thus being prepared accordingly. Downtimes and maintenance costs can be reduced to a minimum in this way. In a world of increasingly strong competition, this is a critical advantage.
 
Factory Net also allows you to significantly simplify day-to-day processes which are essential for production management. A good example of this is recording the volumes produced. In many companies, the operator still writes down the number of parts produced on a slip of paper and hands this in to the production manager. He then has to enter the figures for all the machines laboriously onto the PC. Not only is this very time-consuming, but it can lead to inaccurate data if the handwriting is illegible or if there are keying errors – and the associated risks are difficult to guard against.
 
Using Factory Net, the volumes produced can be recorded on the machine entirely automatically, and summarised immediately into comprehensive overview tables to be used in production management. A system which has already proven itself in practice in terms of offering this kind of performance is the BRANKAMP eR5 ProductionMonitoring tool. It even enables key production data to be downloaded via a secure internet connection and a standard internet browser from anywhere in the world - for example, during an on-site customer presentation. But the customer also benefits in his day-to-day operations: capacities and delivery dates can be calculated in the shortest of times, and with a degree of accuracy not possible before. In the fierce competition for orders, that can be a critical advantage.
 
Unlike in the 1970s, when the notion of networked manufacturing first excited engineers, Factory Net is no longer just a theoretical concept which still needs to be realised. The applications and technologies are available today, and are already being used by innovative companies such as the forming and shaping company Vosseler Umformtechnik. As the pioneer and global market leader in ProcessMonitoring systems (sensor-based measurement systems for machines), BRANKAMP will be exhibiting Factory Net in use at the “wire” trade fair in Düsseldorf. The next step in “eVolution” will soon be upon us, and companies which react quickly will secure clear market advantages. To give an example: networking manufacturing will trigger a revolution and reconfiguration of operations – just as we have seen in office practices.
 
***
 
About the author: Prof. Dr.-Ing. Klaus Brankamp is the founder and Managing Director of BRANKAMP System Prozessautomation GmbH. The company, based in Erkrath near Düsseldorf, is a pioneer and global market leader in ProcessMonitoring systems. At manufacturing sites around the world, roughly 50,000 BRANKAMP applications are in use. AT EMO in Hanover, the company will exhibit Factory Net in operation at its stand. Prof. Dr.-Ing. Brankamp also lectures at RWTH Aachen on "Planning and development of new products”, and is the author of several specialist works.
 
Dr.-Ing. K. Brankamp System Prozessautomation GmbH
Max-Planck-Straße 9
40699 Erkrath
Tel.: 0211/ 25 07 60
Fax: 0211/ 20 84 02
E-Mail: bpd@brankamp.com
Web:
www.brankamp.com
 
Press contact:
enterpress
Fichtenstraße 75
40233 Düsseldorf
Germany
phone: +49-211-9896096
fax: +49-211-9896096
e-mail: kordts@enterpress.de
web:
www.enterpress.de

Wednesday, March 29, 2006

Who's Stealing Your Health Records?

Get the Scoop on the 7 Hottest Topics in Healthcare 
 
Augusta, MI  - 49012 - March 29 2006 
 
Get The Scoop On The 7 Hottest Topics In Healthcare!
 
1. Who's Stealing Your Health Records?
Healthcare Privacy/HIPAA - Hundreds of medical records are lost everyday due to neglect and theft. Are your healthcare records safe? What will happen to you if they fall into the hands of a rogue medical worker or identity thief? How can healthcare organizations and patients protect themselves?
 
2. Bracing for Disaster
The State of Emergency Care Systems in the US - How well can the current healthcare system deal with another hurricane or terrorist attack? How would the displacement of millions of Americans affect your ability to get the health services you need? How can hospitals, medical offi ces, and patients prevent the loss of medical records?
 
3. Risky Records
The Truth About EHRs - Following Hurricane Katrina, many healthcare providers have made the switch to Electronic Health Records. What they don't know is that many Electronic Health Record systems may be producing incomplete records that won't stand up to scrutiny in a legal or administrative proceeding. How can you tell if your records are complete and accurate? How can you fix the problem without buying a new system?
 
4. Price Gouging Patients
Healthcare Insurance - 60 Minutes broke the story first: Uninsured patients are being charged up to 4 times that of insured patients due to a misunderstanding in the regulations. Why? And what can we do about it?
 
5. Dirty Doctors
Sexual Harassment in the Medical Environment - Hospitals and doctor's offices have some of the highest incidents of harassment among any work environment. Why is this and what can we do as patients and workers to protect ourselves?
 
6. Is Your Doctor Following the Rules?
Healthcare Compliance - Doctors and hospitals must follow strict government regulations. Find out what they are and what to do if your healthcare provider is not following the rules.
 
7. Medicare/Medicaid
What Do The Changes Mean for You? - How do changes in Medicare/Medicaid laws affect patients and healthcare providers? Are the changes good or bad? What changes still need to be made?
 
Nation's #1 healthcare compliance expert comments on breaking health news.
 
Patricia Trites, CHCC, CPC, CHP is one of the nation's leading experts on Medicare, Medicaid, disaster recovery, and the healthcare compliance laws protecting your health, your privacy, and your money. She is CEO of Healthcare Compliance Resources, LLC (www.ComplianceResources.com), a company that provides compliance certification, training, and resources for healthcare organizations and professionals. She sits on the editorial advisory boards of the industry's top publications, and is the author of the Healthcare Organization and Medical Office Compliance Program Guide, Compliance Guide for the Medical Practice, and Due Diligence evaluating EHR Systems: A Hands on Manual for the Compliant EMR Before and After Purchase. 
 
Patricia Trites (pati@complianceresources.com)
CEO
Healthcare Compliance Resources
507 W. Jefferson
Augusta, MI   49012
Phone : 269-731-2561
Fax : 269-731-4346 

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Tuesday, March 28, 2006

Book Publisher Negotiating To Discuss Book On Evil

Get Good Credit Book Publisher Campaigns Feds 
 
Washington, DC  20201     March 28 2006 
 
Evil Money Evil Credit by Alton J. Jones 
 
Alton J. Jones, "How to Get Good Credit" expert and author of the book, “Evil Money Evil Credit,” which was published by High Tower Books, is touring the nation to teach the fundamentals of credit and the perils of personal finance and life skills mismanagement from his own experience.
Just as teens need to be ready to learn to read when they enter high school, they also need to manage their personal finances as they enter the workforce. High Tower Books is currently negotiating with the U.S. Department of Health and Human Services’ State Director’s Offices to discuss its solution for assisting Temporary Assistance for Needy Families (TANF) program recipients in assisting them in obtaining self-sufficiency as well as assisting the State Offices in data and caseload reduction credit maximization. Rob Gentry, Editor-in-Chief says, “John Hougen, Director of Public Assistance at the North Dakota Department of Human Services was quite receptive to reviewing our literature. We are anticipating other states will follow suit.”
 
TANF is a block grant program designed to make dramatic reforms to the nation's welfare system by moving recipients into work and turning welfare into a program of temporary assistance. TANF replaced the national welfare program known as Aid to Families with Dependent Children (AFDC) and the related programs known as the Job Opportunities and Basic Skills Training (JOBS) program and the Emergency Assistance (EA) program.
 
High Tower Books and Jones plans to bring together legislation, lending and educational institutions across the country to help develop solutions for enhancing financial literacy.
 
High Tower Books and Jones are committed to encouraging legislation to significantly strengthen its efforts to teaching financial literacy programs.
 
Rob Gentry (Sales@HighTowerBooks.com)
Editor-in-Chief
High Tower Books
2425 East Camelback Road, Suite 950
Phoenix, AZ   85016
Phone : 888.308.5858
Fax : 602.296.0243 
 
High Tower Books 
 
More Information Temporary Assistance for Needy Families Program Summary 

[Editor's comments: I was impressed when I read this:
 
"High Tower Books is currently negotiating with the U.S. Department of Health and Human Services’ State Director’s Offices to discuss its solution for assisting Temporary Assistance for Needy Families (TANF) program recipients in assisting them in obtaining self-sufficiency as well as assisting the State Offices in data and caseload reduction credit maximization."
 
However even after reading it a couple of times I am still not sure of what it means...? (hris ]

Writer Suspicious of Special Business Week Magazine

Business Week Magazine
 
by Larry Dobrow, Tuesday, March 28, 2006
I'M INHERENTLY SUSPICIOUS OF any magazine issue (not to mention any sale, sauce or sitcom episode) that bills itself as "special." Take the April 3 BusinessWeek: if it's truly special, does that mean that the issues preceding it, which lacked comparable cover braggadocio, were ordinary? Is it so darn special that the issues following it will cower in its imposing shadow, relegated to treading water in its furious wake? I can only imagine the pressure that the mag's staffers must be feeling today as they rush to close the April 10 edition--which, absent the front-page designation of "special," will be perceived as decent at best. Labels can be so hurtful.
 
I'll leave the question of whether the April 3 BusinessWeek attains specialness (specialitude? specialistasticity?) to the marketing wonks who tagged it as such. Instead, I'll wonder aloud how a single publication can alternate between some of the smartest content to be found in any magazine--business or otherwise--and items that would be deemed too lower-middlebrow for a college newspaper. In the simplest terms, this is what happens when a high-thinking magazine attempts to perk itself up for consumption by dullards.
 
Take the "BusinessWeek Fifty" cover feature on the corporate world's top performers, as determined by a formula that takes into account everything from sales and earnings growth to inseam measurements. It's a catchy editorial gimmick, sure, but one to which Fortune long ago laid its claim. It doesn't help that the accompanying featurettes on a handful of the ranked companies (yet another rapturous paean to Apple, a Goldman Sachs primer that sheds no light on the firm's tactics) elicit little more than shrugs.
 
Then there are the items which must have found their way into the issue via some kind of production snafu. Extending an olive branch to business folk who don't read newspapers, watch TV or leave the house, BW breaks the story that banks are no longer relying on Mr. Coffee giveaways to lure new customers. Al Jazeera International's difficulty in securing distribution from U.S. cable and satellite providers is presented as somewhat of a surprise--how could it be anything else, given Joe Topeka's stated preference for an I-spit-on-your-value-system counterpart to American Idol? And apparently those "free Wal-Mart gift certificate!" e-mails aren't real. Next they'll tell us that the Tooth Fairy isn't really married to Fiona Apple.
 
On the plus side of the ledger, BW still boasts a smattering of magazinedom's sharpest regular columns, including Stephen H. Wildstrom's "Technology & You" deconstructions and Jon Fine's arch "MediaCentric" dispatches on marketing and media. The mag handles workplace and related issues with aplomb, as witnessed by the you-are-there report from a Seagate corporate retreat in New Zealand.
 
Given the U.S.-first thrust of so many magazines and newspaper business sections, BW impresses with its global wingspan. In the April 3 issue alone, we learn that Adidas and Nike are waging some kind of apparel warfare on one another in advance of the upcoming World Cup, that there aren't enough lawyers in Japan and that the Germans like eBay almost as much as they do David Hasselhoff. Each of the stories teems with anecdotal flair and pointed analysis, as opposed to canned bleats from the usual slate of talking heads.
 
Additionally, BW's design transcends the USA Today-ish murk in which its mass-market competitors find themselves bogged. While sidebars flourish like hothouse flowers, the mag complements them with decidedly arty touches: a mining concern's CEO posed in front of old photos of workers, an illustration of a CEO striding confidently atop a stock-market-graph dealie.
 
As has been noted before in this space, I hate stupid people and publications that pander to them. So I guess it saddens me when a venerable title like Business Week temporarily lets down its guard, weighing down an otherwise lean editorial mix with fluff about "culinary travel" and waterproof, genetically modified super-dungarees. Last I checked, there were one or two lifestyle magazines on the ol' rack; BW would clearly be better served by leaving the pap to those purveyors of low thought and getting back to, uh, business.
 
Larry Dobrow is a Contributing Writer.
 
Magazine Rack for Tuesday, March 28, 2006: http://publications.mediapost.com
 
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Helpful List of Tax Credits And Tax Deductions

Top Ten Credits/Deductions That May Save You Tax Dollars 
 
Appleton, WI  54912-8002   -  March 28 2006 – As our parents used to tell us when we were young, “Every little bit helps.” Of course, they were referring to putting money in the piggy bank, but the sage advice can also apply to saving money on your tax returns. Here is a quick list of tax credits and deductions to check out before sending in your tax return so you don’t miss any opportunities to save.
 
1) Earned Income Tax Credit (EITC) – This credit applies to low-income, employed individuals and families. The credit is based on income and family size, and if the EITC amount exceeds the owed amount, it may result in a refund for those who qualify.
 
2) Child and Dependent Care Credit – This credit is for care expenses for children under age 13 or for a disabled spouse or dependent, so that a taxpayer can go to work. It is subject to limitations.
 
3) Child Tax Credit – The maximum amount of this credit is $1,000 for each qualifying child and can be used in combination with the Child and Dependent Care Credit.
 
4) Adoption Credit – If you are an adoptive parent, you may be eligible for a credit of up to $10,630 of qualifying expenses for a qualifying child. For special needs children, you do not need to meet the qualifying expense criteria.
 
5) Educator Expense Deduction – Those who are employed as educators through grade 12 and teach at least 900 hours in a year may receive a deduction for up to $250 for unreimbursed expenses used for the sake of the children.
 
6) Education Credits – Two credits are available for those who pay higher education costs – the Hope Credit and the Lifetime Learning Credit. The Hope is for payment of the first two years of tuition for eligible students you claim on your tax return, and Lifetime Learning is for all post-secondary education tuition for an unlimited number of years. Taxpayers cannot claim both credits for the same student in one tax year, and the credit can be claimed only on the return declaring the student as a dependent.
 
7) Medical and Dental Deductions – Qualified expenses for all of your claimed dependents (including any dependents deceased during the tax year) count toward your eligible deduction. Eligible expenses include insurance premiums, uninsured medical expenses, treatments not covered by insurance, travel for medical care, medically necessary equipment, and more.
 
8) Health Coverage Tax Credit – This new tax credit can pay up to two-thirds of health plan premiums for individuals who lost their jobs due to the effects of international trade and meet certain criteria, and those who receive benefits from the Pension Benefit Guaranty Corporation (PBGC) and are at least 55 years old.
 
9) Credit for the Elderly and Disabled – If you are a U.S. citizen or resident age 65 or older, and retired on permanent and total disability, look into this credit.
 
10) Retirement Savings Contribution – For those with qualified retirement savings contributions including traditional IRAs, Roth IRAs, SEPs, or SIMPLE plans, a percentage of contributions may help you save on your taxes. Taxpayers who are at least age 18 at year-end, not a student or claimed on someone else’s tax return as a dependent, are eligible for this credit if income is below a specified amount. FYI, you can still contribute to an IRS for 2005 up until April 17, 2006.
 
If all of these credits and deductions have you scratching your head in confusion, don’t worry. A reputable tax preparer can help, often for little more than the cost of tax software and the charge for e-filing, plus you don’t have to do the work! Professional tax preparers are experts who keep up-to-date year-round on tax law changes. They can save you time and offer insight on how to use the tax breaks available to you. To find a professional tax preparer, look to NATP. NATP maintains a listing of professionals in your area at www.taxprofessionals.com.
 
To receive a FREE brochure on how to find a tax preparer, visit the NATP Press Room at www.natptax.com and download a copy of NATP’s “Finding the Right Tax Preparer” brochure.
 
Members of the National Association of Tax Professionals (NATP) assist over eight million taxpayers with tax preparation and planning. NATP is a nonprofit professional association founded in 1979 and provides professional education, tax research, and products to its members. The national headquarters, located in Appleton, WI, employs 43 professionals and 25 instructors.
 
NATP exists to serve professionals who work in all areas of tax practice and has more than 17,500 members nationwide. Members include individual tax preparers, enrolled agents, certified public accountants, accountants, attorneys, and financial planners. The average NATP member has been in the tax business for over 20 years and holds a tax/financial designation or a college degree. Learn more at www.natptax.com.
 
Would you like a photo to accompany this article? Visit NATP’s press room: http://www.natptax.com/press_room_photos.html.
 
# # end # # 
 
Char De Coster (cdecoster@natptax.com)
Copywriter / Communications Editor
National Association of Tax Professionals (NATP)
720 Association Drive, PO Box 8002
Appleton, WI   54912-8002
Phone : 800.558.3402 ext. 1172
Fax : 920.968.7472 

Bunkers Better: Concrete Homes Deemed Safe

Storm Resistant Homes Featured in First Ever State-Wide Concrete Home Open House Event Sponsored by the Aggregate and Ready Mix Association of Minnesota
BURNSVILLE, Minn.--(BUSINESS WIRE)--March 28, 2006--This spring, during Severe Weather Awareness Week, people will have the opportunity to visit over 70 storm resistant homes and commercial buildings featured in the first ever Minnesota State-Wide Concrete Home Open House. This open house event is being sponsored by the Aggregate and Ready Mix Association of Minnesota (ARM). The goal of the open house is to provide greater awareness of the safety provided by concrete homes constructed with insulated concrete forms (ICFs).
 
Homes built with ICF technology are highly resistant to severe weather and provide homeowners and businesses a safe place during tornados, hurricanes and high winds. ICF walls are built with foam insulation forms into which concrete is poured. Structures built with ICF technology are able to withstand severe storms and storm damage much better than conventionally framed walls. Debris driven by high winds presents the greatest hazard to homeowners and their homes during tornados. Laboratory testing at the Wind Engineering Research Center, Texas Tech University, compared the impact resistance of residential concrete wall construction to conventionally framed walls. The frame walls failed to stop the penetration of airborne hazards. The concrete walls successfully demonstrated the strength and mass to resist the impact of 100 mph wind driven debris.
 
Besides providing a very safe environment, ICF homes are also highly energy efficient and environmentally friendly.
 
The Minnesota State-Wide Concrete Homes Open House will feature completed homes, homes under construction and commercial buildings throughout Minnesota the weekend of April 22-23, 2006 which coincides with Severe Weather Awareness Week. Additional information about the event, including locations of featured homes and listings of ICF builders/installers in Minnesota, go to www.chooseconcretehomes.com or call ARM at 1-888-REDI-MIX.
 
Founded in 1950 as a state-wide, non-profit organization, the Aggregate & Ready Mix Association of Minnesota (ARM) is committed to supporting the aggregate and ready mix industries through promotion, education and advocacy in environmental and government issues.
 
Contacts
Aggregate & Ready Mix Association of Minnesota
Margaret Mills, 952-707-1250
mmills@armofmn.com

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Irish Stents Starts Suit, Injunction

Medtronic Sues Guidant in Ireland; Alleges Patent Infringement by Vision(R) and Xience(TM) Stents; Seeks Damages and Injunction
 
MINNEAPOLIS--(BUSINESS WIRE)--March 28, 2006--Medtronic, Inc. (NYSE:MDT) today announced that it has filed a patent infringement lawsuit against Guidant Corporation in the High Court in Dublin, Ireland. The lawsuit alleges that the Guidant MULTI-LINK Vision(R) and Xience(TM) V coronary stents infringe patents under exclusive worldwide license to Medtronic Vascular from evYsio Medical Devices, a private Canadian company. Guidant manufactures the affected stent products in Ireland and the United States. Medtronic is seeking monetary damages and an injunction against the Vision and Xience stents.
 
The action in Ireland is one of four patent infringement actions against Guidant products involving the evYsio patents. On February 15, 2006, Medtronic filed a patent infringement case against Guidant in United States District Court for the Northern District of California, alleging that Guidant's Vision stent and certain Guidant catheter systems infringe the evYsio stent design patents and Medtronic's Fitzmaurice patents. The Fitzmaurice patents relate to a unique, tapered design feature of Medtronic coronary and peripheral catheters.
 
evYsio also filed patent infringement cases against Guidant in France in 2001 and 2003, resulting in a ruling on December 17, 2004 against the Guidant Vision stent. Finding that the Vision stent likely infringed the evYsio patent and that the evYsio patent was likely valid, the French court ordered Guidant to post a warranty of EUR 800,000 to avoid an injunction against the sales of Vision in France. On March 3, 2006, the validity of evYsio's European patent was affirmed by the European Patent Office during an opposition hearing initiated by Guidant, and evYsio continues to independently pursue its two suits against Guidant in the French courts. In addition to Ireland, France and the United States, the evYsio patents are registered in several other countries.
 
Medtronic's lawsuits against Guidant in the United States and Ireland follow other significant legal developments involving Medtronic's vascular business. On March 23, Medtronic announced a positive arbitration panel ruling obtained against Johnson and Johnson/Cordis. On March 1, Medtronic filed suit in the U.S. District Court for the Eastern District of Texas against Boston Scientific, alleging that the TAXUS(R) Paclitaxel-eluting coronary stent system infringes Medtronic's Fitzmaurice and Anderson patents. The Anderson patents cover a method of manufacturing balloon catheters used in stent delivery. In addition, on February 14 the United States Patent and Trademark Office granted Medtronic's Request for Reexamination for each of the four Guidant Lau patents on which Guidant has sued Medtronic for infringement in the U.S. District Court for the District of Delaware. Finding that "substantial questions exist" regarding the validity of the Lau patent claims in view of prior art submitted by Medtronic with the Request for Reexamination, the USPTO will now reconsider whether the Lau patents should have been granted in the first instance, though the timing of such reexamination is not known.
 
"We value the strength of our intellectual property portfolio and we will continue to pursue legal actions against products that we believe infringe our patents, such as the Guidant Vision and Xience stents and the Boston Scientific Taxus stent," said Scott Ward, Medtronic senior vice president and president of Medtronic Vascular, Santa Rosa, Calif. "Because of the industry's intensely competitive environment, we will be tenacious in protecting and enforcing our patent rights. Our strong preference is to resolve these matters without litigation. However, if that is not possible, then we are prepared to assert our rights in court."
 
About Medtronic
 
Medtronic, Inc. (www.medtronic.com), headquartered in Minneapolis, is the global leader in medical technology - alleviating pain, restoring health, and extending life for millions of people around the world.
 
This press release contains forward-looking statements described in Medtronic's Quarterly Report on Form 10-Q for the quarter ended January 27, 2006. Actual results may differ materially from anticipated results. Medtronic does not undertake to update its forward-looking statement.
 
Contacts
Medtronic, Inc., Minneapolis
Public Relations:
Scott Papillon, 707-591-7367
or
Investor Relations:
Jeff Warren, 763-505-2696At A Glance
 
Medtronic, Inc.
Source: via Business Wire
Updated  09/16/2005  by company 
Headquarters: Minneapolis, Minnesota
Website:
http://www.medtronic.com
CEO: Art Collins
Employees: 33,000
Ticker: MDT  (NYSE) 

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Waiting Room Patients Targeted In Sick Scheme

VISI Networks Teams with LabCorp(R) to Launch LabCorp Health Network; A Direct-to-Patient Digital Signage Network for LabCorp's Patient Service Centers Nationwide
 
LabCorp Health Network (LHN) - a direct-to-patient digital signage network for LabCorp's Patient Service Centers - is a customized channel of healthcare information specifically designed to provide patients using LabCorp's patient service centers a comfortable waiting environment through the delivery of quality commercial, educational, informational and entertainment segments via an internet driven, nationally networked narrowcast system. (Photo: Business Wire)
 
ORLANDO, Fla.--(BUSINESS WIRE)--March 28, 2006--VISI Networks and Laboratory Corporation of America(R) Holdings (LabCorp(R)) (NYSE:LH), a leading, national provider of diagnostic services and a pioneer in new diagnostic technologies, have teamed to create the LabCorp Health Network - a direct-to-patient digital signage network for LabCorp's Patient Service Centers.
 
The LabCorp Health Network (LHN) is a customized channel of healthcare information specifically designed to provide patients using LabCorp's patient service centers a comfortable waiting environment through the delivery of quality commercial, educational, informational and entertainment segments via an internet driven, nationally networked narrowcast system. Presented on large, flat-panel screens installed in LabCorp's Patient Service Centers, LHN provides an opportunity for advertisers and content partners to reach a health conscious audience with known demographic and statistical data.
 
"Through the LabCorp Health Network, we are providing a dynamic channel to educate patients and visitors as to the latest testing procedures and preventive measures they can take to lead happier and healthier lives," said Joseph Erhart, CEO of VISI Networks.
 
"We are extremely excited about this network. This private channel represents an opportunity for LabCorp and their content partners to reach a sizeable health conscious audience with relevant messaging that connects directly with their customer base in a way that was previously impossible," said Michael Erhart, VP of Business Development for VISI Networks. "By being able to deliver messages directly to real patients - ensuring they receive the most up-to-date information in a timely manner - this narrowcast network establishes itself as a superior alternative to traditional media."
 
Currently, the LabCorp Health Network can be found in over 300 of LabCorp's more than 1,300 Patient Service Centers in the U.S.
 
About VISI Networks
 
Founded by nationally recognized wayfinding and signage information display system expert Joseph Erhart, VISI Networks develops proprietary network information display systems capable of delivering high-impact digital multimedia messages to targeted consumers. VISI Networks has tested their infrastructure with networks in Florida Hospital Critical Care Centers, SunTrust Bank and Orlando-Sanford International Airport. To learn more about VISI Networks, visit www.VISInetworks.com.
 
About LabCorp(R)
 
Laboratory Corporation of America(R) Holdings, a S&P 500 company with an investment-grade credit rating, is a pioneer in commercializing new diagnostic technologies and the first in its industry to embrace genomic testing. With annual revenues of $3.3 billion in 2005, approximately 24,000 employees nationwide, and more than 220,000 clients, LabCorp offers clinical assays ranging from routine blood analyses to HIV and genomic testing. LabCorp combines its expertise in innovative clinical testing technology with its Centers of Excellence: The Center for Molecular Biology and Pathology, in Research Triangle Park, NC; National Genetics Institute, Inc. in Los Angeles, CA; ViroMed Laboratories, Inc. based in Minneapolis, MN; The Center for Esoteric Testing in Burlington, NC; DIANON Systems, Inc. based in Stratford, CT, US LABS based in Irvine, CA, and Esoterix and its Colorado Coagulation, Endocrine Sciences, and Cytometry Associates laboratories. LabCorp clients include physicians, government agencies, managed care organizations, hospitals, clinical labs, and pharmaceutical companies. To learn more about LabCorp, visit www.LabCorp.com.
 
Contacts
Media Contacts
Tier 1 Public Relations
Dan Dyer, 513-478-7818
ddyer@tier1pr.com
or
LabCorp
Pam Sherry, 336-436-4855
sherryp@labcorp.com
OR
Advertising Contact
VISI Networks Inc.
Jenny Sue Rhoades, 407-566-1437
jennysue@visinetworks.comAt A Glance
VISI Networks
Source: via Business Wire
Updated  03/24/2006  by company 

[Editor's comments: Great. Now when I have to see a doctor I can look forward to having my desperate-for-a-distraction mind feed commercial messages not unlike waiting for a plane at the airport. I predict the day is near when you use a public restroom and close the door you will sit (or stand) to have a yammering screen that wants to take your moment of privacy and join you for a little marketing one-on-one.
 
It's information.  It's advertising.  It's intrusive.  And It's obnoxious.
 
(hris ]

Monday, March 27, 2006

Mississippi Casino Improves Business Processes

Pearl River Resort Improves Business With SAS(R) Financial Management; Mississippi Casino Deploys Advanced Solutions for Collection, Analysis of Complex Financial Data
 
SUGI
SAN FRANCISCO--(BUSINESS WIRE)--March 27, 2006--Pearl River Resort, a major destination resort and casino in Choctaw, MS, has improved its business processes with a financial management solution from SAS, the leader in business intelligence. The new solution enables the resort to transform raw financial data from multiple operations into sophisticated financial intelligence necessary to compete and succeed in a challenging economy.
 
SAS and SAS Alliance Partner Qualex Consulting Services Inc. teamed up to provide Pearl River Resort with integrated budgeting, planning and performance management solutions that will enable the organization to maximize profits, align day-to-day operations with strategic goals, ensure financial transparency and respond rapidly to changes in its market.
 
Pearl River Resort already relies on SAS(R) Marketing Automation to warehouse and analyze guest data, resulting in more effective marketing programs and enhanced guest experiences. The resort is being recognized for its outstanding efforts during the SAS Enterprise Intelligence Awards ceremony at this year's SAS Users Group International (SUGI) meeting in San Francisco.
 
Pearl River Resort encompasses two Las Vegas-style casinos, a 36-hole golf course, a water park and white sand beach, along with numerous stops for dining, shopping and other entertainment. Pearl River Resort has become popular throughout Mississippi, Georgia, Alabama and Louisiana.
 
"SAS Financial Management enables us to achieve transparency, consistency and accuracy with a common data model and simplified data management tools. SAS solutions will make it easier for us to react quickly to changing market conditions," said Pearl River Resort President Chuck Miller. "We feel these solutions will bring us closer to the vision the Mississippi Band of Choctaw Indians, Chief Phillip Martin and the tribal leaders have for Pearl River Resort."
 
SAS Financial Management also empowers Pearl River Resort to:
 
-- Reduce costs without compromising profitability.
 
-- Establish repeatable, sustainable processes for collecting and analyzing financial data.
 
-- Create a consistent view of financials.
 
-- Accelerate analysis of financial information.
 
-- Facilitate collaborative budgeting and planning.
 
-- Improve financial performance.
 
To improve the quality of its data, Pearl River Resort uses technology from DataFlux, a SAS subsidiary (www.dataflux.com), to parse, cleanse and standardize information prior to loading the data into the warehouse.
 
"We're delighted that Pearl River Resort has expanded its use of SAS Business Intelligence," said Jim Davis, SAS senior vice president and chief marketing officer. "The addition of SAS Financial Management significantly strengthens the resort's analytic and predictive capabilities, creating long-term advantages in a highly competitive environment."
 
"By supporting the initial implementation of SAS Marketing Automation, we were able to see other areas within Pearl River Resort that could gain value from SAS software, specifically SAS Financial Management," said Mario Perkins, director of North America operations at Qualex.
 
About SAS
 
SAS is the leader in business intelligence software and services. Customers at 40,000 sites, including 96 of the top 100 FORTUNE Global 500(R) companies, use SAS software to manage and gain insights from vast amounts of data, resulting in faster, more accurate business decisions, more profitable relationships with customers and suppliers, compliance with governmental regulations, research breakthroughs and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know(R). www.sas.com
 
Contacts
 
SAS
Mike Barlow, 203-259-8337
mike.barlow@sas.comAt A Glance
 
SAS
Source: via Business Wire
Updated  02/22/2006  by company 

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Sunday, March 26, 2006

Republican Domain Re-direction Looks Stupid, Petty

I just got a message that someone had posted on a forum:

 

This fall's US Senate campaign in the state of Tennessee will likely be between Republican Ed Bryant and Democrat Harold Ford Jr. Both are currently in the US House of Representatives.

I just read that Bryant's campaign registered the domain name www.FordforSenate.com. If you type that in you go to the Bryant campaign web site.

If you're so inclined to complain, here's Bryant's contact info:

Ed Bryant for Senate
5214 Maryland Way Suite 304
Brentwood, TN 37027
Phone: 615-373-2327
Fax: 615-373-9851
Email: info@edbryantforsenate.com

 

Leave it to a politician to make themselves look stupid. Do they think that someone looking for Ford will then be interested in Bryant? Do they think this will sway voters? I think the petty meanness of this action WILL help to sway voters, but not as intended.

(hris

Saturday, March 25, 2006

Virtual Blog Center Has One Million Square Feet Of Virtual Office Space

Major Blog Companies Take Up Virtual Office Space at WorldBlogCenter.Com
 
Press Release by: The World Blog Center 
 
(openPR) - Stockton, CL (PRWEB) March 23, 2006 -- Business Week Online (www.businessweek.com), BloggingSystems (www.bloggingsystems.com), RealtyBlogging (www.realtyblogging.com), 21Publish (www.21Publish.Com) and Travellerspoint (www.travellerspoint.com) have occupied virtual blog office space at the World Blog Center (www.worldblogcenter.com) - a snapshot of the world's best blogs captured in a virtual office floor canvas.
 
The World Blog Center (www.worldblogcenter.com) launched officially on 10th March 2006 and aims to bring together the world's greatest blogs within the span of one million square feet of virtual office space represented on its homepage as an office floor canvas.
 
The world's best blogs in the fields of Business, Marketing, Media, Marketing, News, Computers, Software, Health, Travel, Culture, Entertainment and other industries are to occupy space in what is a highly prestigious virtual office location. There is a review process for all applicants in order to maintain quality and the Center aims to represent a broad range of industries and personal interest topics that will appeal to all website visitors.
 
Business Week Online is the web version of the well-known and excellent periodical Business Week magazine. BusinessWeek was first published in 1929 and is owned by McGraw-Hill. The publication provides in-depth coverage of the latest trends in technology, finance and management. It reports on news, ideas and trends affecting industry and the economy for those in business management, with national and international coverage. Each of the blogs in its current network has its own individual office spacelet at the World Blog Center.
 
Blogging Systems (www.bloggingsystems.com) is a blogging platform provider serving real estate brokers, and it recently announced the availability of it's newest version of Community Publisher, its flagship blogging platform. The platform facilitates turn-key community blog networks for the lending and real estate industries.
 
Richard Nacht is the founder and CEO of Blogging Systems. Richard has over twenty years in the real estate, finance and technology development industries. Dr. Rafiq, who operates the Center, stated "We are very happy to accommodate Blogging Systems at the World Blog Center. The company is at the forefront of pushing blogospheric expansion and provides a great service for the real estate sector. We are particularly looking for companies that are contributing to Web 2.0 and which have a unique angle in their approach."
 
RealtyBlogging (www.realtyblogging.com) is an online community powered by the Community Publisher platform and provides tips, advice and guidance to the real estate sector on how to blog effectively.
 
21Publish (www.21publish.com) is an application hosting provider for blogging communities. The company was founded in 2004 and maintains operations in the United States and Europe serving customers like Amnesty International, McGraw-Hill, Mercury Interactive, leading German airline HLX, and thousands of small- & medium-sized communities. 21Publish was founded by Stefan Wiskemann who formerly co-founded both 20six and ricardo.de, the European Internet-Auction company that went public in 1999, before merging with QXL to become QXL ricardo plc.
 
Travellerspoint (www.travellerspoint.com) is an online blogging community website. The idea started in an MSN Messenger discussion in mid-2002 between Samuel and Peter Daams, and the site was launched only three months later. The goal of Travellerspoint is to create an international meeting point for travellers worldwide, whether they are planning their travels, currently travelling or have returned from their travels and want to stay in touch with (or find) those travel friends they met while travelling in the past.
 
Center manager, Dr. Rafiq stated, "We are really pleased with our new tenants. All of them are focused upon promoting social marketing and either use or offer state of the art blogging platforms."
 
The Center is expecting many other big blog names to be taking up occupancy very soon and indicated that there has been a lot of interest in the idea. The Center offers virtual floor space at a rate of $1 per 100 sqare feet, and has already filled a tenth of its capacity.
 
Tenants will benefit from the prestige associated with the virtual office space on a premium domain name, and for many up and coming blogs it will be a valuable source of traffic. Other benefits that the Center has outlined on its website include the acquisition of peerage by lesser known blogs by being associated with more popular blogs from similar industries, and also becoming a part of Internet history by being one of the 2500 or so blogs that will eventually make it into the Center. Blog office space in the World Blog Center is expected to be full by November 2006.
 
If you want some high profile exposure for your blog, it might be an idea to go to www.worldblogcenter.com and reserve your blog office space now as this is showing the signs of becoming a huge success.
 
For more details contact:
 
The World Blog Center, 70 Brunswick Street, Stockton on Tees, Cleveland, TS18 1DW
Email: enquiries@worldblogcenter.com
Web:
http://www.worldblogcenter.com
Tel: +44 (0) 1642 345107

[Editor's comments: My god, I just looked at this site and it's just a variation of the pixel ad sites...! What's funny is their claim that "you cannot buy your way in." to make it seem like it's worth their excessive fees for advertising.
 
Like the other pixel ad sites, the small blocks are $100 each. What's also funny is that they make it seem like they already have a number of paying advertisers, but I doubt that most are... (hris ]
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2006 Book Fair Attracts Self-Published Authors

Queens, New York - Queens Book Fair 2006 Announces Early email sign-up

Queens Book Fair 2006 Announces Early Email Sign-up (Date to be announced). Last year the Queens Book Fair was held on April 30, 2005 and was featured in Newsday, May 3, 2005, article "This book fair’s for the self-published" New York City Edition Neighborhoods section pg. A52. Self-published authors from around the country flocked the 2005 Queens Book Fair, along with book lovers around the tri-state area.

[ClickPress, Wed Mar 22 2006] Queens Book Fair 2006 Announces Early Email Sign-up (Date to be announced). Last year the Queens Book Fair was held on April 30, 2005 and was featured in Newsday, May 3, 2005, article "This book fair’s for the self-published" New York City Edition Neighborhoods section pg. A52. Self-published authors from around the country flocked the 2005 Queens Book Fair, along with book lovers around the tri-state area. Queens Borough President Helen Marshall proclaimed the month of April as Book Month in Queens.

The Queens Book Fair presented a Power Networking Breakfast prior to the opening of the Queens Book Fair to "Connect the Dots" between Corporate, government, Small Businesses and the literary world.

The fair has generated local buzz for emphasizing the growing phenomenon of self-published African-American authors. The writers have seized mainstream publishers’ attention by independently printing small quantities of their work and controlling all of its creative and financial aspects.

The authors’ success hinges on marketing strategies as diverse as door-to-door sales, street vending and arranging book signings at popular restaurants or nightclubs. But before this year, only Harlem had established an annual book fair where writers are exposed to thousands of readers in one setting.

The Queens Book Fair attracted hundreds of people to Jamaica Market, and Piper and Rogers were counting on the event to introduce some writers to a bigger audience than they've ever enjoyed.

"It was packed," Rogers said. "And I was shocked. It was rainy and we didn’t think people would show up. But they still came out."

To some degree, the women are all about taking chances. They started their book business almost by accident a decade ago, while selling gift baskets and floral arrangements at the St. Nicholas of Tolentine Flea Market in Jamaica.

C & B Books Distribution began bringing used books from their own collections to sell at the market, selling out each week. A frequent customer soon asked if the pair could get their hands on books by other African-American authors.

"She asked how soon we could get them, and I said we'd have them for her the next Saturday," Rogers said. "And I thought, ‘I don't know how I'm going to get these, but I'm going to find out.’"

Rogers, 44, not only supplied the requested books, but soon found herself fielding requests for work by other black writers. Within weeks, she and Piper were visiting distributor warehouses that stacked dozens of titles from tiny imprints around the country.

By 2001, the women sensed a revolution stirring in the African-American literary community. Sister Souljah’s 1999 cautionary coming-of age novel "The Coldest Winter Ever" had reinvigorated an urban-literature market that had hibernated for decades, provoking a new generation of black writers to eschew the mythic glamour of drugs and violence.

Other genres took shape around the same time, including revenge melodramas, romance thrillers and inspirational memoirs about overcoming abuse, addiction and lives of crime.

"It’s a whole industry booming within an industry," said Angela Wallace, whose self-published novel, "Secret Dramas," earned acclaim for its unique hybrid of soap opera and mob intrigue. "[Writers] are implementing their own imprints. As a result of that, they're bringing other black authors in under their umbrella. I think mainstream publishing is noticing that."

Brenda Piper and Carol Rogers established their own tiny umbrella on the Internet in 2002. In March 2002 Mr. Phil Andrews joined C & B Books as its Public Relations Director to strengthen C & B Books brand name recognition in the literary community. C&B Books Distribution eventually opened its first physical location at the Jamaica Market in October and introduced its newest location in a compact corner store in Flushing in January.

The partners built their stock through consignment deals with self-published authors, advising writers through labor-intensive processes such as mission statements, cover design, press releases and book signings.

While she tirelessly provides encouragement and advice, Piper, 53, insists that no book will sell without its author’s own follow-through.

"They have to be willing to get out," she said. "They can't just drop their book at the store and expect the stores to sell their book. We support authors through C & B Books authors club which promotes self-published authors.

But the women treat the Queens Book Fair like a community service as much as they do a business endeavor.

The event, which offered seminars and workshops for published and unpublished writers alike, kicked off with a networking breakfast to help forge partnerships in New York’s independent literary scene. Readers had the chance to meet and solicit advice from their favorite authors, as well.

"Harlem and Brooklyn, they already have their recognition - even the Bronx," Piper said. "Queens was very low-key, and it’s just starting to blossom."
To be placed on our email list for the 2006 Queens Book Fair or to join our authors club you may log on to our web site at
www.cbbooksdistribution.com or you may email us at cbbookdist@aol.com


Company: PA Public Relations Company
Contact Name: phillipandrews
Contact Email: phil.andrews@papublicrelations.com
Contact Phone: 718.380.2062

Friday, March 24, 2006

Pundits Poo-Poo Google Print, Possibly Prematurely

Whoa, it seems that Google's first attempt to enter the print advertising world was not a hit right from the start.
My, how quickly we are to condemn a first effort...! I was just reading an article today in 2/7/06 DM News about this and realized the vast potential of what Google is trying to do.
They should have purchased ad space in the same style as their on-line ads and put that up for bid right into AdWords. Small, deftly-worded ads that move from the online world to the off-line world complete with the Google brand. Once they make this kind of adjustment and stop trying to fit into the existing format they will have another winner, IMO.
It would be SO AWESOME to have our AdWords ads start to appear in newspapers and magazines like they do now on the content networks, and aside from the additional exposure, there's NO CLICK FRAUD! Plus we get to reach all those people that don't mind killing trees to get their daily fix of news.
I webmaster for a small Minnesota newspaper, The Watchdog News and I am going to suggest to the editor that we adopt the same type of ad format with content-related ads that you see from Google and other providers. Don't tell me I'm the only one that sees the potential here and the slap-your-head, simplicity of the concept...?
Hey, I dusted off the crystal ball, and guess what I just saw? HDTV sets in just about every home. No surprise there, but what DID take my breath away was seeing some content on those beautiful screens along one site of the screen and it looked to me to be damn 160x600 skyscraper ads!!! I couldn't make out if it was Gooooogle or Yahooooo! but I would lay some money on which one it will turn out to be... :-)
(hris

Thursday, March 23, 2006

Singapore and Malaysia To Get More Sensors

American Sensors Technologies Contracts OptoCom Equiptech

American Sensor Technologies (www.astsensors.com) and Macro Sensors (macrosensors.com) have appointed OptoCom Equiptech as distributors of their full line of sensing products throughout Singapore and Malaysia.

[ClickPress, Wed Mar 22 2006] For American Sensor Technologies (AST), OptoCom Equiptech will represent the Company’s product offering of pressure sensors and switches, while OptoCom will sell Macro Sensors’ line of displacement transducers, gauging probes, spring-loaded LVDTs and support instrumentation.

”I am very pleased to work with OptoCom Equiptech as they have many compatible products that support our sensors. This sales agreement is critical to growing our sales in addition to providing better support to our customers throughout the region,” notes Ken Hartman, AST/Macro Sensors International Sales Manager. “OptoCom Equiptech brings extensive local knowledge related to sensing products through their technical representation of laboratory, scientific, engineering, industrial and research equipment & instrumentation.”

About OptoCom Equiptech
Since 1999, OptoCom International has been the leading manufacturer's representative for electronic instrumentation and technical solutions in the South East Asia region including Malaysia, Singapore, Indonesia, Thailand, Philippines, Brunei, Vietnam, Laos, Myanmar, Hong Kong, Bangladesh, India and Pakistan. The company supplies products from around the world, with many of principles being the market leaders in their fields including laboratory, scientific, industrial, engineering and research equipment. For more information, visit their web site at www.optocom.com.my.

2-2-2 American Sensor Technologies

About AST and Macro Sensors
Macro Sensors’ (www.macrosensors.com) extensive line of LVDT-based linear and rotary sensors are used for linear position measurement and feedback in a variety of industrial applications including factory automation, motion control systems, metal fabricating, automotive assembly as well as power plants, gas/steam turbines. Incorporated in 1994, the Company offers more than 200 years of cumulative design and manufacturing experience by its key staff in serving its OEM and end-user international customer base. On June 1, 2005, Macro Sensors was acquired by AST, manufacturer of state-of-the-art (Micro Electro Mechanical Structures) MEMS-based pressure sensors, transducers, and transmitters.

AST makes pressure sensors and transmitters that utilize Krystal bond technology. An unique way to bond Piezo resistive gages to metal diaphragms. The technique allows bonding to stainless steel as well as Inconel and Titanium. Their line of gage and differential pressure devices are highly appreciated by demanding end users. For more information on AST products and technology, visit the AST website at www.astsensors.com.


450 Clark Drive, Mt. Olive, NJ 07828
Tel: (973) 448-1901 * Fax: (973) 448-1905


Company: Macro Sensors
Contact Name: Ken Hartman
Contact Email: khartman@macrosensors.com
Contact Phone: 856-662-8000

Click Fraud Spawns Free Protection and Prevention Clinic

MarketingExperiments.com Web Clinic to Address Click Fraud Protection and Prevention

March 29th clinic will discuss how online marketers can combat click fraud when running pay-per-click campaigns

[ClickPress, Wed Mar 22 2006] How can a company combat click fraud when running pay-per-click (PPC) marketing campaigns? How can it minimize the chance of being targeted and find out if it has already been paying for fraudulent clicks?

These questions and more will be answered at the next MarketingExperiments.com (MEC) Web Clinic, to be held Wednesday, March 29, 2006 at 4:00 p.m. EST. The 60-minute teleconference is offered to interested parties free of charge, with prior registration requested.

“The genesis of this Web Clinic came when we at MEC thought we might have been victims of click fraud ourselves,” said Nick Usborne, senior editor at MEC. “We set out to answer some serious questions about click fraud and found answers that we think every online marketer should know about in order to protect themselves and their business. PPC campaigns can be an integral part of a marketing plan, but as awareness of click fraud grows, it is becoming necessary to learn how to protect both the integrity and the return on investment of online campaigns.”

During the Web Clinic, MEC analysts will share the findings of their research as presented in a 10-point plan. This plan offers information on minimizing a company’s likelihood of becoming a victim of click fraud and also provides instructions on identifying click fraud attacks as and when they occur.

Those interested in attending the free clinic can sign up at www.marketingexperiments.com/webconf or by e-mailing editor@marketingexperiments.com.

MarketingExperiments.com, an online research laboratory, has been named one of 2005’s best online marketing sites by KnowThis.com and is dedicated to discovering “what really works” in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

MarketingExperiments.com Media Contacts:
David Politis, Politis Communications, 801-523-3730(work)/801-556-8184(cell), dpolitis@politis.com or
Curtis Gasser, Politis Communications, 801-523-3730, cgasser@politis.com


# # #


Company: MarketingExperiments.com
Contact Name: cgasser
Contact Email: cgasser@politis.com
Contact Phone: 801-523-3730

Wednesday, March 22, 2006

Hydrogen Expo Has Energy, Not Hot Air

As Market Matures, Hydrogen Expo US Grows - New Business for Exhibitors - Standing in Line for the Ride & Drive
 
Press Release by: Freesen & Partner GmbH 
 
More exhibitors, more visitors at Hydrogen Expo US 2006
 
Save picture in big size (openPR) - The fourth Hydrogen Expo US, held again as part of the National Hydrogen Association's Annual Hydrogen Conference 2006 in Long Beach, California is still on the growth path. From March 12 to 14, 92 exhibitors (2005: 65) showcased the latest in hydrogen and fuel cell technologies, drawing almost 2,000 attendees (2005: 1,500) into the exhibit hall. A growing international participation on the exhibitor side proves the importance of the leading gathering of industry professionals committed to clean energy in North America.
 
One of the event's highlights was the "Ride & Drive", hosted by the National Hydrogen Association and organized by the California Fuel Cell Partnership. Twelve vehicles were available for test-rides, including a new version of Honda's FCX, the Toyota FCHV, DaimlerChrysler's F-Cell, the GM HydroGen3, and a Pick-Up converted to hydrogen combustion by ETEC. Due to the great interest, standing in line for a spin in one of these cars could hardly be avoided. The concept of converting conventional vehicle engines to hydrogen fuel was also presented in the expo hall. There, a highway patrol car from Hydrogen Labs and Quantum's Prius-based hybrid with a fuel cell and an H2 internal combustion engine stood out. BMW, whose presentation was regarded as the most attractive booth by many, among other things playfully visualized the compression of the clean fuel for the combustion engine of the new H2-7series.
 
Compressor, valve and sensor technologies comprise another growing segment of Hydrogen Expo US. "This demonstrates how the expo grows with the market", says Ines Freesen, Managing Director of expo organizer Freesen & Partner GmbH. "For a number of exhibitors the event has helped to pave their way into market." Pdc Machines for example, a manufacturer of diaphragm compressors for various uses of hydrogen, was able to generate some US$ 5 million in new business from Hydrogen Expo US since 2003.
 
Exhibitor General Physics (GP) was enthusiastic about their participation, too: "Hydrogen Expo US was a great success for us", commented Mary Cyr, responsible for GP's booth. "We were able to make many new contacts and network with new and existing clients." - "Not only the big players such as Air Products, Linde, Ballard, Hydrogenics or UTC benefit from the expo", concludes Ines Freesen. "Smaller suppliers have also been successful in strengthening their foothold in this growth sector, which currently offers the best potential in the United States."
 
The next NHA Annual Hydrogen Conference and Hydrogen Expo US 2007 will be held in San Antonio, Texas. The expo is open on March 18-20, the conference takes place from March 18-22. Around 60% of the exhibit space for this event is already gone. Companies interested in having a presence should contact the organizer as soon as possible at tel. +49-2802-948484-0, or in the US & Canada at tel. 207-236-6196, Email: info@hydrogenexpo.com
 
This press release and pictures from the 2006 event can be downloaded on http://www.hydrogenexpo.com in the "Press" section.
 
Press Contact:
Ines Freesen, Freesen & Partner GmbH
Schwalbennest 7a, 46519 Alpen, Germany
Tel. +49-2802-948484-0, Fax: +49-2802-948484-3
info@hydrogenexpo.com

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Effective Marketing and Advertising Via Magazines

Magazines - A Practical Marketing and Advertising Vehicle
 
Press Release by: PrintPelican.com 
 
(openPR) - Riviera Beach, Florida, March 15, 2006, Magazine printing is widely used in the publishing industry. Many entrepreneurs and individuals depend on magazines as one of the most practical and proven vehicles to market and advertise their products and services.
 
Magazines play a vital role in many marketing plans. Magazines fall into two broad categories: consumer magazines and business magazines. Whether your company needs to appeal to a broad spectrum of readers or a particular profession or industry, magazines are a powerful tool used to generate more business. Magazine printing, however, is easily done if you have the knowledge and the right equipment.
 
If you are planning to include magazines in your business marketing strategy, printing your own magazines is achievable when you have the knowledge and the right equipment. The use of a professional printer is proven to be valuable and is highly recommended especially for color printing on a coated paper. Magazine printing requires many steps and having a professional printer can make your job a lot easier.
There are several reasons that deter entrepreneurs in accomplishing this marketing task. Factors such as creativeness and organization act as integral components in creating a commercial and cost-effective product. Every page needs to be built differently, clearly and efficiently highlighting various products and services. Every element should be in harmony — from the product design to services and company information. This may be a tedious process but, again, you can experiment with your professional printer.
 
Some assume that magazine printing is very complicated when compared to other printing services like brochure printing. If you are familiar with the printing process, it is generally not. Being organized with the process and having the right tools can make the task much easier.
Most magazines are printed using the four-color printing process. If you are aiming to have a crisp design that stands out, the four-color process is the answer to your printing needs. The magazine market is very competitive and consumers are after designs that grab their attention. Having that catchy and appealing magazine created using your professional printer, without a doubt, will attract your target market’s interest.
 
Printpelican.com is offering online, cost effective magazine printing to individuals and companies all over North America. It specializes in short to medium run magazines from its 3 plants. It also offers custom design services and direct mail service which are a few of the reasons it prints so many start up magazines. Printpelican.com prints magazines form both the Mac and PC platform and supports all the common graphic arts software programs. Printpelican.com has thousands of satisfied customers saving its customers both time and money.
 
We recently heard from one their satisfied clients, Kelly Coker who launched Property magazine in 2005. “Printpelican.com have been awesome, said Ms Coker, we launched our magazine in March of 2005. They have designed and printed every issue.
 
For information on services contact 1770 West 10th St., Riviera Beach, FL 33404. 1-800-474-0461, or visit http://www.printpelican.com

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Timeshare Industry Gets Web-Based Sales Presentation

New Online / Web-Based Sales Presentation for the Timeshare Industry

Press Release by: FlexPresentation 

(openPR) - Jointly, Nouiss-Air and IT-Consultings.com Inc. announced today the launch of FlexPresentation Sales Solution, a new Web-Based Interactive Sales Presentation platform.

FlexPresentation allow consumers to view an Online Timeshare Sales Presentation from the comfort of their home or office, in place of attending an onsite traditional Timeshare Sales Presentation.

FlexPresentation established the first Online Vacation Ownership Sales Presentation in 2004 with a resort in North America and the Mediterranean. Prospects could go and view a web-based Online Timeshare Sales Presentation without the fear of being pressured during their decision making and/or buying process. FlexPresentation lets consumers participate in a full interactive Online Timeshare Sales Presentation very similar to a traditional one (in-person Sales Presentation). They can do anything, from choosing a vacation plan, to signing an agreement of ownership online and pay for it without ever meeting face-to-face with a Timeshare Sales Person.

While the traditional in-person Timeshare Sales Presentation is still popular, the focus of the FlexPresentation will be to appeal to those consumers who research Timeshare opportunities online, potential clients who may not be comfortable meeting with Sales Professionals in person at a resort or Sales Center; and to recapture the audience that may have been lost as a result of internet research done before or after the presentation with a Sales Professional at the resort or sales center."

FlexPresentation is intended to turn Information into Sales. Thanks to the internet and changing consumer trends, traditional Timeshare Sales Centers are simply becoming "Timeshare Information Centers" with potential sales being lost.

According to Mr. Compton VanSluytman Director of Operation of FlexPresentation - Division, the Internet is the number one source to assist in the buyer's decision making process and FlexPresentation Sales Solution is a means of expanding the industry to accommodate this trend.

Since industry professionals cannot change consumers' behavior, the industry must adapt to accommodate consumer trends. Nowadays, the in-person (traditional) Timeshare Sales Presentation is really conducted at the end of the sales process, not the beginning. By the time prospects visit the Sales Center or the resort, they have, in general, already researched the company, its reputation, the resale market, consumer reviews, the vacation products and more, online

Quoting Paul Chiu, partner in Accenture's Transportation & Travel Services practice "Consumers today go online to arrange travel the same way they do to bank, shop and chat with friends. The smartest companies in the travel industry will make meeting their customers' demands for online services a top priority not only to satisfy their guests but to help cut operating costs and improve efficiency."

The challenge facing Timeshare Developers today is to make sure that they continue to rebuild the trust in the industry's credibility that has been growing since the 1980's and sustain it online with the new internet savvy consumer.

Timeshare industry professionals are always looking for ways to improve results, provide a more positive overall image, lower sales and marketing costs, produce higher VPG (volume per guest) and enhance Developer profits. FlexPresentation Sales Solutions are very successful; and by using them, Developers will be able to lower their operating costs substantially, which will result in lower prices and more convenience for the consumer thereby creating a higher profit margin and increased sales.

Flex Presentation is ideal for any business in the Shared Ownership industry such as Resort/Hotel Developers, Sales Centers, Fractional, Timeshare, Aircraft Fractional, Condo Hotels, Vacation Clubs, Vacation Ownership, Golf Fractional, Cruise Shares, Private Residence Clubs, and Points Based Programs, wishing to increase their market share.

FlexPresentation is now available to the Timeshare business community.

Company author: FlexPresentation Team
Email: flex@flexpresentation.com
url:
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Tuesday, March 21, 2006

Grand Casino Gets CRM and Marketing Software Solution

Mariposa Selected by Grand Casino Mille Lacs and Grand Casino Hinckley as Their Customer Relationship Management and Marketing Software Solution

SAN DIEGO--(BUSINESS WIRE)--March 21, 2006--Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT), announced today that the Mille Lacs Band of Ojibwe has licensed Mariposa, VCAT's customer relationship management (CRM), marketing and business intelligence software system for use at its two casinos, Grand Casino Mille Lacs located in Onamia, Minnesota and Grand Casino Hinckley, located in Hinckley, Minnesota.

"We are pleased to begin a relationship with the Mille Lacs Band of Ojibwe and we are looking forward to assisting them in their continuing success with their two casino properties," said Greg Shay, chief executive officer and president of VCAT.

Mariposa is an award-winning software solution that provides a fully-integrated CRM, marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting and other data collection systems, Mariposa can dramatically improve the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, we believe that Mariposa can significantly help increase revenues and operating efficiency. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, a Data Warehouse, including predictive modeling, reporting and analytics, and a Player Contact System.

Mariposa clients include: Barona Valley Ranch Resort & Casino; Hard Rock Hotel and Casino; Greektown Casino; all six Resorts International casinos, including: the Las Vegas Hilton, Resorts Atlantic City, Atlantic City Hilton, Resorts Tunica, Bally's Tunica and Resorts East Chicago; Thunder Valley Casino; Dubuque Greyhound Park & Casino; Stratosphere Casino Hotel & Tower; Arizona Charlie's Boulder and Arizona Charlie's Decatur; Don Laughlin's Riverside Resort Hotel & Casino; and San Manuel Indian Bingo and Casino.

"Grand Casino Mille Lacs and Grand Casino Hinckley are committed to leading the way in technological solutions. The introduction of Mariposa underscores this commitment," said Mel Towle, Mille Lacs Band commissioner of Corporate Affairs, the organization that oversees Grand Casino Mille Lacs and Grand Casino Hinckley. "We pride ourselves in offering the best in technology from the latest games, promotional kiosks, and player tracking systems. Mariposa will help us integrate these systems so we can realize our service vision through the enhancement of guest relationship management."

About the Mille Lacs Band of Ojibwe

The Mille Lacs Band of Ojibwe is a sovereign, federally recognized Indian tribe whose three reservation districts are located in East Central Minnesota. The Band has approximately 3,600 enrolled members for whom it provides a wide variety of programs and services. The Mille Lacs Band owns and operates several businesses in East Central Minnesota, including the Band's largest businesses Grand Casino Mille Lacs and Grand Casino Hinckley, which are two of Minnesota's premier entertainment facilities offering gaming, accommodations, dining, conference and banquet facilities, and live entertainment.

About VCAT

VCAT is a provider of consulting services and technology in the gaming and hospitality market. VCAT is headquartered in San Diego, California and has offices in Las Vegas, Nevada.

Contacts
Venture Catalyst Incorporated, San Diego
Kelly Jacobs, 619-933-5013 (Media Relations)
pr@vcat.com
Andrew Laub, 619-330-4000 (Investor Relations)
ir@vcat.com
 
 
 
 
 
 
 
 
 
 
 
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Monday, March 20, 2006

Security Guards Important

Private security guards play key roles post-9/11
 
Dennis Wagner
The Arizona Republic - Jan. 22, 2006 - Forget the image of the pot-bellied security guard, asleep with a newspaper in his lap and doughnut crumbs on his chin.
 
Post-Sept. 11, the old rental cop in many cases has been replaced by security officers who are screened, licensed, trained and equipped better than their quaint predecessors.
 
Homeland defense experts, such as former FBI Deputy Director Weldon Kennedy, say the enhanced professionalism is critical because the private-security industry defends more than three-fourths of the nation's most likely terrorism targets.
 
"The great majority of critical infrastructure in the United States is not protected by sworn law officers," said Kennedy, now vice chairman of New York-based Guardsmark LLC, one of the world's largest security companies. "You name any industry, and you're going to find private security is protecting it. And I don't believe the public is really aware of that."
 
Private officers are defending power plants, oil refineries, financial centers, computer systems, dams, malls, railroad lines and other prospective terrorism targets. They are responsible for millions of lives and billions of dollars in assets. And they are most likely to be first on the scene in major disasters.
 
In Arizona, they protect dams on the Salt River, patrol the fence at Phoenix Sky Harbor International Airport, defend Palo Verde Nuclear Generating Plant and stand guard at banks and Circle K's.
 
Bob Brown, vice president of an Arizona security company and former deputy director of aviation at Sky Harbor, said 9/11 transformed homeland defense and the security business with it.
 
"When that tragic event happened, a lot of people had to do some soul-searching," Brown said. "The government can't do it all. They need private security."
 
As a result, security firms today are consolidating, specializing and becoming more professional, and their employees are better screened and equipped to combat attacks, said Gregory A. Thomas, a senior manager at Columbia University's National Center for Disaster Preparedness.
 
"It's an evolving process," added Thomas, author of Freedom From Fear, a terrorism readiness guide. "It used to be a square-badge industry, and some guards didn't meet the mark . . . . It's not like that anymore. The importance of their role has resulted in a crackdown on those who think they can sit around and do nothing."
 
It's a big business
 
Worldwide, private-security company revenues have been estimated at $100 billion by the Stockholm International Peace Research Institute. The institute, which studies issues involving worldwide security, estimates the industry income will double by 2010.
 
The Fredonia Group, a business research company based in Ohio, projects the international growth rate at 7.7 percent annually through 2008.
 
The nation's security companies employ 1.5 million people and spend $52 billion per year, compared with public police agencies that have 600,000 workers and spend $30 billion,according to James Pastor, author of The Privatization of Police in America.
 
Because government officers are more expensive, Pastor sees private guards rapidly absorbing roles once held by public peace officers, protecting stores and neighborhoods.
 
Proponents say the free- enterprise system often works better and at a lower price for taxpayers. Critics argue that government officers are better equipped to serve the public and are more accountable.
 
"There are two bottom-line principles: money and fear," Pastor said. "Where is the dividing line between the appropriateness of government and of private security? It's becoming blurred."
 
Changes over the years
 
Despite the industry's crucial role in defending against terror, the 9/11 commission, a government group that reviewed America's readiness and response to al-Qaida attacks, took only a sidelong glance last year at the role of rental cops in its 567-page report.
 
"Because 85 percent of our nation's critical infrastructure is controlled not by the government but by the private sector, private-sector civilians are likely to be the first responders in any future catastrophe," the commission acknowledged. Yet there was no follow-up or evaluation of whether the industry is ready or properly regulated.
 
Congress paid a bit more attention, conducting hearings about questionable industry standards. Four years ago, Arizona and 31 other states had laws governing security companies. Today, only 10 states have no restrictions, allowing guards to be employed without background checks or training.
 
Kennedy and other experts said the industry, with a combined 2 million private guards and corporate security officers, has undergone a quiet, dramatic metamorphosis.
 
Federal crime computers are screening guard applicants. The Department of Homeland Security has begun certifying security-guard companies for certain duties. Private agencies are cutting manpower costs with an array of robots, aerial surveillance drones, computer systems and transponders that detect trespassers with biochemical sensors.
 
Even before 9/11, international conglomerates had begun swallowing some of the best-known security agencies in the United States. The Swedish firm Securitas bought out Pinkerton and Burns International. Group 4 Securicor, based in Denmark, absorbed Wackenhut.
 
At the same time, terrorism convinced security providers and consumers that quality can be more important than price when it comes to saving lives and property.
 
"You get what you pay for," notes Joe Ricci, executive director of the National Association of Security Companies, "If you want somebody to baby-sit your children, are you going to do a reverse auction and take the lowest bidder on that?"
 
Many companies promote themselves by boasting about employee background checks, pay and benefits. They've launched niche marketing strategies, creating specialist security divisions with guards who are trained to defend particular targets. And they're hiring government experts.
 
Working together
 
Brown, now with Phoenix-based AT Systems Security Inc., said his company recently formed an aviation branch with guards who get extra training in skyjacking tactics, the terrorist mentality, airport design, aviation law and incident response.
 
The company already defends the tarmac at Sky Harbor. It's also developing corporate branches with expertise in protecting harbors, transit systems, military bases and other industries.
 
"All of those need specialized, private security," Brown said. "It's not an either or. It's got to be a partnership, a joint venture between government and private industry."
 
Brown and others said cooperation between the public and private sector is a vital part of industry change. As rental guards have become more professional, terrorism investigators are turning to their counterparts in free enterprise much as local police officers rely on Neighborhood Watch.
 
One example: The Arizona Counter-Terrorism Intelligence Center recently created a training and information-sharing program for about 19,000 security officers who are employed by 201 private companies statewide. ACTIC is a central command for FBI anti-terrorism agents working with state and local law enforcement specialists.
 
"We started looking at our state and how we could protect it," said Detective Todd Parentau, who oversees the program. "We thought, 'Wow, what a resource! They are the eyes and ears. We'll train them on what to look for and how to report it.' "
 
Arizona Department of Public Safety Lt. Larry Burns said that system could not have worked five years ago because security agencies were allowed to hire employees for six months before background checks were completed. He said an audit revealed that 43 percent of the private guards in Arizona were not qualified for licensing, mostly because of criminal records.
 
But the state Legislature erased that loophole in 2002 and established minimum training requirements for licensing and for armed rental cops. Today, state officials are recruiting private guards as a second tier of terrorism watchdogs, complete with shared intelligence and an alert system for specific threats.
 
Ten private agencies signed up at an initial meeting, and Parentau said others are clamoring to join because they see the promotional benefit to promoting themselves as part of the state's counter-terrorism campaign.
 
But an industry marked by consolidation and automation also faces a major marketplace quandary: trying to do the security job correctly even as companies engage in bidding contests for contracts that force them to scrimp on manpower, training and overall quality.
 
When earnings plummet, some corporate executives see the security budget as an easy place to reduce costs. Kennedy, who spent 34 years with the FBI and once served as special agent in charge for Arizona, said some are deceived by the fact that al-Qaida has not launched a successful attack in the United States since 2001.
 
"Our concern in private security is we are seeing more and more complacency creep in," Kennedy said. "Some are beginning to question the commitment they've made, and are pulling back to cut costs."
 
Reach the reporter at dennis .wagner@arizonarepublic.com or (602) 444-8874.

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Successful Real Estate Agent Finds Time To Help Others

Sherry Daminski Says a Billion-Dollar Real Estate Pipeline Is Possible -- and Will Explain How She Built One
 
During Free HouseValues Mastermind Conference Call, Virginia-Based Agent to Discuss How She Built and Now Maintains a Vast Prospect Database
 
KIRKLAND, WA -- (MARKET WIRE) -- 03/20/2006 -- Is it possible for a real estate agent to not only build a billion-dollar pipeline overflowing with 15,000 prospects, but to maintain it on a day-to-day basis? Virginia real estate agent Sherry Daminski is living proof it can be done.
 
As the upcoming featured speaker on the MasterMind Conference Call series sponsored by HouseValues Inc. (NASDAQ: SOLD), she'll explain how she does it, and what other agents can start doing now to enjoy such phenomenal success in their careers. The call takes place Thursday, March 23.
 
Daminksi's achievements are all the more impressive considering she and her husband, Ed, started their real estate business together just six years ago. Last year she and her team of two buyers' agents earned $575,000 in commissions from 112 transactions, the bulk of which was generated by HouseValues.com, JustListed.com and through Market Leader, a customer relationship management (CRM) system supplied to all subscribers at no additional cost.
 
In addition to discussing how agents can -- and should -- use such online programs to exponentially increase their business, Daminski will discuss the following topics:
 
--  Building and prospecting a billion-dollar pipeline
--  Million-dollar marketing ideas
--  Why it is so critical to build a constantly growing pipeline
--  How to build such a pipeline by acquiring email addresses at every
    opportunity, and maintaining a vast array of custom Web sites that focus on
    individual topics such as local property values, just-solds, specific
    neighborhoods, etc.
   
"I wake up every morning faced with the choice of either prospecting or following up," Daminski said. "I like to fill pipelines with so many prospects that I can wait for them to call me, but, of course, that requires thousands."
 
Getting to that point may seem daunting. But during her HouseValues MasterMind call, Daminski will discuss her proven regimen for achieving success, which involves a strategic mix of postcards (she mails approximately 10,000 a month to seven neighborhoods), follow-up, and a powerful and extensive online presence.
 
Daminski's free March 23 MasterMind Conference Call will be held at 7:30 a.m. PDT and again at 9 a.m. PDT. To access the call, real estate professionals should call: 800-349-8037 and enter the pass code 173546.
 
HouseValues launched the MasterMind Conference Calls in 2002 to create a forum for real estate agents to share tips and engage in real-time discussions with peers across North America.
 
About HouseValues Inc.
 
Founded in 1999, HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company's flagship consumer products include HomePages.com™, a lifestyle and neighborhood-centric home buying and selling service; TheLoanPage.com, a service that provides current and prospective home owners with competitive mortgage and refinance quotes from leading lenders; HouseValues.com®, a service that provides home sellers with market valuations of their current home; and JustListed.com™, a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at www.housevaluesinc.com.
 
SOLD: CORPORATE
--------------------------------------------------------------------------------
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SOURCE:  HouseValues
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Saturday, March 18, 2006

Theft of Consumers' PIN Numbers from a Major Bank

Identity Theft Expert Says the Theft of Consumers’ PIN Numbers from a Major Bank Shows High-Tech Fraud Knows No Bounds
 
(openPR) - (BOSTON, Mass. – March 16, 2006 - IDTheftSecurity.com) Last week high-tech thieves hacked the computer systems at Citibank and made off with countless ATM cards’ PIN numbers, four-digit consumer security codes previously considered impervious to attacks. According to Robert Siciliano, president of IDTheftSecurity.com, no system of security is foolproof. He said any tendency to believe so breeds complacency, the key ingredient online identity thieves and others need in order to operate under the radar.
 
“We need to lose the Titanic mentality when it comes to high-tech crime,” said Siciliano, an identity theft and personal security expert who presents workshops to Fortune 500 companies nationwide. “How many times do we need to hit an iceberg before we alter our course? Anything can happen and will. No computer system is immune. Even the tried-and-true PIN number method of security can sink.”
 
Author of "The Safety Minute: 01" and an upcoming book, "Identity Theft Pandemic: Curing the Identity Theft Virus," Siciliano provides consumer education solutions to Fortune 500 companies and their clients. Siciliano has appeared on CNBC’s “On the Money” multiple times this year to discuss identity theft.
 
According to a March 9 report in InformationWeek, the PIN number scam that Citibank experienced has affected additional institutions: Bank of America, Wells Fargo, Washington Mutual, and smaller banks. Thieves apparently hacked into an “as yet unknown system” to pilfer all the information they’d need to make use of victims’ ATM cards, which the article described as the “data stored on debit cards' magnetic stripes, the associated "PIN blocks," or encrypted PIN data, and the key for that encrypted data.”
 
A Gartner Research analyst remarked that the industry had always thought PIN numbers would be safe from hacking attacks, but the InformationWeek article went on to explain how retailers’ infrastructure can undermine PIN security. Stores’ computer data storing systems can play fast and loose with the PIN numbers consumers leave at the point of sale. ATM machines are largely secure, but checkout line PIN use can be risky.
 
“One of the problems with identity theft and related fraud is the sprawling transactional system we use for retail,” said Siciliano. “Point-of-sale transactions occur every second across a nation bursting at the seams with retailers ranging from large chains to mom and pop shops. This yields a large quantity of personal financial data, and no standard seems to be guiding retailers in the safekeeping of this information. Without standardization of security, the quality of security is bound to vary wildly and collapse in failure.”
 
Siciliano contended that commonsense indicts organized crime rings such as Webmobs in sophisticated breaches such as the PIN-related thefts at Citibank. And recent reports have indicated that identity fraud–related organized crime continues to flourish. A March 6 Denver Business Journal article documented the shenanigans of a Mexico-based crime family whose alleged fake ID operations reach into 33 states. According to law enforcement officials quoted, the group’s infrastructure is robust.
 
“As many have noted, identity theft, fraud, and related online theft all threaten not only our finances, but our national security,” Siciliano concluded. “Lax policies may cut costs in the short term, but in the long run consumers lose money, and we all lose our security.”
 
###
 
Identity theft affects us all, which is why Robert Siciliano, president of IDTheftSecurity.com, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on CNN, MSNBC, Fox News, “The Suze Orman Show,” “ABC News with Sam Donaldson,” “The Montel Williams Show,” “Maury Povich,” “Sally Jesse Raphael,” and “The Howard Stern Show.”
 
The media may reach Siciliano at 1 (888) SICILIANO (742-4542). Visit his Web site, www.IDTheftSecurity.com , or his blog, www.IDTheftSecurity.blogspot.com . Siciliano’s full contact information follows:
 
Robert Siciliano
Personal Security Expert
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
E-MAIL: Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com/
 
The media are encouraged to get in touch with Siciliano directly. They may also contact:
 
Brent W. Skinner, President
STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
E-MAIL: BrentSkinner@STETrevisions.biz
http://www.STETrevisions.biz

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Friday, March 17, 2006

SEO Works, Is Fairly Easy, And Does Not Have To Be Expensive

When Time Is On Your Side: The Power of SEO
 
by Linda Fisk, Friday, March 17, 2006
ALTHOUGH PAID INCLUSION PROGRAMS AND paid search campaigns provide the most immediate marketing results, SEO strategies generally provide the most cost-efficient and the most consistent traffic. So, when you have only a modest marketing budget to work with, start by optimizing your site through smart SEO strategies. And, to maximize the visibility of your site in all search results--paid and natural--it's smart to implement both paid and natural search strategies.
 
Most marketers are aware that search is the No. 1 navigation method used by online consumers to find information on the Web. To be competitive online, it is increasingly important that marketers ensure that their sites are included in natural search results, as well as paid search results. And, with four primary engines representing 94+ percent of all search activity, it's not only a crucial part of a smart online marketing effort, it's feasible for all online businesses.
 
Organic, or Natural SEO: Because most search engine referrals come through organic, not paid, listings, online marketers cannot afford to neglect natural search engine optimization (SEO). In fact, JupiterResearch estimates that natural search indexes generate 87 percent of commercial referrals from search engines. So, although it requires a bit more work, ultimately, to maximize your site's accessibility as an information choice to consumers, it's important to take the time to employ smart SEO strategies.
 
SEO strategies generally include the enhancement of a site's architecture, copy, and structure to ensure that search engine spiders are more likely to see and select your site's pages for search requests. In 2005, Scripps Networks Interactive embarked on an ambitious project to significantly enhance the visibility of all our Web sites across all major search engines in natural search. Fortunately, with the guidance from our interactive agency, 360i, we quickly implemented a number of operational strategies to help the visibility of our sites' content across all major search engines.
 
The goals for Scripps Networks Interactive's SEO project in 2005 included:
 
Increase number of pages indexed in the major search databases
Increase the number of first page rankings across the major search engines relative to target keywords/phrases
Increase traffic to sites from the algorithmic (natural) search placements
Lower the cost of audience acquisition for all sites
SEO Strategies: A successful SEO project usually requires changing site infrastructure, content, and linking strategies. Some of the strategies we implemented to optimize the visibility of our websites across all major search engines included:
 
Keyword research: we learned what keywords are most often used to access our sites and what content people most often search for within the framework of our sites.
 
Tag Authoring: we created a process the ensure that the most appropriate keywords and phrases were included in all meta tags, alt tags and title tags.
 
Content Enhancement: content is one of the most important aspects of search engine optimization, and considerations included:
 
Keywords used in headings
Paragraphs or sentences used to describe various sections or services
Ensuring high-value keywords are used frequently
Placing keywords within hyperlinks
Creating themed pages or sections dedicated to particular topics
Integrating more targeted keywords in the title tags, meta tags and alt tag
Of course, with the help of 360i, we utilized specific techniques unique to our content management system and the content of our sites that certainly helped maximize our results. In fact, the list of specific strategies and tactics employed to ensure that our SEO execution was successful is about a 20-page dissertation. We started seeing small results immediately and, after a year of focused efforts, we are now reaping larger rewards
 
SEO Results: In 2005, our monthly average search traffic from the top five search engines on all sites increased by 27 percent from our benchmark measure. And, combined across all properties, search engine rankings improved 43 percent for the targeted keywords. And, perhaps most importantly, first-page rankings increased 48 percent. Of all the brands, DIYNetwork.com and FineLiving.com had the greatest gains in rankings, with increases of 70 percent and 63 percent respectively, although rankings increased or maintained position for 91 percent of all words across each of Scripps Networks brands online.
 
One of the most important and effective SEO strategies we implemented in 2005 was the creation of "content pages" for all sites. In September, following the indexing of content pages, rankings improved significantly across all properties.
 
So, although SEO strategies generally require changing site infrastructure, content, and linking strategies--which means quite a bit of work, and the full impact of results is not immediate--it's worth it. For the most cost-efficient and the most consistent traffic, you can't beat a smart program of SEO enhancements.
 
Linda Fisk is vice president, online marketing and analytics, at Scripps Networks Interactive.
 
 
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Relevant Magazine: Relevant?

Relevant
 
by Amy Corr, Friday, March 17, 2006
 A SERIES OF WORDS caught my eye on the cover of the March/April issue of Relevant Magazine: "God. Life. Progressive Culture" (the pub's tagline).... "2006 Spring Music Guide." Mentally naming as many Christian bands as possible (Jars of Clay, Switchfoot, Sixpence None the Richer, Creed, Ok. Scratch Creed.), I left my local bookstore with an overworked brain and Relevant in my hand.
 
The note from Editor and Publisher Cameron Strang immediately told me that Relevant is a magazine for young, liberal, technologically savvy (there are ads informing me how to get God on my iPod) and spiritually seeking individuals. Strang opined on the stereotypical view of Christianity: "I'm tired of being clumped in with stereotypical, suburban, materialistic Christianity." Translated: I get the hebee jebees when I see Pat Robertson on TV, too. Strang named Robertson and a certain leader as examples of how one side of Christianity (conservative) becomes the template for how all Christians are portrayed.
 
The front of the book, called Relevant Slices, drew me in with clichéd headlines such as "Thou Shalt Watch ABC" and "Does Jesus Really Rock?," then shot to musician blurbs and useless reader polls, and ended with a serious column about how to change society's perception of Christians. Writer John Fischer said it best: be respectable human beings first, and Christians second.
 
There's also a column by a newly divorced man who wrote about the difficulties of going through a divorce and having a "community" of support rallying around him.
 
The magazine hits a snag on a story about battling through depression. The story dealt less with faith and more about dealing with the disease, and would have fit better in the pages of Prevention.
 
I enjoyed the interview with Anne Rice, the author who now writes about God, not vampires. Contrary to what I've read in previous articles, Rice says her spiritual metamorphosis was not brought on by her husband's death; rather, it occurred beforehand.
 
The cover story on what happened to Sixpence None the Richer (record label drama) did not disappoint, but the 2006 Spring Music Preview did.
 
I was expecting a list of upcoming albums to be released, along with an occasional blurb, but what I found was a write-up on trends to expect. Guess what? There are other European bands that sound like Coldplay that are gaining an American fan base. Canadian bands not named Nickelback or Barenaked Ladies are emerging as artists on the rise. I feel misled.
 
The magazine did follow up with small snippets on many up-and-coming artists, which I clearly enjoyed more than the 2006 Spring Music Preview.
 
The magazine concludes with a boatload of music reviews, and a convenient chart rating the albums based on lyrics, music, and spiritual content.
 
Overall, Relevant has fallen off its editorial path: articles didn't mesh well with one another, segues from fun to serious content were awkward, and some of the stories were poorly suited for the publication. The magazine's intentions, however, remain right on track: be good to yourself, be good to others, and most important, don't force your religious and spiritual views onto others.
 
Amy Corr is managing editor, online newsletters for MediaPost.
 
 
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Thursday, March 16, 2006

Digital kanban Aligns Inventory Levels With Actual Consumption

Curator Companion Supplier Interface Tool for Signum Digital Kanban
 
Supplier Interface Tool for Curator Companion by Signum Digital Kanban
 
[ClickPress, Wed Mar 15 2006] Signum is Datacraft Solutions, Inc. (www.datacraftsolutions.com) flagship digital kanban automation solution, which streamlines replenishment and enables collaborative communication throughout the supply chain. Curator is Signum's companion supplier interface tool, provided free of charge to client's suppliers. It enables them to view and confirm orders as well as anticipate and prepare for upcoming demand spikes.
 
Curator completes the path to a more truly integrated, streamlined, responsive supply chain by providing increased visibility of process information. Whenever a supplier confirms, denies or ships an order, Signum automatically updates inventory and order status. The needs of a manufacturing operation are always visible, and always up-to-date.
 
Signum integrates inventory barcode scanners with an easy-to-use desktop interface. Manufacturers can automatically issue replenishment signals to suppliers at the point of use. Built-in monitoring, customizable alerts and control features ensure that inventory levels are properly maintained. According to Matthew Marotta, founder of Datacraft Solutions, “The result is a dramatic increase in visibility and control, adding up to a significant reduction in the number of required replenishment transactions.”
 
According to Marotta, “As digital kanban solutions continue to spread throughout the manufacturing industry we are able to draw on the insights and experiences of our clients to enhance the functionality of offerings. We are, in effect, applying the lessons of continuous improvement to our own platform, optimizing Signum and Curator to make Digital Kanban implementation more efficient and effective.”
 
Digital kanban aligns inventory levels with actual consumption; a signal is sent to produce and deliver a new shipment when material is consumed. These signals are tracked through the replenishment cycle and bring extraordinary visibility to suppliers and buyers. Working seamlessly with existing visual board systems, Datacraft Solutions’ Digital Kanban solution allows individual cells or entire supply chains to realize an immediate and dramatic return from an extremely small process automation investment, by vastly reducing the management time and information gathering required to monitor, update and transmit card-based replenishment needs.
 
Datacraft Solutions
www.datacraftsolutions.com
Kelly Pryor
800-819-5326
 
Company: Datacraft Solutions
Contact Name: Kelly Pryor
Contact Email: media@datacraftsolutions.net
Contact Phone: 800-819-5326

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E-Commerce Transactions Captured By Email Marketing Platform

Email Marketing Platform Captures E-Commerce Transactions

Gives Online Retailers Immediate ROI Analysis and Makes it Easy to Leverage Purchase History to Improve Email Marketing Programs

LOS ANGELES, CA - March 16, 2006 (SEND2PRESS NEWSWIRE) -- Dynamics Direct, Inc., a global provider of email marketing software and ASP solutions for the enterprise market announced today that the company's Dynamic Messenger(TM) email marketing platform is now capable of capturing retail purchase data such as items purchased including dollar amounts by customer from existing e-commerce systems at point of sale.

The new feature appends detailed purchase information to individual customer records in the email platform's relational database management system (RDBMS) in real-time. Marketers can easily view, query and report on the purchase data through Dynamic Messenger's interface. Dynamic Messenger combines purchase data with email event history giving marketers unprecedented visibility and knowledge of their customer. Marketers can use this capability to perform list hygiene, create "golden lists" based on purchases, deploy loyalty campaigns, and market related products based on specific items purchased. The email marketing platform also generates metadata such as total purchase revenue, average purchase, minimum purchase, and maximum purchase. This gives marketers real-time ROI analytics by campaign, by item purchased, by time frame, by domain, or by customer.

"Every online retailer could immediately benefit from this," says David Scifres, Vice President of Internet Services at Affinity Group, Inc. "This new feature of Dynamic Messenger provides two important benefits to AGI; First, it immediately tells us exactly how much revenue an email campaign generated. Secondly, it provides our marketing team with visibility to customer purchase history which helps us identify our best customers and communicate to them appropriately."

"This new capability simply makes companies more effective marketers," says Jason McNamara, CEO at Dynamics Direct. "Everyone agrees on the value of leveraging online analytics with email marketing, however, very few companies are practicing it. Unfortunately, marketers are having a hard time getting their hands on usable analytical data. Existing tools are hard to use plus customer data isn't stored in one spot that is accessible. Dynamic Messenger adds purchase information to the customer's email history which makes it practical for marketers to leverage analytics to improve their email marketing programs."

About Affinity Group, Inc.

The Affinity Group, Inc. (AGI),
http://www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. Affiliated companies include the Good Sam Club, Camping World, Coast to Coast Resorts, Golf Card International, TL Enterprises, Ehlert Publishing, RVtoday, rv.net, and Woodall's.

About Dynamics Direct, Inc.

Email marketing software and ASP solution provider, Dynamics Direct, helps companies realize the benefits and ROI of email messaging across the enterprise by providing the most powerful, yet easy to use email marketing solutions available. Princess Cruises, Countrywide Financial Services, Euro RSCG Worldwide, Starz!, and other leading companies rely on Dynamics Direct, for more information visit
http://www.dynamicsdirect.com.

All trademarks acknowledged.

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Psychology Today: A Chick Mag?

Psychology Today
by Larry Dobrow, Thursday, March 16, 2006
 
WHEN DID PSYCHOLOGY TODAY become a chick mag? Why wasn't I notified? And who's to blame for this genre-migrating fiasco?
 
I grabbed the publication's April issue expecting the usual cursory explanations of why I do the many, many stupid things I regularly do (absentmindedly stapling the webbing between my thumb and forefinger, etc.). I imagined that I'd be treated to pointed looks at any number of personal compulsions, with every piece of advice firmly grounded in research and coherent thought. I assumed the words "passive" and "aggressive" would somehow figure in the conversation.
 
What I got instead was Allure, minus the shoes. Over the last year or so, Psychology Today has apparently devolved into a quick-fix, flighty service book whose last claim to intellectual pretense resides in its misnomer of a title. Whereas the magazine used to mine the mind's nooks and crannies for insight, it now offers flaccid Q&As with private dicks and primers on animal mind-melding. In short, for those of you who haven't taken a gander at Psychology Today in a while, now ain't the time to start; the mag's warp-speed thrust towards general-interest purgatory will give you whiplash.
 
Really, I blame myself for the lofty expectations, as the cover lines should have tipped me off to what lay ahead. "Extra! 22 New Pages to Transform Your Life," "Love and Longing: What Your Dog Really Feels" and "How Setbacks Make You Stronger" don't exactly shriek "deep thinking contained herein!" The cover image serves up additional clues as to Psychology Today's new direction, depicting a blissed-out, thin (of course) hippie chick grinning beatifically against a backdrop of clouds. Her dress says "thrift store," her glowing visage adds "but the wardrobe folks scrubbed out the pong of patchouli, which was very considerate of them."
 
The front-of-book "Insights" section highlights nearly all of what Psychology Today does wrong. Rather than legit insights, the mag serves up generic health tips (eat your grains, Grandma), overreported statistics (42 percent of Americans have high-blood pressure) and pointless one-pagers (a who-cares profile of the typical tax cheat). Even when the section hits on a potentially intriguing factoid--apparently people who take their work home with them experience higher levels of family conflict--the mag doesn't bother to delve deeper. In its quest to be blurbier and more service-oriented, the title has shed about 75 points of IQ.
 
The mag's regular "Solutions," "Relationships," "Personality" and "Health & Happiness" sections offer more middlebrow thinking under the guise of expert advice. A self-described "industrial designer" recommends florescent-orange suitcases and extravagant annual dance parties; a story on the practice of gratitude imparts nuggets like "be creative" and "share the love." Even when one of these items connects--Bruce Kluger's recollection of the importance of communicating with his male friends during a time of personal crisis - Psychology Today finds a way to diminish its impact, running a story-like ad for www.fix-your-marriage.com alongside it.
 
The April issue fares slightly better with its features. The "Hidden Side of Happiness" cover story suggests that one cannot truly be happy until one has experienced sadness and loss (oh, really, Oprah?), while the aforementioned animal-psychology magnum opus notes that elephants can grieve (elephants: they're just like us!). The mag does earn real props for its report on emotional adultery, however, which explores how and why unconsummated flings can wreak as much havoc as consummated ones. In this story alone does one get the sense that the writers and editors are willing to break a sweat from time to time.
 
In these dopey reviews o' mine, I try to avoid statements like "X is bad" or "Y is good," partly because simplistic opinions are for simplistic people and partly because passive verb tenses piss me off. But I don't know how to end this epistle any other way than by saying that the April issue is a trite, boring mess. Psychology Today no more concerns itself with the workings of the human mind than Parenting does with raising orchids. A name change could not be any more seriously in order.
 
Larry Dobrow is a Contributing Writer.
 
 
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Wednesday, March 15, 2006

Civil Rights Legal Resource Available

FindLaw.com Launches New Civil Rights Center
 
Number One Legal Web Site Unveils Resource Center to Help Individuals Learn About Their Rights, Get Legal Help
 
EAGAN, Minn., March 14 /PRNewswire/ -- To help individuals learn about U.S. civil rights and their legal options if they experience discrimination, Thomson FindLaw, a Thomson business (NYSE: TOC; TSX: TOC) has introduced a Civil Rights Center at FindLaw.com , the most popular free legal information Web site ( http://public.findlaw.com/civil-rights ). The Center is a comprehensive one-stop resource that contains easy-to-understand articles, laws and information on how to obtain legal assistance.
 
The FindLaw Civil Rights Center covers a range of topics including age, disability, gender, national origin, race and religious discrimination. It includes informative articles that help individuals understand their civil rights, links to federal and state anti-discrimination resources, and information on how to file discrimination claims. In addition, the Center provides easy access to important federal civil rights laws, such as the Americans with Disabilities Act, the Civil Rights Act of 1964 and the Voting Rights Act of 1965; key civil rights opinions from the U.S. Supreme Court; and information on the evolution of civil rights in the United States. All material in the FindLaw Civil Rights Center is free and presented in a user-friendly format that enables FindLaw users to quickly and easily find the information that meets their specific needs.
 
"Discrimination can often be a complicated area of law involving various layers of federal, state and local authorities and statutes," said Scott Kinney, vice president and general manager of Thomson FindLaw. "Individuals who feel they have suffered discrimination are often unsure where to turn for guidance. The FindLaw Civil Rights Center is a helpful, trustworthy resource for those seeking a legal perspective on civil rights and discrimination issues. And FindLaw can help them find a local attorney who specializes in representing individuals in those types of cases."
 
The FindLaw Civil Rights Center also features West Legal Directory(R), the largest and most referenced directory of lawyers and law firms. The directory helps individuals search by legal issue, location or attorney name to find legal counsel in their area and research the attorney's qualifications and experience.
 
FindLaw.com received the Webby Award as Best Law Web site of 2005 and was named one of the "50 Coolest Sites" on the Internet by Time magazine. FindLaw.com is also the most-visited legal information Web site, with more than three million unique visitors per month. According to comScore Media Metrix, a leading independent traffic monitoring service, FindLaw.com ranks among the top 350 sites on the Internet.
 
About Thomson FindLaw
 
Thomson FindLaw ( http://www.findlaw.com/ ) is the leading provider of online legal information and solutions for the legal community, businesses and individuals. According to comScore Media Metrix, a leading independent Web usage reporting service, the FindLaw.com Internet portal is the highest-trafficked legal Web site with 3.7 million unique monthly users -- three times more than its closest competitor. The site provides comprehensive, plain-English legal information to businesses and individuals. These resources include West Legal Directory(R), the Internet's largest directory of lawyers and legal professionals. FindLaw.com also offers comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools. In addition, Thomson FindLaw provides access to tools and services that help connect legal professionals with potential clients. Thomson FindLaw is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC).
 
Source: FindLaw.com
 
CONTACT: Leonard Lee of FindLaw.com , +1-612-670-3445,
leonardwl@perfectense.com
 
Web site: http://www.findlaw.com/
http://public.findlaw.com/civil-rights

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Viral Marketing Campaign Sickens Thousands, CDC Baffled

 
MarketingSherpa 2006 Viral Advertising Survey Seeks Viral Marketing Campaign Submissions

MarketingSherpa’s 2006 Viral Marketing and Advertising survey and Hall of Fame seeks entries for a survey of viral marketing techniques, plus submissions for best viral, word-of-mouth advertising campaigns for our updated review of viral marketing techniques and Viral Advertising Hall of Fame. Deadline for campaign submissions is March 22, 2006 at 06ViralMarketingSurvey.MarketinSherpa.com.

Warren RI (PRWEB) March 15, 2006 -- MarketingSherpa needs agencies and companies using viral marketing and advertising to participate in this year’s survey on Viral Marketing, and to submit their best viral marketing and advertising campaigns for the 2006 Viral Advertising Hall of Fame, at http://06ViralMarketingSurvey.MarketingSherpa.com. "Last year, we conducted the first survey, gathering practical information and data about Viral Advertising. We were blown away by participation from more than 2,400 survey participants," explains MarketingSherpa's Publisher Anne Holland. “We’re interested in seeing year-over-year data, as well as this year’s most successful viral marketing campaigns.” The survey results will be available for free at MarketingSherpa.com and will be sent to everyone who participates in the survey: http://06ViralMarketingSurvey.MarketingSherpa.com. The survey deadline is March 17th; for campaign submissions, March 22nd.

The 2005 Viral Advertising Showcase highlighted 12 viral marketing campaigns from BBC Learning, Mazda Motors UK, BMG/RCA, Jewelry.com, QuickyMart, Switch Interactive, Brawny Towels, Virgin Records, Big Blue Squid, Dr. Comenge, World 66.com and the British Government’s Adult Sexual Health Campaign. Last year’s report helped make clear what Viral Marketing is and separated its impact from buzz, evangelism and influencer marketing. Viral Marketing techniques are promotional campaigns that spread 'like a virus' because of the interesting nature of the content, which might include games, video, audio, quizzes, polls, humor, sweepstakes, contests, etc. The campaign usually draws people to a specific page or microsite built especially for that purpose.

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

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Foreclosure Listings: Their Loss, Your Gain

 
HomeSaleDirectory Inc. Adds Thousands of Foreclosure Listings to Its Web Site

Partnership with Foreclosure.com to provide even more real estate opportunities for visitors.

Boca Raton, FL (PRWEB) March 15, 2006 -- Foreclosure.com today announced a partnership to provide foreclosure data to HomeSaleDirectory Inc., a rapidly growing Web-based company that brings buyers and sellers in the real estate market together.

“Real estate investors and homebuyers are constantly searching for great deals. As a result, we needed to partner with a leader in the industry that could provide us with an accurate and comprehensive selection of foreclosure listings,” said Alex Schult, president, HomeSaleDirectory, Inc. “We carefully researched the marketplace and found Foreclosure.com to be the best."

Under the agreement, HomeSaleDirectory Inc. will obtain data from Foreclosure.com and provide their site visitors with access to America’s most comprehensive database of foreclosure listings. This data includes property information and in-depth details such as exclusive tax roll information, property photos, as well as seller/listing contact information.

"Consumers are now able to search our national database of listings without ever leaving HomeSaleDirectory.com," said Zack Preble, partner relations manager, Foreclosure.com. “This partnership will remind visitors that a large inventory of foreclosed properties exists across the county. And, it will showcase the potential value that these properties often represent.”

"HomeSaleDirectory prides itself on strategic partnerships that provide our visitors with award-winning content and resources,” said Schult. “We are excited to offer the comprehensive listings that Foreclosure.com provides, and we look forward to a long and rewarding partnership.”

About HomeSaleDirectory Inc.
HomeSaleDirectory Inc. is a privately held California corporation that is quickly becoming one of the fastest growing tools on the Web, specializing in bringing buyers and sellers in the real estate market together. For more information regarding HomeSaleDirectory Inc., feel free to visit
www.homesaledirectory.com or call 888-237-2507 for more information.

About Foreclosure.com
With more than 1.2 million foreclosure, preforeclosure, bankruptcy, FSBO and tax lien listings in one place, Foreclosure.com delivers America's largest and most accurate searchable database of foreclosed homes and investment property information to its customers and business partners. Based in Boca Raton, Florida, Foreclosure.com works with hundreds of top lending institutions and government agencies to list diverse property types on its Web site, including Real Estate Owned (REO); Department of Housing and Urban Development (HUD); Department of Veterans Affairs (VA); Fannie Mae; and other government agency and financial institution properties; as well as listings from an extensive network of corporate sellers. On the Web: www.foreclosure.com.

Media contact:
Thomas Myers
Foreclosure.com
(561) 981-5337 ext. 381

# # #

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XMS Email Transfer Agent To Fill 1M Inboxes Per hour

 
Aarvis LLC Announces a More Effective Approach to Email Marketing

Aarvis announced today that they will be providing personalized email marketing products and services to businesses of all sizes.

New Hartford, NY (PRWEB) March 15, 2006 -- Aarvis LLC, (www.aarvis.com) an email-marketing firm based out of New Hartford, New York announced today that they will be providing personalized email marketing products and services to businesses of all sizes.

Aarvis provides an email-marketing product called Campaign Intelligence (CI) in a web-based hosted product or an installed software product. (CI) enables a client to build and manage email lists, create powerful email campaigns and track the results of those campaigns.

Aarvis has enabled their clients to directly connect to their customer’s databases through Microsoft SQL server, PostgreSQL, Oracle and MySQL via a JDBC Driver. No longer do you have to upload your current database information to an online server. This reduces time and increases security by keeping client information where it continues to reside today.

Aarvis also has a revolutionary JAVA based email server/message transfer agent called XMS. This prevents a company have from having to purchase multiple servers for email campaigns. XMS has the ability to deliver up to 1 million emails per hour, increase deliverability, perform bounce management and handle unsubscribes seamlessly.


Copyright 2006, Aarvis LLC, its licensors and affiliates. All rights reserved.

###

Press Contact: Shaun Kelly
Company Name: AARVIS LLC
Email: email protected from spam bots
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Website:
http://www.aarvis.com

_______________________________________________________
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_______________________________________________________

Search Engine Ranking Myth Perpetuated

 
SMEs Ignore Search Engine Importance and Lose Their Share of £19.2 Billion Online Sales

49 per cent of SMEs might never be found online due to their disregard of the importance of search engines.

(PRWEB) March 15, 2006 -- Almost half of all small and medium sized enterprises (SMEs) do not submit their web sites to search engines, research carried out by Fasthosts (http://www.fasthosts.co.uk ) has found. Additionally, a massive 66 per cent of internet users and potential customers indicated that they only looked at the first two pages of search results. These two findings mean that most small businesses may never be discovered online, resulting in loss of revenue every day they are not visible on the web. Fasthosts’ “SMEs On The Web” survey asked more than 2,000 SMEs about their search engine practices, attitudes towards sponsored links and favoured search engines.

In 2005, UK consumers spent £19.2 billion online on goods and services and that figure is forecast to grow by 36 per cent in 2006 (IMRG). Consumers use search engines as a first point of call to search for products and services, and 89 per cent of respondents stated that Google was their search engine of choice. However, companies need to ensure a high listing within the natural results on the left hand side, as 30 per cent of respondents indicated that they never click on sponsored links.

“Our study once again shows the importance of search engines. In 2006, no business can afford to be invisible online, yet too many SMEs are,” commented Andrew Michael, CEO, Fasthosts. “I was amazed to see that SMEs are not considering how much they personally use search engines when it comes to the importance of ranking for their own company. If you are not listed on Google, your web site might as well not be online,” he added.

Fasthosts’ TrafficDriver offers a free search engine submission service with its business web hosting package. The package includes an easy to use site creation tool and automated monthly search engine submissions - furthermore it has integrated advanced search engine optimisation to establish and improve sites search rankings. By using these Fasthosts tools companies can create an online presence and generate traffic within days.

2094 businesses participated in the online survey carried out during January and February 2006 by Fasthosts. 49 per cent of respondents admitted that they do not submit their website to search engines, which accounted for 1,026 votes. To take part in the survey, and to see the full results, please visit http://www.fasthosts.co.uk/poll/.

About Fasthosts
Fasthosts (http://www.fasthosts.co.uk ) is the UK's largest independent hosting company. Based in the UK, and operating 24x7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel, enabling customers to set up and manage new websites, email accounts, databases, and other hosted services online. Fasthosts was voted the number one webhost by tophosts.com in September 2005; won the Web Host Directory 'eCommerce webhosting award' and was also announced as the best dedicated server package in August 2005 by HostReview.

For any press enquiries, please contact:
Elke Panzner or Sam Grace at Rainier PR, tel. +44 (0) 207 494 6570

Elke Panzner or Sarra Mander
Rainier PR
+44 (0) 207 494 6570

###

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Tuesday, March 14, 2006

Lawyers Work Overtime To Force IBM To Pay Worker Overtime

Landmark Overtime Pay Class Action Lawsuit Against IBM By Tech Workers Expands
 
SAN FRANCISCO--(BUSINESS WIRE)--March 14, 2006--Counsel for plaintiffs in the nationwide overtime pay class action lawsuit against International Business Machines Corporation (IBM) announced today that the suit has now expanded to include claims under Colorado, Illinois, Minnesota, and New Jersey state law. The suit already included claims for overtime compensation under federal law for all workers in the United States as well as California and New York state law claims.
 
The growing group of named plaintiffs, seeking to represent tens of thousands of other current and former technical support workers, charges the computer giant with failure to properly pay overtime wages. Claims under other states' laws may be added in the future.
 
IBM employs more than 300,000 workers; the proposed class includes tens of thousand of systems administrators, network technicians and other technical staff throughout the United States. "This case could result in one of the largest class action lawsuits in history, both in numbers of employees and total damages, ever filed against a corporation for failure to pay overtime wages," said James Finberg, an attorney with Lieff, Cabraser, Heimann & Bernstein, one of eight law firms representing the plaintiffs.
 
The amended class action complaint alleges violations of federal law on behalf of a nationwide class of IBM high tech workers as well as violations of the labor laws of California, Colorado, Illinois, Minnesota, New Jersey and New York on behalf of classes of IBM workers in each respective state. "Workers from anywhere in the United States are eligible to participate in the case as well," explained Todd Jackson of Lewis, Feinberg, Renaker & Jackson, P.C.
 
The lawsuit charges that IBM deprives its employees who install, maintain, and support computer software and hardware by unlawfully characterizing them as "exempt" from state and federal labor law protections. The proposed classes consist of current and former IBM technical support workers with the primary duties of installing and/or maintaining computer software and hardware for IBM who were wrongly classified by the company as exempt from the overtime provisions of federal law and/or applicable state wage and hour laws.
 
The complaint in Rosenburg, et al. v. IBM, was originally filed in U.S. District Court in San Francisco on January 24, 2006, and amended on March 13, 2006, by attorneys from Lieff Cabraser Heimann & Bernstein, LLP (San Francisco); Lewis Feinberg Renaker & Jackson, P.C. (Oakland), Rudy, Exelrod & Zieff, LLP (San Francisco); Outten & Golden LLP (New York); Spiro, Moss, Barness, Harrison & Barge, LLP (Los Angeles); Lee & Braziel, LLP (Dallas); Bruckner Burch, PLLC (Houston); and Goldstein, Demchak, Baller, Borgen & Dardarian (Oakland).
 
Further Information
 
Members of the media can obtain a copy of the amended complaint by contacting Amy Yu of Lieff Cabraser by e-mail to ayu@lchb.com.
 
Current and former IBM systems administrators and technical staff who wish to learn more about the lawsuit or to join the lawsuit should visit www.overtimepaylawsuitagainstIBM.com or call 1-866-397-1008 to contact plaintiffs' attorneys.
 
Contacts
Lieff Cabraser Heimann & Bernstein, LLP
James M. Finberg, 415-956-1000
or
Lewis Feinberg Renaker & Jackson, P.C.
Todd F. Jackson, 510-839-6824 (Oakland, CA 94612)
or
Rudy, Exelrod & Zieff, LLP
Steven G. Zieff, 415-434-9800 or 800-869-0165
(San Francisco, CA 94104)
or
Outten & Golden LLP
Adam T. Klein, 212-245-1000
or
Spiro, Moss, Barness, Harrison & Barge, LLP
Ira Spiro, 310-235-2468 (Los Angeles, CA)
or
Lee & Braziel, LLP
J. Derek Braziel, 214-749-1400 (Dallas, TX)
or
Bruckner Burch, PLLC
Richard Burch, 713-877-8065 (Houston, TX)
or
Goldstein, Demchak, Baller, Borgen & Dardarian
David Borgen, 510-763-9800 (Oakland, CA 94612)

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Software Enables Healthcare Organization To Stay Competitive

 
Maxwell Releases MedConferencelive 2.0

Software upgrade delivers increased functionality, flexibility and interactivity of online medical, pharma and biotech events.

Philadelphia, PA (PRWEB) March 14, 2006 – The Maxwell Group, provider of the only web conferencing platform developed specifically for delivery of live, online brand product promotion and medical education programs, will release the “Medconferencelive 2.0” software upgrade today.

Maxwell’s proprietary Medconferencelive platform set the standard for live, online web conferencing events in 2003 and 2004. Delivering more than 6000 events in 2005, feature-rich Medconferencelive offers a full range of interactivity including: private and public chat, whiteboards, interactive surveys, audience polling and exit surveys. The 2.0 Release enhances the tool’s functionality with streaming audio, streaming video, indexing of slides, customizable links, and attendance tracking. It also boosts event flexibility with the ability to upload presenter slides, speaker photos and other images on the fly.

“Medconferencelive 2.0 enables today’s healthcare organization to stay competitive in the current marketplace,” say James Miller, Maxwell’s Director of Sales. “As product managers seek out efficient and cost-effective ways to deliver strategic communications to the medical industry, Medconferencelive 2.0 simplifies the realities of presenting, participating in and viewing live, OnDemand and podcasted events.”

Differentiating Live 2.0 from off-the-shelf competitors is the platform’s extensive branding capabilities, which incorporate client logos and colors; speaker photos, talk titles and biographies; links to product web sites; custom client links; and custom forms and surveys to deliver fully-branded pharmaceutical, biotechnology and other healthcare communication programs to groups of 250 or more.
Also unique to Maxwell’s platform, Live and Live 2.0 are built in the Macromedia Flash environment allowing for seamless, autonomous operation within the Flash Player readily available from more than 98% of personal computers in use today.

Events delivered by Medconferencelive 2.0 are seamlessly integrated with Maxwell’s Medconference Manager service—a hosted, fully-secure, web-enabled event management solution that administers all phases of event production, from scheduling to event marketing, to registration and confirmation services, to technical event support and facilitation to data collection and reporting—and is available on a pay-per-event model requiring no up-front capital investment.

For more information about Medconferencelive 2.0 or The Maxwell Group, visit www.themaxwellgroupinc.com.

About The Maxwell Group
The Maxwell Group is the leading provider of live web conferencing solutions to Fortune 1,000 companies. Founded in 1989, The Maxwell Group is a pioneer in the field of online events, eLearning webcasts, web conferencing and Podcasting, offering a comprehensive menu of pre-event, live-event and post-event services.

The Maxwell Group manages more live, direct-to-physician, web conferencing events than any other company in the world. This year, the company will conduct more than 6,000 events, reaching some 300,000 physicians around the world. Through MedConferenceLive, the company’s proprietary web conferencing platform, The Maxwell Group offers the only fully-integrated web conferencing technology and support service package specifically designed to assist pharmaceutical companies in brand promotion, speaker training, advisory board meetings, clinical investigator training and more.

MedConferenceLive improves physician access and time to market in a convenient and flexible format providing pharmaceutical companies a distinct competitive edge.

###

Press Contact: Amy Alderfer
Company Name: THE MAXWELL GROUP INC.
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www.themaxwellgroupinc.com

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Domain Names to Sell for $300?

 
One and Two-Word Dot-Com Domain Names to Sell for $300

Domain name liquidator BRANDomains announces new sale

Sacramento, Calif. (PRWEB) March 14, 2006 – Domain name liquidator BRANDomains.com announces a special domain name liquidation sale. The portfolio includes 129 dot-com domain names and five other domain name extensions, including several one-word dot-com domain names. All domain names are offered for $300 each via BRANDomains.com using an escrow service.

The rich portfolio includes many popular domain name and search keyword categories, including IPO, stock, investment, movie, photo, book, auto, weather, music, search, ticket, job, sports, fitness, poker, New York and employment domain names.

Sports
--------
adventure sports guide
arena sports bar
football pulse
sports fan gear
supreme sports picks

Fitness
--------
body energized
fitness toolbox

New York
--------
experience new york
nyc job hunt

Poker
--------
pokermania
poker visors

IPO
---
IPO quotes
IPO contact
IPO hunters
IPO prices
IPO topia

Stock and Investment
--------------------
Invest Week
Stock User
EquaTrade
Quote Lines
Quote trax
Stock Fest
TradEquity

Movie
-----
Relic Movie
Movie Types

Photo
-----
Photo Hound
Photo EZ

Book
----
Nu Book
Financing Books
Barter Book
Book Upload
New Age Book

Auto
----
On Time Auto
Acme Autos
Tire Lookup
Parts Truck
Tire Vendor

Beef
----
Nebraska Prime
Nebraska Steaks

Weather
-------
Map Weather
Weather Models

Music
-----
Reno Music
Music Lair
MusiCritic

Search
------
Electro Search
Secondary Search
New Crawler
Find Topic

Job and Employment
------------------
Job Oupost
Hire Ideals
Hire Revenue
Skill Indicator
NYC Job Hunt

The portfolio includes fourteen one-word, dot-com domain names, including: Caribi, Geocentrism, Parthians, Piraque, Polycentrism, Spiralling, Stirk, Beverageous, Zicar, Cargaecia, Mononym, Matronym, Tetralogy, Recockulous.

In addition, there are many popular “brandable” and two-word domain names, including: Greek Services, Dine Detroit, Gear Tips, Lawn Quote, Notebook Light, Red Carded, Searing Hot, Xtra Xtra, Author DVD, Facial Imagery, Active Interest.

Finally, the portfolio includes many domain name industry related terms.

To purchase any of these domain names via secure escrow service, please visit http://www.BRANDomains.com.

###

Press Contact: Keith Pieper
Company Name: BRANDomains
Email: email protected from spam bots
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Healthcare Statistics, Facts, And Figures From 2005 Research Studies Offered

 
Healthcare Research Tool Consolidates 12 Months of Industry Data on Searchable CD-ROM

A new searchable electronic resource compiled by the Healthcare Intelligence Network (HIN) places the latest healthcare statistics, facts and figures from 2005 research studies at the fingertips of industry professionals. The Healthcare Daily Data Bytes 2006, a keyword-searchable database on CD-ROM, is aimed at healthcare professionals researching new projects, writing reports and compiling presentations. This resource allows users to get the healthcare statistics and figures they need from the leading healthcare consulting firms, think tanks and research and government institutions—without having to wade through periodicals, journals and other documents or conduct Internet searches for that one piece of necessary data.

Manasquan, NJ (PRWEB) March 14, 2006 -- A new searchable electronic resource compiled by the Healthcare Intelligence Network (HIN) places the latest healthcare statistics, facts and figures from 2005 research studies at the fingertips of industry professionals. The Healthcare Daily Data Bytes 2006, a keyword-searchable database on CD-ROM, is aimed at healthcare professionals researching new projects, writing reports and compiling presentations.

This resource allows users to get the healthcare statistics and figures they need from the leading healthcare consulting firms, think tanks and research and government institutions—without having to wade through periodicals, journals and other documents or conduct Internet searches for that one piece of necessary data. For more information, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?databytepr.

Compiled each business day in 2005 from the most current research available, each of the more than 250 Data Bytes on the CD-ROM contains an abstract of a newly announced healthcare research study, a link to the original study source and a related resource. Users can conduct instant keyword searches on the latest findings in consumer-driven healthcare, disease management, e-health, wellness, Medicare, Medicaid, pay-for-performance, and many other areas. Search results are returned by relevancy and can be printed for easy reference.

According to Melanie Matthews, HIN executive vice president and chief operating officer, the Healthcare Daily Data Bytes 2006, Keyword Searchable CD-ROM is drawn from the Data Bytes that HIN publishes each business day for its clients in the healthcare industry. “So often industry professionals are seeking that one statistic to back up a proposal or budget request or complete a research effort,” Matthews states. The Healthcare Daily Data Bytes 2006 facilitates these tasks by putting a year’s worth of current studies in one electronic tool. “In the time that it takes to hit the “Enter" key, the information appears on the user’s computer screen. With one more keystroke, it can be saved to a file or sent to a computer printer.”

The 2006 edition of Healthcare Daily Data Bytes contains statistics on hundreds of topics, including the following:
* Cost of Chronic Health Conditions;
* Employers Adopting Health Management, Consumer-Directed Programs to Control Costs;
* Growth of Consumer-Driven Healthcare Plans;
* Impact of Medicare Payment Cuts;
* Most Popular Form of Health Insurance;
* Pay-for-Performance Results Show Improvements in Healthcare;
* Performance Gap Narrows Between Successful Medical Groups and Others;
* Quality Report Cards: Improves Ability to Identify Best Providers by Racial Minorities;
* Survey Sheds Light on Key Regional Health Information Organizations Benefits and Issues; and
* Women's Health in the United States Shows Patterns by State for Key Indicators.
In addition to these studies, the CD-ROM contains more than 200 other relevant findings. For more information, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?databytepr.

About the Healthcare Intelligence Network—HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073 or visit
http://www.hin.com.

Contact:
Patricia Donovan
Phone: (732) 528-4468
Fax: (732) 292-3073

# # #

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Company Name: HIN
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_______________________________________________________
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Cycle Disorders Discovered

 
Vicious Cycle Disorders Discovered as Cause of Unresolved Symptoms With New Home Health Test

Millions of Americans don’t feel well while their medical tests indicate their health is okay. Yet they continue to suffer from symptoms that fail to respond to conventional forms of treatment. A Vicious Cycle Disorder may be the reason.

Virginia Beach, VA (PRWEB) March 14, 2006 -– Many are suffering needlessly from unresolved symptoms and don't know what to do. Not feeling well is not normal, but now there's an answer.

Dr. Richard DiCenso has identified the experience of constant unresolved symptoms as a Vicious Cycle Disorder (VCD). This experience is distinguished by chronic, low grade symptoms with no apparent cause that concern an individual and interfere with his or her enjoyment of life.

If you suffer from aches, pains, and ailments that fail to respond to conventional forms of treatment; if the medications you are taking are making you tired because they only temporarily mask your symptoms and fail to address the underlying cause of your ailments; if you have undergone countless tests and exams only to find your results fall within normal limits indicating that you’re healthy when you know you’re not, a Vicious Cycle Disorder (VCD) may be the cause.

“There’s always a reason behind every health situation,” he said. “The challenge is to find the reason, and it’s not always obvious through normal medical testing.” Now there's a way to find the cause of a VCD (vicious cycle disorder).

Dr. DiCenso recently developed the Matrix Assessment Profile (MAP), a two-part testing program, which is administered in the home. “The results of our testing and subsequent follow-up have been literally amazing,” Dr. DiCenso noted. Ninety per cent of the people who submit to this testing get ninety per cent of their results within ninety days, regardless of the presenting symptoms.

With credentials in both the conventional and complementary care arenas, Dr. DiCenso is recognized as a leading authority in "Whole Person Therapy." He details the causes of Vicious Cycle Disorders (VCD) in his new book, "Beyond Medicine, exploring a new way of thinking" and offers suggestions for turning your symptoms into solutions.

Dr. DiCenso maintains an active practice as the Clinical Director of Advanced Therapeutics in Virginia Beach, VA.You can obtain a free copy of his new report on Vicious Cycle Disorders (VCD) called “Why You Feel The Way You Do And What You Can Do About It,” at his website at http://www.MatrixTransformation.com.

# # #

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Monday, March 13, 2006

Bankruptcy Code Can Help Slumlords

 
Landlords Rejoice! The Bankruptcy Code Loves You

Certain changes in the bankruptcy laws, which were enacted 'under the radar screen' afford dramatic improvements in the rights of commercial landlords, at just the time when they might come in handiest, due to a slowing economy and softer real estate values.

New York, NY (PRWEB) March 13, 2006 -- "In the wake of the recent and very substantial changes to the nation's bankruptcy laws, the most significant beneficiaries are likely to be commercial landlords." So says Warren R. Graham, a bankruptcy lawyer with 25 years of experience, much of it representing both landlords and tenants in large Chapter 11 reorganizations.

"Most of the public attention, in the enactment of the new law, has been paid to consumer matters and credit card debt, given that the prime movers for the new legislation were consumer credit issuers," says Graham. "But many changes have been made in the area of business bankruptcies, which are profound, and which have received virtually no reportage." Much of this did not seem so important since the new law took effect in October, 2005, in the midst of a vibrant economy and explosive real estate market. "But," Graham argues, "with the potential confluence of a weakening economy and softer real estate values, the prospect for commercial lease dispositions in bankruptcy cases is likely to increase dramatically, and soon."

The new law gives a commercial tenant in bankruptcy 120 days, with a possible one-time 90 additional days, to 'assume' or 'reject' its lease. After that, unless the landlord consents, the lease reverts to the landlord. "Under prior law," said Graham, "landlords could get stuck for many months, or even years, as debtors marketed valuable leases for the benefit of their creditors, often at the expense and risk of the landlords. The uncertainty occasioned by being held 'in legal limbo' created problems for landlords wishing to sell their properties, refinance, or even, in the case of shopping centers, lease adjoining space, because of 'cross-default' and 'use-clause' provisions." This is a particularly important phenomenon in large retail Chapter 11 cases, in which hundreds, or even thousands of leases may be implicated, and the values realized by their sales often determine the success or failure of the reorganization effort.

Graham's own experience, in fact, includes the representation of one shopping center landlord, whose single lease was marketed out of three separate bankruptcies: W.T Grant, Caldor and Ames Department Stores.

According to Graham, the consensus among bankruptcy professionals is that the jury is still very much out on the benefits of the new law for issuers of consumer credit. It has, in fact, been argued that, even as those entities lobbied hard for the changes in the law, the likelihood is that their recoveries will not be materially enhanced by them. "But there is little doubt," Graham claims, "that landlords will benefit greatly by being able to rely on a swift and certain disposition of their property interests in Chapter 11 Cases. Next year's Christmas season may come earlier for retail landlords than for their retail tenants. And the role of Santa Claus may be played by the United States Congress, with bankruptcy lawyers in the supporting roles of his elves."

Warren R. Graham is an attorney with the New York Law Firm of Cohen Tauber Spievack & Wagner LLP, and a member of its Bankruptcy, Creditors’ Rights and Restructuring Department. He has been a frequent lecturer and writer on legal, political and religious subjects.

# # #

Press Contact: Warren R. Graham
Company Name: COHEN TAUBER SPIEVACK & WAGNER LLP
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Verification of Pharmaceuticals Patent Issued

 
Seventh US Patent Issued to Analytical Spectral Devices, Inc. Related to Verification of Pharmaceuticals

Analytical Spectral Devices, Inc. (ASD), manufacturer of precision analytical instruments for real-time, field based material identification and verification, announced today that the United States Patent and Trademark Office has issued Patent Number 7,006,214 related to ASD’s innovative solution, RxSpec® technology.

Boulder, Colo., March 10, 2006 — Analytical Spectral Devices, Inc. (ASD), manufacturer of precision analytical instruments for real-time, field based material identification and verification, announced today that the United States Patent and Trademark Office has issued Patent Number 7,006,214 related to ASD’s innovative solution, RxSpec® technology.

“This is ASD’s seventh patent covering pharmaceutical verification and the second patent specifically related to our RxSpec® drug verification solution” says Dave Rzasa, President and CEO. “These patents further strengthen ASD’s leadership position in providing solutions to furthering pharmacist productivity, while at the same time combating counterfeits.”

ASD’s patented RxSpec® technology utilizes a combined visible and near infrared spectroscopy inspection system to directly check the prescription drug while in the dispensing vial. The real-time measurement is sensitive to chemical composition, color, and dosage level. The measured “chemical fingerprint” is compared to an extensive known database, thereby providing absolute assurance that the dispensed drug is correct in both type and concentration, regardless of similarity in appearance. In seconds, RxSpec® technology verifies the identity and dosage of a prescription drug dispensed by a pharmacy, thereby reducing potentially harmful filling errors, as well as detecting counterfeit drugs. And because RxSpec® technology is non-destructive, it can be used to inspect 100% of the prescriptions prepared by a pharmacy.

ASD currently has systems installed at two large central fill and mail order pharmacies which have verified several million filled prescriptions very successfully. With the systems currently in operation, combined with the installations at the two new Department of Veteran’s Affairs Consolidated Mail Outpatient Pharmacies in Chelmsford, Massachusetts and Tucson, Arizona, ASD will continue to grow an already extensive library of unique spectral fingerprints of the most commonly dispensed prescription drugs.

“RxSpec® technology is the first real tool to automate the time consuming and labor intensive manual verification process used in virtually every pharmacy. The technology is applicable in all pharmacy environments, including central fill, mail order, retail, and hospital pharmacies,” says Dr. Brian Curtiss, Chief Technology Officer. “While ASD’s current systems have focused on verification of solid dosage pharmaceuticals in high volume pharmacies, ASD has versions of the RxSpec® system in development for a wide range of additional dosage forms, including injectables and IV solutions.”

About ASD
Founded in 1990, Analytical Spectral Devices manufactures cost-effective, precision, transportable and field-portable, laboratory-quality Vis/NIR spectrometers, spectroradiometers, spectrophotometers and corresponding software and accessories. ASD’s instruments perform well in a range of environmental conditions, in and outside the laboratory, and have applications in pharmaceutical, nutraceutical, analytical chemistry, mining, grain, food and dairy, remote sensing, pulp and paper industries world-wide. For more information, please contact Amanda Griffin, Analytical Spectral Devices, 5335 Sterling Dr., Suite A, Boulder, CO, 80301; 303/444-6522, 303/444-6825 (fax); www.asdi.com.

###

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Marketing Information Site Tries Offering 'Free Stuff'

 
MarketingSherpa's Sherpa Store Launches Free Marketing Information on 'Free Stuff'

MarketingSherpa today launched a new section of Sherpa Store called “Free Stuff,” which provides practical resources from MarketingSherpa related to Sherpa’s buyer’s guides, benchmark guides and how-to handbooks for advertising, marketing and PR professionals.

Warren RI (PRWEB) March 13, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the launch of its newest service: Free Stuff, a helpful collection of free marketing resources, available at http://www.sherpastore.com/freestuff.html.

“ We have so many great free resources related to our buyer’s guides, benchmark guides and how-to handbooks, we wanted to make sure that everyone who visits SherpaStore.com knew where to find it all,” explains MarketingSherpa publisher Anne Holland. “Plus, we have articles highlighting the trends uncovered at our annual ContentBiz, Email and Business-to-Business Lead Generation Summits.”

As MarketingSherpa adds new research reports to the Sherpa Store, the Free Stuff section will grow with free resources related to them.

MarketingSherpa Free Stuff includes:

-- Audio conference presentations from MarketingSherpa Benchmark Guides and How-to Handbooks
-- Excerpt from The Buyer’s Guide to Email Service Providers
-- Key trend reports from the Search Marketing, Email and IT
Marketing Benchmark Guides
-- Author interviews
-- Wrap-up reports for every MarketingSherpa ContentBiz, Email and Business-to-Business Lead Generation Summit

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

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Doctors Offered Solution For Malpractice Worries

 
Fleeing Doctors Run No More; Pennsylvania Organization, MDS, Says They Have the Solution to the Rampant Malpractice Dilemma

A company in Pennsylvania, founded by physicians and attorneys, has developed a solution to the rampant litigation and awards plaguing the medical community. For years, due to unbridled litigation, the threat of litigation and ridiculous judgments and settlements, doctors have been fleeing the areas they are needed the most to avoid persecution. Malpractice Defense Services provides a revolutionary approach to malpractice defense.

Plymouth Meeting, PA (PRWEB) March 13, 2006 -- A company in Pennsylvania, founded by physicians and attorneys, has developed a solution to the rampant litigation and awards plaguing the medical community.

Malpractice Defense Services Home Page

In many states, medical practitioners are being subjected to a high number of frivolous lawsuits that affect the physicians' professional and private lives, as well as their accessibility to patients.

These suits, coupled with the resulting annual bump in medical malpractice premiums, have caused many physicians to flee to other, less dangerous, locations. This is especially the case in states in the Northeast such as Pennsylvania, the location of MDS' headquarters.

"People have been discussing what it would be like if it was difficult, if not impossible, to find a specialist in their own county or even state. Well, it's no longer a matter of 'what if'. Communities are losing great doctors due to the impotence of the current system", says Dr. Todd Morehouse, an ear, nose and throat surgeon and a Director at MDS.

"Unfortunately for the defendants involved in these protracted lawsuits, there is no one who is truly on their side", states attorney Todd Nurick, MDS' President and CEO. "The insurance-appointed attorneys are paid hourly. They are looking out for the best interests of the insurance company, not the doctor, and have no incentive to have the physician removed from the litigation as soon as possible."

Why is this?

"It's the result of what we call the 'Triple Threat'. The insurance company pays the insurance-appointed attorney’s bill;
It’s the insurance company’s money at stake in a settlement or judgment; and,
The insurance company directs the attorney’s actions.
The real client is the insurance company."

Seemingly, then, the doctors have no one looking out for them, making sure that their voice is heard.

Morehouse agrees, stating that, "Clearly, the current method for protecting yourself, as a practitioner, is not sufficient. This has resulted in higher judgments, higher settlements and longer litigation. That’s why premiums are increasing again in 2006."    

"Most medical practitioners have been forced to hire private counsel to augment the insurance-appointed counsel in malpractice litigation. That can cost from $10,000 to $40,000 or more", says Morehouse.

Both Nurick and Morehouse are confident that MDS is the solution to what they claim is a plague, especially in the Northeast.

Dr. Morehouse states, "MDS is a 'revolutionary approach to malpractice defense'."

"MDS is a retainer-based organization that was created to be more-than-affordable to the medical community. We provide the doctors with the highest level of malpractice defense. No more need to go running around trying to find an attorney at the last minute and shelling out perhaps tens of thousands of dollars at once. MDS is not there just before or at the beginning of litigation, but throughout the entire process."

MDS not only provides the practitioner with preventive information and advice, but will be there the second that doctor is named as a defendant in a lawsuit. “We don't just write a few letters threatening to sue back if the doc wins. We actually serve as the client's personal counsel throughout the entire litigation. The 'missing link', if you will", says Nurick.

Unlike other companies Nurick claims are "run by 'profiteers' with the goal of benefiting from the pain of the doctors and their communities, MDS, the 'original', serves as a physician's personal attorney."

And, unlike those other organizations Nurick refers to, MDS does not just write a few letters on the physicians' behalf and refer them to an outside law firm. MDS is committed to being the doctor's private counsel and colleague.

MDS' goal is to get the doctor out of any litigation as soon as possible, without stretching out the process to generate fees for plaintiff attorneys and insurance appointed defense attorneys. "We've found that most of the doctors named are not even targets of the litigation. They're just being named for the sake of greed."

Whose greed?

"We'll leave that to the public to answer. I believe in common sense, and I believe that common sense will eventually prevail. If we do our job the way it should be done, MDS will have a permanent effect on malpractice litigation and premiums", Nurick says.

Additionally, MDS’ fees may be deductible as a legitimate business expense. Check with your accountant.

About Malpractice Defense Services:
MDS was founded in 2004 by attorneys and physicians with the single goal of protecting physicians in litigation, preventing litigation and protecting the community.

MDS is dedicated to the permanent reduction of malpractice lawsuits, premiums, judgments and settlements via the active monitoring of, and aggressive intervention and participation in, malpractice litigation.

MDS is committed to the highest standards of ethics in law and medicine.

Malpractice Defense Services Home Page

###

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Email Marketer Finally Allowed To Sponsor WebAward Competition

 
ExactTarget Named Award Sponsor By Web Marketing Association

ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Association’s annual WebAward Competition.

Indianapolis, IN (PRWEB) March 13, 2006 -- ExactTarget, the leader in on-demand email marketing software, has been named a 2006 sponsor of the Web Marketing Association’s annual WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at http://www.webaward.org.

“We are pleased to have ExactTarget support the WebAward Competition again this year,” said William Rice, president of the Web Marketing Association. “ExactTarget’s expertise in delivering customized emails to our opt-in lists is critical to helping us get the word out regarding the WebAwards. We will use ExactTarget’s email program to manage and analyze the communications we send to those interested in our award programs.”

“Email is the most powerful marketing tool available. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute,” said Chris Baggott, co-founder and chief marketing officer of ExactTarget. “Winning a WebAward not only provides valuable feedback from expert judges, but it also shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and their WebAward program.”

More than 2,300 sites from 33 countries were adjudicated in 93 industry categories during last year’s competition. Judges evaluate entries on design, copy writing, innovation, content, interactivity, navigation, and use of technology. Judges include a team of independent Internet professionals representing a variety of relevant disciplines inWeb site development, including members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

In addition to ExactTarget (www.exacttrget.com), the 2006 WebAward Competition current sponsors includes BURST! Media (
www.burstmedia.com), SimpleFeed (www.simplefeed.com), Register.com (www.register.com), NewsUSA (www.newsusa.com), AdTools Inc(www.adtoolsinc.com., Small Army (www.smallarmy.net), Perseus Development Corp (www.perseus.com) and PRWeb (www.prweb.com). Media Sponsors include Website Services Magazine (www.websiteservices.com), AdRants (www.adrants), MarketingVox (www.marketingvox.com), MediaPost (www.wediapost.com), eComXpo (www.ecomxpo.com), Ad:Tech (www.ad-tech.com) and Macworld (www.macworldexpo.com).

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The 10th annual international WebAwards competition sets the standard of excellence in 97 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit
http://www.webaward.org.

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 4,000 organizations worldwide, including The Home Depot, Scotts and Encyclopaedia Britannica rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader, ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to
http://www.exacttarget.com.

For more information contact:

William Rice
President, Web Marketing Association, Inc.
860-558-5423

Clarus Communications for ExactTarget
Mara Conklin, 847.816.9411
Linda Muskin, 847.432.7300

# # #

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Saturday, March 11, 2006

Making Excuses For Consumer Debt

Why consumer pocketbooks had a rough start this millennium
by Mark Trumbull Staff writer of The Christian Science Monitor

March 11, 2006 - Median family income rose just 1.6 percent between 2001 and 2004, a Federal Reserve survey released Thursday shows. As Americans entered a new millennium, gains in their pocketbook slowed dramatically.

Median incomes rose just 1.6 percent after inflation during the 2001-04 period, according to data released Thursday by the Federal Reserve Board. The median family net worth, a measure of wealth that represents the sum of all assets minus liabilities, rose a similarly small 1.5 percent in that period.

Gains are better than losses, but the survey confirms and amplifies a trend of wage stagnation that is continuing to dampen American paychecks into 2006.

"It is a long-term trend," says Mark Weisbrot, an economist at the Center for Economic and Policy Research in Washington, which studies the well-being of American workers and families. "Over the past 30 years, the median wage has grown about 9 or 10 percent."

The Federal Reserve survey of consumer finances comes out every three years, and represents a more detailed portrait of family finances than the monthly economic reports that come from the Department of Labor or other government agencies.

The period studied in its new survey encompassed a rocky time for the stock market, a slow-growing job market, and a rise in both home prices and family debts.

Inflation-adjusted incomes have grown so slowly, Mr. Weisbrot says, despite solid growth in productivity. A worker today is able to produce about 80 percent more, per hour of work, than his or her counterpart 30 years ago.

"Globalization is part of the process by which the bargaining power of most employees in the United States has been drastically reduced so that they don't capture most of the gains from the economy," he says.

Thanks in large measure to a rough stock market, the 2001-04 period was not necessarily a lucrative one for the richest Americans either.

The median measure of income captures the "typical" family - with half of households above and half beneath that number. It reached $43,200 in 2004, up from $42,500 in 2001.

Yet average incomes fell, in part due to a plunge in the earnings of the top 10 percent of families ranked on a scale of net worth. Essentially, they weren't able to earn as much on their assets as in 2001. It's not that managerial salaries have fallen. But the recent period hasn't been quite the booming opportunity for capital gains and stock options that the late 1990s was.

Thus, the average American family income fell from $72,400 in 2001 to $70,700 in 2004. The average income of families in the top 10 percent of net worth fell from $273,100 to $256,000 during that period.

The net worth, meanwhile, rose somewhat for families of all levels of wealth, although not as strongly as in the late 1990s.

The median, or midpoint, for net worth rose by 1.5 percent to $93,100 from 2001 to 2004. That growth was far below the 10.3 percent gain in median net worth from 1998 to 2001, a period when the stock market reached record highs before starting to decline in early 2000.

The Fed survey found that the share of Americans' financial assets invested in stocks dipped to 17.6 percent in 2004, down from 21.7 percent in 2001.

The percentage of Americans who owned stocks, either directly or through a mutual fund, fell by 3.3 percentage points to 48.6 percent in 2004, down from 51.9 percent in 2001.
Stock ownership rates were highest in 2004 among families with higher incomes and heads of households aged 55 to 64. Overall median stock holdings fell to $24,300 in 2004, down from $36,700 in 2001. With baby boomers turning 60 this year and nearing retirement, the survey found that the percentage of families with some type of tax-deferred retirement account, such as a 401(k), fell by 2.5 percentage points to 49.7 percent of all families.

However, those who had retirement accounts saw their holdings increase. The median for holdings in retirement accounts rose by 13.9 percent to $35,200.

The Fed survey found that debts as a percent of total assets rose to 15 percent in 2004, up from 12.1 percent in 2001. Mortgages to finance home purchases were by far the biggest share of total debt at 75.2 percent in 2004, unchanged from the 2001 level.
"Three key shifts in the 2001-04 period underlie the changes in net worth," said the Fed researchers involved in the study. "First, the strong appreciation of house values and a rise in the rate of homeownership produced a substantial gain in the value of holdings of residential real estate."

Second, the rate of ownership of stocks in direct and indirect forms (such as through mutual funds) declined, as did the typical amount held.

Third, the amount of debt relative to assets surged, notably debt secured by real estate. The upshot: "Families devoted more of their income to servicing debts, despite a general decline in interest rates," the researchers said.

The fraction of families with debt payments 60 days or more overdue rose substantially, mainly among people in the bottom 80 percent of the income ladder.

The Fed survey of consumer finances is conducted between May and December of every third year, and involves interviews with several thousand US families.

_______________________________________________________
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Consultants Win Trade Show Exhibit Awards

 
Jump USA Inc and Exhibit & Display Consultants Win Two Awards for Their Trade Show Exhibit at the February 2006 WSA Shoe Show, Las Vegas Convention Center, Las Vegas, NV

Jump USA Inc and Exhibit & Display Consultants won awards for Best trade show exhibit for a new exhibitor and Most exciting exhibit space at the February 2006 WSA Shoe Show, Las Vegas Convention Center, Las Vegas, NV.

Las Vegas, NV (PRWEB) March 11, 2006 -- Exhibit & Display Consultants / Jump USA Inc awarded Best trade show exhibit booth by a new exhibitor at the February WSA Shoe Show.

Jump USA Inc is a new division of Steve Madden Ltd. that designs, produces and markets premium priced casual contemporary footwear for men and women throughout the US. Exhibit & Display Consultants is a company that advises on design and construction of trade show exhibits, booths and displays. Exhibit & Display Consultants also specializes in running trade show exhibits using methods and strategy to reduce exhibitor costs by an average of 30%. For this project, Exhibit & Display Consultants was aided by 3 Form Exhibits in Smithfield RI to engineer and construct the new exhibit.

Jump was given awards by WSA Show management for Best exhibit by a new exhibitor at the WSA Show, February 10-13, 2006. This show took place at the Las Vegas Convention Center and also the Sands Convention Center, both in Las Vegas, Nevada.

The trade show exhibit was totally designed, engineered and constructed in a 4 week period. There was constant communication between Jump’s offices in the US, Spain and China and the Exhibit & Display Consultants office in Providence RI. All of that communication led to a really unique and high impact exhibit that helped Jump to make a tremendous “splash” at the show. The exhibit was brought to life by a four channel stereo system with subwoofer, fashion show specific runway, café / bar area, 2 -- Louis the XIV styled selling stations, and 4 live models actively displaying Jump USA Inc shoes.

For additional information on the news that is the subject of this release contact Brett Lipeles or visit www.exhibitconsultants.com

Contact:

Brett Alexander Lipeles
Exhibit & Display Consultants
401-273-5372
www.exhibitconsultants.com

# # #

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Friday, March 10, 2006

No Click Fraud Guaranteed By Advolution

 
Advolution, The Next Revolution in Search Engines, Guarantees No Click Fraud

Advolution, the next revolution in search engines, guarantees absolutely no click fraud for its advertisers.

Scottsdale, AZ (PRWEB) March 10, 2006 -- Advolution (http://www.advolution.com), the next revolution in search engines, guarantees absolutely no click fraud for its advertisers.

With the recently announced $90 million click fraud settlement made by Google, advertisers are waking up to one of the main drawbacks of pay-per-click advertising.

Google and Yahoo have shown that the amount an advertiser is willing to pay to be associated with a search term correlates well with how valuable that listing will also be for the searcher.

However, under their pay-per-click systems, advertisers have to pay for each and every click and are increasingly victims of "click fraud" (competitors clicking on ads to deplete the advertiser's budget and/or search engine affiliate partners clicking on them to make money for themselves).

Under Advolution's pay-for-position system, advertisers pay only once to have a listing associated with a search term. Search results are ranked by the dollar amount paid for each listing. In case of a tie, the older listing takes precedence.

Advertisers (and searchers) receive the benefit of pay-per-click without having to pay for each click (or worry about click fraud).

Advolution listings are similar to the search results at other search engines, except that with Advolution advertisers have full control over:

* How their listing looks.
* What search terms it is associated with.
* Where it shows up in the search results.

ABOUT ADVOLUTION

Advolution provides a compelling new search engine alternative for searchers, advertisers, and affiliate partners ("the benefits of pay-per-click without the actual pay-per-click" - and thus without any click fraud). Searchers receive quality Advolution listings and can also click through for additional results from other search engines. Advertisers free themselves from having to pay for each and every click. An affiliate program with a generous revenue share is also available. Additional information: http://www.advolution.com

# # #

Press Contact: Ed Nusbaum
Company Name: Stealthmode Partners
Email: email protected from spam bots
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Website:
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Law Firm Selects Primary Case Management Platform

 
Traub Eglin Lieberman Straus LLP Selects CaseKnowledge As Primary Case Management Platform

CaseKnowledge, Inc., a litigation management software company that helps law firms and their clients improve litigation outcomes and reduce their litigation costs, announced today it has been selected by the Law Firm of Traub Eglin Lieberman Straus LLP. CaseKnowledge will be used as the Firm's case management system in order to provide additional benefit to Firm clients.

Chicago, IL (PRWEB) March 10 2006 -- CaseKnowledge, Inc., a litigation management software company that helps law firms and their clients improve litigation outcomes and reduce their litigation costs, announced today it has been selected by the Law Firm of Traub Eglin Lieberman Straus LLP (www.tels.com). CaseKnowledge will be used as the Firm's case management system in order to provide additional benefit to Firm clients.

"We are very pleased to add CaseKnowledge to the resources we offer to Firm clients," said Richard K. Traub, Founding Partner of the Firm. "I was introduced to CaseKnowledge by a senior insurance litigation executive who knows of our Firm's interest in offering tools that distinguish the Firm and provide direct benefit to our clients. CaseKnowledge enables our partners and associates to provide clients with information when they want it, where they want it, and how they would like it organized. Our clients will be very pleased to have the Firm offer this valuable tool to them."

"Our use of CaseKnowledge gives the Firm yet another distinct advantage in the marketplace," added Traub. "Several of our clients have given us the responsibility of overseeing large litigation portfolios, and the management reporting and metrics provided in the CaseKnowledge application allow us to prepare more quickly the client management reports that the Firm has previously assembled manually. This increased efficiency, and the information contained in these reports, are of significant benefit to our clients."

"We are delighted to enter into this relationship with Traub Eglin Lieberman Straus," said Taylor Smith, Vice President of Client Solutions, CaseKnowledge, Inc. "With its national reputation and prestigious client base, the Firm's selection of CaseKnowledge is particularly exciting. We are pleased to have the opportunity to serve the Firm and affirm that CaseKnowledge provides significant benefit to law firms, corporate law departments, and claims organizations alike."

About CaseKnowledge, Inc.
CaseKnowledge is a turn-key litigation management extranet solution that streamlines communications between firms and their clients. CaseKnowledge contains powerful calendaring, alerting, document sharing, status reporting templates and built-in communication tools. CaseKnowledge is designed to be used by claims organizations, corporate legal departments, and law firms.

Superior cost control, improved case outcomes, and more productive relationships between clients and firms are some of the benefits of CaseKnowledge. Organizational efficiencies, better management, accountability, and immediate access to information are others.

CaseKnowledge, founded in 2004, is headquartered in Chicago, Illinois.

About Traub Eglin Lieberman Straus LLP

TRAUB EGLIN LIEBERMAN STRAUS LLP (TELS) has achieved a national reputation for excellence in legal representation. The Firm's philosophy is to provide quality legal representation in an expeditious and efficient manner. The Firm emphasizes its client service and its national reputation in the legal community.

Established in 1996, TELS has continually created innovative legal solutions to serve the needs of clients looking for sophisticated, yet personal legal representation. Serving clients from three offices in New York, New Jersey and Florida, TELS meets the diverse needs of the insurance industry with its unparalleled experience litigating in all manner of insurance coverage, as well as defending claims against insureds. The Firm provides a complete range of services to insurance company clients including claim and coverage analysis, complex dispute resolution and policy drafting.

For Additional Information

CaseKnowledge, Inc.
Liz R. Quimson
Chief Financial Officer
312-201-0343

Traub Eglin Lieberman Straus LLP
Richard K. Traub
Founding Partner
732-985-1000

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Forget Europe: Public Relations Services On $20 A Day

 
Mosnar Communications, Inc. Delivers PR For $20 A Day

Small businesses can now receive public relations services at affordable rates.

Atlanta, GA (PRWEB) March 10, 2006 -- Mosnar Communications, Inc. a global marketing, public relations, and business development firm announced today to offer public relations services at a discount rate of only $20 a day. The firm will provide public relations for a flat value of $600 a month to new and existing businesses worldwide. The promotion starts today and is scheduled to continue to the end of April or until space runs out. Companies will be allowed to buy services at the promotional rate for up to six months or one year.

Public relations are the marketing matrix that allows a company to receive free publicity. What makes PR so neat is that there is no limit to how much free publicity a company can receive. It begins when an experienced public relations expert writes a buzz article about a company. The article is released to the public as a press or news release. Several media outlets including radio, newspapers, blogs, television, magazines, and so on can pick up the article. In addition, the public relations professionals generally have good media relationship contacts to which they feed articles.

“A superior PR strategy is the key element to help any business model get their name on the map” Stated Kyle Ransom, Chief Executive Officer, Mosnar Communications, Inc.

Ransom when on to note that most small businesses neglect to consider public relations resources because they think it will be too expensive. Mosnar Communications, Inc. wants to give small businesses the power to compete on a massive level.

If you would like to have Mosnar Communications, Inc. represent your company please contact them at 1 (404) 696-4833 or via the Internet at www.mosnarcommunications.com.

Mosnar Communications, Inc.

About Us:
-Mosnar Communications Inc. is a privately held company, offering global marketing, public relations, and business development services to small to mid sized businesses and start-ups universal.
-Mosnar Communications, Inc. services a database of small to mid sized businesses in some of the leading business industry disciplines. Service areas consist of Consulting, Restaurant, Hospitality, Entertainment, Financial, Software, Arts, Video, Internet, Real Estate, Computer Systems, Human Resources, Healthcare and more.
-Committed to providing our clients with winning results to effectively grow their business.

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Press Contact: C Ransom
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Wednesday, March 08, 2006

New Guide to Inform Consumers About Patient Safety

 
New Guide Facilitates Partnerships between Hospitals, Public Libraries to Inform Consumers About Patient Safety

A new tool is now available to help organizations develop and provide consumer awareness programming for patient safety. Partnering for Patient Empowerment Through Community Awareness (PPECA), a hospital-library collaborative program, is releasing new content this week. The PPECA Facilitator’s Guide and module presentations are now freely available for organizations to use in their own patient safety educational efforts.

CHICAGO (PRWEB) March 8, 2006 -- National Patient Safety Awareness Week is about promoting the importance of partnership with patients to reduce medical error.

To support other national efforts, Partnering for Patient Empowerment Through Community Awareness (PPECA), a hospital-library collaborative program, is releasing new content this week. The PPECA Facilitator’s Guide and module presentations are now freely available. The modules and guide will provide direction on presenting a patient safety program that hospitals and libraries can host together to increase awareness among consumers about patient safety.

"We felt it was important to participate in a program that shared information on how patients could become proactive partners in their own safe care," stated Carolyn Anthony, Director of Skokie Public Library, one of the PPECA library participants. Roxanne Goeltz, co-founder of Consumers Advancing Patient Safety (CAPS) and consumer speaker on patient safety agreed: “Patients must prepare themselves to be more involved in their healthcare. The atmosphere and resources available at the public libraries partnered with the knowledge and dedication of the hospitals will strengthen the safety net for all patients.”

To develop the PPECA model, five northern Illinois hospitals and public libraries worked together to refine content and the program development process. The free Facilitator’s Guide shares that expertise so others can initiate similar adult education sessions that feature health care practitioners, librarians and consumers as speakers. Program planners who need additional content for their sessions can access streaming video of the presentations from the project Web site at http://www.galter.northwestern.edu/PPECA/index.htm.

PPECA is the first model for building patient safety awareness through participatory community partnerships involving a public library and a healthcare institution. “Public libraries have a history of providing educational programs on topics of interest to their communities,” says Linda Walton, associate director, Galter Health Sciences Library and PPECA principal investigator. “Many people feel more comfortable in a public library environment than in a hospital setting for learning.”

The educational sessions include three short presentations designed to raise consumer awareness of:
•    The consumer’s role in working with healthcare providers to manage risk of avoidable patient injury;
•    Patient-centered clinical and systems-based approaches to patient safety; and
•    Effective medical information gathering to support safe care.

PPECA was developed in collaboration with Consumers Advancing Patient Safety, the Health Learning Center of Northwestern Memorial Hospital, Zipperer Project Management and the Metropolitan Library System. The program has been funded in whole or in part with federal funds from the National Library of Medicine, National Institutes of Health, under Contract. No. NO1-LM-1-3513.

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Secrets on How to Avoid Becoming Healthcare System Victim Exposed By Medical Doctor

 
Medical Doctor Exposes Secrets on How to Avoid Becoming Victim to the Healthcare System

Overcoming powerful forces that influence the way a patient is treated within the healthcare system is discussed in a recently published book.

Salem, OR (PRWEB) March 8, 2006 -- In this recently published book, “Secrets of Medical Decision Making”, (ISBN 1932690174, January 2006,) Oleg I. Reznik, M.D. brings to light exactly how a physician’s recommendations can be influenced by powerful forces that have nothing to do with the patient’s best interest. “Fear of litigation is one of these forces with power to change the way medicine is practiced,” claims Reznik.

A recent report in JAMA (2005; 293) revealed that nearly all (93%) physicians, in six specialties, surveyed reported practicing defensive medicine. The report further states that most physicians avoid procedures and patients that were perceived to elevate the probability of litigation. Furthermore, nearly half of them reported that they had taken steps to restrict their practice by eliminating procedures prone to complications, such as trauma surgery, and avoiding patients who had complex medical problems or were perceived as litigious.

The influence of the pharmaceutical industry on creating medical guidelines is another force responsible for the direction of today’s medicine. “The current medical model, which was created close to one hundred years ago mainly for the treatment of the acute illnesses, and is now applied to our current plague—chronic illness,” explains Reznik. Financial and time pressure is another challenge that is contributing more and more to what happens to the quality of out interaction with a physician, as our health care dollars are dwindling. Speaking about his book, Reznik continues, “while the existence of these challenges has been recognized before, I believe that I’ve made a contribution in clarifying exactly how they translate into the everyday doctor-patient interaction.”

Awareness of the factors that go into medical decision making will always help to find a better solution to any given medical problem. The patient can learn the limiting aspects of the physician’s and of their own thinking that lead to more suffering. Physicians, bound by their own fears and pressures, are one such source of such suffering. Patients’ unreasonable expectations are another. “The audience should be aware every time they see a commercial advertising a medication or a medical service on TV, that such advertising does not have purely altruistic motives. For this reason it is biased, prone to inaccuracies and to giving false impressions. Our false impressions about the capabilities of medicine drive us to its unnecessary consumption, to disappointment, frustration, resentment, to emotional and physical pain,” claims Reznik.

While modern medicine does have an effective arsenal of treatments for the acute medical problems, things are different when it comes to chronic illness. A modest slowing of progression is the most modern medicine can boast, when it comes to most chronic illness. “In my book I accurately describe what medicine can and cannot do for some of the common medical problems. It is my hope awareness of these issues would motivate the reader/listener to take charge of their own lives and consider their health in the light of their own lifestyles, instead of believing that someone else (the medical system) will fix it for them,” reiterates Reznik. “I wrote this book to bring a sense of independence and self-empowerment to the prospective patients. During my training and practice as a physician I became acutely aware of the great deal of suffering that stems not only from the illnesses, but more so from the beliefs that most people have regarding the capabilities of the modern medical system.” These beliefs almost invariably lead to disappointment, frustration, and a great deal of physical and emotional pain. Patients with such beliefs submit themselves to tests and invasive procedures that bring them nothing more than additional suffering.

Oleg I. Reznik, M.D., practices almost exclusively mind-body medicine in his private practice, while continuing to do conventional medicine, hospital work, and low-risk obstetrics at Willamette Family Medical Center in Salem, Oregon. “Secrets of Medical Decision Making: How to Avoid Becoming a Victim of the Healthcare Machine”, published by Loving Healing Press, is available through online bookstores or may be purchased at a local bookstore. Loving Healing Press books are distributed by Ingram, Baker & Taylor, and New Leaf Distributing. For a review copy, contact email protected from spam bots

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Tuesday, March 07, 2006

Bloggers Sloggers For Wal-Mart?

Wal-Mart Recruits Bloggers for PR Battle
 
March 7th, 2006 - MarketingVOX - Under fire for its less-than-employee-friendly policies, among other reasons, Wal-Mart has apparently been rallying a force of blogger loyalists and mercenaries, supplying them with PR ammunition in hopes of beating back the assault, writes the New York Times. Pro-Wal-Mart propaganda produced by public relations firm Edelman has appeared in blogs, often verbatim and without attribution - clearly counter to the norms and unwritten rules of civilized blogging behavior, as well as word-of-mouth best-practices.
 
In what is escalating into an all-out war for the hearts, minds and pocketbooks of the citizenry, Wal-Mart - along with others - is looking beyond the mainstream media and "working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters," writes the Times.
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Medical Scheduling Software Introduced, HIPPA compliant

 
SpectraSoft Introduces AppointmentsPRO 9 Medical Scheduling Software

SpectraSoft officially launches Version 9 of its popular AppointmentsPRO medical scheduling software today. The upgrade offers new features designed to cut patient wait times, improve practice teamwork, simplify paperwork and reduce claim denials. The appointment software is designed for physical therapy practices, medical clinics and hospitals.

Tempe, AZ (PRWEB) March 7, 2006 -- SpectraSoft officially launches Version 9 of its popular AppointmentsPRO medical scheduling software today. AppointmentsPRO 9 offers new features designed to cut patient wait times, improve practice teamwork, simplify paperwork and reduce claim denials. The appointment scheduler is designed for physical therapy practices, medical clinics and hospitals.

The new AppointmentsPRO scheduling system improves office communication with an auto-notification feature that alerts practitioners when a patient has arrived, rescheduled or canceled an appointment. There is also a Task Manager that lets users assign or receive tasks to/from other people in the organization, then monitor the status of each task to ensure critical responsibilities are completed.

Rehab practices will appreciate the expanded patient intake window in AppointmentsPRO 9. It tracks multiple insurance coverages and the number of visits remaining for each authorization. New fields for subscriber, policy number, group number and employer ensure the billing department has all the critical information needed to gain payment for services.

"We set out to create an appointment scheduling system that streamlines workflow throughout a practice to make it more productive and profitable," said Steve Petrie, SpectraSoft's CEO. "I'm very excited with the result. This is not just a front desk [appointment scheduler. It's a communication hub for the entire office and a powerful practice management tool."

AppointmentsPRO 9 includes more than 90 practice management reports, as well as trend reporting with graphs that compare key practice metrics from one month to the next. A new Recall List feature lets you mark patients to be scheduled in the future (i.e. six-month evaluation). Improved security and updated HIPPA compliance make AppointmentsPRO 9 an essential upgrade for any medical practice, rehab clinic or healthcare facility.

In addition to the standard version of AppointmentsPRO 9, there are enhanced versions designed for centralized scheduling, SQL networks and hospital scheduling.

Visit http://www.spectrasoft.com to :
•    Schedule a call to learn more about AppointmentsPRO 9
•    Sign up for a free web demonstration of AppointmentsPRO 9
•    Request an ROI analysis
•    Receive more information

ABOUT SPECTRASOFT
SpectraSoft, Inc. is a leader in simplifying complex appointment-scheduling and documentation tasks for medical practices, physical therapy clinics, hospitals, businesses and government agencies. Founded in 1993, SpectraSoft is located in Tempe, Arizona.

# # #

Press Contact: John Wolf
Company Name: SPECTRASOFT
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Website:
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Standard Industrial Classification (SIC) Codes Allow Business-To-Business Marketing Mailing List Selection

 
Online Industry Code Lookup Service Enables Direct Mail Marketers to Target Specific Industries

New service allows marketers to increase campaign success with direct mail contact lists and custom list compilation.

Seattle, WA (PRWEB) March 7, 2006 -- Direct marketing professionals can use a free online service that increases marketing campaign success by providing accurate direct mail and e-mail lists of buyers in specific industries. Developed by Marigold Technologies, provider of custom business mailing lists, the new service allows visitors to reference Standard Industrial Classification (SIC) codes for precise business-to-business marketing mailing lists.

Marigold Technologies’ online lookup service -- www.marigoldtech.com/lists/sic.php -- allows marketers to locate specific industries by SIC code or keywords. Marketers can use the results from the lookup service to target highly-defined industries with specialized offers.

In a recent posting on Entrepreneur.com, marketing authority Jack Ferrari noted that 40 percent of a direct mail piece's impact comes from sending it to the right list in the first place. The other 60 percent comes from the value of the offer and design of the piece, he said.

“Using a targeted, highly-qualified list is one of the best ways to ensure direct marketing campaign success,” said Blake Sitney, president and CEO of Marigold Technologies. “Our new online industry code lookup feature is just another example of how Marigold Technologies uses leading-edge technology to provide our clients with creatively-packaged, accurate, and relevant mailing lists.”

Marigold Technologies also offers a wide range of customized direct mail lists for the telecommunications, financial services, information technology and retail industries.

About Marigold Technologies, Inc.
Marigold Technologies provides an extensive line of direct marketing mailing lists in addition to strategic list brokerage consulting. Trusted by Fortune 500 marketing executives and direct marketing professionals, Marigold Technologies collaborates closely with each client to provide highly-qualified targets for B2B and B2C direct marketing campaigns. Founded by a veteran telecom executive, Marigold Technologies provides unparalleled expertise in strategic list acquisition services for the telecom, information technology, retail, and financial services industries. For more information, please visit www.marigoldtech.com or call 212.696.5000.

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Saturday, March 04, 2006

Homeowners Consumer Report Recommends Rejecting Remodeling Rip Offs

Contractor Launches Special Report For Delaware Homeowners

Press Release by: Tri State Remodeling
Published on openPR 03-03-2006 05:27 pm - CET

(openPR) - New Castle, DE, March 3, 2006 - Tri-State Remodeling today announced the release of a new consumer report that shows Delaware homeowners how to avoid getting ripped off when they remodel their homes.

Inside this eye-opening report, you'll discover insider tips on how to easily hire the right contractor; how to get your remodeling project done right, the first time; and how to save yourself thousands of dollars on your project.

The report entitled, "9 Things You Must Know Before Hiring a Window or Siding Contractor,” covers everything from selecting a contractor, avoiding remodeling blunders, keeping the reigns on your budget, and learn how to be a knowledgeable, confident participant in your own home remodeling project.

All Delaware homeowners can get a free copy of this special consumer report by going to http://www.tri-stateremodeling.com or calling 866-838-8878.

Roland Ridgeway, president of Tri-State Remodeling and author of "9 Things You Must Know Before Hiring a Window or Siding Contractor” is creating an educational resource for homeowners in Delaware. Future plans include a website of educational guides on renovating your home, professional advice from local experts, and a question and answer forum for Delaware homeowners.

About Norman Construction - Tri-State Remodeling, a Delaware remodeling contractor that specializes in replacement windows, roofing, vinyl siding, and gutter protection systems for homeowners in Delaware, New Jersey and Pennsylvania. Roland Ridgeway is the owner of Tri-State Remodeling and is also the author of "9 Things You Must Know Before Hiring a Window or Siding Contractor"

Contact
Tri-State Remodeling Corporation
112 Jestan Boulevard
New Castle, DE 19720
Phone: 866-838-8878
http://
www.tri-stateremodeling.com http://www.NormanConstruction.com

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Friday, March 03, 2006

TelePlus Wireless Sales and Telecom Sales Up

 
ItsAboutFinance.com's Driving Innovation Joins with TelePlus to Announce Record Breaking January Results

Revenues reached $2.2M and earnings (before taxes) of $130k. TelePlus is very pleased to announce these results.

Montreal, Ontario (PRWEB) March 3, 2006 -- TelePlus Enterprises, Inc. (NASDAQ OTCBB: TLPE) (Frankfurt: YT3) (http://www.teleplus.ca) (“TelePlus” or the “Company”) today announced its January 2006 results and reported revenues of $2.2 million dollars. Earnings (before taxes) were $130,000 dollars, EBIDTA was $230,000 dollars and Earning per Share (before tax) were $0.0015. TelePlus is very pleased to announce these results as they represent the largest revenue recorded in a one-month period and strongest earnings for the same period in the history of the Company. Total revenues for the month were composed of 41% in Wireless Sales and 59% in Telecom Sales. Although the Retail division was still operational in January, these results do not include any Retail Sales as the Company has divested itself from this division.

“These astounding results are evidence that TelePlus’ strategic purchase of certain assets of Liberty Wireless was the right move for the Company. I’m very proud that we have been able to fully integrate the Wireless division into the TelePlus group of companies.” said Marius Silvasan, CEO of TelePlus. “We are extremely enthusiastic on the growth that TelePlus will take in the upcoming year.” added Silvasan

“We anticipate that the investor community will react positively to these historic financial results as they clearly demonstrate that our management team is focused on driving our future growth and meet the competitive realities of the market.” said Kelly McLaren, President of TelePlus. “We have divested ourselves from the money-losing retail division, therefore, these groundbreaking results reflect the performance of our business without retail” added McLaren.

The Company invites its investors and analysts to watch the interview, CEO Marius Silvasan gave on the floor of the AMEX on February 24 2006 at
http://media4.streamtoyou.com/cadavis/TLPE.wmv

About TelePlus (OTCBB: TLPE) http://www.TelePlus.ca
TelePlus Enterprises, Inc. (“TelePlus”) is a provider of Wireless and Telecom products and services across North America. TelePlus Connect, Corp. -- is a reseller of a variety of Telecom services including landline, long distance and internet services. TelePlus Wireless, Corp. -- under the brand name “Liberty Wireless” -- operates a virtual wireless network selling cellular network access to distributors in the United States.
www.telepluswireless.com, www.libertywireless.com and www.vivaliberty.com are among some of the websites operated by TelePlus.

About ItsAboutFinance.com:
With offices in New York, Los Angeles and Chicago -- ItsAboutFinance.com presents daily video news, interviews of Chief Executive Officers and Market Reports from stock exchange floor traders. Founded by Carol Davis and celebrity defense attorney Mark Geragos, our credentialed business reporters are at the Chicago Stock Exchange, the American Stock Exchange, the NASDAQ and the New York Stock Exchange with daily access to the White House press center. Our website is the only financial website featured daily on the NASDAQ's 7-story icon at the NASDAQ Broadcast Center in Times Square.

Partnered with sister station
http://www.thejusticesystem.net,/ the front runner of live daily video web coverage from celebrity trials, we’ve covered the trials of Michael Jackson, Phil Spector, Lil Kim, Courtney Love, Kobe Bryant, and Foxy Brown.

All broadcasts change daily at 11am Pacific/ 1pm Central/ 2pm Eastern.

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development and acquisition of new product lines and services, government approval processes, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties, and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. TelePlus Enterprises, Inc. takes no obligation to update or correct forward-looking statements.

To hear more about TelePlus Enterprises Inc., from CEO Marius Silvasan, please visit:

http://www.publiccoreport.net/featured/TLPE/company.asp

# # #

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Hospital Pharmacists Covet Baxa Automated Pharmacy Production Equipment

 
Baxa Automated Pharmacy Production Equipment on Show at the European Association of Hospital Pharmacist’s Congress

UK-based pharmacy products supplier, Baxa Ltd will feature its proprietary systems for automating pharmacy fluid handling and streamlining multi-source mixing applications at the 11th annual Congress of the European Association of Hospital Pharmacists (EAHP) in Geneva from 22nd to 24th March 2006. The EAHP Congress, entitled ‘Quality and Medication Safety Hand in Hand,’ will focus on quality and safety improvements within the pharmacy and reducing patient risk.

ASCOT, Berkshire (PRWEB) March 3, 2006 -- Baxa Ltd will feature its proprietary systems for automating pharmacy fluid handling and streamlining multi-source mixing applications at the 11th annual Congress of the European Association of Hospital Pharmacists (EAHP) in Geneva from 22nd to 24th March 2006. The EAHP Congress, entitled ‘Quality and Medication Safety Hand in Hand,’ will focus on quality and safety improvements within the pharmacy and reducing patient risk.

Baxa Corporation’s innovative approach to product development has produced a succession of leading-edge automated compounders and pumps designed for increased accuracy, safety and efficiency. This includes the state-of-the-art Exacta-Mix™ 2400 Compounder for multi-source, multi-ingredient compounding such as total parenteral nutrition.

This year’s EAHP Congress includes the seminar, ‘Production of TPN: evolution over 30 years,’ a topic for which Baxa has focused both product development and technical support efforts. During the meeting, demonstrations will be available for Baxa automated compounders, as well as the Rapid-Fill™ Automated Syringe Filler, which automates the process of sterile syringe filling, capping and labeling.

The Congress is being held at the Palexpo Congress Centre, Geneva, Switzerland. Further information can be obtained from
http://www.eahponline.org.

About Baxa Corporation

Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Key products include Rapid-Fill??Automated Syringe Fillers, Exacta-Med? Oral Dispensers, MicroFuse? Syringe Infusers, Repeater? Pharmacy Pumps, and Exacta-Mix? and MicroMacro? Multi-Source Compounders; used worldwide in hospitals and healthcare facilities. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; direct representation in Belgium, Denmark, Finland, France, Germany, Luxembourg and The Netherlands; and distribution partners worldwide. Further information is available at http://www.baxa.com.

Contacts:

Stephanie Scott, Marketing, Baxa Ltd:
Tel: +44 (0)1344 890916
Fax: +44 (0)1344 890917

Maggie Chamberlin Holben, APR
Absolutely Public Relations: 303.984.9801 or 303.669.3558

###

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Index The Unindexable

 
New Web Engine to Redefine Searching on the Web

Otavo's Intention Engine is poised to redefine searching on the web by allowing its users to simply state what they are looking for instead of typing keywords and sifting through irrelevant results.

St. Catharines, ON (PRWEB) March 3, 2006 -- Otavo, has developed the first intention engine. A technology designed to index the unindexable content by pooling together the intentions of its users.

Intention is what drives people’s web activity. By pooling similar intentions and grouping resources according to intentions Otavo's new Intention Engine, is able to allow users to spell out their intentions in a search box, and have meaningful results returned.

The search results are generated from information found and shared by people that have had similar intentions. "It is like taking pages and pages of Google results and selecting the best ones and putting them all in one place" said Matt, one of the beta testers.

"We call each intention a quest. People join these quests for information and knowledge and are truly enriched by sharing what they find together" said Amanuel founder, and social ambassador of Otavo.

Amanuel added "The inspiration came 3 years ago, as my wife complained about being unable to find what she was looking for using the search engines" This started a 3 year obsession to finding a solution to the problem.

According to Amanuel, Otavo has made the preview version of its Intention Engine available to a small number of 'heavy web surfers' and select bloggers.

With luck, Otavo will prove popular to them – and to the original user who sparked the idea.

Otavo.com Inc. started the intentional web revolution with its intention engine redefining the web from the visitor's point of view. For more information, visit http://otavo.com.

# # #

Press Contact: Amanuel Tewolde
Company Name: Otavo.com Inc.
Email: email protected from spam bots
Phone: 905-324-1777
Website:
http://otavo.com


[Editor's comments: VERY interesting idea, but I'm worried that this is like trying to improve a hammer so users don't hit their thumb, when a small amount of training might be more effective with less effort.

From what I have seen, users don't know how to search. They think Boolean logic is some type of European stew, and quotes are only used to embarrass politicians. There is a large percentage of the population that continually says, "Oh, you know what I mean...!!" and of course we don't really because we don't have a copy of the code book they use. If this company can really help to understand the intentions of web searchers, then perhaps the same technology could be use to improve interpersonal communications. Now THERE'S a market opportunity...! (hris ]

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Thursday, March 02, 2006

New Blog Directory Rocks With Features Including Blog Classifieds

 
AddURLBlog.com Provides Efficient Tag-based Blog Directory, Discussion Boards

Blog readers can bookmark blogs of interest and subscribe to selected blogs at www.addurlblog.com.

(PRWEB) March 2, 2006 -- AddURLBlog.com is a new Web site that intends to serve the blog industry by categorizing and organizing published blogs.

"We've been working really hard to create an easy-to-use blog directory,” says an AddBlogURL editor. “Many areas of the site are oriented towards regular blog readers instead of Webmasters."

At AddURLBlog.com, bloggers and blog readers can:

- Browse the directory
- Read their favorite feeds
- Discuss feeds with friends.
- Search blog classifieds: buy / sell blogs
- Bookmark blogs of interest
- Subscribe to selected blogs
- Search tagged blogs

AddURLBlog.com visitors can access their own web-based feed readers to follow their favorite news everywhere they go. News and feeds can be discussed in semi-private forums within circles of friends and peers, by invitation. The boards intend to foster quick discussions in a neutral environment.

"The feed reader and 'quick discussion' boards are neat features that allow users to invite friends to comment on specific topics,” says an AddURLblog.com editor. “We are hoping to see many discussions started."

AddURLBlog.com blogs range from those devoted to objective and commercial themes to those with a more personal orientation. Blogs submitted to AddURLBlog.com are subject to review before acceptance into the directory. No adult blogs are admitted unless they are erotic in nature, soft, or somewhat artistic, and no pharmacy/drugs related blogs are admitted unless they seriously discuss health issues.

For more information, please visit www.AddURLblog.com.

# # #

Press Contact: Roberto Rosenfeld
Company Name: M.onotono.us, Inc.
Email: email protected from spam bots
Phone: 786-512-9477
Website:
www.AddURLblog.com

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Webfomercials To Inform, Assault Users Online

 
Web Based Infomercials Create Call to Action for Website Sales

WebSmartAmerica announced today that they are producing web based infomercials to help website owners convert more visitors to customers. The announcement was made by company president Joseph Sleeman.

KENNEBUNKPORT, ME (PRWEB) March 2, 2006 -- WebSmartAmerica announced today that they are producing web based infomercials to help website owners convert more visitors to customers. The announcement was made by company president Joseph Sleeman.

Website marketing innovator WebSmartAmerica has recently joined forces with film producer Video Creations of Kennebunk ME. Together, they are deploying next-generation video and web technologies to create web based on-demand infomercials for their clients. By adding video, audio and animation to your website, visitors will have a more informative, entertaining and interactive web experience. According to Sleeman, “We can create a call to action and motivate a visitor to fill out a form, make a call or purchase a product just like our successful television counterpart”.

Combining the interactive tools available on the web with the traditional TV platform companies can take advantage of valuable marketing strategies without the high costs generally associated with television production and purchasing of air time.

“Because of the demand for the product we have put the facilities in place to manage the scriptwriting, casting, production, design, animation, web integration, viewer tracking and deployment “says Sleeman. “Web based on-demand video used as a visitor conversation strategy in your overall website marketing plan can dramatically increase online leads and sales in virtually any market.”

Companies interested in obtaining a free quote or more information should contact WebSmartAmerica at 207-967-9124 or email Mr. Sleeman directly at email protected from spam bots.

About WebSmartAmerica
WebSmartAmerica has quickly grown to become one of the leading Internet marketing firms offering a comprehensive portfolio of online marketing solutions. They work with companies who may be experiencing some challenges in realizing the full potential of their online presence. They concentrate their efforts on proven and ethical business models, utilizing new technologies to enhance and accelerate the outcomes.

For more information visit www.WebSmartAmerica.com
Or call WebSmartAmerica at 207-967-9124 or toll free at 800-935-9124
Media Contact Anne or Joseph Sleeman email protected from spam bots

###

Press Contact: Joseph Sleeman
Company Name: WEBSMARTAMERCA, INC.
Email: email protected from spam bots
Phone: 207-967-9124
Website:
http://www.websmartamerica.com

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Wednesday, March 01, 2006

PPC Conversion Index Site: Your Actual Mileage May Vary

 
Did-it Launches PPC Conversion Index, Ranks Google, Yahoo, MSN, AOL, Ask and Other Search Engines

- Google ranked #1 in our conversion volume index for the 7th consecutive month - AOL consistently beat Google and Yahoo in conversion rate score through the first 7 months of the index - MSN’s conversion rate score has improved dramatically within the last several months, beating power-player AOL for the first time in December 2005 - 12 of the top 20 search engines for conversion volume was part of the Google network for December

Rockville Center, NY (PRWEB) March 1, 2005 -- Did-it Search Marketing, a leading online advertising agency, today unveiled Conversion Index (http://conversionindex.did-it.com) -- a comprehensive data source for marketers, press and analysts seeking to further their understanding the search marketing landscape. In particular, the conversion index focuses on measuring and illustrating the true conversion value and volume drivers in the highly complex PPC paid search industry. The Conversion Index provides a window into the complex relationships between search engine ad networks, such as Google and Yahoo, and search publishers who syndicate those search results, such as AOL and Ask.com.

Key findings of the first seven months of data:
- Google ranked #1 in our conversion volume index for the 7th consecutive month
- AOL consistently beat Google and Yahoo in conversion rate score through the first 7 months of the index
- MSN’s conversion rate score has improved dramatically within the last several months, beating power-player AOL for the first time in December 2005
- 12 of the top 20 search engines for conversion volume was part of the Google network for December
- 6 of the top 20 were part of the Yahoo network for December (three engines are meta engines that include Yahoo, Google and others)
- Google’s AdSense for content (googlesyndication) when counted in aggregate was the fifth largest driver of conversions in December

“Marketers rely on conversion as a highly relevant metric in search” said Kevin Lee, Executive Chairman of Did-it. “We hope by launching Conversion Index that we can help focus the industry conversation on improving returns from one of the world’s most powerful forms of media.”

Did-it Search Marketing’s Conversion Index draws upon a unique set of data that spans tens of millions of search-influenced transactions across scores of client campaigns from every major industry segment. The data set is carefully weighted by comScore Media Metrix usage data and Did-it click and conversion data to ensure that the Conversion Index is reflective of the entire search engine marketing marketplace. The normalized data, like a stock market index reflect activity across a broad spectrum of industries and marketers and isolate conversion and volume differences between the segments of each engine’s network of publishers.

“The Conversion Index is designed to be a thought-provoking entrée and we invite marketers to continue a more tailored conversation with us to help give a more meaningful analysis according to their specific industry and needs,” said Bill Wise, CEO of Did-it. “Major marketers seeking a customized analysis of the opportunities within their industry vertical including upside potential through use of complex modeling and active strategic campaign maximization should contact their local Did-it office as well.”

The Conversion Index site -- http://conversionindex.did-it.com -- also serves as a focal point for interacting with the industry and hopes to spawn more interesting interpretations of the data. Each month, conversion rate and pricing data will be published and members of the media and bloggers are encouraged to contact the company to explore ways in which the data can be tailored to their needs. A more detailed explanation of the index, its methodology and the exact rankings for the first seven months of data can be found at the website.

For any questions regarding the Conversion Index please contact Did-it Search Marketing Executive Chairman, Kevin Lee by phone 1-212-631-0157.

About Did-it Search Marketing

A full-service search and auction media agency, Did-it is one of the originators of the Search Marketing field, and has been a recognized leader in the Search space since 1996. Through its multi-disciplinary methodology, Did-it combines top-tier SEM Strategy, highly sophisticated Analytics and Modeling, and best-of-breed Technology to produce unmatched SEM results for its over 150 clients—including such firms as E*TRADE FINANCIAL, Dun and Bradstreet, and Cingular Wireless. Did-it was co-founded by industry thought leader,
SEMPO Chairman, and Did-it Executive Chair Kevin Lee; and it was ranked the #1 SEM firm for market suitability in the Jupiter Research Constellation Report, 2004.

# # #

Press Contact: Kevin Lee
Company Name: DID-IT SEARCH MARKETING
Email: email protected from spam bots
Phone: 212-631-0157
Website:
http://conversionindex.did-it.com/

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Travel Destination Web Site To Automate A/B Testing

 
VEGAS.com Selects SiteSpect for Web Site A/B and Multivariate Testing

World’s largest travel destination web site automates testing and optimizes conversion rates with in-house testing solution.

Boston, MA (PRWEB) March 1, 2006 -- SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization software, announced that VEGAS.com, the largest purveyor of information about the city of Las Vegas and the most-visited city travel site (Media Metrix), has selected SiteSpect as its strategic platform for conducting continuous real-time A/B and multivariate tests on its web site.

The SiteSpect solution will allow VEGAS.com to replace its manually driven A/B testing process with an automated system that will not tax its web site development team. This will enable VEGAS.com's business users to implement complex multivariate tests independently, without modifying existing content, a capability unique to the patent-pending SiteSpect system.

"We have a unique culture and ability to react quickly to new ideas and SiteSpect is the only vendor who could support our requirement for quick implementation of tests. Our marketing and product staff don't have to plan and schedule a test weeks in advance, waiting for internal IT resources or a vendor's implementation team to become available", said Mike Brown, Vice President of Internet Marketing at VEGAS.com. "SiteSpect's self-service solution allows our business users to create and launch all types of test campaigns themselves -- from straightforward text changes to page layout changes to content changes on dynamically-generated pages."

Mr. Brown comments further, "In the past, our in-house A/B testing was a manual, time-consuming process that was filled with compromise. Simultaneous A/B testing came at the cost of organic search rankings. Sequential A/B testing -- the switching of variables one at a time over the course of weeks and comparing results, introduced uncontrolled variables like fluctuating prices and inventory levels, so we could never be 100% sure of the test results. With SiteSpect, we're getting precise testing that isn't affecting our search engine optimization strategy. At the same time, we're also gaining the efficiencies of simultaneous multivariate testing."

"We are very pleased with VEGAS.com's choice of SiteSpect and, with it, SiteSpect's entry into the travel industry," said Eric Hansen, president of SiteSpect. "The typical travel site, with its dynamically built content syndicated from multiple sources, is where SiteSpect's unique capabilities shine. We are confident that other travel web sites will follow VEGAS.com's lead and discover that SiteSpect is the only product that allows them to optimize any kind of content anywhere on their site without having to coordinate with their content providers."

About VEGAS.com
VEGAS.com is the largest city destination travel web site in the world, with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. VEGAS.com operates Casino Travel & Tours, with concierge desk locations at the Palms, Paris, MGM Grand, Aladdin, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and other locations throughout the city. VEGAS.com is a member of the Greenspun Family of Companies, a privately owned company operating in Southern Nevada for more than 60 years.

About SiteSpect, Inc.
SiteSpect enables Web marketers to optimize conversion rates through A/B split and multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most complex e-commerce sites. For more information, visit http://www.SiteSpect.com or call (617) 859-1900.

# # #

Press Contact: Mike Aalto
Company Name: SITESPECT, INC.
Email: email protected from spam bots
Phone: 617-859-1900
Website:
http://www.SiteSpect.com

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