Phones Get Their Own Domain

First Internet Address for Mobile Phones - dotMobi - Announced at CTIA

 

Supported by Leading Industry Organizations, dotMobi Will Begin Registering Names in Late May

 

LAS VEGAS, April 5 /PRNewswire/ -- Today, Mobile Top Level Domain (mTLD) announced the availability of the first and only Internet address created for mobile phones: ".mobi".

 

"The dotMobi Internet address, which is set for launch on May 22nd, brings the ease of accessing the Internet from the PC to mobile phones everywhere, and clearly indicates Internet sites and applications that are designed for consumers on the go," said Neil Edwards, CEO, mTLD Ltd. "dotMobi is the Internet made mobile."

 

"More people have access to an Internet-ready phone than to a PC with Internet access," said Edwards. By 2008, researchers expect 1.3 billion people to be connected to the Internet through mobile devices.

 

However, accessing the Internet on a mobile phone can be frustrating. Downloading content to mobile devices can be expensive, slow, exceed screen size, and difficult to navigate.

 

"Many existing Internet sites are grounded in desktop PC-oriented services and were not designed with a mobile phone in mind, which has led to less than ideal performance for consumers," said Edwards. "The dotMobi sites are tailor-made for browsing and navigating on the mobile phone, making a far better experience."

 

To make creating Web sites for mobile Internet functional and reliable, mTLD has developed rules and best practices, all based on open standards, for content developers and service providers. This ensures that their Web sites can be viewed and navigated by any mobile phone.

 

The consultative dotMobi Switch On! Web Browsing Guide may be found at mtld.mobi. A guide for mobile messaging will be launched later this year. These guides are based on best practices specified by the World Wide Web Consortium's Mobile Web Initiative (MWI).

 

mTLD has already issued temporary domain names to Newbay, Nokia, TIM, Vodafone and Weather Channel, among others, to demonstrate the improved reliability of downloading dotMobi Web content on mobile devices.

 

"Many Americans will experience broadband for the very first time through wireless technology and research shows that consumers would like to access the Internet and other data services using their mobile devices," said Steve Largent, President and CEO of CTIA. "Ensuring predictable and reliable Internet access from any device on any network is important to CTIA -- The Wireless Association(R). CTIA is proud to announce that our members will be eligible for early Sunrise Period registration for dotMobi domains beginning May 22."

 

To see hands-on demonstrations of dotMobi Web sites on mobile phones at CTIA Wireless 2006, visit the "family room" at the CTIA Wireless Home and booth #2615.

 

mTLD Backed by Industry
Backed by many of the world's leading mobile operators, handset manufacturers and software developers, mTLD has been designated the official worldwide registry for the dotMobi domain.

 

Leading mobile industry associations including the GSM Association (an mTLD founding investor), CTIA -- The Wireless Association(R), and the Mobile Marketing Association have lined up to support an early dotMobi launch for their members May 22-29, 2006. Referred to as the sunrise period, this launch offers the mobile industry a week-long advance period to register their trade and service marks.

 

mTLD is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.
For more information on the dotMobi sunrise program, visit mtld.mobi.

 

About mobile Top Level Domain, Ltd.
mobile Top Level Domain Ltd (mTLD), a joint venture company based in Dublin, Ireland, is leading the development of Internet usage from mobile devices by switching on the dotmobi domain name. Unique among domain name providers, mTLD ensures that services and sites developed around dotmobi are optimized for use by mobile devices. Consumers on the go can have confidence that the Internet site or service will work from their mobile device when using the dotmobi address.

 

The company gained approval from ICANN (Internet Corporation for Assigned Names and Numbers) for the '.mobi' Sponsored Top level Domain (TLD) in the second half of 2005. mTLD is backed by leading mobile operators, network and device manufacturers, and Internet content providers. Investors in mTLD include Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. mTLD is also a sponsor of W3C's Mobile Web Initiative.

 

CONTACT:
 Danielle Siemon
 Edelman Public Relations
 +1-650-429-2739
 danielle.siemon@edelman.com

 

 Vance Hedderel
 mobile Top Level Domain, Ltd.
 +1-703-485-5563
 vhedderel@mtld.mobi

Fraud-Prevention Products From 3M and Graphic Security Systems Are Compatibile

3M and Graphic Security Systems Announce Compatibility Between Fraud-Prevention Products

 

ST. PAUL, Minn.--(BUSINESS WIRE)--April 27, 2006 - Pair Brings Enhanced Security to Passports and Travel Documents -

 

3M and Graphic Security Systems Corp. (GSSC) today announced technical compatibility between 3M travel document readers and Scrambled Indicia technology from Graphic Security Systems. This proven interoperability brings enhanced image security to ePassports and travel documents, and gives document authenticators additional verification capabilities.

 

GSSC's VIPhoto software, a Scrambled Indicia technology, is a covert digital security feature that provides enhanced counterfeit resistance by encoding personal data into an ePassport holder's identification photo. Travel and identification documents are afforded greater security because personal information is strongly linked to the photograph. Any photo or data tampering can be easily detected using 3M travel document readers and authentication systems. The technology can be used to protect both the photo on the data page, as well as the photo stored on an ePassport's microchip.

 

3M ePassport Readers give border control inspectors advanced authentication solutions to easily check the validity of travel documents. 3M readers capture data and images of passports to confirm authenticity of paper, inks, logos, formatting and other security features such as ultraviolet images on the paper. Scrambled Indicia features are decoded from the passport and may be displayed on-screen next to the original image. A decoded image that reveals accurate personal hidden text is authentic. The absence of hidden text indicates counterfeiting, alteration, and photo or data tampering.

 

"3M's readers offer the distortion-free images needed to work effectively with Graphic Security Systems' technology," said Todd Kealey, marketing development manager, 3M Security Systems Division. "Our interoperability with GSSC places even stronger tools in the hands of authorities fighting identity document fraud."

 

"We're happy to pair with 3M in the fight against the falsification of identification documents," said Lars Gabel, sales director, Graphic Security Systems. "This technology protects against all forms of document fraud - counterfeiting, alterations, photo substitution and cannibalization. We've been successfully protecting passports, visas, national IDs and driver licenses with this unique technology for more than 25 years."

 

3M brings more than 30 years of experience, a global presence, technical innovation and a strong customer focus to the secure document marketplace. 3M solutions cover a broad spectrum of enhanced travel and border security, including document issuance and border management.

 

About GSSC

 

Graphic Security Systems Corp. has provided its patented security technology to government-authorized security printers and major corporations for more than 25 years. Its graphics-based image solutions protect numerous travel documents, State ID documents and corporate brands around the world. The company is headquartered in Lake Worth, Fla. For more information please visit www.graphicsecurity.com.

 

About 3M - A Global, Diversified Technology Company

 

Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the people of 3M use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation. For more information, including the latest product and technology news, visit www.3M.com.

 

3M, ePassport Readers, Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.

 

Other trademarks or names may be the property of their owners.

 

Contacts
3M Security Systems Division
Joan M. Olseen, 651-736-1163
or
Graphic Security Systems Corp.
Lars Gabel, 847-328-9343
or
3M Public Relations
Connie S. Thompson, 651-733-8914
http://www.3m.com/PressContact

Expert Witness Search Services For Law Firms Finds Recruiter

 

Laurie Ivy, Esq. Joins IMS ExpertServices Expert Witness Recruiting Organization

Today, IMS ExpertServices announced that Laurie Ivy, Esq., a member of the Alabama State Bar, has joined the firm as a Recruiter. She brings a wealth of expertise in the areas of legal research, expert testimony and products liability litigation.

Pensacola, FL (PRWEB) April 27, 2006 -- Today, IMS ExpertServices announced that Laurie Ivy, Esq., a member of the Alabama State Bar, has joined the firm as a Recruiter. She brings a wealth of expertise in the areas of legal research, expert testimony and products liability litigation.

“Ms. Ivey’s research skills and legal expertise dovetail perfectly with our highly tailored approach to researching expert witnesses,” said Mike Wein, CEO of IMS Expert Services. “Litigators at 89 of the AMLAW 100 have engaged IMS to provide them with uniquely qualified expert witnesses over the past 4 years.”

The AMLAW 100 is American Lawyer Media’s ranking of the100 largest law firms in the United States.

“Since we moved into our new headquarters in Pensacola 2 weeks ago, we have also added David Dalton, formerly of IBM, to our staff as a Client Manager,” added Wein. “The growth we’re experiencing is a direct result of our ability to provide top U.S. firms what they need – well-researched, qualified and conflict-free expert witnesses.”

Prior to joining IMS ExpertServices, Ms. Ivy served as staff attorney for a major products liability class action; Ms. Ivy was charged with maintaining information on expert or consulting witnesses involved in litigation. She also assisted with the development of a Daubert database to track challenges to expert testimony.

Previously, her career in the legal field included several years as an Account Executive for Westlaw, where she worked with attorneys and librarians in Top 500 law firms throughout the country and as the Director of Client Development for Balch & Bingham.

IMS ExpertServices, based in Pensacola, Florida with offices in Denver and Atlanta, provides custom expert witness search services to law firms nationwide. Since its founding in 2002, IMS ExpertServices has served 89 firms listed in the AMLAW 100, American Lawyer Magazine’s ranking of the top 100 largest law firms in the U.S.

Recently, IMS Expert Services announced the legal industry’s first guarantee: the firm now promises its clients that if it fails to deliver at least one candidate the client deems qualified, it will offer to donate $1,000 to the client's charity of choice.

IMS ExpertServices is the premier expert witness and litigation consultant search firm in the legal industry. IMS ExpertServices is focused exclusively on providing custom expert witness search needs to attorneys. We are proud to be the choice of 89 of the AmLaw Top 100. Call us at 877-838-8464 or visit us at www.ims-expertservices.com.

Press Contact: Mike Wein, CEO
Company Name: IMS Expert Services
Phone: 850.934.4880
Website: http://www.ims-expertservices.com/

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MAG To Attend Pharmaceutical Management Science Association (PMSA) Trade Show

 

Market Analytics Group (MAG) Schedules its Appearance at the Upcoming Pharmaceutical Management Science Association (PMSA)

Market Analytics Group (MAG) schedules its appearance at the upcoming Pharmaceutical Management Science Association (PMSA).

Coral Gables, FL (PRWEB) April 27, 2006 -- Market Analytics Group (MAG) schedules its appearance at the upcoming Pharmaceutical Management Science Association (PMSA) Trade Show in Hilton Head, SC. Team members from MAG will be available to demonstrate their expertise in secondary marketing analytics to industry participants on Monday, May 22nd.

This year, President Katherine Cooley and her team plan to showcase Market Analytic Group’s superior expertise in forecasting, specific to the pharmaceutical and industry.

Visit www.imagnified.com for a full detail of services.

Market Analytics Group would like to invite you to schedule your capabilities presentation either by phone or in person.

For additional information, contact: Fatma Aybegum Yavuz at 305-728-7110

About Market Analytics Group
Market Analytics Group, headquartered in Coral Gables, FL, is a premier Pharmaceuticals Marketing and Sales Management Consultancy Company. The company is the first and only Pharmaceuticals Marketing/Management Science Consultancy in Miami-Dade/South Florida founded by a collective of former pharmaceuticals insiders and leading industry consultants. Since its early days, Market Analytics Group has been assisting the world’s largest and smallest pharmaceutical and biotech entities with customized solutions to analytical marketing and sales challenges.

About Pharmaceutical Marketing Research Group
The Pharmaceutical Marketing Research Group (PMRG), was founded in 1961 and is the oldest association of its kind. PMRG is an independent, voluntary, non-profit association whose purpose is to stimulate improvement of marketing research and its utilization. This overall purpose will be executed by educational activities directed toward (a) better understanding of the role of marketing research; (b) demonstrating how marketing research can shape & influence business decisions; (c) developing & evaluating marketing research techniques; (d) establishing, maintaining & improving professional marketing research standards; & (e) providing regular educational forums to develop & maintain professional competency & to identify, discuss & analyze current issues of critical importance.

Contact Information:
Fatma Aybegum Yavuz
Vice President
Market Analytics Group
2332 Galiano St.SUITE 309
Coral Gables, FL 33134
Phone (305) 728-7110
Fax (305) 728-7111
Visit Us Online
www.imagnified.com

###

Press Contact: Fatma Yavuz
Company Name: MARKET ANALYTICS GROUP
Email: email protected from spam bots
Phone: 305-728-7110
Website: www.imagnified.com

Mifeprex Abortion Pill Safety Controversy Continues

 

Controversy Contines Over Safety of Mifeprex, Abortion Pill

After several deaths allegedly linked to Mifeprex, federal regulators are still investigating the safety of the RU-486 abortion pill

New York, NY (PRWEB) April 26, 2006 -- Since Mifeprex’s approval in 2000, the drug has been linked to several deaths of women who died of Sepsis or severe bacterial infection. Despite these risks, the drug continues to be offered nationwide by doctors as an alternative to surgical abortions.

Mifeprex (mifepristone), “the abortion pill”, with a 92% success rate, can induce abortions up to seven weeks after fertilization. To date, there have been 637 reported cases of adverse side effects associated with Mifeprex. Many of these cases involved side effects such as hemorrhage, infection, and deadly sepsis or septic shock. There have been five reported deaths from septic shock after taking Mifeprex. All the deaths have been associated with a rare bacterial infection called Clostridium sordellii.

Federal regulators are currently investigating these deaths and the risks of Mifeprex, but the abortion drug is not the only related controversy in the news. The Pro-Life and Pro-Choice debate continues as South Dakota recently banned all forms of abortion while Massachusetts and Illinois ruled to make Plan-B emergency contraceptives available at all pharmacies.

To learn more about Mifeprex Abortion Pill side effects visit LawyersandSettlements.com: http://www,lawyersandsettlements.com/case/abortion_pill?ref=pr

About Online Legal Marketing:
LawyersandSettlements.com offers a comprehensive website with up-to-date legal news, class action lawsuits, personal injury cases, settlement details, product recalls, and more. Consumers can receive free case evaluations.

Visit us at:
www,lawyersandsettlements.com/

Contact us at:
604-608-3435

Press Contact: Scott Wurtele
Company Name: ONLINE LEGAL MARKETING LTD.
Phone: 604-608-3435
Website: http:/www.lawyersandsettlements.com/case/abortion_pill

All All Catalog Products Now in RoHS Compliant Versions

Datakey Electronics, Inc. Announces the Availability of All Catalog Products in RoHS Compliant Versions

 

SAVAGE, Minn.--(BUSINESS WIRE)--April 26, 2006--Datakey Electronics, Inc., manufacturer of rugged, re-programmable memory Keys and Tokens has announced that all of their standard catalog products are available in RoHS compliant models. RoHS (Reduction of Hazardous Substances) is a European Union directive prohibiting products containing any of six specific substances. For electronics, lead-free construction is the most prominent requirement of the RoHS directive.

 

Over the past year, Datakey Electronics has dedicated a cross-functional team to achieve RoHS compliance by working with external suppliers and internal personnel to implement, control, document, and ensure conformance to this environmental standard. Datakey Electronics is continuing to evolve this program to the point where all product manufactured at their facility is RoHS compliant.

 

Since November 2005, the majority of the products Datakey Electronics has shipped have been RoHS compliant. To provide a simple way for customers to guarantee they are ordering and receiving RoHS compliant parts, Datakey Electronics adds an "A" suffix to its existing part numbers to indicate RoHS compliance.

 

"Offering all of our standard products in RoHS compliant versions is a major step forward, puts us ahead of the curve on the RoHS directive, and offers our OEM customers the flexibility they need to comply before the European deadline," commented Eric Jennings, President of Datakey Electronics.

 

Datakey Electronics is a member of the IPC (Association Connecting Electronics Industries) and is adopting the IPC-1752 Materials Declaration Tool as a standardized way to both receive raw materials/components compliance information as well as to provide RoHS compliance declarations for its products.

 

For more information about Datakey Electronics, Inc. visit: www.datakeyelectronics.com

 

Contacts
Datakey Electronics, Savage
Sue Hansen, 952-746-4066 x323
Fax: 952-746-4061
E-mail: sueh@datakeyelectronics.com
Web Site: www.datakeyelectronics.com

Pharmaceutical Companies Trying To Hook THe Nation?

'The N.H.S. Wastes Money on Medication which the Pharmaceutical Companies Know Does Not Cure'

 

Drugs watchdog accuses big pharmaceutical companies of trying to hook the nation onto medical drugs - for life.

 

[ClickPress, Wed Apr 26 2006] At a Sussex drugs conference today, C.E.P.T.A. Founder Kenneth Eckersley said that whilst waste occurs in many forms, probably the greatest waste is when we buy something, or pay someone, to do a job – “and we don’t get the promised result.”

 

“This”, he said “is the underlying problem in the NHS, which is comprised of premises, equipment, staff, ‘advisors’, treatment, medication and patients, and the number of patients and the frequency of their treatments control premises and equipment, the size of staff, the millions spent on advisors, and the quantities of medication taxpayers pay for.”

 

“However, the numbers of patients and treatments increase each year. Not because of immigration or increasing life expectancy which are blamed, but mainly because prescription “cures” have been replaced by “treatment programmes” offering “support” – based on ‘treatment’ for life.”

 

Eckersley pointed out that a century ago; “treatment” was nearly synonymous with “cure”. Then the pharmaceuticals realised that curing patients was losing them customers, whilst shareholders were demanding that, like other businesses, they should seek to increasingly sell more at greater profit.

 

Medication industry strategies have, over the last half century, moved away from “cure” and concentrated upon continuous “support” programmes based on frequent prescribing of pharmaceutical drugs to more and more population. As a result, a majority of patients are not getting cured. Treatments they receive keep them “stable”, give them “support” and make them “feel cared for”. But without a cure, the numbers of patients and drug doses rise every week.

 

“Consequently,” stressed Eckersley, “billions of pounds spent to keep our nation healthy are not buying the real health expected. Instead we are buying “a feel good factor” in the form of a pair of psycho-pharmaceutical crutches for which we will go on paying, and hobble along on - for the rest of our lives.”

 

“If we had cures” claimed Eckersley, we would need fewer hospitals, equipment and staff. We don’t get cures because the psycho-pharms have chosen to avoid ‘cure medication’ which shortens their consumer list, and instead deliver ‘maintenance’, which escalates the number of patients and treatment doses.

 

It is that industry’s avoidance of cure medication delivery which is the under-lying waste factor in the NHS today, because it creates waste in all sectors.

 

“Don’t blame government, buildings or equipment, and don’t blame the over-worked staff” said Eckersley. “Instead, ban prescription of all habit-forming pharmaceutical drugs, authorise medicines which cure, and tackle real health problems like allergies, bad diet, low exercise and drug and alcohol usage.”

 

Concluding, Ken advised: “Apply these simple tests to all medication – Does it cure? Does it give genuine relief? Or is it just an excuse for selling more drugs?”

 

For more information contact:
Ken Eckersley
Campaign for the Effective Prevention & Treatment of Addiction
Arts House,
Plaw Hatch Lane,
SHARPTHORNE,
West Sussex,
RH19 4JL.

 

Tel: 01342 810151
E: mail: keneck@btopenworld.com
Web: http://www.solutionstodrugs.com

 

Company: Campaign for the Effective Prevention & Treatment of Addiction
Contact Name: Ken Eckersley
Contact Email: keneck@btopenworld.com
Contact Phone: 01342 810151

Click Fraud Exists, Click Fraud Exists, Click Fraud Exists. What I tell you three times is true.

Fighting Fraud In The Dark

 

by Mikhail Ledvich, Friday, April 21, 2006
RECENTLY, GOOGLE'S STAND ON CLICK fraud went from "it does not exist" to "we have settled a class-action lawsuit for $90 million," to "Believe us, as computer scientists, we have the ability to detect the invalid clicks before they reach advertisers," (as the company's CEO was quoted in a recent Bloomberg article.)

 

Unfortunately for advertisers and publishers, Google has tried to minimize the click fraud problem instead of solving it.

 

How can advertisers trust Google's CEO if the company flip-flopped its position from "there is no fraud" to giving back $90 million to advertisers? In that same Bloomberg piece, Google's CEO downplayed fraud's reach, while others estimate the problem to be 20 or 30 percent of all paid clicks. But think about this: if Google settled with fraud-affected advertisers for $90 million, that number was probably lower than whatever litigation may have uncovered within Google's network.

 

Yahoo, which has been more stoic in its defense of its own pay-per-click system, has maintained the party line when it comes to filtering fraudulent clicks. Also named as a defendant in the same lawsuit as Google, Yahoo refused to settle, claiming it sufficiently protects its advertisers from fraud.

 

However, a Harvard researcher just penned a report which details how Yahoo's Pay Per Click (PPC) affiliate network is being gamed by unscrupulous affiliates who use spyware and adware to commit click fraud. Andrew Beckman, President of SearchAdnetwork, confirms that various companies have approached him to syndicate his Yahoo Search Feed, pitching the fact that "they get a better revenue share due to the large click volume they can produce." He now worries that "Yahoo could not be monitoring all of these actions, and the repercussions are starting to take shape." Previously Yahoo had suspended guilty affiliates' accounts, and, with this research out in the open, hopefully Yahoo will terminate these accounts as well.

 

While all advertising networks should devote a greater effort to eliminating fraud, the problem exists at a level deep enough to make it difficult to combat the problem. None of the major advertising networks release any kind of information that can help advertisers. There is zero transparency and accountability in regard to the performance of their affiliate networks. In short, advertisers simply do not know where their ads are being shown. Many don't care so long as the ROI is good, but those worried about brand image wouldn't want their ads to appear on pages with questionable content, and even fewer advertisers want to be associated with adware, spyware and pop-ups.

 

It's surprising that advertisers have not banded together to demand more information from the networks.

 

Imagine if the networks provided a full disclosure statistics page? It might take the shape of an advertising 'dashboard' that details the exact amount of clicks the advertiser received--say 100, of which 20 were questionable. The dashboard would let the advertiser know it was only being charged for 80 clicks. This would show a good-faith effort on behalf of the network in combating the click fraud problem. This isn't to say the networks aren't trying to crush fraud now, but without admitting the problem, it will be hard for them to announce that they have found a solution.

 

If Yahoo and Google continue to keep their most profitable customers in the dark, they'll risk losing ads from the affiliate networks and high-paying clients will only advertise on search, where there is less incentive for fraud. That would significantly impact Google, Yahoo and the other major advertising network platforms.

 

Advertisers are not the only ones harmed by click fraud; publishers lose out as well. As advertisers begin to scale back their Google and Yahoo campaigns from affiliate networks, publishers who rely on Google's AdSense and Yahoo's upcoming YPN network to monetize their traffic will see a drop in well targeted, high paying ads. Fewer ads lead to lower per-click prices and less-relevantly targeted ads. And, just as advertisers lose money, publishers find themselves no longer able to command premium prices for their inventory. Unlike advertisers who can pull, edit and otherwise control their ads individually, publishers suffer as a whole; a collective punishment of sorts.

 

As long as there remains a financial incentive for people to commit fraud, the click fraud problem will not fully disappear. But, full disclosure by adverting networks can alleviate advertiser and publisher angst as well as allow others to help Yahoo and Google combat the quickly escalating fraud problem. How much data should the advertising networks provide without disclosing trade secrets, their "secret sauce"? That's an important question, but these secrets may soon lead to not having much performance data to hide.

 

By giving advertisers more data, advertisers will be more than happy to help networks stamp out fraud. But right now, everyone is operating in the dark.

 

Mikhail Ledvich is Chief Strategy Officer, Click Facts.
 
Search Insider for Friday, April 21, 2006: http://publications.mediapost.com/
 
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Online Marketing Group Tasked with Marketing Liquid Dietary Supplement

 

Online Marketing Group [OMG] Inks Consulting Agreement With Seasilver USA, Inc.

Online Marketing Group [OMG], a Web development and direct response marketing consulting firm located in Hawaii announced today that it has signed an agreement with Seasilver USA, Inc., located in Carslbad, California, to provide marketing consulting services to Seasilver USA, Inc.

Naalehu, HI, - April 21, 2006 -- Online Marketing Group [OMG, a Web development and direct response marketing consulting firm, located in Hawaii, announced today that it has signed an agreement with Seasilver USA, Inc, located in Carslbad, California, to provide marketing consulting services to Seasilver USA, Inc.

Seasilver USA, Inc. is a thirteen year old manufacturer of a whole-food liquid dietary supplement called Seasilver(R), which provides a naturally balanced source of vitamins, minerals, enzymes, and amino acids. The proprietary formula of Seasilver(R) contains Matrix Aloe Vera(tm), Sealogica(R)-a blend of 7 sea vegetables, Pau D'Arco Extract, and four concentrated fruit juices. There are no synthetic man-made nutrients in Seasilver(R).

Seasilver USA, Inc. pioneered the formulation of advanced liquid nutritional supplements and the Seasilver(R) product has wide consumer acceptance because of its convenience-of-use. Liquid supplements appeal to consumers who have difficulty taking pills-such as some seniors and small children, and those living a busy and active lifestyle.

Seasilver is marketed in the United States through a direct selling organization of independent distributors.

Online Marketing Group [OMG will consult with Seasilver USA, Inc. in the areas of Online Marketing Strategies, Search Engine Optimization, Online Advertising, Publicity, Sales Lead Generation, Online Branding, and a comprehensive Article Marketing Program.

The goal of the agreement is to advance the competitive position of Seasilver USA, Inc. and to provide new levels of service, and streamlined online marketing tools, to the distributor network.

More information about Online Marketing Group [OMG is available at the Online Marketing Resource Center(tm) at: http://www.E-ComProfits.com , 808-929-7377.

Additional information regarding Seasilver USA, Inc. is available through their corporate website at: http://www.Seasilver.com.

Details of the Seasilver(R) product, and the home-based business opportunity, is also available at: http://www.SeasilverWellness.com

Press Contact: Thom Reece
Company Name: ONLINE MARKETING GROUP
Phone: 808-929-7377
Website: http://www.e-comprofits.com

Defective Pacemakers, Heart Valves, and Defibrillators Pose New Risks

 

Defective Heart Valves, Pacemakers, and Defibrillators Propose New Risks to Weak Heart Patients

Millions of men and women have heart devices implanted to save them from heart attack not increase their risks of heart attack

New York City, New York (PRWEB) April 20, 2006 -- In the last few years, the technology of heart devices has advanced but many recalled devices are being surgically removed after the discovery of fatal defects.

Patients with heart defects or disorders of the aortic or mitral valve may need a mechanical heart valve. Mechanical heart valves simulate real heart valves to maintain the proper flow of blood into and out of the heart. These patients must take anticoagulation medicine, like Warfarin (coumadin) to prevent deadly blood clots.

Years after their removal from the market, St. Jude’s Silzone and Bjork Shiley’s Convexo-Concave heart valves are still causing serious problems in patients. To support patients with St. Jude or Bjork Shiley heart valves or other recalled heart devices, LawyersandSettlements.com accepts consumer complaints at: Bjork Shiley Heart Valves
Or
Silzone Mechanical Heart Valves

The St. Jude Silzone Heart Valve was implanted into patients from 1997 to 2000 and was recalled due to leaking and device failure linked to serious fatal risks. One study showed that Silzone heart valves increased a patient’s risk of thrombosis/blood clot, embolism, and stroke.

Bjork Shiley distributed their Convexo-Concave (BSCC) heart valves from 1979 to 1986 but over 86,000 defective valves are still implanted in patients worldwide. These valves have remained in thousands of patients due to fatal risks associated with the surgical removal process. These valves have been linked to hundreds of deaths when the defective valve fractured and weaken the device.

About Online Legal Marketing (OLM) and www,lawyersandsettlements.com
OLM is a privately held Internet marketing company. LawyersandSettlements.com offers up-to-date information on legal news, class action lawsuits, personal injury cases, settlement details, product recalls, and more. Consumers can complete free case evaluations and subscribe to free newsletters. Justice for Everyone

Visit us at:
LawyersandSettlements.com

Contact us at:
604-608-3435

Press Contact: Scott Wurtele
Company Name: ONLINE LEGAL MARKETING LTD.
Phone: 604-608-3435
Website:  Lawyersandsettlements.com/case/bjork_shiley_heart_valves

Advanced Analytics Web Warehouse Suite Saves Time, Trouble

Fireclick Introduces Advanced Web Analytics Warehouse Suite; Enhances Functionality and Offers Bid Management and E-Mail Marketing Solutions

 

MINNEAPOLIS--(BUSINESS WIRE)--April 20, 2006--Fireclick, Inc., a leading provider of Web analytics solutions and subsidiary of Digital River, Inc. (NASDAQ:DRIV), today announced enhancements to its data warehouse suite. The newly updated suite and hosted application service - now called the Fireclick(R) Advanced Warehouse Suite - caters to online businesses that are interested in learning more about the buying behaviors and preferences of their customers. It offers online merchants more advanced reporting capabilities, more built-in, time-saving features for analyzing customer segments as well as more details about the site purchase paths and navigation patterns that are generating the greatest sales conversions.

 

The Fireclick Advanced Warehouse Suite also is designed to work with key Digital River marketing technologies. These technologies include Digital River's e-mail marketing solution from BlueHornet Networks, Inc. and its KeywordMax(R) paid search bid management tool from Direct Response Technologies, Inc.

 

"With the recent release of our Fireclick Advanced Warehouse Suite, we have added advanced features and functionality to our core Web analytics engine, as well as expanded the offering to include complementary e-mail marketing and paid search bid management solutions," said Dave Alampi, Digital River's vice president of marketing. "As part of the Digital River family of companies, Fireclick can deliver what we believe is the most robust Web analytics suite available through a single provider."

 

Fireclick's Advanced Warehouse Suite, which works with paid search engines, e-mail providers, affiliate programs and more, is designed to provide online merchants a convenient and consolidated view of activity across their e-marketing channels and investments. Some of the suite's new features include:

 

-- Improved path reporting that displays the top site-flows and navigation patterns that are producing or preventing the most sales conversions. With these added site details, online merchants can effectively fine-tune site paths to create optimal browsing and purchasing experiences;

 

-- Saved queries and segments that enable merchants to easily retrieve and quickly access their most frequently used reports; and

 

-- More advanced segmentation capabilities that make organic search, internal search terms, site link tracking, and first time versus repeat purchaser dimensions even more user friendly.

 

"By taking this important step to bring together some of our key technologies, we've significantly enhanced Fireclick's Web analytics offering, creating a highly competitive, high-end e-marketing service," said Alampi. "Strategic marketing services remain part of our core competency and continue to serve as an important market differentiator for Digital River. Moving forward, we intend to make further enhancements to our e-marketing portal for the online marketing executive."

 

About Fireclick, Inc.

 

Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit www.fireclick.com.

 

About Digital River, Inc.

 

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

 

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

 

Forward-Looking Statements

 

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding the Company's ability to further develop, enhance, market and sell its advanced Web analytics and e-marketing tools, as well as statements containing the words, "believes," "intends," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others: the Company's limited operating history and variability of operating results; competition in the electronic commerce and Web analytics markets; the ability of the Company to successfully offer the market comprehensive suites of e-commerce, e-marketing and analytics services and the market acceptance of such offerings, and other risk factors referenced in Digital River's public filings with the Securities and Exchange Commission.

 

Digital River is a registered trademark of Digital River, Inc. Fireclick is a registered trademark of Fireclick, Inc. KeywordMax is a registered trademark of Direct Response Technologies, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

 

Contacts
Digital River, Inc., Minneapolis
Media Contact:
Gerri Dyrek, 952-253-8396
publicrelations@digitalriver.com
or
Investor Relations Contact:
Bob Kleiber, 952-540-3024
investorrelations@digitalriver.comAt A Glance

 

Digital River, Inc.
Source: via Business Wire
Updated  04/05/2005  by company 
Headquarters: Eden Prairie, Minnesota
Website: http://www.digitalriver.com
CEO: Joel Ronning
Employees: 720
Ticker: DRIV  (NASDAQ) 

How to Prove Damages and Ask For the Right Remedy

 

Shustak & Partners Publishes Article – How to Prove Damages and Ask For the Right Remedy

Shustak & Partners (http://www.shufirm.com), a specialty law firm with a national practice focused in the areas of securities and business law, today announced a recently published article, entitled How to Prove Damages and Ask For the Right Remedy.

San Diego, CA (PRWEB) April 19, 2006 -- Shustak & Partners (http://www.shufirm.com), a specialty law firm with a national practice focused in the areas of securities and business law, today announced a recently published article, entitled How to Prove Damages and Ask For the Right Remedy.

The article, written in a professional yet comprehendible style and tone, attempts to answer the threshold question associated with many unsuitability cases: Is it sensible to “allege, for example, a 10b-5 violation, for what is essentially an unsuitability, failure to supervise” case? The subsequent subject matter covers Causes of Action pleadings, hearing presentation best-practices, and relevant information regarding pending damages. Presented in outline format, the article provides unique insight and guidance, drawing on historical cases, while citing state laws and codes for argumentative support.

The article was written by the firm’s partners Erwin Shustak and Thomas Frost, along with Robert J. McCarthy III, an associate. Erwin Shustak is one of the Firm’s founders, as well as managing partner, and heads the Litigation and Arbitration Department. He specializes in litigations, trials, arbitrations and appeals of complex business and securities disputes, and has handled or overseen several hundred litigations and arbitrations in Federal and State Courts and arbitration forums across the country. Thomas Frost, also a partner, is based in the Firm's San Diego office and focuses his practice on litigation, primarily in the areas of business and securities law. The third contributing author, Robert J. McCarthy, III is based in the firm's San Diego office. His practice includes securities arbitration and litigation, employment, real estate and business disputes.

About Shustak & Partners
Shustak & Partners is a specialty law firm with a national practice focused in the areas of securities and business law. They offer the highest quality investment fraud lawyers and securities fraud lawyers, as well as distinguished corporate finance lawyers and business lawyers. The firm operates from offices in New York and California, and is comprised of experienced, sophisticated attorneys who have earned a solid reputation as strategic problem solvers, ardent negotiators and successful deal makers. For more information please visit http://www.shufirm.com.


Press Contact: Erwin J. Shustak, Esq.
Company Name: Shustak & Partners
Email: email protected from spam bots
Phone: 800-496-5900
Website: http://www.shufirm.com

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Detection Tool For Click Fraud

 

Click Fraud Detection Tool

Click Fraud Detection Tools increase ROI for pay per click clients.

Pottsville, PA (PRWEB) April 18, 2006 -- Click Fraud is a serious matter, in fact many pay per click clients actually factor in a fraud rate of 20% when allocating their budget. We know this because in some industries this horrific click fraud rate is the norm.

It makes it even more unacceptible when we request a refund when we know it's click fraud by the simple fact that that a click every 12 min and 30 seconds each 12 min and 30 seconds is not a 'normal human click pattern'.

We decided to fight back, but not using the normal pattern of complaining, we decided to find hard evidence.

Internally we built a BETA click fraud detection tool located at ( http://www.tabooclick.com ) and ran some of our clients though the system. The system detects click fraud using several methods. The first and most simple is just by detecting multiple clicks from the same computer, however the tool does not stop there. Tabooclick also does a series of browser checks and other type of pattern checks to see if it's a real human clicking on the ad, or just a spam click fraud bot.

Generally click fraud can be broken down into three distinct groups.

The type of click fraud that an individual clicks on a competitors ad then clears cache and does it again and again. Though this can be a problem, it's by no means the worst.

Automated Click Fraud is the real problem. It's when someone sets up a script that starts clicking on competitors ads to drive down the ROI for pay per click clients. This is a problem when it's your competitor driving down your ROI.

The worst of them all is similar to the automated click fraud, but this could be considered 'click fraud for profit'. It's when a criminal signs up to place pay per click ads on their site and the runs this script though their site. This is the worst of the worst for the fact that not only are they driving up your Pay per click charges, but they are getting paid to do such.

Tabooclick.com does catch the vast majority of this type of fraud, however the system does not stop fraud from taking place, instead it provides you with a report that gives you hard physical evidence to back up your claims to the search engines when requesting a refund. We are actually somewhat shocked that a small firm in Pottsville, Pa figured out how to detect click fraud for the most part, but the search engines didn't.

When we setup the tool for our clients we had to keep refining the process to catch click fraud while keeping legit visitors from having any problems.

We are confident enough to allow others to test the product as long as everyone understands that this product is in BETA meaning that there still are some bugs in the system that could theoretically wipe out any pay per click that is run though the system. So we STRONGLY suggest that use this only for keywords that are rife with fraud and with a budget that you can afford to lose. We are working to refine the product and we need feedback, but we don't need lawsuits so please take heed to the warning that the system is in VERY extreme BETA and please expect some issues to pop up while using the product.

If successful, the report provided should force the search engines to issue you a refund or at least raise red flags for you to see.

As it stands now, tabooclick.com can detect automated click fraud and multiple clicks.

The service is 100% free during the testing period and it owned by Yooter InterActive Marketing ( http://www.yooter.com )

Press Contact: Roger Wehbe
Company Name: YOOTER INTERACTIVE MARKETING
Phone: 570-622-9121
Website: http://www.tabooclick.com

Night Court Actor to Speak at Technology Seminar for Louisiana Lawyers

 

Harry Anderson of Night Court Fame to Speak at Technology Seminar for Louisiana Lawyers

Star of television, magician extraordinaire and comedian with a twist will be entertaining Katrina affected lawyers at technology super session in New Orleans

Seattle, WA  - April 17, 2006 -- Harry Anderson, who has amazed and amused audiences for more than twenty years on television and in comedy and magic clubs, will be the featured speaker on Monday, May 22nd at the luncheon for the New Orleans, New Law: Community Revival with Technology seminar. The 2 day event is being held at the Sheraton Hotel in New Orleans on May 22nd and 23rd, 2006 to help jump start the areas’ legal community by providing attorneys with the technology tools and resources they can access and utilize to help them revitalize their practices.

Mr. Anderson is a New Orleans resident and business owner best known for his acting role as Judge Harry Stone in the TV show Night Court. He is currently extremely active in the recovery efforts of the New Orleans business community and will speak on those efforts. For more information on Harry Anderson, see http://www.sideshow-la.com/index.html.

“We are extremely pleased to have Harry Anderson as our guest speaker. His insight as a resident of New Orleans coupled with his unique blend of wit and sarcasm will be welcomed immensely,” said Tom O’Connor, Director of the Legal Electronic Document Institute. “His willingness to participate is an example of how all the citizens of New Orleans are pitching in to help each other and we hope to be able to follow Harry’s example with lawyers from all around the country who are volunteering to come down and help in this event.”

The conference is a result of the combined efforts of the Legal Electronic Discovery Institute (LEDI), a Washington-based non-profit promoting the development of standards and education in the field of legal electronic documents and discovery, the Louisiana State Bar Association (LSBA) and the American Bar Association Law Practice Management Section (ABA LPM). The support of commercial legal technology vendors has been critical to the success of the event. Their support will fund all expenses including the materials and meal functions each day, speaker expenses along with a social networking reception to be held the evening of May 22. In addition, participating vendors are providing free or reduced-price copies of their products for attendees. Participating sponsors to date include CT Summation, Microsoft, Burke & Company, Software Technologies, Inc., International Legal Technology Association (ILTA), Ixio, Envision Agency, Worldox, Lexis-Nexis, Softwise and Worldox.

For more information on support and sponsorship opportunities, visit the Legal Electronic Document Institute Web site at www.legal-edocs.org.

Contact: Tom O’Connor, Director, Legal Electronic Document Institute,                 
206.347.1063                                                      

About Legal Electronic Document Institute
The Legal Electronic Document Institute is a Washington non-profit corporation established to promote the development of education and standards in the field of legal electronic documents, including practice management of electronic documents, electronic trial practice with litigation support systems, e-filing, e-signatures and e-discovery.

About ABA Law Practice Management Section
The ABA Law Practice Management Section assists lawyers and other legal professionals with the business of practicing law -- providing education and resources in the core areas of marketing, management, technology, and finance. Please visit our Web site at www.lawpractice.org for membership information, and to learn more about LPM meetings, events, and publications.

About Louisiana State Bar Association (LSBA)
The mission of the Louisiana State Bar Association is to assist and serve its members in the practice of law, assure access to and aid in the administration of justice, assist the Supreme Court in the regulation of practice of law, uphold the honor of the courts and the profession, promote the professional competence of attorneys, increase public understanding of and respect for the law, and encourage collegiality among its members.

###

Press Contact: Tom O'Connor
Company Name: Legal Electronic Document Institute
Phone: 1-425-443-7655
Website: http://www.legal-edocs.org/NewOrleans,NewLaw.htm

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First Demographic Research on New Bankruptcy Law Debtors

 

Institute for Financial Literacy Releases First Demographic Research on New Bankruptcy Law Debtors

The Institute for Financial Literacy announced today its release of a white paper entitled First Demographic Analysis of Post-BAPCPA Debtors. This is the most comprehensive demographic analysis of consumers considering bankruptcy since the law changed last October. The Institute for Financial Literacy reports that of over 5,000 individuals who volunteered to participate, 44.6% reported annual incomes below $20,000 a year. Other statistics include 8.9% of respondents who reported being 65 and over, while 30.9% indicated that the cause of their financial distress was due to “illness or injury”.

Portland, ME  - April 17, 2006 -- The Institute for Financial Literacy announced today its release of a white paper entitled First Demographic Analysis of Post-BAPCPA Debtors. This is the most comprehensive demographic analysis of consumers considering bankruptcy since the law changed last October. The Institute for Financial Literacy reports that of over 5,000 individuals who volunteered to participate, 44.6% reported annual incomes below $20,000 a year. Other statistics include 8.9% of respondents who reported being 65 and over, while 30.9% indicated that the cause of their financial distress was due to “illness or injury”.

“What some of these results show is unexpected and contradicts previous research,” said Leslie Linfield, Esq., Executive Director of the Institute for Financial Literacy. “Clearly more extensive study into both the causes of bankruptcy and those directly affected must be done.”

The Institute for Financial Literacy is a non-profit organization whose mission is to make effective financial literacy education available to all American adults. The Institute for Financial Literacy is currently the only provider approved to offer bankruptcy credit counseling and debtor education in all 50 states and all 94 judicial districts. The Institute is funded by program fees, private donations, and grants from public and private foundations.

For a copy of the white paper entitled First Demographic Analysis of Post-BAPCPA Debtors please visit www.financiallit.org and click under News or call (207) 221-3603.


Press Contact: Leslie Linfield
Company Name: INSTITUTE FOR FINANCIAL LITERACY
Phone: 207-221-3603
Website: www.financiallit.org

Law Firm Marketing Web Service Helps Lawyers Earn More, Work Even Less

 

New Law Firm Marketing Web Service Increases Attorneys’ Revenues An Average of 27 Percent in One Year

The Web site delivers money saving and accurate information that easily can be implemented immediately in law practice management. All of the legal marketing management tools on the web site are free and cover topics such as time management and productivity; lawyer marketing online; CTPM model of Internet marketing; how to reduce work hours while increasing revenue; and Hispanic law firm marketing.

Winter Park, FL  - April 17, 2006 -- Law Firm Marketing Coach, LLC (http://www.law-firm-marketing-coach.com) is a new web-based service that is increasing attorneys’ revenues nationwide an average of 27 percent after the first year while they serve their clients better than ever. The Web site delivers money saving and accurate information that easily can be implemented immediately in law practice management. All of the legal marketing management tools on the Web site are free and cover topics such as time management and productivity; lawyer marketing online – including keyword and search engine optimization facts; CTPM model of Internet marketing; how to reduce work hours while increasing revenue; Hispanic law firm marketing; and ethnic attorney advertising.

“The number of lawyers in the U.S. has almost doubled in the U.S. – from 542,205 in 1980 to an astounding 1,104,766 in 2005 – and this number is growing by the tens of thousands annually. Some law firms are aggressively pursuing marketing, but the truth is most of the legal marketing strategies carried out by these attorneys are poorly planned and improperly executed with limited results,” said Henry Harlow, CEO and Founder of Law-Firm-Marketing-Coach.com. “For the first time detailed, step-by-step ‘how to’ attorney marketing is being provided. I am contributing my 40 years of experience in the areas of consultation, training, management, marketing and administration for small businesses, professional service firms, hospitals, and Fortune 500 companies. In addition, the site contains my wealth of knowledge from improving more than 500 attorneys’ marketing and practice management systems over the last seven years.”

The need for Law-Firm-Marketing-Coach.com now is especially important in marketing for law firms since the consumer market is increasingly accessing legal information in ways that do not require an attorney – including Internet legal services. In addition, many jobs for lawyers are being outsourced overseas to countries such as India for one fifth of the cost. However, there is boundless opportunity for law firms to vastly increase revenues, while improving their client services by learning to adapt to change using ethical principles in marketing and management. These detailed principles are provided for free at http://www.law-firm-marketing-coach.com.

“Using Law-Firm-Marketing-Coach.com enables attorneys to become educated consumers if they elect to purchase law firm consulting for legal marketing or decide if they should engage in costly law firm advertising strategies,” stated Harlow. “It’s a one-stop shop for understanding law practice management software and technology, law firm advertising and Internet marketing, cash flow, client development, successful recruitment and staffing, time management, as well as Latino and/or ethnic marketing.”

For more information visit http://www.law-firm-marketing-coach.com

Press Contact: Henry Harlow
Company Name: Law Firm Marketing Coach, LLC
Phone: 888-434-3006
Website: http://www.law-firm-marketing-coach.com

Crime Not Virtual On The Web

Just An Online Minute... Web Crime Continues To Climb

Tuesday, April 11, 2006 by Wendy Davis
 
Even after all this time, the so-called "Nigerian letter" scam last year managed to bilk the marks who fell for it to the tune of $5,000, on average, according to a new report from the Internet Crime Complaint Center.

 

Of course, it shouldn't be surprising that people continue to fall for fraud schemes. After all, spammers wouldn't continue unless they were turning profits, despite all the well-publicized warnings that e-mails from Nigeria promising money to those who pay an "advance fee" are not legitimate.

 

Overall, complaints about online crime were up last year. The Internet Crime Complaint Center received more than 231,000 complaints last year--up 12 percent from 2004. The center referred almost half--around 97,000--to law enforcement authorities; almost all of the referrals concerned fraud.

 

The report also found that the cost of fraud appears to be rising. Last year, the total reached over $183 million--almost triple 2004's $68 million in losses.

 

The most commonly reported fraud stemmed from Web auctions, which accounted for 63 percent of complaints. Non-delivered merchandise and/or payment represented 16 percent of complaints, while credit card and debit card fraud accounted for 7 percent.

 

The Internet Crime Complaint Center also reported that most perpetrators--75 percent--and victims--64 percent--were men. Additionally, men lost far more money than women ($1.86 dollars lost by men for every $1 dollar lost by women).

 

 Comments? Questions? Email us!

 

 
Just An Online Minute for Tuesday, April 11, 2006: http://publications.mediapost.com/

 

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Make More Money By Not Charging

How To Make More Money By Not Charging For Video Ads

 

by Ari Rosenberg, Thursday, April 13, 2006
WARNER WOLF COINED THE PHRASE "Let's go to the videotape" in the late '70s. He was a sportscaster on ABC television in New York, and that phrase would send us into a state of frenzy. For many in the region, Warner was the gatekeeper to sports video highlights each night. What made him unique--the impetus behind his catchphrase--was that he showed highlights from teams outside the New York market. I still recall that sinking feeling those times we abruptly broke from dinner only to tune in and see weatherman Frank Fields, which meant we had missed our serving of video highlights.

 

Today, Warner Wolf works in radio, sports is on twenty-four hours a day, and video is available anywhere you like it, including online. But is online where we really want our video served, or is this a case of the advertising tail wagging the content dog? I have been told on occasion not to throw the baby out with the bathwater, so let's see how we can put the horse back in front of this cart.

 

Just a reminder: the consumer is the horse. Consumers set the pace through their consumption. The lack of supply widely reported in this segment of online advertising is one sign that the horse is not eating what it is being fed. I spoke to a sales director at a major portal who validated this lack of appetite. The portal had a big content cross-promotion on its site late last year that involved streaming video, and yet the revenue tied to the pre-roll advertising (video ads that run prior to the video content) was minimal. "There just were so few streams relative to the promotion of the content, we hardly made any money," he told me.

 

This lack of consumption, however, has not stopped companies from pushing the cart right past the horse. This includes Klipmart, who profits from the creation and placement of video advertising online, without any responsibility for the development of the content the consumer grazes. Klipmart announced last week its executives are having conversations with media buyers regarding a simulated upfront for online video ad inventory. "Broadband video has become a must-have companion to TV advertising" said a Klipmart sales executive, "so it makes sense that it should be planned in the same way and at the same time as the traditional TV and cable upfront."

 

So Klipmart, here are a few questions for you: Will you be showing two- to four-minute clips of the video content you represent to give buyers a sense of the programming quality? Will you have the actors and directors on hand to further define the content's voice and what kind of person is apt to listen? Will you be presenting projected rating points by demo for each program, or will you just be talking about how many more "televisions were purchased last quarter versus the quarter before," and saying that inventory is really tight?

 

Sorry to pick on the very bright folks at Klipmart, but instead of a premature promotion of a simulated upfront, maybe they can lead the online video advertising market discussion down a path with less resistance from the horse they are riding.

 

This market subset has their eye on the right issues, such as content quality controls and better technical user experiences, for example. However, the irony is that companies involved in the production, purchase and sale of online video advertising produce and place the very barrier that prevents the horse from keeping pace.

 

Pre-roll ads are not the only kind of video advertising sold, but they are the most popular. However, unlike television, where viewers are conditioned to let a commercial have its day in court before we hit the clicker, the experience on the Web centers on greater control and even greater speed. Users who choose to engage with video content are easily frustrated by the 10 to 15 (or in some cases, 30) seconds of a pre-roll ad message. Try holding your mouse steady right now for 10 to 15 seconds and tell me how much you needed to fend off the urge to move or click.

 

David Verklin of Carat weighed in on this issue when he commented, "Commercials on the Web in broadband have to be 10 seconds, not 30 seconds like television." CBSMarketwatch has dedicated an entire ad campaign to convincing advertisers (and buyers) to run no more than 10-second pre-roll spots, all in an effort to improve the drop-off ratio they know occurs with readers who do not stick around to consume the content when met with a lengthy pre-roll ad. Both ideas are on the right track, but are not the solution that best serves the horse.

 

To ensure more video content gets consumed, publishers need to make the content easier to swallow by not selling pre-roll ads at all. Instead, sell two-and-a-half second "sponsored introductions" (just the advertiser's logo). When the video content the consumer requested is over, run post-roll ad spots where advertisers can share their creative wisdom, with the hope it earns the attention of the viewer instead of kidnapping it.

 

Inventory should stay the same, but you have given consumers fewer excuses to bail on content they are not used to digesting yet. Drop-off rates (which are never publicly discussed) should diminish, which means volume should grow. As for pricing the post-rolls and sponsored introductions, I encourage publishers not to charge for them at all. That is the biggest mistake publishers are making today. By assigning a high CPM value to one of their limited supply products, they are lowering the perceived value of the inventory they have the most of to sell (this issue does not, however, apply to video-only Web sites like Youtube.com or Maniatv.com.).

 

Instead, online publishers should use this high-demand, low-supply product as a zero-priced, added-value hook to induce purchases of larger allotments of their impression-based ad inventory at higher CPM's (slightly similar to how network television stations force advertiser to spend money on other dayparts in order to buy prime time).

 

Sometimes the best way to sell a premium product is not to charge for it at all. As for the carts, if they all keep applying the right pressure, but stay behind the horse, they will get to where they want to go faster than they think.

 

Ari Rosenberg is a media sales consultant. Prior to starting his company, he was the vice president of sales at IGN.com. He can be reached at ari@performancepricing.com.

 

Online Publishing Insider for Thursday, April 13, 2006: http://publications.mediapost.com/

 

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Death Of Search: Sorry, No Results Found...

Socially Searching For The Watercooler

 

by David Berkowitz, Tuesday, April 11, 2006
LONG LIVE PERSONALIZED SEARCH; PERSONALIZED search is dead. The same can be said of social search and vertical search. All three are melding, and a search giant has an opportunity to bring this hybrid technology to the masses.

 

Let's start with the personalization corner of the triangle. I use all the major portals' personalization services, and I'm toying around with some new entrants into the space, such as Findory for personalized news, Windows Live, and Claria's PersonalWeb. These sites almost always direct me to content I would not have found otherwise. Personalization is thus an always-on complement to word of mouth marketing. The technology becomes a more efficient and perhaps even smarter version of that friend or nephew of yours who keeps sending you all the best links.

 

All of this makes me wonder about the prospects for social search. Here, that nephew and a number of your peers are connected through some network, and all of your search results are affected by what others in the network search for. Thus, networks of fishing buddies, jazz musicians, beer aficionados, and shoe lovers will all find different search results coming up for the query "bass."

 

Yahoo has integrated social search components into its My Web 2.0, a tagging and bookmarking tool. My Web users conducting searches will often find links atop the natural results to relevant pages that other My Web users bookmarked. While this may allow some lower-ranking pages to rise to the top, the results aren't necessarily more relevant this way. The people who are doing all this tagging don't necessarily have anything to do with you and your interests.

 

Eurekster has refined its version of social search into the concept of "swickis," in which a blogger or site owner can offer a topic-specific search engine that matches its results to the site content and other searches. The value proposition, however, is strongest for the publisher, as consumers, in the short term, are still conditioned to turn to actual search engines for their searches.

 

To share