Consultant Directory Blog: April 2006

Friday, April 28, 2006

Phones Get Their Own Domain

First Internet Address for Mobile Phones - dotMobi - Announced at CTIA

Supported by Leading Industry Organizations, dotMobi Will Begin Registering Names in Late May

LAS VEGAS, April 5 /PRNewswire/ -- Today, Mobile Top Level Domain (mTLD) announced the availability of the first and only Internet address created for mobile phones: ".mobi".

"The dotMobi Internet address, which is set for launch on May 22nd, brings the ease of accessing the Internet from the PC to mobile phones everywhere, and clearly indicates Internet sites and applications that are designed for consumers on the go," said Neil Edwards, CEO, mTLD Ltd. "dotMobi is the Internet made mobile."

"More people have access to an Internet-ready phone than to a PC with Internet access," said Edwards. By 2008, researchers expect 1.3 billion people to be connected to the Internet through mobile devices.

However, accessing the Internet on a mobile phone can be frustrating. Downloading content to mobile devices can be expensive, slow, exceed screen size, and difficult to navigate.

"Many existing Internet sites are grounded in desktop PC-oriented services and were not designed with a mobile phone in mind, which has led to less than ideal performance for consumers," said Edwards. "The dotMobi sites are tailor-made for browsing and navigating on the mobile phone, making a far better experience."

To make creating Web sites for mobile Internet functional and reliable, mTLD has developed rules and best practices, all based on open standards, for content developers and service providers. This ensures that their Web sites can be viewed and navigated by any mobile phone.

The consultative dotMobi Switch On! Web Browsing Guide may be found at mtld.mobi. A guide for mobile messaging will be launched later this year. These guides are based on best practices specified by the World Wide Web Consortium's Mobile Web Initiative (MWI).

mTLD has already issued temporary domain names to Newbay, Nokia, TIM, Vodafone and Weather Channel, among others, to demonstrate the improved reliability of downloading dotMobi Web content on mobile devices.

"Many Americans will experience broadband for the very first time through wireless technology and research shows that consumers would like to access the Internet and other data services using their mobile devices," said Steve Largent, President and CEO of CTIA. "Ensuring predictable and reliable Internet access from any device on any network is important to CTIA -- The Wireless Association(R). CTIA is proud to announce that our members will be eligible for early Sunrise Period registration for dotMobi domains beginning May 22."

To see hands-on demonstrations of dotMobi Web sites on mobile phones at CTIA Wireless 2006, visit the "family room" at the CTIA Wireless Home and booth #2615.

mTLD Backed by Industry
Backed by many of the world's leading mobile operators, handset manufacturers and software developers, mTLD has been designated the official worldwide registry for the dotMobi domain.

Leading mobile industry associations including the GSM Association (an mTLD founding investor), CTIA -- The Wireless Association(R), and the Mobile Marketing Association have lined up to support an early dotMobi launch for their members May 22-29, 2006. Referred to as the sunrise period, this launch offers the mobile industry a week-long advance period to register their trade and service marks.

mTLD is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.
For more information on the dotMobi sunrise program, visit mtld.mobi.

About mobile Top Level Domain, Ltd.
mobile Top Level Domain Ltd (mTLD), a joint venture company based in Dublin, Ireland, is leading the development of Internet usage from mobile devices by switching on the dotmobi domain name. Unique among domain name providers, mTLD ensures that services and sites developed around dotmobi are optimized for use by mobile devices. Consumers on the go can have confidence that the Internet site or service will work from their mobile device when using the dotmobi address.

The company gained approval from ICANN (Internet Corporation for Assigned Names and Numbers) for the '.mobi' Sponsored Top level Domain (TLD) in the second half of 2005. mTLD is backed by leading mobile operators, network and device manufacturers, and Internet content providers. Investors in mTLD include Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. mTLD is also a sponsor of W3C's Mobile Web Initiative.

CONTACT:
Danielle Siemon
Edelman Public Relations
+1-650-429-2739
danielle.siemon@edelman.com

Vance Hedderel
mobile Top Level Domain, Ltd.
+1-703-485-5563
vhedderel@mtld.mobi

Thursday, April 27, 2006

Fraud-Prevention Products From 3M and Graphic Security Systems Are Compatibile

3M and Graphic Security Systems Announce Compatibility Between Fraud-Prevention Products

ST. PAUL, Minn.--(BUSINESS WIRE)--April 27, 2006 - Pair Brings Enhanced Security to Passports and Travel Documents -

3M and Graphic Security Systems Corp. (GSSC) today announced technical compatibility between 3M travel document readers and Scrambled Indicia technology from Graphic Security Systems. This proven interoperability brings enhanced image security to ePassports and travel documents, and gives document authenticators additional verification capabilities.

GSSC's VIPhoto software, a Scrambled Indicia technology, is a covert digital security feature that provides enhanced counterfeit resistance by encoding personal data into an ePassport holder's identification photo. Travel and identification documents are afforded greater security because personal information is strongly linked to the photograph. Any photo or data tampering can be easily detected using 3M travel document readers and authentication systems. The technology can be used to protect both the photo on the data page, as well as the photo stored on an ePassport's microchip.

3M ePassport Readers give border control inspectors advanced authentication solutions to easily check the validity of travel documents. 3M readers capture data and images of passports to confirm authenticity of paper, inks, logos, formatting and other security features such as ultraviolet images on the paper. Scrambled Indicia features are decoded from the passport and may be displayed on-screen next to the original image. A decoded image that reveals accurate personal hidden text is authentic. The absence of hidden text indicates counterfeiting, alteration, and photo or data tampering.

"3M's readers offer the distortion-free images needed to work effectively with Graphic Security Systems' technology," said Todd Kealey, marketing development manager, 3M Security Systems Division. "Our interoperability with GSSC places even stronger tools in the hands of authorities fighting identity document fraud."

"We're happy to pair with 3M in the fight against the falsification of identification documents," said Lars Gabel, sales director, Graphic Security Systems. "This technology protects against all forms of document fraud - counterfeiting, alterations, photo substitution and cannibalization. We've been successfully protecting passports, visas, national IDs and driver licenses with this unique technology for more than 25 years."

3M brings more than 30 years of experience, a global presence, technical innovation and a strong customer focus to the secure document marketplace. 3M solutions cover a broad spectrum of enhanced travel and border security, including document issuance and border management.

About GSSC

Graphic Security Systems Corp. has provided its patented security technology to government-authorized security printers and major corporations for more than 25 years. Its graphics-based image solutions protect numerous travel documents, State ID documents and corporate brands around the world. The company is headquartered in Lake Worth, Fla. For more information please visit www.graphicsecurity.com.

About 3M - A Global, Diversified Technology Company

Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the people of 3M use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation. For more information, including the latest product and technology news, visit www.3M.com.

3M, ePassport Readers, Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.

Other trademarks or names may be the property of their owners.

Contacts
3M Security Systems Division
Joan M. Olseen, 651-736-1163
or
Graphic Security Systems Corp.
Lars Gabel, 847-328-9343
or
3M Public Relations
Connie S. Thompson, 651-733-8914
http://www.3m.com/PressContact

Expert Witness Search Services For Law Firms Finds Recruiter

Laurie Ivy, Esq. Joins IMS ExpertServices Expert Witness Recruiting Organization

Today, IMS ExpertServices announced that Laurie Ivy, Esq., a member of the Alabama State Bar, has joined the firm as a Recruiter. She brings a wealth of expertise in the areas of legal research, expert testimony and products liability litigation.

Pensacola, FL (PRWEB) April 27, 2006 -- Today, IMS ExpertServices announced that Laurie Ivy, Esq., a member of the Alabama State Bar, has joined the firm as a Recruiter. She brings a wealth of expertise in the areas of legal research, expert testimony and products liability litigation.

Ms. Iveys research skills and legal expertise dovetail perfectly with our highly tailored approach to researching expert witnesses, said Mike Wein, CEO of IMS Expert Services. Litigators at 89 of the AMLAW 100 have engaged IMS to provide them with uniquely qualified expert witnesses over the past 4 years.

The AMLAW 100 is American Lawyer Medias ranking of the100 largest law firms in the United States.

Since we moved into our new headquarters in Pensacola 2 weeks ago, we have also added David Dalton, formerly of IBM, to our staff as a Client Manager, added Wein. The growth were experiencing is a direct result of our ability to provide top U.S. firms what they need well-researched, qualified and conflict-free expert witnesses.

Prior to joining IMS ExpertServices, Ms. Ivy served as staff attorney for a major products liability class action; Ms. Ivy was charged with maintaining information on expert or consulting witnesses involved in litigation. She also assisted with the development of a Daubert database to track challenges to expert testimony.

Previously, her career in the legal field included several years as an Account Executive for Westlaw, where she worked with attorneys and librarians in Top 500 law firms throughout the country and as the Director of Client Development for Balch & Bingham.

IMS ExpertServices, based in Pensacola, Florida with offices in Denver and Atlanta, provides custom expert witness search services to law firms nationwide. Since its founding in 2002, IMS ExpertServices has served 89 firms listed in the AMLAW 100, American Lawyer Magazines ranking of the top 100 largest law firms in the U.S.

Recently, IMS Expert Services announced the legal industrys first guarantee: the firm now promises its clients that if it fails to deliver at least one candidate the client deems qualified, it will offer to donate $1,000 to the client's charity of choice.

IMS ExpertServices is the premier expert witness and litigation consultant search firm in the legal industry. IMS ExpertServices is focused exclusively on providing custom expert witness search needs to attorneys. We are proud to be the choice of 89 of the AmLaw Top 100. Call us at 877-838-8464 or visit us at www.ims-expertservices.com.

Press Contact: Mike Wein, CEO
Company Name: IMS Expert Services
Phone: 850.934.4880
Website: http://www.ims-expertservices.com/

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MAG To Attend Pharmaceutical Management Science Association (PMSA) Trade Show

Market Analytics Group (MAG) Schedules its Appearance at the Upcoming Pharmaceutical Management Science Association (PMSA)

Market Analytics Group (MAG) schedules its appearance at the upcoming Pharmaceutical Management Science Association (PMSA).

Coral Gables, FL (PRWEB) April 27, 2006 -- Market Analytics Group (MAG) schedules its appearance at the upcoming Pharmaceutical Management Science Association (PMSA) Trade Show in Hilton Head, SC. Team members from MAG will be available to demonstrate their expertise in secondary marketing analytics to industry participants on Monday, May 22nd.

This year, President Katherine Cooley and her team plan to showcase Market Analytic Groups superior expertise in forecasting, specific to the pharmaceutical and industry.

Visit www.imagnified.com for a full detail of services.

Market Analytics Group would like to invite you to schedule your capabilities presentation either by phone or in person.

For additional information, contact: Fatma Aybegum Yavuz at 305-728-7110

About Market Analytics Group
Market Analytics Group, headquartered in Coral Gables, FL, is a premier Pharmaceuticals Marketing and Sales Management Consultancy Company. The company is the first and only Pharmaceuticals Marketing/Management Science Consultancy in Miami-Dade/South Florida founded by a collective of former pharmaceuticals insiders and leading industry consultants. Since its early days, Market Analytics Group has been assisting the worlds largest and smallest pharmaceutical and biotech entities with customized solutions to analytical marketing and sales challenges.

About Pharmaceutical Marketing Research Group
The Pharmaceutical Marketing Research Group (PMRG), was founded in 1961 and is the oldest association of its kind. PMRG is an independent, voluntary, non-profit association whose purpose is to stimulate improvement of marketing research and its utilization. This overall purpose will be executed by educational activities directed toward (a) better understanding of the role of marketing research; (b) demonstrating how marketing research can shape & influence business decisions; (c) developing & evaluating marketing research techniques; (d) establishing, maintaining & improving professional marketing research standards; & (e) providing regular educational forums to develop & maintain professional competency & to identify, discuss & analyze current issues of critical importance.

Contact Information:
Fatma Aybegum Yavuz
Vice President
Market Analytics Group
2332 Galiano St.SUITE 309
Coral Gables, FL 33134
Phone (305) 728-7110
Fax (305) 728-7111
Visit Us Online
www.imagnified.com

###

Press Contact: Fatma Yavuz
Company Name: MARKET ANALYTICS GROUP
Email: email protected from spam bots
Phone: 305-728-7110
Website: www.imagnified.com

Wednesday, April 26, 2006

Mifeprex Abortion Pill Safety Controversy Continues

Controversy Contines Over Safety of Mifeprex, Abortion Pill

After several deaths allegedly linked to Mifeprex, federal regulators are still investigating the safety of the RU-486 abortion pill

New York, NY (PRWEB) April 26, 2006 -- Since Mifeprexs approval in 2000, the drug has been linked to several deaths of women who died of Sepsis or severe bacterial infection. Despite these risks, the drug continues to be offered nationwide by doctors as an alternative to surgical abortions.

Mifeprex (mifepristone), the abortion pill, with a 92% success rate, can induce abortions up to seven weeks after fertilization. To date, there have been 637 reported cases of adverse side effects associated with Mifeprex. Many of these cases involved side effects such as hemorrhage, infection, and deadly sepsis or septic shock. There have been five reported deaths from septic shock after taking Mifeprex. All the deaths have been associated with a rare bacterial infection called Clostridium sordellii.

Federal regulators are currently investigating these deaths and the risks of Mifeprex, but the abortion drug is not the only related controversy in the news. The Pro-Life and Pro-Choice debate continues as South Dakota recently banned all forms of abortion while Massachusetts and Illinois ruled to make Plan-B emergency contraceptives available at all pharmacies.

To learn more about Mifeprex Abortion Pill side effects visit LawyersandSettlements.com: http://www,lawyersandsettlements.com/case/abortion_pill?ref=pr

About Online Legal Marketing:
LawyersandSettlements.com offers a comprehensive website with up-to-date legal news, class action lawsuits, personal injury cases, settlement details, product recalls, and more. Consumers can receive free case evaluations.

Visit us at:
www,lawyersandsettlements.com/

Contact us at:
604-608-3435

Press Contact: Scott Wurtele
Company Name: ONLINE LEGAL MARKETING LTD.
Phone: 604-608-3435
Website: http:/www.lawyersandsettlements.com/case/abortion_pill

All All Catalog Products Now in RoHS Compliant Versions

Datakey Electronics, Inc. Announces the Availability of All Catalog Products in RoHS Compliant Versions

SAVAGE, Minn.--(BUSINESS WIRE)--April 26, 2006--Datakey Electronics, Inc., manufacturer of rugged, re-programmable memory Keys and Tokens has announced that all of their standard catalog products are available in RoHS compliant models. RoHS (Reduction of Hazardous Substances) is a European Union directive prohibiting products containing any of six specific substances. For electronics, lead-free construction is the most prominent requirement of the RoHS directive.

Over the past year, Datakey Electronics has dedicated a cross-functional team to achieve RoHS compliance by working with external suppliers and internal personnel to implement, control, document, and ensure conformance to this environmental standard. Datakey Electronics is continuing to evolve this program to the point where all product manufactured at their facility is RoHS compliant.

Since November 2005, the majority of the products Datakey Electronics has shipped have been RoHS compliant. To provide a simple way for customers to guarantee they are ordering and receiving RoHS compliant parts, Datakey Electronics adds an "A" suffix to its existing part numbers to indicate RoHS compliance.

"Offering all of our standard products in RoHS compliant versions is a major step forward, puts us ahead of the curve on the RoHS directive, and offers our OEM customers the flexibility they need to comply before the European deadline," commented Eric Jennings, President of Datakey Electronics.

Datakey Electronics is a member of the IPC (Association Connecting Electronics Industries) and is adopting the IPC-1752 Materials Declaration Tool as a standardized way to both receive raw materials/components compliance information as well as to provide RoHS compliance declarations for its products.

For more information about Datakey Electronics, Inc. visit: www.datakeyelectronics.com

Contacts
Datakey Electronics, Savage
Sue Hansen, 952-746-4066 x323
Fax: 952-746-4061
E-mail: sueh@datakeyelectronics.com
Web Site: www.datakeyelectronics.com

Pharmaceutical Companies Trying To Hook THe Nation?

'The N.H.S. Wastes Money on Medication which the Pharmaceutical Companies Know Does Not Cure'

Drugs watchdog accuses big pharmaceutical companies of trying to hook the nation onto medical drugs - for life.

[ClickPress, Wed Apr 26 2006] At a Sussex drugs conference today, C.E.P.T.A. Founder Kenneth Eckersley said that whilst waste occurs in many forms, probably the greatest waste is when we buy something, or pay someone, to do a job and we dont get the promised result.

This, he said is the underlying problem in the NHS, which is comprised of premises, equipment, staff, advisors, treatment, medication and patients, and the number of patients and the frequency of their treatments control premises and equipment, the size of staff, the millions spent on advisors, and the quantities of medication taxpayers pay for.

However, the numbers of patients and treatments increase each year. Not because of immigration or increasing life expectancy which are blamed, but mainly because prescription cures have been replaced by treatment programmes offering support based on treatment for life.

Eckersley pointed out that a century ago; treatment was nearly synonymous with cure. Then the pharmaceuticals realised that curing patients was losing them customers, whilst shareholders were demanding that, like other businesses, they should seek to increasingly sell more at greater profit.

Medication industry strategies have, over the last half century, moved away from cure and concentrated upon continuous support programmes based on frequent prescribing of pharmaceutical drugs to more and more population. As a result, a majority of patients are not getting cured. Treatments they receive keep them stable, give them support and make them feel cared for. But without a cure, the numbers of patients and drug doses rise every week.

Consequently, stressed Eckersley, billions of pounds spent to keep our nation healthy are not buying the real health expected. Instead we are buying a feel good factor in the form of a pair of psycho-pharmaceutical crutches for which we will go on paying, and hobble along on - for the rest of our lives.

If we had cures claimed Eckersley, we would need fewer hospitals, equipment and staff. We dont get cures because the psycho-pharms have chosen to avoid cure medication which shortens their consumer list, and instead deliver maintenance, which escalates the number of patients and treatment doses.

It is that industrys avoidance of cure medication delivery which is the under-lying waste factor in the NHS today, because it creates waste in all sectors.

Dont blame government, buildings or equipment, and dont blame the over-worked staff said Eckersley. Instead, ban prescription of all habit-forming pharmaceutical drugs, authorise medicines which cure, and tackle real health problems like allergies, bad diet, low exercise and drug and alcohol usage.

Concluding, Ken advised: Apply these simple tests to all medication Does it cure? Does it give genuine relief? Or is it just an excuse for selling more drugs?

For more information contact:
Ken Eckersley
Campaign for the Effective Prevention & Treatment of Addiction
Arts House,
Plaw Hatch Lane,
SHARPTHORNE,
West Sussex,
RH19 4JL.

Tel: 01342 810151
E: mail: keneck@btopenworld.com
Web: http://www.solutionstodrugs.com

Company: Campaign for the Effective Prevention & Treatment of Addiction
Contact Name: Ken Eckersley
Contact Email: keneck@btopenworld.com
Contact Phone: 01342 810151

Friday, April 21, 2006

Click Fraud Exists, Click Fraud Exists, Click Fraud Exists. What I tell you three times is true.

Fighting Fraud In The Dark

by Mikhail Ledvich, Friday, April 21, 2006
RECENTLY, GOOGLE'S STAND ON CLICK fraud went from "it does not exist" to "we have settled a class-action lawsuit for $90 million," to "Believe us, as computer scientists, we have the ability to detect the invalid clicks before they reach advertisers," (as the company's CEO was quoted in a recent Bloomberg article.)

Unfortunately for advertisers and publishers, Google has tried to minimize the click fraud problem instead of solving it.

How can advertisers trust Google's CEO if the company flip-flopped its position from "there is no fraud" to giving back $90 million to advertisers? In that same Bloomberg piece, Google's CEO downplayed fraud's reach, while others estimate the problem to be 20 or 30 percent of all paid clicks. But think about this: if Google settled with fraud-affected advertisers for $90 million, that number was probably lower than whatever litigation may have uncovered within Google's network.

Yahoo, which has been more stoic in its defense of its own pay-per-click system, has maintained the party line when it comes to filtering fraudulent clicks. Also named as a defendant in the same lawsuit as Google, Yahoo refused to settle, claiming it sufficiently protects its advertisers from fraud.

However, a Harvard researcher just penned a report which details how Yahoo's Pay Per Click (PPC) affiliate network is being gamed by unscrupulous affiliates who use spyware and adware to commit click fraud. Andrew Beckman, President of SearchAdnetwork, confirms that various companies have approached him to syndicate his Yahoo Search Feed, pitching the fact that "they get a better revenue share due to the large click volume they can produce." He now worries that "Yahoo could not be monitoring all of these actions, and the repercussions are starting to take shape." Previously Yahoo had suspended guilty affiliates' accounts, and, with this research out in the open, hopefully Yahoo will terminate these accounts as well.

While all advertising networks should devote a greater effort to eliminating fraud, the problem exists at a level deep enough to make it difficult to combat the problem. None of the major advertising networks release any kind of information that can help advertisers. There is zero transparency and accountability in regard to the performance of their affiliate networks. In short, advertisers simply do not know where their ads are being shown. Many don't care so long as the ROI is good, but those worried about brand image wouldn't want their ads to appear on pages with questionable content, and even fewer advertisers want to be associated with adware, spyware and pop-ups.

It's surprising that advertisers have not banded together to demand more information from the networks.

Imagine if the networks provided a full disclosure statistics page? It might take the shape of an advertising 'dashboard' that details the exact amount of clicks the advertiser received--say 100, of which 20 were questionable. The dashboard would let the advertiser know it was only being charged for 80 clicks. This would show a good-faith effort on behalf of the network in combating the click fraud problem. This isn't to say the networks aren't trying to crush fraud now, but without admitting the problem, it will be hard for them to announce that they have found a solution.

If Yahoo and Google continue to keep their most profitable customers in the dark, they'll risk losing ads from the affiliate networks and high-paying clients will only advertise on search, where there is less incentive for fraud. That would significantly impact Google, Yahoo and the other major advertising network platforms.

Advertisers are not the only ones harmed by click fraud; publishers lose out as well. As advertisers begin to scale back their Google and Yahoo campaigns from affiliate networks, publishers who rely on Google's AdSense and Yahoo's upcoming YPN network to monetize their traffic will see a drop in well targeted, high paying ads. Fewer ads lead to lower per-click prices and less-relevantly targeted ads. And, just as advertisers lose money, publishers find themselves no longer able to command premium prices for their inventory. Unlike advertisers who can pull, edit and otherwise control their ads individually, publishers suffer as a whole; a collective punishment of sorts.

As long as there remains a financial incentive for people to commit fraud, the click fraud problem will not fully disappear. But, full disclosure by adverting networks can alleviate advertiser and publisher angst as well as allow others to help Yahoo and Google combat the quickly escalating fraud problem. How much data should the advertising networks provide without disclosing trade secrets, their "secret sauce"? That's an important question, but these secrets may soon lead to not having much performance data to hide.

By giving advertisers more data, advertisers will be more than happy to help networks stamp out fraud. But right now, everyone is operating in the dark.

Mikhail Ledvich is Chief Strategy Officer, Click Facts.

Search Insider for Friday, April 21, 2006: http://publications.mediapost.com/

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Online Marketing Group Tasked with Marketing Liquid Dietary Supplement

Online Marketing Group [OMG] Inks Consulting Agreement With Seasilver USA, Inc.

Online Marketing Group [OMG], a Web development and direct response marketing consulting firm located in Hawaii announced today that it has signed an agreement with Seasilver USA, Inc., located in Carslbad, California, to provide marketing consulting services to Seasilver USA, Inc.

Naalehu, HI, - April 21, 2006 -- Online Marketing Group [OMG, a Web development and direct response marketing consulting firm, located in Hawaii, announced today that it has signed an agreement with Seasilver USA, Inc, located in Carslbad, California, to provide marketing consulting services to Seasilver USA, Inc.

Seasilver USA, Inc. is a thirteen year old manufacturer of a whole-food liquid dietary supplement called Seasilver(R), which provides a naturally balanced source of vitamins, minerals, enzymes, and amino acids. The proprietary formula of Seasilver(R) contains Matrix Aloe Vera(tm), Sealogica(R)-a blend of 7 sea vegetables, Pau D'Arco Extract, and four concentrated fruit juices. There are no synthetic man-made nutrients in Seasilver(R).

Seasilver USA, Inc. pioneered the formulation of advanced liquid nutritional supplements and the Seasilver(R) product has wide consumer acceptance because of its convenience-of-use. Liquid supplements appeal to consumers who have difficulty taking pills-such as some seniors and small children, and those living a busy and active lifestyle.

Seasilver is marketed in the United States through a direct selling organization of independent distributors.

Online Marketing Group [OMG will consult with Seasilver USA, Inc. in the areas of Online Marketing Strategies, Search Engine Optimization, Online Advertising, Publicity, Sales Lead Generation, Online Branding, and a comprehensive Article Marketing Program.

The goal of the agreement is to advance the competitive position of Seasilver USA, Inc. and to provide new levels of service, and streamlined online marketing tools, to the distributor network.

More information about Online Marketing Group [OMG is available at the Online Marketing Resource Center(tm) at: http://www.E-ComProfits.com , 808-929-7377.

Additional information regarding Seasilver USA, Inc. is available through their corporate website at: http://www.Seasilver.com.

Details of the Seasilver(R) product, and the home-based business opportunity, is also available at: http://www.SeasilverWellness.com

Press Contact: Thom Reece
Company Name: ONLINE MARKETING GROUP
Phone: 808-929-7377
Website: http://www.e-comprofits.com

Thursday, April 20, 2006

Defective Pacemakers, Heart Valves, and Defibrillators Pose New Risks

Defective Heart Valves, Pacemakers, and Defibrillators Propose New Risks to Weak Heart Patients

Millions of men and women have heart devices implanted to save them from heart attack not increase their risks of heart attack

New York City, New York (PRWEB) April 20, 2006 -- In the last few years, the technology of heart devices has advanced but many recalled devices are being surgically removed after the discovery of fatal defects.

Patients with heart defects or disorders of the aortic or mitral valve may need a mechanical heart valve. Mechanical heart valves simulate real heart valves to maintain the proper flow of blood into and out of the heart. These patients must take anticoagulation medicine, like Warfarin (coumadin) to prevent deadly blood clots.

Years after their removal from the market, St. Judes Silzone and Bjork Shileys Convexo-Concave heart valves are still causing serious problems in patients. To support patients with St. Jude or Bjork Shiley heart valves or other recalled heart devices, LawyersandSettlements.com accepts consumer complaints at: Bjork Shiley Heart Valves
Or
Silzone Mechanical Heart Valves

The St. Jude Silzone Heart Valve was implanted into patients from 1997 to 2000 and was recalled due to leaking and device failure linked to serious fatal risks. One study showed that Silzone heart valves increased a patients risk of thrombosis/blood clot, embolism, and stroke.

Bjork Shiley distributed their Convexo-Concave (BSCC) heart valves from 1979 to 1986 but over 86,000 defective valves are still implanted in patients worldwide. These valves have remained in thousands of patients due to fatal risks associated with the surgical removal process. These valves have been linked to hundreds of deaths when the defective valve fractured and weaken the device.

About Online Legal Marketing (OLM) and www,lawyersandsettlements.com
OLM is a privately held Internet marketing company. LawyersandSettlements.com offers up-to-date information on legal news, class action lawsuits, personal injury cases, settlement details, product recalls, and more. Consumers can complete free case evaluations and subscribe to free newsletters. Justice for Everyone

Visit us at:
LawyersandSettlements.com

Contact us at:
604-608-3435

Press Contact: Scott Wurtele
Company Name: ONLINE LEGAL MARKETING LTD.
Phone: 604-608-3435
Website: Lawyersandsettlements.com/case/bjork_shiley_heart_valves

Advanced Analytics Web Warehouse Suite Saves Time, Trouble

Fireclick Introduces Advanced Web Analytics Warehouse Suite; Enhances Functionality and Offers Bid Management and E-Mail Marketing Solutions

MINNEAPOLIS--(BUSINESS WIRE)--April 20, 2006--Fireclick, Inc., a leading provider of Web analytics solutions and subsidiary of Digital River, Inc. (NASDAQ:DRIV), today announced enhancements to its data warehouse suite. The newly updated suite and hosted application service - now called the Fireclick(R) Advanced Warehouse Suite - caters to online businesses that are interested in learning more about the buying behaviors and preferences of their customers. It offers online merchants more advanced reporting capabilities, more built-in, time-saving features for analyzing customer segments as well as more details about the site purchase paths and navigation patterns that are generating the greatest sales conversions.

The Fireclick Advanced Warehouse Suite also is designed to work with key Digital River marketing technologies. These technologies include Digital River's e-mail marketing solution from BlueHornet Networks, Inc. and its KeywordMax(R) paid search bid management tool from Direct Response Technologies, Inc.

"With the recent release of our Fireclick Advanced Warehouse Suite, we have added advanced features and functionality to our core Web analytics engine, as well as expanded the offering to include complementary e-mail marketing and paid search bid management solutions," said Dave Alampi, Digital River's vice president of marketing. "As part of the Digital River family of companies, Fireclick can deliver what we believe is the most robust Web analytics suite available through a single provider."

Fireclick's Advanced Warehouse Suite, which works with paid search engines, e-mail providers, affiliate programs and more, is designed to provide online merchants a convenient and consolidated view of activity across their e-marketing channels and investments. Some of the suite's new features include:

-- Improved path reporting that displays the top site-flows and navigation patterns that are producing or preventing the most sales conversions. With these added site details, online merchants can effectively fine-tune site paths to create optimal browsing and purchasing experiences;

-- Saved queries and segments that enable merchants to easily retrieve and quickly access their most frequently used reports; and

-- More advanced segmentation capabilities that make organic search, internal search terms, site link tracking, and first time versus repeat purchaser dimensions even more user friendly.

"By taking this important step to bring together some of our key technologies, we've significantly enhanced Fireclick's Web analytics offering, creating a highly competitive, high-end e-marketing service," said Alampi. "Strategic marketing services remain part of our core competency and continue to serve as an important market differentiator for Digital River. Moving forward, we intend to make further enhancements to our e-marketing portal for the online marketing executive."

About Fireclick, Inc.

Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit www.fireclick.com.

About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Forward-Looking Statements

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding the Company's ability to further develop, enhance, market and sell its advanced Web analytics and e-marketing tools, as well as statements containing the words, "believes," "intends," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others: the Company's limited operating history and variability of operating results; competition in the electronic commerce and Web analytics markets; the ability of the Company to successfully offer the market comprehensive suites of e-commerce, e-marketing and analytics services and the market acceptance of such offerings, and other risk factors referenced in Digital River's public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. Fireclick is a registered trademark of Fireclick, Inc. KeywordMax is a registered trademark of Direct Response Technologies, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Contacts
Digital River, Inc., Minneapolis
Media Contact:
Gerri Dyrek, 952-253-8396
publicrelations@digitalriver.com
or
Investor Relations Contact:
Bob Kleiber, 952-540-3024
investorrelations@digitalriver.comAt A Glance

Digital River, Inc.
Source: via Business Wire
Updated 04/05/2005 by company
Headquarters: Eden Prairie, Minnesota
Website: http://www.digitalriver.com
CEO: Joel Ronning
Employees: 720
Ticker: DRIV (NASDAQ)

Wednesday, April 19, 2006

How to Prove Damages and Ask For the Right Remedy

Shustak & Partners Publishes Article How to Prove Damages and Ask For the Right Remedy

Shustak & Partners (http://www.shufirm.com), a specialty law firm with a national practice focused in the areas of securities and business law, today announced a recently published article, entitled How to Prove Damages and Ask For the Right Remedy.

San Diego, CA (PRWEB) April 19, 2006 -- Shustak & Partners (http://www.shufirm.com), a specialty law firm with a national practice focused in the areas of securities and business law, today announced a recently published article, entitled How to Prove Damages and Ask For the Right Remedy.

The article, written in a professional yet comprehendible style and tone, attempts to answer the threshold question associated with many unsuitability cases: Is it sensible to allege, for example, a 10b-5 violation, for what is essentially an unsuitability, failure to supervise case? The subsequent subject matter covers Causes of Action pleadings, hearing presentation best-practices, and relevant information regarding pending damages. Presented in outline format, the article provides unique insight and guidance, drawing on historical cases, while citing state laws and codes for argumentative support.

The article was written by the firms partners Erwin Shustak and Thomas Frost, along with Robert J. McCarthy III, an associate. Erwin Shustak is one of the Firms founders, as well as managing partner, and heads the Litigation and Arbitration Department. He specializes in litigations, trials, arbitrations and appeals of complex business and securities disputes, and has handled or overseen several hundred litigations and arbitrations in Federal and State Courts and arbitration forums across the country. Thomas Frost, also a partner, is based in the Firm's San Diego office and focuses his practice on litigation, primarily in the areas of business and securities law. The third contributing author, Robert J. McCarthy, III is based in the firm's San Diego office. His practice includes securities arbitration and litigation, employment, real estate and business disputes.

About Shustak & Partners
Shustak & Partners is a specialty law firm with a national practice focused in the areas of securities and business law. They offer the highest quality investment fraud lawyers and securities fraud lawyers, as well as distinguished corporate finance lawyers and business lawyers. The firm operates from offices in New York and California, and is comprised of experienced, sophisticated attorneys who have earned a solid reputation as strategic problem solvers, ardent negotiators and successful deal makers. For more information please visit http://www.shufirm.com.

Press Contact: Erwin J. Shustak, Esq.
Company Name: Shustak & Partners
Email: email protected from spam bots
Phone: 800-496-5900
Website: http://www.shufirm.com

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Tuesday, April 18, 2006

Detection Tool For Click Fraud

Click Fraud Detection Tool

Click Fraud Detection Tools increase ROI for pay per click clients.

Pottsville, PA (PRWEB) April 18, 2006 -- Click Fraud is a serious matter, in fact many pay per click clients actually factor in a fraud rate of 20% when allocating their budget. We know this because in some industries this horrific click fraud rate is the norm.

It makes it even more unacceptible when we request a refund when we know it's click fraud by the simple fact that that a click every 12 min and 30 seconds each 12 min and 30 seconds is not a 'normal human click pattern'.

We decided to fight back, but not using the normal pattern of complaining, we decided to find hard evidence.

Internally we built a BETA click fraud detection tool located at ( http://www.tabooclick.com ) and ran some of our clients though the system. The system detects click fraud using several methods. The first and most simple is just by detecting multiple clicks from the same computer, however the tool does not stop there. Tabooclick also does a series of browser checks and other type of pattern checks to see if it's a real human clicking on the ad, or just a spam click fraud bot.

Generally click fraud can be broken down into three distinct groups.

The type of click fraud that an individual clicks on a competitors ad then clears cache and does it again and again. Though this can be a problem, it's by no means the worst.

Automated Click Fraud is the real problem. It's when someone sets up a script that starts clicking on competitors ads to drive down the ROI for pay per click clients. This is a problem when it's your competitor driving down your ROI.

The worst of them all is similar to the automated click fraud, but this could be considered 'click fraud for profit'. It's when a criminal signs up to place pay per click ads on their site and the runs this script though their site. This is the worst of the worst for the fact that not only are they driving up your Pay per click charges, but they are getting paid to do such.

Tabooclick.com does catch the vast majority of this type of fraud, however the system does not stop fraud from taking place, instead it provides you with a report that gives you hard physical evidence to back up your claims to the search engines when requesting a refund. We are actually somewhat shocked that a small firm in Pottsville, Pa figured out how to detect click fraud for the most part, but the search engines didn't.

When we setup the tool for our clients we had to keep refining the process to catch click fraud while keeping legit visitors from having any problems.

We are confident enough to allow others to test the product as long as everyone understands that this product is in BETA meaning that there still are some bugs in the system that could theoretically wipe out any pay per click that is run though the system. So we STRONGLY suggest that use this only for keywords that are rife with fraud and with a budget that you can afford to lose. We are working to refine the product and we need feedback, but we don't need lawsuits so please take heed to the warning that the system is in VERY extreme BETA and please expect some issues to pop up while using the product.

If successful, the report provided should force the search engines to issue you a refund or at least raise red flags for you to see.

As it stands now, tabooclick.com can detect automated click fraud and multiple clicks.

The service is 100% free during the testing period and it owned by Yooter InterActive Marketing ( http://www.yooter.com )

Press Contact: Roger Wehbe
Company Name: YOOTER INTERACTIVE MARKETING
Phone: 570-622-9121
Website: http://www.tabooclick.com

Monday, April 17, 2006

Night Court Actor to Speak at Technology Seminar for Louisiana Lawyers

Harry Anderson of Night Court Fame to Speak at Technology Seminar for Louisiana Lawyers

Star of television, magician extraordinaire and comedian with a twist will be entertaining Katrina affected lawyers at technology super session in New Orleans

Seattle, WA  - April 17, 2006 -- Harry Anderson, who has amazed and amused audiences for more than twenty years on television and in comedy and magic clubs, will be the featured speaker on Monday, May 22nd at the luncheon for the New Orleans, New Law: Community Revival with Technology seminar. The 2 day event is being held at the Sheraton Hotel in New Orleans on May 22nd and 23rd, 2006 to help jump start the areas legal community by providing attorneys with the technology tools and resources they can access and utilize to help them revitalize their practices.

Mr. Anderson is a New Orleans resident and business owner best known for his acting role as Judge Harry Stone in the TV show Night Court. He is currently extremely active in the recovery efforts of the New Orleans business community and will speak on those efforts. For more information on Harry Anderson, see http://www.sideshow-la.com/index.html.

We are extremely pleased to have Harry Anderson as our guest speaker. His insight as a resident of New Orleans coupled with his unique blend of wit and sarcasm will be welcomed immensely, said Tom OConnor, Director of the Legal Electronic Document Institute. His willingness to participate is an example of how all the citizens of New Orleans are pitching in to help each other and we hope to be able to follow Harrys example with lawyers from all around the country who are volunteering to come down and help in this event.

The conference is a result of the combined efforts of the Legal Electronic Discovery Institute (LEDI), a Washington-based non-profit promoting the development of standards and education in the field of legal electronic documents and discovery, the Louisiana State Bar Association (LSBA) and the American Bar Association Law Practice Management Section (ABA LPM). The support of commercial legal technology vendors has been critical to the success of the event. Their support will fund all expenses including the materials and meal functions each day, speaker expenses along with a social networking reception to be held the evening of May 22. In addition, participating vendors are providing free or reduced-price copies of their products for attendees. Participating sponsors to date include CT Summation, Microsoft, Burke & Company, Software Technologies, Inc., International Legal Technology Association (ILTA), Ixio, Envision Agency, Worldox, Lexis-Nexis, Softwise and Worldox.

For more information on support and sponsorship opportunities, visit the Legal Electronic Document Institute Web site at www.legal-edocs.org.

Contact: Tom OConnor, Director, Legal Electronic Document Institute,
206.347.1063

About Legal Electronic Document Institute
The Legal Electronic Document Institute is a Washington non-profit corporation established to promote the development of education and standards in the field of legal electronic documents, including practice management of electronic documents, electronic trial practice with litigation support systems, e-filing, e-signatures and e-discovery.

About ABA Law Practice Management Section
The ABA Law Practice Management Section assists lawyers and other legal professionals with the business of practicing law -- providing education and resources in the core areas of marketing, management, technology, and finance. Please visit our Web site at www.lawpractice.org for membership information, and to learn more about LPM meetings, events, and publications.

About Louisiana State Bar Association (LSBA)
The mission of the Louisiana State Bar Association is to assist and serve its members in the practice of law, assure access to and aid in the administration of justice, assist the Supreme Court in the regulation of practice of law, uphold the honor of the courts and the profession, promote the professional competence of attorneys, increase public understanding of and respect for the law, and encourage collegiality among its members.

###

Press Contact: Tom O'Connor
Company Name: Legal Electronic Document Institute
Phone: 1-425-443-7655
Website: http://www.legal-edocs.org/NewOrleans,NewLaw.htm

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First Demographic Research on New Bankruptcy Law Debtors

Institute for Financial Literacy Releases First Demographic Research on New Bankruptcy Law Debtors

The Institute for Financial Literacy announced today its release of a white paper entitled First Demographic Analysis of Post-BAPCPA Debtors. This is the most comprehensive demographic analysis of consumers considering bankruptcy since the law changed last October. The Institute for Financial Literacy reports that of over 5,000 individuals who volunteered to participate, 44.6% reported annual incomes below $20,000 a year. Other statistics include 8.9% of respondents who reported being 65 and over, while 30.9% indicated that the cause of their financial distress was due to illness or injury.

Portland, ME - April 17, 2006 -- The Institute for Financial Literacy announced today its release of a white paper entitled First Demographic Analysis of Post-BAPCPA Debtors. This is the most comprehensive demographic analysis of consumers considering bankruptcy since the law changed last October. The Institute for Financial Literacy reports that of over 5,000 individuals who volunteered to participate, 44.6% reported annual incomes below $20,000 a year. Other statistics include 8.9% of respondents who reported being 65 and over, while 30.9% indicated that the cause of their financial distress was due to illness or injury.

What some of these results show is unexpected and contradicts previous research, said Leslie Linfield, Esq., Executive Director of the Institute for Financial Literacy. Clearly more extensive study into both the causes of bankruptcy and those directly affected must be done.

The Institute for Financial Literacy is a non-profit organization whose mission is to make effective financial literacy education available to all American adults. The Institute for Financial Literacy is currently the only provider approved to offer bankruptcy credit counseling and debtor education in all 50 states and all 94 judicial districts. The Institute is funded by program fees, private donations, and grants from public and private foundations.

For a copy of the white paper entitled First Demographic Analysis of Post-BAPCPA Debtors please visit www.financiallit.org and click under News or call (207) 221-3603.

Press Contact: Leslie Linfield
Company Name: INSTITUTE FOR FINANCIAL LITERACY
Phone: 207-221-3603
Website: www.financiallit.org

Law Firm Marketing Web Service Helps Lawyers Earn More, Work Even Less

New Law Firm Marketing Web Service Increases Attorneys Revenues An Average of 27 Percent in One Year

The Web site delivers money saving and accurate information that easily can be implemented immediately in law practice management. All of the legal marketing management tools on the web site are free and cover topics such as time management and productivity; lawyer marketing online; CTPM model of Internet marketing; how to reduce work hours while increasing revenue; and Hispanic law firm marketing.

Winter Park, FL - April 17, 2006 -- Law Firm Marketing Coach, LLC (http://www.law-firm-marketing-coach.com) is a new web-based service that is increasing attorneys revenues nationwide an average of 27 percent after the first year while they serve their clients better than ever. The Web site delivers money saving and accurate information that easily can be implemented immediately in law practice management. All of the legal marketing management tools on the Web site are free and cover topics such as time management and productivity; lawyer marketing online including keyword and search engine optimization facts; CTPM model of Internet marketing; how to reduce work hours while increasing revenue; Hispanic law firm marketing; and ethnic attorney advertising.

The number of lawyers in the U.S. has almost doubled in the U.S. from 542,205 in 1980 to an astounding 1,104,766 in 2005 and this number is growing by the tens of thousands annually. Some law firms are aggressively pursuing marketing, but the truth is most of the legal marketing strategies carried out by these attorneys are poorly planned and improperly executed with limited results, said Henry Harlow, CEO and Founder of Law-Firm-Marketing-Coach.com. For the first time detailed, step-by-step how to attorney marketing is being provided. I am contributing my 40 years of experience in the areas of consultation, training, management, marketing and administration for small businesses, professional service firms, hospitals, and Fortune 500 companies. In addition, the site contains my wealth of knowledge from improving more than 500 attorneys marketing and practice management systems over the last seven years.

The need for Law-Firm-Marketing-Coach.com now is especially important in marketing for law firms since the consumer market is increasingly accessing legal information in ways that do not require an attorney including Internet legal services. In addition, many jobs for lawyers are being outsourced overseas to countries such as India for one fifth of the cost. However, there is boundless opportunity for law firms to vastly increase revenues, while improving their client services by learning to adapt to change using ethical principles in marketing and management. These detailed principles are provided for free at http://www.law-firm-marketing-coach.com.

Using Law-Firm-Marketing-Coach.com enables attorneys to become educated consumers if they elect to purchase law firm consulting for legal marketing or decide if they should engage in costly law firm advertising strategies, stated Harlow. Its a one-stop shop for understanding law practice management software and technology, law firm advertising and Internet marketing, cash flow, client development, successful recruitment and staffing, time management, as well as Latino and/or ethnic marketing.

For more information visit http://www.law-firm-marketing-coach.com

Press Contact: Henry Harlow
Company Name: Law Firm Marketing Coach, LLC
Phone: 888-434-3006
Website: http://www.law-firm-marketing-coach.com

Thursday, April 13, 2006

Crime Not Virtual On The Web

Just An Online Minute... Web Crime Continues To Climb

Tuesday, April 11, 2006 by Wendy Davis

Even after all this time, the so-called "Nigerian letter" scam last year managed to bilk the marks who fell for it to the tune of $5,000, on average, according to a new report from the Internet Crime Complaint Center.

Of course, it shouldn't be surprising that people continue to fall for fraud schemes. After all, spammers wouldn't continue unless they were turning profits, despite all the well-publicized warnings that e-mails from Nigeria promising money to those who pay an "advance fee" are not legitimate.

Overall, complaints about online crime were up last year. The Internet Crime Complaint Center received more than 231,000 complaints last year--up 12 percent from 2004. The center referred almost half--around 97,000--to law enforcement authorities; almost all of the referrals concerned fraud.

The report also found that the cost of fraud appears to be rising. Last year, the total reached over $183 million--almost triple 2004's $68 million in losses.

The most commonly reported fraud stemmed from Web auctions, which accounted for 63 percent of complaints. Non-delivered merchandise and/or payment represented 16 percent of complaints, while credit card and debit card fraud accounted for 7 percent.

The Internet Crime Complaint Center also reported that most perpetrators--75 percent--and victims--64 percent--were men. Additionally, men lost far more money than women ($1.86 dollars lost by men for every $1 dollar lost by women).

Comments? Questions? Email us!

Just An Online Minute for Tuesday, April 11, 2006: http://publications.mediapost.com/

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Make More Money By Not Charging

How To Make More Money By Not Charging For Video Ads

by Ari Rosenberg, Thursday, April 13, 2006
WARNER WOLF COINED THE PHRASE "Let's go to the videotape" in the late '70s. He was a sportscaster on ABC television in New York, and that phrase would send us into a state of frenzy. For many in the region, Warner was the gatekeeper to sports video highlights each night. What made him unique--the impetus behind his catchphrase--was that he showed highlights from teams outside the New York market. I still recall that sinking feeling those times we abruptly broke from dinner only to tune in and see weatherman Frank Fields, which meant we had missed our serving of video highlights.

Today, Warner Wolf works in radio, sports is on twenty-four hours a day, and video is available anywhere you like it, including online. But is online where we really want our video served, or is this a case of the advertising tail wagging the content dog? I have been told on occasion not to throw the baby out with the bathwater, so let's see how we can put the horse back in front of this cart.

Just a reminder: the consumer is the horse. Consumers set the pace through their consumption. The lack of supply widely reported in this segment of online advertising is one sign that the horse is not eating what it is being fed. I spoke to a sales director at a major portal who validated this lack of appetite. The portal had a big content cross-promotion on its site late last year that involved streaming video, and yet the revenue tied to the pre-roll advertising (video ads that run prior to the video content) was minimal. "There just were so few streams relative to the promotion of the content, we hardly made any money," he told me.

This lack of consumption, however, has not stopped companies from pushing the cart right past the horse. This includes Klipmart, who profits from the creation and placement of video advertising online, without any responsibility for the development of the content the consumer grazes. Klipmart announced last week its executives are having conversations with media buyers regarding a simulated upfront for online video ad inventory. "Broadband video has become a must-have companion to TV advertising" said a Klipmart sales executive, "so it makes sense that it should be planned in the same way and at the same time as the traditional TV and cable upfront."

So Klipmart, here are a few questions for you: Will you be showing two- to four-minute clips of the video content you represent to give buyers a sense of the programming quality? Will you have the actors and directors on hand to further define the content's voice and what kind of person is apt to listen? Will you be presenting projected rating points by demo for each program, or will you just be talking about how many more "televisions were purchased last quarter versus the quarter before," and saying that inventory is really tight?

Sorry to pick on the very bright folks at Klipmart, but instead of a premature promotion of a simulated upfront, maybe they can lead the online video advertising market discussion down a path with less resistance from the horse they are riding.

This market subset has their eye on the right issues, such as content quality controls and better technical user experiences, for example. However, the irony is that companies involved in the production, purchase and sale of online video advertising produce and place the very barrier that prevents the horse from keeping pace.

Pre-roll ads are not the only kind of video advertising sold, but they are the most popular. However, unlike television, where viewers are conditioned to let a commercial have its day in court before we hit the clicker, the experience on the Web centers on greater control and even greater speed. Users who choose to engage with video content are easily frustrated by the 10 to 15 (or in some cases, 30) seconds of a pre-roll ad message. Try holding your mouse steady right now for 10 to 15 seconds and tell me how much you needed to fend off the urge to move or click.

David Verklin of Carat weighed in on this issue when he commented, "Commercials on the Web in broadband have to be 10 seconds, not 30 seconds like television." CBSMarketwatch has dedicated an entire ad campaign to convincing advertisers (and buyers) to run no more than 10-second pre-roll spots, all in an effort to improve the drop-off ratio they know occurs with readers who do not stick around to consume the content when met with a lengthy pre-roll ad. Both ideas are on the right track, but are not the solution that best serves the horse.

To ensure more video content gets consumed, publishers need to make the content easier to swallow by not selling pre-roll ads at all. Instead, sell two-and-a-half second "sponsored introductions" (just the advertiser's logo). When the video content the consumer requested is over, run post-roll ad spots where advertisers can share their creative wisdom, with the hope it earns the attention of the viewer instead of kidnapping it.

Inventory should stay the same, but you have given consumers fewer excuses to bail on content they are not used to digesting yet. Drop-off rates (which are never publicly discussed) should diminish, which means volume should grow. As for pricing the post-rolls and sponsored introductions, I encourage publishers not to charge for them at all. That is the biggest mistake publishers are making today. By assigning a high CPM value to one of their limited supply products, they are lowering the perceived value of the inventory they have the most of to sell (this issue does not, however, apply to video-only Web sites like Youtube.com or Maniatv.com.).

Instead, online publishers should use this high-demand, low-supply product as a zero-priced, added-value hook to induce purchases of larger allotments of their impression-based ad inventory at higher CPM's (slightly similar to how network television stations force advertiser to spend money on other dayparts in order to buy prime time).

Sometimes the best way to sell a premium product is not to charge for it at all. As for the carts, if they all keep applying the right pressure, but stay behind the horse, they will get to where they want to go faster than they think.

Ari Rosenberg is a media sales consultant. Prior to starting his company, he was the vice president of sales at IGN.com. He can be reached at ari@performancepricing.com.

Online Publishing Insider for Thursday, April 13, 2006: http://publications.mediapost.com/

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Death Of Search: Sorry, No Results Found...

Socially Searching For The Watercooler

by David Berkowitz, Tuesday, April 11, 2006
LONG LIVE PERSONALIZED SEARCH; PERSONALIZED search is dead. The same can be said of social search and vertical search. All three are melding, and a search giant has an opportunity to bring this hybrid technology to the masses.

Let's start with the personalization corner of the triangle. I use all the major portals' personalization services, and I'm toying around with some new entrants into the space, such as Findory for personalized news, Windows Live, and Claria's PersonalWeb. These sites almost always direct me to content I would not have found otherwise. Personalization is thus an always-on complement to word of mouth marketing. The technology becomes a more efficient and perhaps even smarter version of that friend or nephew of yours who keeps sending you all the best links.

All of this makes me wonder about the prospects for social search. Here, that nephew and a number of your peers are connected through some network, and all of your search results are affected by what others in the network search for. Thus, networks of fishing buddies, jazz musicians, beer aficionados, and shoe lovers will all find different search results coming up for the query "bass."

Yahoo has integrated social search components into its My Web 2.0, a tagging and bookmarking tool. My Web users conducting searches will often find links atop the natural results to relevant pages that other My Web users bookmarked. While this may allow some lower-ranking pages to rise to the top, the results aren't necessarily more relevant this way. The people who are doing all this tagging don't necessarily have anything to do with you and your interests.

Eurekster has refined its version of social search into the concept of "swickis," in which a blogger or site owner can offer a topic-specific search engine that matches its results to the site content and other searches. The value proposition, however, is strongest for the publisher, as consumers, in the short term, are still conditioned to turn to actual search engines for their searches.

To share one final example, Friendster, powered by Eurekster and Yahoo Search, allows users to see what people in their networks are searching for. Yet this is confined to searches within Friendster, and Friendster isn't a search engine. At most, you use Friendster to search for your friends. As for my friends, they're desperate. Three of the top four searches in my network are "true love quiz," "handsome men," and "how to win an ex back." The other one? "Halloween costume." Either my friends really hate paying retail, or Friendster gave up on updating this six months ago. So who's in the best position to do social search right? Social search will go mainstream when it's incorporated into a top-tier search engine's main results. Consider how it would play out with Google, as an example.

For Google, social search would involve tying a few pieces together of what it's already doing. Google already personalizes results for registered users based on their previous searches. It could further personalize search results based on groups of registered users-- namely, those on a user's Google Talk list. Now, following this line of logic, assume that this group of registered users is clustered largely around one or two common themes, such as technologists in the Pacific Northwest or Bible Belt NASCAR fans or Binghamton University college students. With personalized search results based on a presumably like-minded community of users, it all starts to resemble vertical search, a concept Eurekster acknowledges about its swickis.

To recap, personalized search becomes social search. Social search becomes vertical search. All of this with the goal of making search results more relevant.

Yet how much relevance will users be able to stomach? How much will users crave hyper-targeted media at the expense of the communal experience? As personal as the technology gets, the watercooler effect isn't going away. However, people may redefine the watercooler. Instead of caring what 30 million people are reading or watching or listening to, people will start caring about, say, the 150 people in their first degree and the few thousand others one degree further out.

If this environment takes hold, with the watercooler evolving into the nexus of who you're in contact with and are likely to come in contact with, then the stage is set perfectly for the emergence of personal-social-vertical search. The biggest question that remains is whether the technology will arise to support the cultural shift, or whether the shift will occur thanks entirely to the technology making it possible.

David Berkowitz is director of strategic planning at 360i. You can reach him at dberkowitz@360i.com.

Search Insider for Tuesday, April 11, 2006: http://publications.mediapost.com/

Wednesday, April 12, 2006

Vendor Invites Interactive Marketing Industry to AdTech

Susan Bratton and Rovion Invite Interactive Marketing Industry to AdTech

Converging broadcast and broadband, online video spokesperson technology enables AdTech Content Chair to personally invite visitors to attend the conference.

Owings Mills, MD (PRWEB) April 12, 2006 -- Rovion Inc., the original creator and leading provider of online video spokespersons, has partnered with dmg world medias ad:tech expositions to promote the companys upcoming San Francisco conference by using Rovions proprietary inPerson technology.

inPerson videos starring ad:tech Executive Chair Susan Bratton will be running on the AdTech website, where Ms. Bratton informs visitors of the upcoming conference, and invites them to register for the two and a half day conference or as an expo only attendee. ad:tech will host its largest exposition to-date centered on the new theme Connecting Globally: Markets in Motion April 26 - 28, 2006 at San Franciscos Moscone Center North.

People come to ad:tech to learn about new technologies and trends in interactive marketing, so it makes perfect sense for us to partner with this innovative group on this promotion, said Rovion CEO Len Ostroff. A personal invitation from the conferences organizer is hard to beat in terms of adding a personal touch to a website. We think this added layer of interactivity will boost ad:techs already unbeatable attendance.

We were quite impressed with the Rovion technology and it is a great fit for the ad:tech website, said Paul Beckley, Show Director. The inPerson videos are effective without being intrusive and were excited to be using this new technology to attract attendees to yet another great conference.

This promotion follows a successful trial of the Rovion technology by ad:tech sister company iMedia Communications, which employed inPerson to promote the companys editorial offerings and upcoming conferences earlier this year. During that promotion, 49% of iMedia site visitors watched the entire inPerson video, 3.07 clicked through for more information or to sign up and an astounding 35.74% interacted with the ad. Rovions inPerson product suite is a proprietary technology that operates much like the green screen technology used for special effects in both motion pictures and television, including virtually every TV weathercast in the US. Rovion brings this magical sensation to life on the Web, enabling its clients to present this unique, innovative and engaging technology directly to their existing and potential customers.

About Rovion
Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of borderless video streaming solutions for web publishers, media organizations, advertisers, and marketers. Rovion's patent-pending inPerson technology has revolutionized the relationship between broadcast and broadband, enabling websites to come alive with compelling out of the box video messages leading to increased response rates, recognition, retention and revenues.

Rovions inPerson clients include hundreds of organizations including 1-800-Flowers.com, Arts & Entertainment Television, Barnes and Noble, Best Western Hotels, Comcast, Discovery Store, HBO, Hickory Farms, LasVegas.com, NASCAR.com, NBA, Quicken Loans, Reynolds and Reynolds, Roush Racing, Sears, TV Guide and the WWE. Radio and Broadcast clients include ABC, Clear Channel, Emmis, Granite, Gray, Infinity, RadioOne, Raycom, Scripps, Sinclair, Susquehanna, and Young.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the worlds largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the companys headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

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Press Contact: Warren Pickett
Company Name: AD:TECH
Email: email protected from spam bots
Phone: 415-402-0230
Website: www.ad-tech.com

Synoptic Reporting Module Chosen for Canadian Cancer Initiative

mTuitive xPert for Pathology Chosen for Canadian Cancer Initiative at Lakeridge Healthcare

Lakeridge Health, as part of an initiative sponsored by Cancer Care Ontarion, selected the xPert for Pathology product developed by mTuitive, Inc. for a pilot program to standardize the reporting of malignancies across the province.

(PRWEB) April 12, 2006 -- mTuitive, Inc. of Boston, Massachusetts announced today that xPert for Pathology, an industry-leading synoptic reporting module, has been selected by Lakeridge Health for a pilot program to improve the quality and efficiency of patient care and availability of cancer information for planning, evaluation and research.

The pilot is one of several provincial quality improvement initiatives to evaluate technology and non-technology solutions that encourage and support standardized reporting and tracking of cancer cases. Lakeridge Health, in Oshawa, will implement mTuitives xPert for Pathology software to collect pathology reports and electronically deliver results to their existing lab system and to a local data repository. This project will assess the ease in meeting the pathology reporting requirements and the ability to automate the data collection process and transmit the results to the provincial data repository.

An article in the March 2006 issue of the Archives of Pathology and Laboratory Medicine emphasizes the importance of standardized structured reporting, The use of standardized reporting promotes our participation in multi-disciplinary specialty care in a multitude of ways. Standardized reports 1) ensure uniformity of reporting, 2) promote consistency between institutions, 3) guarantee completeness of relevant data, 4) reduce ambiguity, 5) facilitate data collection for research, 6) serve as a quality assurance indicator of quality of care, 7) and save time for the clinicians and their assistants.

mTuitives software solution is expected to enhance the quality of cancer pathology reporting by ensuring the completeness, accuracy, and timeliness of standardized pathology reports in a cost effective manner.

mTuitives structured synoptic reporting module is an automated, robust solution complete with cancer checklists that meet the provincial standard, said Dr. Murray Treloar, Medical Director and Department Chief of Laboratory & Genetic Services at Lakeridge Health. We expect that reports generated from their system will improve our efficiency by delivering data where it needs to be in real time, reducing the need for transcription of cancer cases and turn around times. Additionally, the engineers at mTuitive have enabled their application to accept data entry via mouse/keyboard, touch screen, handwriting and voice recognition, options which we expect can accommodate each of our pathologists preferred workflow. We are confident that this pilot project with xPert for Pathology will help Lakeridge Health meet our clinical quality improvement goals and, above all, have a positive impact on patient care.

mTuitive CEO, John Murphy said, mTuitive is honored to be selected and is looking forward to working with the Lakeridge to provide the most advanced, cost efficient model to help them achieve their goals.

About mTuitive, Inc.:
Experts in medicine, human factors and healthcare software founded mTuitive. At mTuitive, our mission is to bring the power of computersquality assurance, labor savings and knowledge accessto healthcare workers in a way that enhances, rather than disrupts, their ability to give quality care.

About Lakeridge Health:
Lakeridge Health is one of the largest hospital systems in Ontario, with four hospitals located east of Toronto in Bowmanville, Oshawa, Port Perry and Whitby. Our vision is to work together with health partners to promote health and deliver excellence in care to more than 500,000 people in both our rural and urban communities.

Contact:
Mike Valentine
mTuitive, Inc.
VP, North American Sales
Tel: 508.771.5800
mike.valentine @ mtuitive.com

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Company Name: mTuitive, Inc.
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Eye-Opening Film On Pharmaceutical Industry

Filmmaker Delivers One-two Punch to Big Pharma

Filmmaker Kathleen Slattery-Moschkau's film, Side Effects, is causing a stir across the nation for its insider's look at the pharmaceutical industry. For those who missed the storm of buzz during its rolling theatrical release, Side Effects will be released to DVD May 16 and sold in Borders, Best Buy and Circuit City stores across the United States, and online at www.sideeffectsthemovie.com and www.Amazon.com. Side Effects, which has been heralded as a light and entertaining approach to a heavy issue, examines the pill-pushing tactics of big pharma, and stars Katherine Heigl, sexy intern on ABCs award-winning drama, Greys Anatomy.

LOS ANGELES, CA (PRWEB) April 12, 2006 - Causing a stir across the nation, sold-out audiences have flocked to see the eye-opening indie film that the pharmaceutical industry wishes would go away. For those who missed the storm of buzz during its rolling theatrical release, Side Effects will be released to DVD May 16 and sold in Borders, Best Buy and Circuit City stores across the United States and online at www.sideeffectsthemovie.com and www.Amazon.com.

Side Effects, which has been heralded as a light and entertaining approach to a heavy issue, is an insiders look at the pharmaceutical industry and stars Katherine Heigl, sexy intern on ABCs award-winning drama, Greys Anatomy.

Since its world premiere a year ago, writer/director Kathleen Slattery-Moschkau continues to be stunned by the level of interest from consumers, physicians and the holistic community. The film is making a tremendous impact because Slattery-Moschkau speaks from experience. Based on her decade working as a drug sales rep, Side Effects examines the pill-pushing tactics of the pharmaceutical industrys leading companies.

After releasing Side Effects to the public, Slattery-Moschkau went on to make Money Talks: Profits Before Patient Safety, a revealing documentary that examines the ethics of marketing within the drug industry, which will be available May 16, online only.

True to her position since the beginning, Slattery-Mosckau continues to take a reasoned approach to the issues surrounding the industry. We need to acknowledge that we need prescription medications, but understand that the current system is broken-these are the first steps toward progress, says Slattery-Moschkau.

With Michael Moores film Sicko due out in fall of 2006, the pharmaceutical industry will have its hands full this year. For me, this is not a witch hunt, says Slattery-Moschkau. Its about accountability, raising awareness, and leveling the playing fieldthe beauty of a free market system.

To arrange an interview with Kathleen Slattery-Moschkau, contact Cari Reisinger of Hummingbird Pictures at (414) 264-1065.

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Press Contact: Cari Reisinger
Company Name: HUMMINGBIRD PICTURES
Email: email protected from spam bots
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Website: www.sideeffectsthemovie.com

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Undercover Marketing Tactics

Advertisers Draw Fire for Using Undercover Marketing Tactics

As advertising has become advertising ad nauseam, and we are forever being pitched to, marketed to, and appealed to by someone trying to sell us something more advertisers are looking at new ways to deliver their message to you. This has resulted in a mix of marketing tactics that are drawing fire. Some are new versions of old techniques and some are very new. Consider that many advertisers are already paying your friends or in some cases even hiring actors to strategically engage you in their product- with or without your knowledge.

(PRWEB) December 4, 2005 -- As advertising has become advertising ad nauseam, and we are forever being pitched to, marketed to, and appealed to by someone trying to sell us something more advertisers are looking at new ways to deliver their message to you. This has resulted in a mix of marketing tactics that are drawing fire. Some are new versions of old techniques and some are very new. Consider that many advertisers are already paying your friends or in some cases even hiring actors to strategically engage you in their product- with or without your knowledge.

If the current trends hold true its almost certain that youll be the target of undercover or referral marketing as more companies use undercover marketing and more of your friends will start trying to make a few extra bucks referring people to the products that offer them commissions for making those referrals.

Undercover Marketing

Whether you like it or not, undercover marketing is here to stay. Whether you know it or not, it may already be a part of your life.

Consider this. The last time a friendly tourist asked you to take their picture with an impressive new camera or an attractive woman at the bar said you could buy her a drink; they both may have been working. These are examples of what is being called Undercover Marketing. In these examples the company paid people to pose as tourists or bar patrons respectively. The tourists job was to show as many people as possible all the features of a new camera that Sony coming out with. The models were paid to look good of course, but you wont see them holding anything but a Sky Vodka. Not when their working anyway.

One of the larger companies in this industry is Big Phat Promotions. Theyve drawn both protest and attention for their unique marketing practices that they now employ in 30 cities across the United States and Canada. The company defends their tactics as "spontaneous" and "virile" approaches to product promotion. Critics however, argue that paying actors to target consumers in these settings is unethical.

Even over seas the New South Wales government has enacted legislation preventing tobacco companies from using similar undercover marketing practices.

Adam Salacuse, CEO and President of Alt Terrain, LLC, a Boston-based agency specializing in alternative promotion services, stresses undercover campaigns should only be used in conjunction with larger, more traditional advertising campaigns. "It is always best to be honest with people and if used properly, alternative marketing can be a unique and relevant experience that the consumer will always remember."

Gary McCarron, Asst. Communications Professor at Simon Fraser University, Vancouver, says the public is already immune to most mainstream advertising and new research indicates that advertising that doesn't seem like advertising, is the new way to reach our jaded minds.

McCarron warns that if advertising becomes so sneaky that it is unrecognizable from the everyday experiences of defenseless consumers, it will damage corporate credibility and the resulting state of distrust could have an extremely negative effect on social interaction.

Referral or Network Marketing
Do the words MLM, Network Marketing or multi-level-marketing ring a bell? These words all describe companies that pay you commissions for referring people to their products.

MLM or Network Marketing is back. The MLM Direct Selling Associate now reports that nearly 75% of all Americans have now used or been presented with a product from a Network Marketing company. The most well known, International, Network Marketing Companies are Amway (now Quixtar), Mary Kay and Life Force International.

The allure of Network Marketing or MLM to consumers is the massive amounts of money that some in the industry claim to make. These companies pay you a commission on all the products you sell. They also pay you commissions on the products that anyone you refer to the company, sells. If the people you refer refer others, you earn commissions on the purchases of those people too.

Sound like a pyramid? Theres a difference. Really. Network Marketing has exploded in the last 20 years since Amway fought their landmark case making and distinguishing the MLM or multi-level commission structure as legal and separate from a illegal pyramid structures.

MLM or Network Marketing companies offer you and your friends of course, commissions for referring people to their products. These companies now sell every kind of product you can imagine.

Marketing expert Chris Tinney is the founder of Best MLM Business (www.BestMLMBusiness.com) and MLM Forums (www.MLMForums.com) and eBusiness Bonanza (http://ebusinessbonanza.com) says many in his industry used undercover marketing in the past but have found parts of it turned the public off, Too many people have memories of going somewhere with a friend only to be surprised to find themselves front and center at an opportunity meeting for some kind of home based business.

He says Network Marketing still teaches people to go into social settings to pitch their products, however, theyve learned it works much better if youre up front about whom you are and what youre doing. Tinney claims that if a marketer has to lie theyve already made a mistake in choosing the social setting. He says this is the most important step. Once in that setting he says to be upfront about the product you represent.

Tinney claims that by being in places where people are predisposed to want your products and being upfront about it, that they'll approach the marketer and initiate the interaction. He claims this is much different than what the public perceives as undercover marketing.

As competition to reach consumers increase undercover and referral based marketing is sure to become more and more a part of our lives. The challenge will be for marketers to use these tactics in such a way that the dont alienate the very consumers theyre hoping to win over.

To learn more about MLM and Network Marketing visit http://www.MLMGorilla.com/movie

Chris Tinney hosts a private forum at http://chris.powerfulintentions.com/forum/webmarketing and has a newsletter of Spiritual Marketing at http://mlmgrilla.com

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Press Contact: Chrs Tinney
Company Name: MLMGorilla.com
Email: email protected from spam bots
Phone: 877-605-3108
Website: http://mlmgorilla.com

Tuesday, April 11, 2006

Nationwide Launch of Unified eMail Partner Program

Unified eMail Nationwide Launch of Partner Program

By establishing a strategic partnership with Unified eMail, integrators now have options they can present to their customers that dont require expensive/complex hardware or software to implement.

Gaithersburg, MD. (PRWEB) April 11, 2006 -- Unified eMail announced today the launching of its Partner Program. System integration companies need to provide a low cost and effective solution to their customers that can reduce/eliminate eMail spam, block viruses and protect their customers during system outages.

By establishing a strategic partnership with Unified eMail, integrators now have options they can present to their customers that dont require expensive/complex hardware or software to implement.

For more information about Unified eMails Partner Program, please visit www.UnifiedeMail.net/Partner or by calling 1-888-663-0064.

Unified eMail is an eMail security company that has been protecting customers against eMail threats since 1999. Our eMail Protection Service (ePS) provides gateway threat protection using advanced spam filtering techniques, anti-phishing, anti-virus and DHA/DOS safeguards before threats can reach our customers network.

###

Press Contact: Ann Hsu
Company Name: UNIFIED EMAIL, LLC.
Email: email protected from spam bots
Phone: 1-888-663-0064
Website: http://www.Unifiedemail.net/Partner

PRI To Expand, Tighten Grip On Media

New PRI(R) Leadership and Vision Propel Expanded Reach, Reorganization; Network Intensifies Focus on Strategic Marketing, Digital Distribution, Talent Cultivation

MINNEAPOLIS--(BUSINESS WIRE)--April 11, 2006--Public Radio International (PRI) announces the expansion of its precedent-setting role in public media. Under the leadership of newly appointed President and CEO Alisa Miller, the network plans to use its leadership position in digital technologies to build and strengthen cross-platform capacity on behalf of its stations, producers, partners and listeners. Meeting the strategic and operational demands of this ambitious new direction has required realigning key functions in the organization, a restructuring that is well underway with PRI management enhancements. In the new structure, PRI's mission -- to serve audiences with distinctive programming that provides information, insights and cultural experiences essential to understanding a diverse, interdependent world -- remains unchanged, as does its commitment to traditional broadcast media. What will be enhanced is PRI's focus on developing cross-platform opportunities for its affiliate stations, producers and partners to fully serve the public at the myriad intersections where consumers and content now meet.

"These are exciting times at PRI," says Miller. "We've always been very successful at taking risks and leading the industry in new directions; our agility and forward-looking approach have served us well. Today, given the dramatic changes that are taking place in the way people access and consume content, it's more important than ever that we stay ahead of the game. Our new direction and focus will help ensure that public media continue to grow as vibrant, essential resources for our users and that PRI's considerable assets in technology are fully leveraged."

Two new staff appointments will help guide the new direction. Cindy Shuman, formerly CFO of PRI subsidiary Public Interactive(R), public broadcasting's leading Web services provider, is now senior vice president of PRI Distribution and Business Development. In this role, Shuman will focus on cross platform station services and sales, new media partnerships and identifying opportunities to bring PRI's distribution and programming scale to benefit its partners. This new position capitalizes on Shuman's considerable station management and operations expertise from her tenure at Vermont Public Radio and her consulting experience at Public Radio Capitol, as well as her understanding of the strategic use of online and on-demand technology in relation to broadcast success.

Julia Mears, formerly director of PRI Brand Strategies and Sponsor Alliances, is now vice president of PRI Brand Management and Marketing Strategy. In this capacity, Mears will create novel, content-driven branding strategies and will manage corporate marketing activity, including marketing communications, public relations and advertising. She will also lead important strategic marketing initiatives on behalf of PRI's programming and services portfolio. She will continue to lead PRI's corporate sponsorship team with a focus on broadcast, online and new media packages, all driven by PRI's partnership-based approach to corporate underwriting and the company's abilities to leverage new technologies to benefit public media.

Melinda Ward is now senior vice president of PRI Content, the department that supports the work of all PRI producers.

Ward, Mears and Shuman assumed their new responsibilities in early April. Two additional senior management positions have been created, a controller and an executive vice president, and interviews are in progress. The reorganization will be complete in July.

About Public Radio International(R)
PRI is public radio's leading source for innovative programming and audio content. The Minneapolis-based network provides over 400 hours of programming each week, content that is broadcast and streamed online by its 748 public radio station affiliates nationwide, which reach 32 million listeners each week. PRI owns Public Interactive LLC, public broadcasting's leading Web services company. PRI is also the managing partner of the satellite radio company American Public Radio LLC, established with Chicago Public Radio(R), WGBH Radio Boston and WNYC, New York Public Radio(R). PRI's cultural programming is available via XM Public Radio. Its news and information programming is available via Sirius Satellite Radio.

PRI is known for driving innovation in public radio through partnerships with stations, independent producers, and other organizations, and for working collaboratively to pool resources and share risk, cultivate new talent and bring diverse voices and perspectives to the public airwaves. Its best known offerings include The Tavis Smiley Show, produced by Smiley Radio Properties Inc.; Open Source from PRI, produced by Open Source Media; This American Life, produced by Chicago Public Radio(R); PRI's The World, a co-production of BBC World Service, PRI, and WGBH Radio Boston; Michael Feldman's Whad'Ya Know?(R), produced by Wisconsin Public Radio; and PRI's Studio 360 with Kurt Andersen, produced by PRI and WNYC, New York Public Radio(R); as well as 24-hour program services -- Classical 24(R), produced by American Public Media(TM); and BBC World Service, produced by the British Broadcasting Corporation. For more information on PRI and its programs, visit the PRI website, pri.org.

Contacts
PRI, Minneapolis
Dan Jensen, 612-330-9212
djensen@pri.orgAt A Glance
Public Radio International
Source: via Business Wire
Updated 01/03/2006 by company
Headquarters: Minneapolis, MN
Website: http://www.pri.org
CEO: Alisa Miller
Employees: 60
Organization: Non-profit

Trend Hunter Tries To Trap Todays Trends

Trend Hunter Launches Trend Candy - Free Trend Newsletter, TrendHunter.com

TREND HUNTER is pleased to announce the launch of its free trend newsletter, at: www.TrendHunter.com. The newsletter features a weekly update of all the hottest new trends in Gadgets, Electronics, Pop Culture, Marketing Strategy, Modern Art, Design, and Fashion. Sign-up FREE at www.TrendHunter.com.

TORONTO, Canada TREND HUNTER is pleased to announce the launch of its free trend newsletter, at: www.TrendHunter.com. The newsletter features a weekly update of all the hottest new trends in Gadgets, Electronics, Pop Culture, Marketing Strategy, Modern Art, Design, and Fashion. Sign-up FREE at www.TrendHunter.com.

Innovation and strategic advantage hinge on the ability to anticipate trends. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately shape our cultural context. Trend Hunter is a multi channel explosion of cool that caters to social leaders, industry professionals, and insatiably curious individuals.

Trend Candy is a delicious free trend newsletter with all the hottest new trends, gadgets, innovation, pop culture and marketing strategy. Trend Candy is the official newsletter of Trend Hunter Magazine (www.trendhunter.com). Visit Trend Hunter for more hot new trends

Categories include: Gadgets, Electronics, Pop Culture, Marketing Strategy, Modern Art, Design, and Fashion. Recent specials include: Ultra Luxury, Robots and Celebrity Products.

Do you crave cool? Is your curiosity insatiable? Read. Contribute. Think.

TREND HUNTER Magazine is a free online magazine and trend network dedicated to the obsession of trend spotting, cool hunting and innovation. The organization was founded in 2004 by Chief Trend Hunter, Jeremy Gutsche. The archives and galleries of trends represent the combined efforts of the sites global network of Trend Hunters. Find out more by visiting Trend Hunter Magazine online at: www.TrendHunter.com.

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Companies Empty Pockets For Blog, Podcast, RSS Advertising

New PQ Media Research: Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005, and Forecast to Grow 145% in 2006 Study Finds Podcast Advertising Will Be Larger Than Blog Market by 2010

Combined U.S. spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm.

Stamford, Conn., April 11, 2006 Combined spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm. But podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010, according to Blog, Podcast and RSS Advertising Outlook, the first of five installments in PQ Medias Alternative Media Research series. This groundbreaking series, the culmination of more than six months of primary research, is the first source to define, size and structure the burgeoning alternative media sector.

Blog advertising accounted for 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising, collectively known as user-generated online media. But the blog segment will comprise only 39.7%, or $300.4 million, of overall expenditures in 2010. Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% to $327.0 million in 2010, when it will be a larger market than blog advertising. RSS advertising, non-existent until mid-2005, generated $650,000 in 2005.

Blog, podcast and RSS advertising are being driven by some of the same factors boosting the growth of the overall alternative media sector: continued audience fragmentation, the perceived ineffectiveness of traditional advertising, and the elusive but coveted 18-to-34-year-old demographic, said Patrick Quinn, president of PQ Media. Blog, podcast and RSS advertising have demonstrated an ability to reach younger demographics as well as influentials, and the media tend to be highly engaging. These are attractive trends to brand marketers that are focused on return on investment.

The relatively small size of these markets is an indication of the newness of the media, the lack of standard metrics and various technology issues, Quinn added. As advertising networks become more effective, user engagement escalates, and the industry works through its technology and measurement challenges, we expect user-generated media to grow at triple-digit rates over the next five years, said Quinn.

Technology, auto and media brands are the most active in user-generated media advertising, accounting for more than half of total advertising spending in 2005, with the food & beverage and apparel categories rounding out the top five. The technology, auto and media categories will continue to generate more than half of all advertising in 2010.

Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to Blog, Podcast and RSS Advertising Outlook. By comparison, the overall alternative media industry including, among others, markets such as branded entertainment, digital out-of-home advertising, mobile marketing and video-on-demand marketing, is projected to grow at a compound annual rate of 14.8% in the five-year period to $253.7 billion in 2010.

PQ Medias Alternative Media Research Series will also include reports covering the overall alternative advertising and marketing industry, including all 22 alternative media segments, and the first report to size and forecast the global market for branded entertainment, among others. These publications are available solely through PQ Medias website at www.pqmedia.com. An executive summary of Blog, Podcast and RSS Advertising Outlook is available online at http://www.pqmedia.com/blog-podcast-rss-advertising.html.

PQ Media is the worlds leading provider of alternative advertising and marketing research. The firm also delivers exclusive data and information on traditional media, including advertising, marketing services, consumer and business media, and media usage. Founded in 2002, PQ Media has two major practice areas through which we provide custom and syndicated research to brand marketers, media buyers, media companies and financial institutions. PQ Media is located at Two Stamford Landing, Suite 100, Stamford, CT 06902. Phone is 203-921-0368; Fax, 203- 921-0367; E-mail, email protected from spam bots.

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Website: www.pqmedia.com
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Electronics Manufacturing Services Industry Crack $100 Billion

Top 50 EMS Providers Crack $100 Billion

MMI identifies the largest providers in the EMS industry.

Burlington, VT (PRWEB) April 11, 2006 -- Manufacturing Market Insider, a newsletter specializing in the EMS (electronics manufacturing services) industry, has released its annual MMI Top 50 list of the worlds largest EMS providers. Together, these 50 companies accounted for 2005 sales of $109.2 billion. This is the first time that the MMI Top 50 exceeded $100 billion in sales.

Combined sales for Top 50 companies grew by 14.4% in 2005. But this growth was heavily influenced by the estimated results of one company, Taiwans Hon Hai Precision Industry. Without Hon Hai, the remaining 49 providers would have produced an aggregate growth of 3.1%.

You can interpret the data in two ways. In one sense, growth of 14-plus percent for the Top 50 points to a continued increase in the practice of outsourcing. But the groups lackluster growth with Hon Hai excluded shows that 2005 was a disappointing year for some large EMS companies, said John Tuck, editor and publisher of Manufacturing Market Insider.

MMI Top 50 providers were ranked based on 2005 sales in US dollars. In order, the top five were Hon Hai, Flextronics, Sanmina-SCI, Solectron and Celestica. A top-ten ranking required $1.61 billion in revenue. To make the MMI Top 50, EMS providers needed 2005 sales of at least $183 million.

In addition to ranking providers by 2005 sales, MMI Top 50 listings include sales growth, number of employees, number of plants, facility space, space in low-cost regions, number of SMT lines and customer data. This special section was published in the March 2006 edition of MMI.

Founded in 1991, Manufacturing Market Insider is a newsletter providing dedicated monthly coverage of the EMS industry. Available in both printed and electronic form, the newsletter is published by JBT Communications, based in Burlington, VT; phone 802-651-9334; fax 802-651-9336. Annual subscriptions cost $445 in North America. Visit MMIs web site at http://www.mfgmkt.com.

CONTACT: John Tuck, publisher
                         Manufacturing Market Insider
                         802-651-9334
                         www.mfgmkt.com

###

Press Contact: John Tuck
Company Name: JBT Communications
Email: email protected from spam bots
Phone: 802-651-9334
Website: http://www.mfgmkt.com

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Monday, April 10, 2006

High Deliverability Mailer Solution Released

L-Soft Releases High Deliverability Mailer - Solution Built on StrongMail Technology Enhances Companys LISTSERV® Product Line

Bethesda, MD (PRWEB) April 10, 2006 -- L-Soft, the company behind LISTSERV®, the original email list management software that launched the industry in 1986, announced today the availability of HDMail, a powerful mail server software product designed to combine the time-tested power and performance of LISTSERV with the speed and deliverability advantages of StrongMails mail server technology.

Many businesses outsource their email delivery because of the complexity and critical importance of deliverability. Although outsourcing is indisputably more expensive, it delegates the hassle of deliverability optimization to professionals. With HDMails live updates, you can download best practice rules from L-Soft to your in-house appliance and get the best of both worlds, said Eric Thomas, L-Soft Founder and CEO. We are committed to working with StrongMail to make HDMail the best mail server on the market, bar none.

L-Soft provides HDMail software licenses and appliances, which include hardware and software components in a turnkey solution. The new HDMail product is optimized to work with L-Softs LISTSERV family of products and is being sold in conjunction with that product line.

L-Softs decision to offer StrongMail MTA is indicative of where the market is going said Sam Cece, CEO of StrongMail Systems. A new breed of technology and services is required for email delivery, and businesses will be forced to decide whether to build or buy. The winners will be the ones that invest in their core business, and leave their email infrastructure needs to StrongMail.

Key features of HDMail include:

Outstanding Performance: HDMail can deliver more than 1 million outbound and 2 million inbound messages per hour per server.

Smart Bounce Management: HDMail's bounce filter definitions allow you to get unsurpassed details about bounces and their causes, helping you keep your lists clean.

Differentiated Sending: HDMail allows you to maximize your deliveries to individual ISPs by adjusting speed and routing options according to ISP preferences.

Authentication Standards Support: HDMail supports all leading authentication standards, including Sender ID, SPF and DomainKeys/DKIM.

Real-Time Reporting: HDMail tracks all aspects of your email delivery and offers real-time reporting capabilities, including performance and failure reports per recipient, mailing or domain.

Web Management Interface: HDMail offers an easy-to-use Web interface for management in addition to command line management options.

For additional information about HDMail, visit:
http://www.lsoft.com/products/hdmail.asp

About L-Soft
L-Soft, which was incorporated in 1994, offers email list and opt-in email marketing software and hosting services for managing email newsletters, discussion groups and marketing campaigns. L-Soft's products send about 30 million messages a day to more than 110 million list subscriptions. L-Soft celebrates the 20th anniversary of LISTSERV® in 2006. For more information visit www.lsoft.com or contact L-Soft via email at: email protected from spam bots or call +1-800-399-5449 or +1 (301) 731-0440.

L-SOFT PRESS CONTACT
Susan Brown Faghani
1-800-399-5449
pressinfo @ lsoft.com

About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISV's. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com

STRONGMAIL SYSTEMS PRESS CONTACTS
Schwartz Communications for StrongMail Systems, Inc.
Dara Sklar or Christine Wright
415-512-0770
strongmail @ schwartz-pr.com

# # #

Press Contact: Susan Brown Faghani
Company Name: L-Soft
Email: email protected from spam bots
Phone: 1-800-399-5449
Website: www.lsoft.com

About.com's Expert Videos Move To Consumer Video On-Demand Network

EXPO TV and ABOUT.COM Announce Expert Video Content Agreement

About.coms expert 'how-to' videos to be featured in more than 12 million homes on Expo TVs consumer video on-demand network.

(PRWEB) April 10, 2006 -- Expo TV ( http://www.expotv.com ) and About.com announced today that they are entering into an agreement to feature About.com video on Expo TVs consumer television and broadband network. About.coms informational consumer videos, previously only available online through streaming video, will be made available to all twelve million television homes served by Expo TVs video-on-demand network, as well as be integrated online at expotv.com.

Providing About.coms expert Video Hosts to Expo TVs on-demand audience is an exciting step forward for consumerism on television, said Daphne Kwon, chief executive officer of Expo Communications. Expo TVs mission of providing a smart, trusted environment for viewers to learn about and purchase the best products in a particular category will be supported by About.coms engaging, informational, how-to video content.

About.com and Expo TV believe in the power of video to inform and entertain consumers in a new way, said Scott Meyer, president and CEO of About.com. Our agreement with Expo TV will extend the About.com brand, bringing our practical information to both the new on-demand television platform and to Expo TVs consumer viewers.

About.com, a Top 10 Web site with 31.3 million unique visitors in February 2006 (Nielsen/NetRatings), will contribute videos as part of Expo TVs expert buying guide content. Expo TV will incorporate About.coms high-quality informational videos on topics, such as Shopping for a Digital Camera, and Choosing a Cell Phone into their programming. The About.com videos will be included in Expo TVs VOD marketplace in product categories, such as House and Home, Beauty and Health, Travel and other heavily-researched buying categories. The agreement also includes additional marketing and cross-promotion opportunities for both companies.

Expo TV viewers online and on TV are looking to watch informative and credible product information. Offering our commerce audience this type of relevant, high quality information from such a trusted brand is exactly how Expo TV continues to build value for our consumer viewers, said Kwon. About.com programming is expected to be available to Expo TV viewers later this month.

About Expo Communications

Expo Communications is the first video commerce destination built for an on-demand world. Featuring the best product demonstration and consumer information on video, the network is available in over 12 million television homes through partnerships with top cable providers and other multi-channel distributors, as well as on broadband at www.expotv.com. Expo provides a smart, trusted environment for viewers, offers advertisers an accountable, interactive opportunity to connect with a highly targeted consumer, and provides a turn-key multi-platform commerce destination for distributors. The company was founded and managed by a team of industry leaders, and backed by an advisory board of notable programming, advertising and financial executives. More information about the company can be found online at http://www.expotv.com.

About About.com

Founded in 1996, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Companys core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Expo Communications Contacts:
Thi Luu, 212-905-8951

PK Network Communications Inc.
Joe Boyle, (212) 888-4700

About.com Contacts:
Stanton Crenshaw Communications
Charlotte Lederman, 646-502-3544

The New York Times Company
Toby Usnik, 212-556-4425

This press release was sent on behalf of ExpoTV ( http://www.expotv.com ) by Yooter InterActive Marketing ( http://www.yooter.com )

# # #

Press Contact: Roger Wehbe
Company Name: YOOTER INTERACTIVE MARKETING
Email: email protected from spam bots
Phone: 212-888-4700
Website: http://www.expotv.com

Saturday, April 08, 2006

Public Denied Access To Lawyer Review Site

JudicalCheck.com Causes Controversy in Legal Community

JudicialCheck an online website for the legal community is being threatened with shutdown by attorneys who are afraid their discipline records and incompetence will be exposed. JudicialCheck.com is a powerful online tool exclusively for the legal profession where members can post honest reviews of attorneys and judges and access the latest information available about State Bar disciplinary actions.

April 8, 2006 -- Recently, JudicalCheck.com has been threatened with lawsuits by attorneys who have been reviewed by their peers. The complaining attorneys are apparently reading for the first time the truth about how their colleagues perceive them. One lawyer in San Mateo, California, after reading a negative review about himself decided that rather than trying to address the factual problems that were the root of his negative rating, it would be easier to threaten to sue and shut down JudicialCheck.com. This is not the first time that JudicialCheck.com has been threatened by lawyers unhappy with having such information readily available.

Although we have been threatened many times, JudicialCheck.com will continue to operate, commented Richard Oberreiter, a JudicialCheck co-founder, the information found on JudicialCheck.com is a valuable tool for law professionals as they can research themselves and others and find out what people really think of them. We will not shut it down because some attorneys dont like negative feedback.

Before JudicialCheck.com the only way to find out about another attorney or judge was through ineffective word-of-mouth, outdated print publications and fluff pieces in local legal newspapers. With JudicialCheck.com any licensed legal professional can find out about their adversaries and be prepared in advance.

Press Contact: Richard Oberreiter
Company Name: JudicialCheck.com, Inc.
Phone: 949 887 8396
Website: www.judicialcheck.com

Friday, April 07, 2006

Tax Deduction For Small Business May Be Overlooked

Small Businesses Owners Missing Major Tax Deduction

Many small businesses owners are missing out of a deduction worth thousands because their tax preparers have not familiarized themselves the Domestic Productions Activities Deduction.

Littleton, CO (PRWEB) April 6, 2006 -- Many small businesses owners are paying too much in taxes this year because their accountants and tax preparers have not familiarized themselves with the Domestic Productions Activities Deduction.

Shortly before Election Day 2004, President Bush signed the American Jobs Creation Act of 2004 (108 Public Law 357) (AJCA). This colossal tax bill contained over 170 provisions spread out over 300 pages. PricewaterhouseCoopers, LLP, said that the AJCA contained the most sweeping business tax changes since the Tax Reform Act of 1986 and estimated that the new law will provide nearly $137 billion in tax relief over the next 10 years.

The AJCA repealed the Foreign Sales Corporation and contained Extraterritorial Taxable Income provisions required to settle a dispute with European trading partners in the WTO that was leading to escalating tariffs on US exports. However, the provisions most important to small businesses in the US are those creating the new section 199 of the Internal Revenue Code covering the Domestic Productions Activities Deduction (DPAD).

The passage of the law was only the beginning of its implementation. On February 14, 2005 The Internal Revenue Service issued its initial guidance on the DPAD in the form of Notice 2005-14 (Internal Revenue Bulletin 2005-7) which runs 49 pages. Section 403 of the Gulf Opportunity Zone Act of 2005 (a mere 14 pages) passed very late in 2005 added several technical corrections to IRC 199. On November 21, 2005 the IRS issued its Notice of Proposed Rulemaking (REG-105847-05) 2005-47 IRB p. 987 which totals 62 pages, included the proposed rules. The final rules will be issued later in 2006.

The volume of paper to read is challenging enough and making any sense out of it is another hurdle. It is very complex, said attorney Darlene Cypser.

The IRS itself was finding it a challenge to deal with. The form used to apply for the DPAD, Form 8903, and its instructions, were not available from the IRSs website until late February of this year.

DPAD is a deduction of 3% in tax years 2005 & 2006 (6% in 2007, 2008 & 2009) of the Qualified Domestic Production Activities Income (QPAI) from Qualified Production Property (QPP). QPP is defined as any tangible personal property, any computer software, and certain sound recordings, that is manufactured, produced, grown or extracted (MFGE) in the United States. A separate section also includes qualified films.

Unfortunately many accountants and tax preparers seem to be unaware of the DPADs broad sweep. It is quite possible that they are boggled by the shear intensity of the acronym slinging in the law and applicable regulations, Cypser said. In a fit humor I realized the entire thing could be condensed to one sentence of acronyms: The DPAD is 3% of the QPAI which is the DPGR minus CGS allocated to SELL of QPP or QF MPGE by a taxpayer. The challenge is translating that to something you can apply to your tax return.

Many accountants and tax preparers who primarily deal in small clients have dismissed the new DAPD as only applying to large manufacturing companies and have failed to examine the law in depth.

It applies not only to large manufacturing businesses, but to software companies, record companies, movie production companies, publishers, farmers, miners, and just about anyone else who creates any product for sale, Cypser said

But despite the challenges in understanding and applying for the DPAD, it is worthwhile for owners of small businesses to ask their accountants and tax preparers to look into it.

Most self-employed people are going to be stopped by the W-2 wage limitation, Cypser said, but any business that produces and sells products, has employees, and has a positive net income for the tax year has the potential for a deduction of thousands or tens of thousands of dollars.

And should be enough to cover their accountants bill, at the very least.

###

Press Contact: Darlene Cypser
Company Name:
Email: email protected from spam bots
Phone: 303-587-9792
Website: www.foolscap-quill.com

Casino Gaming Revenues Expected To Reach Over $100 Billion

Casino Growth through Mergers and Acquisitions, Property Development, Wireless and Online Technology

GamingIndustryStocks.com Reviews Revenue Building Strategies from Harrahs Entertainment, Boyd Gaming, Shuffle Master, and MGN Technologies

[ClickPress, Thu Apr 06 2006] www.GamingIndustryStocks.com (GIS) an investor and industry news portal for the gaming sector, presents a feature entitled Casino Strategies for Growth, a review on revenue building strategies within the casino and entertainment industry. Companies in this arena are looking both domestically and internationally for continued growth through various channels such as new and existing property development, consolidation strategies as well as technology and programs to improve the overall gaming experience. Casino and entertainment companies Boyd Gaming, Harrahs Entertainment, and gaming technology firms MGN Technologies and Shuffle Master look to a combination of revenue generating strategies to reach their growth expectations.

Worldwide casino gaming revenues are expected to reach over $100 billion in 2009, according to a report by PricewaterhouseCoopers. A key driver of growth for many casinos entails the continued development of new and existing properties in both domestic and foreign markets. Boyd Gamings (NYSE: BYD), Rob Stillwell, Vice President Corporate Communications explains, At any given time we are expanding our existing product portfolio, and building completely brand new products.

Harrah's Entertainment Inc. looks to the identification and entrance into new markets as a key component of their growth strategy according to spokesman David Strow, Harrahs is primarily internationally focused which they see representing the largest growth channel. Currently Harrahs is pursuing bids in countries such as the Bahamas, Spain, Slovenia, with our largest proposal planned for Singapore.

Increasing revenue from existing customers and growing this base to new levels is a priority among many casinos. Mark Jensen, CEO of MGN Technologies (OTCBB: MGNLF) describes their efforts to enable new directions for casinos, We offer a turnkey online marketing program to land-based casinos to generate new customers and retain existing customers. We use branded online and mobile games as the draw for players. We brand online and mobile casino games such as slots and poker with the casinos brand and build an online marketing strategy around the new gaming site.

Looking towards innovation in alternative content delivery systems as a driver to further growth is Shuffle Master Inc. (NASDAQ: SHFL), In the future we feel wireless gaming will be a very important growth driver as an alternative content delivery system providing both the casino and player with benefits that are not currently available on a live game, explains Kirsten Clark, Shuffle Masters Director of Marketing.

To Read Casino Strategies for Growth in Full Click Here: http://www.GamingIndustryStocks.com/Articles/Casino_Strategy.asp

www.GamingIndustryStocks.com (GIS), a portal within the InvestorIdeas.com content umbrella, does not make recommendations, but offers a unique free information portal to research news, articles, interviews and a growing list of participating public companies in the gaming industry. GIS is also available in Chinese: http://www.GamingIndustryStocks.com/GIS_CN/

Gaming Industry Portal Sponsor: (GIS is compensated by MGN Technologies as disclosed in disclaimer.)

MGN Technologies, Inc. d.b.a Mobile Gaming Now. (OTCBB: MGNLF) is a gaming software developer and marketer focused on the online and mobile casino gaming market. The Company operates its own gaming sites as well as licenses its gaming platform to strategic partners. Players can play for free, play for prizes or play for money. For More Info: http://www.gamingindustrystocks.com/CO/MGNLF/Default.asp

Additional Investor Research Resources:
Our Current List of Gaming Industry Stocks: http://www.gamingindustrystocks.com/GIS/Stock_List.asp

Our GamingIndustryStocks.com Blog: http://GamingIndustryStocks.blogspot.com/

Investorideas.com Disclaimer: www.InvestorIdeas.com/About/Disclaimer.asp. Our sites do not make recommendations, but offer information portals to research news, articles, stock lists and recent research. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. We attempt to research thoroughly, but we offer no guarantees as to the accuracy of information presented. All Information relating to featured companies is sourced from public documents and/ or the companies themselves and is not the opinion of our web sites. MGN Technologies, Inc. d.b.a Mobile Gaming Now (OTCBB: MGNLF) pays four thousand dollars per month, plus a one-time five thousand dollars equivalent in shares.

For more information contact:
Dawn Van Zant 800.665.0411
Ann-Marie Fleming 866.725.2554
Email: dvanzant@investorideas.com, or afleming@investorideas.com

Web Site: www.InvestorIdeas.com

Source: GamingIndustryStocks.com, Boyd Gaming, MGN Technologies, Shuffle Master

Company: GamingIndustryStocks.com
Contact Name: Anne-Marie Fleming
Contact Email: afleming@investorideas.com
Contact Phone: 866-725-2554

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Investigations and Lawsuits Driving the Growth of Small Pharmacy Benefit Managers

Transparency and Investigations and Lawsuits Driving the Growth of Small Pharmacy Benefit Managers, According to a new Knowledge Source Market Overview

Knowledge Sources Pharmacy Benefit Management Market Overview reveals that two recent developments -- transparency, and the increased pressure and awareness resulting from investigations and lawsuits -- will drive the growth of small pharmacy benefit managers. This report, and company-specific BusIntell Reports, is now available online at www.knowsource.com.

Trumbull, CT (PRWEB) April 7, 2006 - Knowledge Source, Inc. announced today that it has published a Market Overview on Pharmacy Benefit Managers that is available on their web site or by calling 203-377-0460.

Knowledge Source's Pharmacy Benefit Management Market Overview, 270 pages in length, includes the Market's Overview and Trends, as well as profiles of more than fifty of the leading industry participants which include (when available): company background, company strategy, financial and statistical information, product overview, and recent activities.

The company also announced that company-specific BusIntell Reports on the organizations profiled in the new report are also available online. BusIntell Reports provide a comprehensive strategic analysis of the leading Pharmacy Benefit Managers.

For additional information on the Pharmacy Benefit Management Market Overview or other research reports published by Knowledge Source, please contact John Santilli at 203-377-0460 or visit the company's web site. This Market Overview report is 270 pages in length and purchasable for $345 with immediate online delivery.

About Knowledge Source

Knowledge Source (www.knowsource.com), a national business intelligence and market research firm, has delivered healthcare business information and analyses services to executives who seek a competitive edge since 1989.

Knowledge Source provides healthcare information, syntheses, analysis and presentation services to busy managers who seek actionable market knowledge about clients, competitors, industries or markets in a world with an over-abundance of data.

Contact:

John Santilli
Knowledge Source
203-377-0460
http://www.knowsource.com.

###

Press Contact: Bill Balderaz
Company Name: ECNext
Email: email protected from spam bots
Phone: 614-682-5124
Website: http://www.knowsource.com

Direct Marketing Consultant Gets $800.00 an hour

Information Products Then and Now: A Look at the Evolution of an Industry

The Death of the Information Products Business Part Two.

Lake Worth, FL (PRWEB) April 7, 2006 -- As stated previously in The Death of the Information Products Business, there is a new wind blowing on the horizon and Dan S. Kennedy*, as always, gives his prediction so poignantly in The Death of the Information Marketing Business part one.

The consensus of part one being, technology has made it clear that theft and piracy is here to stay*. Part two continues to address this problem, with solutions and logic.

The daring few caught and sued out of existence, will only be minuscule to the ever-growing global challenge.

One combat strategy being products are no longer, the front-end focus, but included in promotion, integrated event sales, give-a ways and so on.

For many, this will be a hard pill to swallow, and they will ignore this fact, this threat, until it is too late.

A question to ask, are entrepreneurs getting lazy?

With education and information products becoming more difficult to sell, quote "we must find ways to deliver 'value' without requiring 'work and implementation. This means the 'value' is either ethereal, such as the overall experience of being at an event, the satisfying nature of being part of something, fraternity, general mental stimulation, a supportive environment, and, importantly, entertainment and/or actual services where implementation and results are provided, such as newsletters, mailing campaigns, web sites, etc." end quote by Dan S. Kennedy

Information entrepreneurs must now evolve from being enraged to correcting their strategies.

Dan S. Kennedy began to implement or practice what he preaches some time ago as he witnessed this 'new wind blowing.'

Part two in the Death Series is another attempt for a Heads Up, a life-saver as it were saving many good people and their free enterprising 'ways of life.'

The full report
*According to the Recording Industry Association of America Each year, the industry loses about $4.2 billion to piracy worldwide.' Webopedia.com notes software piracy is all but impossible to stop and information of any medium is about the same.

*Dan S. Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. In the last few years, he has worked hands-on with clients in 68 different businesses, industries and sales fields, at fees starting at $800.00 an hour.

His methods transfer easily from one to the other. Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" -- but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, usable action strategies.

As a consultant, Dan applies his "marketing wizardry" and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging.

# # #

Press Contact: David Powell
Company Name: SUCCESSSHOPPINGMALL.COM
Email: email protected from spam bots
Phone: 561 586 9213
Website: http://www.SuccessShoppingMall.com

Thursday, April 06, 2006

Hot Banana Puzzled Why Email Marketing Efforts Not Effective

Hot Banana Adds Landing Page Manager, A/B Testing, Thumbnail Image Viewer, Advanced Group Workflow, and Salesforce.com Integration

New marketing functionality gives marketing departments a single technology platform for all their Web site and eMarketing needs.

Barrie, ON (PRWEB) April 6, 2006 -- Hot Banana Software Inc., a leader in Web Content Management software for marketing, today announced the availability of Hot Banana Version 5.4. The upgrade is focused on new and advanced Web Content Management functionality and the further integration of multiple eMarketing modules to help give marketing users a single, easy-to-use platform from which to manage their Web site content and eMarketing campaigns. All the marketing enhancements in this release are designed to better standardize and improve the efficiency and performance of the marketing campaign process and to implement best practices for setting up, tracking and measuring campaigns, to maximize the ROI.

Hot Banana Version 5.4 is focused on delivering high-value and integrated Web Content Management and eMarketing solutions to marketing departments, says Krista Lariviere, CEO, Hot Banana Software Inc. Marketing is a rapidly changing discipline and eMarketing is becoming much more important, as Web sites are at the hub of all eMarketing activities. Hot Banana is now able to provide our clients with a world class Web Content Management solution, focused on Web site management and optimization best practices, and an Active Marketing solution, that contains everything needed for marketing professionals -- including affiliate tracking, Web analytics, CRM integration, A/B split testing, PR, email marketing and event management, to name a few.

Web Content Management with Integrated eMarketing
Hot Banana V5.4 is helping to overcome marketers' challenges by consolidating many of the tasks and functions that are related to the Web site and eMarketing. By integrating both of these functions, Web Content Management software can become a core platform technology, and can play a significant role in providing an organization with a consistent interface, work environment, process and metrics framework. The clear benefit to this approach is the improved customer Web site experience, better executed and tracked eMarketing campaigns, best practices and a consistent view of ROI across the entire Web site.

Hot Bananas Active Marketing Web Content Management Suite offers a complete solution to meet all the needs of an eMarketer. The following are the major features and benefits of the Hot Banana V5.4 upgrade. Dozens of smaller improvements have been made and added to improve overall Web site performance, functionality, security and workflow.

Hot Banana Web Content Management Upgrades

Advanced Group Workflow -- Administrators can now assign and manage tasks to groups of users to specific sections of the Web site, and the workflow can now be configured and managed more closely to the organizations business processes.

Design Template Integration -- Agencies and organizations managing multiple Web sites are able to apply and manage multiple design templates across multiple Web properties.

Thumbnail Image Viewer -- The Digital Asset Manager can be opened in either a file or thumbnail viewer, this combined with enhanced file folder and sub-directory management of digital assets now offers a robust and more simplistic Digital Asset Management process for non-technical users. Additionally, multiple assets can be mass uploaded and advanced search can be conducted on all assets.

Hot Banana Active Marketing Upgrades

Landing Page Manager -- All aspects of Landing Page creation and management is looked after by Hot Banana. Landing Pages have built-in lead tracking from multiple lead sources (search engines, affiliates, email campaigns etc.), A/B testing with click and conversion stats, multi-step form builder for conversion best practices, Web analytics, scenarios, report integration, and design template management.

Salesforce.com Form Integration -- eMarketing campaigns can now be taken to the next level by capturing Landing Page form data and passing it directly into salesforce.com.

Web Page Personalization -- data from multiple sources can be passed directly to a Web page to auto-populate and personalize Landing Page forms so personal information can be delivered to unique Web page visitors.

Event Management -- Hot Banana now has a complete end-to-end event registration process available. The event management process includes, custom event landing page, multi-step registration form builder, email confirmation, registrant database, attendee name labels, email event reminders, billing, invoicing, and management reporting.

Flash Video Management -- Flash media can be easily stored in .FLV format in the Digital Asset Manager and added to a Web page as a container and played directly by the Web page visitor.

One of the most exciting things about Hot Banana V5.4 is that many of the new features are now adding considerable value and cross-functionality to other existing Hot Banana modules, making the overall Web Content Management and eMarketing capabilities of Hot Banana even more powerful and compelling than before. added Krista. For example, our Hot Banana email engine and Communicator are now linked to the Landing Page Manager, our affiliate tracking and search engine conversion tools can now be linked to any Web site page. And now, top quality Micro Marketing Sites can be built using Flash, containing streaming Flash videos and using Hot Banana Web Content Management and Landing Page technologies. Additionally by integrating more cross-functional eMarketing technologies, Hot Banana V5.4 has also added value to our partner relationships with WebTrends, ExactTarget and PRWeb.

Availability

Hot Banana Version 5.4 is available immediately as licensed software, or, as an On Demand Software as a Service (SaaS) solution.

About Hot Banana Software, Inc.

Founded in 1999, Hot Banana Software powers Corporate Web sites, Intranets, Extranets, Micro Marketing Sites and Landing Pages for more than 200 companies worldwide in more than 16 languages. Designed for non-technical users, Hot Bananas core technology is an easy-to-use, fully-loaded Web Content Management Suite designed to manage a Web site's content creation, publishing and optimization process.

Hot Bananas Active Marketing Solution is an ideal eMarketing platform for corporate communications, branding, sales lead generation, lead conversion, email and retention programs. Hot Banana For Agencies, is the companys latest initiative to help marketing agencies manage and publish Forms, Landing Pages and Micro Marketing Sites.

Hot Banana is available directly, or from 20 Channel Partners Worldwide, either On-Demand (SaaS), or Licensed. Clients include: InsureMe, Hondros College, General Board of Global Ministries -- UMC, Algoma Steel, Bell Industries, Parents Action for Children, Archdiocese of New York, Ansell Healthcare Europe, World Vision, Beaver Machine, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. For more information, visit www.HotBanana.com, or call 866-296-1803.

Hot Banana, Active Marketing and Active Marketing Web Content Management Suite are trademarks or registered trademarks of Hot Banana Software Inc. All other trademarks mentioned are the property of their respective owners.

Media Contact for Hot Banana

David Terry,
VP Sales and Marketing,
Hot Banana Software Inc.
705-792-3880 ext. 222

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Press Contact: David Terry
Company Name: HOT BANANA SOFTWARE INC.
Email: email protected from spam bots
Phone: 705-792-3880
Website: http://www.hotbanana.com

Zoom Information, People Search Engine Finds COO

ZoomInfo Names New Chief Operating Officer: Bryan Burdick, Former Monster CMO and Lyos SVP

Job board and Internet search veteran provides new insight as ZoomInfo accelerates growth.

Waltham, MA (PRWEB) April 6, 2006 -- Zoom Information, Inc., the search engine for discovering people, companies and relationships, today announced the appointment of Bryan Burdick (www.zoominfo.com/bryanburdick), online recruiting and Internet search veteran, as its new chief operating officer. Burdick will lead the sales, marketing and product departments at ZoomInfo, reporting directly into Jonathan Stern, founder and CEO.

ZoomInfo has grown remarkably in the last five years, and our growth is accelerating. ZoomInfo is now recognized as the leading source of passive candidates for recruiting, the leading search engine for business people search and continues to be a well-respected innovator of contextual search technologies, said Jonathan Stern, founder and CEO of Zoom Information. Bryan Burdick is a proven leader in our key focus areas, and will provide inestimable value helping us grow from a single vertical search engine into a broad multi-channel search and advertising vehicle.

Job boards and the entire search landscape are undergoing an upheaval that is transforming the way content is generated and monetized, and I believe ZoomInfo is positioned to gain in existing markets and expand into many new ones as a result, said Bryan Burdick, COO of Zoom Information. I have tremendous respect for what Jonathan and his team have accomplished and am thrilled to be able to contribute to ZoomInfos future success.

Burdick comes to Zoom Information from three years at Monster Worldwide where he held positions including CMO of Monsters TMP AdComms Division and senior vice president of Monster.com core segments. At Monster Burdick launched several new products, and helped deliver 40% annual growth in key business segments. Prior to Monster, Burdick was SVP at Lycos, leading the Global Portal Services unit responsible for all Internet search, content management and ad serving businesses. At Lycos Burdick launched eight new subscription businesses and grew revenue and realized double digit net operating margin growth each year. Burdick has also held senior leadership positions at InfoSpace and Reuters America. He is a summa cum laude graduate of the Wharton School of Business.

ZoomInfo has a unique ability to mine the Web to create real business value for its customers and users; they are one of the very few examples of a pioneering company that is already making money with thousands of happy customers, said Burdick. The opportunity is unlimited, and Im excited to be a part of this team.

About Zoom Information, Inc.

Zoom Information Inc.'s core search product, ZoomInfo, is a summarization search engine that creates individual summaries of people including work history, education, current position and other business affiliations. It features summaries of more than more than 29 million people and two million companies. ZoomInfo finds, understands, extracts and saves actionable information about people on the Web. The patented search technology continually scans millions of Web sites, press releases, electronic news services, SEC filings and other online sources. Then, it intelligently compiles concise summaries about individuals and companies.

ZoomInfo helps streamline recruiting efforts, compile sales leads, enhance competitive intelligence efforts, and more for hundreds of companies. Its customers range from small firms to nearly 30% of the Fortune 100, including Blockbuster, Microsoft, Oracle, PepsiAmericas, Pfizer, Raytheon, Staples and Yahoo!.

Zoom Information is privately held and based in Waltham, Massachusetts. For more information, visit http://about.zoominfo.com or call toll-free: 1-866-904-ZOOM (9666)

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Press Contact: Brian Payea
Company Name: Zoom Information Inc.
Email: email protected from spam bots
Phone: 781-693-1573
Website: www.zoominfo.com

Some Minneapolis Library Areas Still Lack Sponsor Names, Ebay Considered

New Minneapolis Central Library Features Specialized Areas, Comprehensive Resources for Business Patrons

MINNEAPOLIS--(BUSINESS WIRE)--April 6, 2006-- Highlights include Best Buy Technology Center, Minnesota's only U.S. Patent and Trademark Depository Library, Jobs & Careers Center and Small Business Center

On Saturday, May 20 at its grand opening event, the Minneapolis Central Library, the center of the Minneapolis Public Library's integrated, 15-library system, will unveil new specialized areas designed to offer business patrons unparalleled access to resources for virtually any of their business-related needs.

Highlights of the new areas include the Best Buy Technology Center, Minnesota's only U.S. Patent and Trademark Depository Library, the Jobs & Careers Center and the Small Business Center.

The Best Buy Technology Center
The center, located on the first floor, offers complete wireless computer access, in addition to 16 computers for training, and a variety of educational activities including courses in applications such as Microsoft Word, Excel, Access and Outlook. In addition, computer-related workshops will be presented on topics such as resume writing, conducting an online job search, how to use business and government online databases, among other topics.

The Patent & Trademark Depository Library
Minnesota's only U.S. Patent Depository Library, the Patent & Trademark Depository Library houses complete patent records from 1790 to the present, including Minnesota patents for Rollerblades, Scotchgard fabric and apparel protection, Post it Notes and more.

The Jobs & Careers Center
A resource for encouraging self-exploration for job searches and career choices, the Jobs & Careers Center offers a large collection of books on topics such as resume writing, interviewing techniques and job trends and qualifications.

The Small Business Center
The Small Business Center is a resource for small business owners and entrepreneurs, including materials on developing business plans, filing a business with the Secretary of State, obtaining financing, developing marketing strategies, investigating permit and licensing requirements, learning accounting practices and developing job descriptions and personnel policies.

Other resources available on the second floor include: national and international business directories with company, product and brand information, and industry statistics; investment materials, including historical quotations and current analyses; and resources on American industry, safety and manufacturing standards.

About the Minneapolis Central Library
The Central Library is part of the Minneapolis Public Library system, which was created in 1885 according to the belief that the community would be stronger and more prosperous if knowledge was shared rather than held as a private commodity. Today, the Minneapolis Public Library is an interconnected system of 15 libraries that strives to connect all people with the transforming power of knowledge. In collaboration with the city's other branch libraries, the new Central Library reflects why Minneapolis has prospered into one of the nation's most literate cities.

Note to media:
For digital images of the new Central Library, visit www.mplib.org and click on Minneapolis Central Library.

Contacts
Minneapolis Central Library, Minneapolis
Media Contact:
Karen Louise Boothe, 612-630-6239
klboothe@mplib.org

Target Wants to Drop Shorts

Target Brands Attempts to Drop 'Ultimate Boxer's' Shorts

Target is attempting to knock out the trademark of a Maryland boxer shorts manufacturer.

BALTIMORE, MD (PRWEB) April 6, 2006 --When a small start-up company selling boxer shorts is contacted by a major department store with 1,400 stores in 47 states, the possibilities can be very exciting.

That's not the case for Ultimate Boxer, a small company located in Baltimore that manufactures and sells it patented men's boxer shorts under the federally-trademarked brand, Ultimate Boxer®.

Target Brands, a division of Target Corporation, has filed a petition to cancel (#92044899) against Ultimate Boxer. According to the petition, Target Brands states that it has used the term Ultimate in connection with clothing goods including Ultimate Polo, Ultimate Tee, and Ultimate Khaki in advertising distributed on or about February 2005.

"I submitted the trademark Ultimate Boxer with the United States Trademark and Patent Office in 2002 and received the rights to the trademark the following year," said Max Hernandez, owner of Ultimate Boxer. "I was completely shocked to receive a document in the mail stating that Target Brands was trying to get rid of my trademark."

Attempting to cancel a trademark registration is a way for the big guy to push the little guy with previous use out, said Mike Oliver, a member of the Maryland Intellectual Property Law firm of Bowie and Jensen LLC. Its a super aggressive way to try to overwhelm a smaller company with court fees and paperwork in hopes they will abandon the trademark or run out of money.

Mr. Hernandez stated he will continue to defend his rights against Target.

About Ultimate Boxer:
Ultimate Boxer is a boxer shorts manufacturer located in Baltimore. The company sells its innovative gap-proof patented boxer shorts under the brands Ultimate Boxer and How Ya Hangin?

Contact:
Max Hernandez, owner
Ultimate Boxer
410-832-5889
http://www.ultimateboxer.com
http://www.howyahangin.com

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Press Contact: Max Hernandez
Company Name: Ultimate Boxer
Email: email protected from spam bots
Phone: 410-832-5889
Website: http://www.ultimateboxer.com

[ Editor's comments: Those can compete, do. Those that can't, sue. (hris ]

Cost-Per-Action Advertising Network Increses Staff By One

Jeff Maulden, Formerly of Dailey & Associates, Joins REVShare Ad Sales Team As Company Growth Continues

REVShare, televisions largest Cost-per-Action advertising network with over 1000 media properties, today named Jeff Maulden as a new member of the Ad Sales Team. Maulden was recruited from Dailey & Associates in Los Angeles where he was management account supervisor. Dailey is a major advertising agency and part of the InterPublic Group, a global marketing communications and marketing services company. Maulden will be focusing on maximizing ad sales delivery to the REVShare 1000+ Network by developing new accounts, creating strategic agency alliances and other alternative advertising agendas.

Temecula, CA (PRWEB) April 6, 2006 -- REVShare, televisions largest Cost-per-Action advertising network with over 1000 media properties, today named Jeff Maulden as a new member of the Ad Sales Team. Maulden was recruited from Dailey & Associates in Los Angeles where he was management account supervisor. Dailey is a major advertising agency and part of the InterPublic Group, a global marketing communications and marketing services company. Maulden will be focusing on maximizing ad sales delivery to the REVShare 1000+ Network by developing new accounts, creating strategic agency alliances and other alternative advertising agendas.

With over 9 years of marketing, strategic planning, client management, Internet and business communications experience on the agency side, Jeff is a bona fide advertising pro, and consistently demonstrates stellar strategic thinking and fiduciary accountabilities with every project he undertakes, said Joseph Gray, CEO and Founder of REVShare.
He clearly understands the importance of television advertising and branding, and how it can play a pivotal role both in meeting a clients immediate goals and in helping them achieve long-term success, Gray added.

Prior to joining REVShare Jeff was a business development and client services account director for five years, focusing primarily in the travel, leisure and sports industries. From 2001-2005, he was vice president account director at Kaiser Marketing, based in Los Angeles, handling the Norwegian Cruise Line account. From there, he went on to supervise the MacGregor Golf account at Dailey & Associates before recently joining REVShare. Maulden has provided his management and advertising expertise on a variety of accounts including MacGregor Golf, Norwegian Cruise Line and Southern California Edison.

Jeff has a B.A. in Communications, with an emphasis in Broadcast and Advertising, from Washington State University. He is also a graduate of the prestigious Grey Worldwide Account Training Program, where he learned the world of advertising inside and out by spending time in every department from broadcast production to billing. Jeff can be reached at 800-819-9945, ext. 425.

About REVShare:
REVShare has specialized in Cost-per-Action television advertising since 1989. The company has relationships with more than 1,000 local market television stations, cable systems, syndicators and networks, which are willing to provide television time on a results basis. With a customer-oriented team, proven client results, marketing know-how and state-of-the art technology REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity. Early adopters of REVShares model will have exclusive access to a technology-driven metrics approach that will work with evolving new media opportunities such as video over fiber, interactive television, ad-supported video-on-demand and Internet video.

For more information on REVShare, please contact Alain Jourdier, vice president, marketing and communications: 1-800-819-9945, ext. 485.

###

Press Contact: Alain Jourdier
Company Name: MARKETINGDRIVEN.COM
Email: email protected from spam bots
Phone: 800-819-9945
Website: www.revshare.com

Pills Perfectly Portioned By Pharmacy Balances

Mettler Toledo Announces Tailored Weighing Solutions for the Pharmacy

Mettler Toledo is pleased to introduce a new line of balances: The Mettler Toledo Pharmacy Line. Tailored to the needs of pharmacies worldwide, it offers dedicated software solutions and the most reliable weighing technology for trouble-free operation day-in and day-out.

(PRWEB) April 6, 2006 -- Mettler Toledo is pleased to introduce a new line of balances: The Mettler Toledo Pharmacy Line. Tailored to the needs of pharmacies worldwide, it offers dedicated software solutions and the most reliable weighing technology for trouble-free operation day-in and day-out.

Dedicated Software
Mettler Toledo has researched the needs of pharmacies and includes a dedicated software solution in the balances:
Mixing formulations and medications with the function Formula - with the touch of one button.
Counting pills or tablets is easy using the counting application.
Assuring accurate results in unstable environments with the vibration adapter.

Designed for Pharmacies
All balances in the Pharmacy Line have a customized design: The Aesculap symbol is internationally understood and points out that this balance is made for pharmacies. All 1mg and 0.1mg balances are equipped with a draft shield , which can be easily cleaned.

Accurate and Reliable
Temperature changes can influence the accuracy of the weighing results. Thanks to the Fully Automatic Calibration Technology (FACT), the balance eliminates these effects -for accurate results under all conditions. Pharmacy balances also come standard with a rugged metal housing and Monobloc load cell Which gives users the accuracy and security users need when analyzing results, States Weighing Specialist, Craig Rowles. Mettler Toledo has been able to put its years of expertise and application knowledge into an industry-specific product which is almost unheard of in the weighing industry.

Complete Product Range
The Pharmacy Line comprises a broad portfolio of balances for use in pharmacies. From a 0.01g precision balance up to a 0.1mg analytical balance - users will find the perfect balance for their pharmacy.

Mettler Toledo is a leading global supplier of precision instruments and is the world's largest manufacturer and marketer of weighing instruments for use in laboratory, industrial and food retailing applications. Mettler Toledo provides weighing solutions that help customers by automating processes, increasing yields, controlling product quality and complying with industry standards and regulations. Additional information about Mettler Toledo can be found on the website www.mt.com/pharmacy.

# # #

Press Contact: Chellsea Mastroine
Company Name: METTLER TOLEDO
Email: email protected from spam bots
Phone: 614-438-4936
Website: www.mt.com

Wednesday, April 05, 2006

New Online Community Could Coalesce Or Create Complete Chaos

Looking for More Depth? OpinionParking.com may be Your Space

In mid-April, Altruistic Ventures will introduce OpinionParking.com; an online community where every members voice may be heard then supported or disputed. OpinionParking.com is a global network of intellectuals, creative-types, freethinkers, experts, politicos, as well as social and environmental advocates. Members have the opportunity to rate the postings of others. The affiliate garnering the highest rating for the week, positive or negative, will be afforded the opportunity to co-facilitate web conferences and chats. The opinion leader will be paired with an expert on the topic for the online round-table.

MINNEAPOLIS, MN (PRWEB) April 5, 2006 -- Does the intellectual stimulation of debating an opinion or volleying ideas back and forth excite you? If so, you will soon find an entire online community of people who welcome the same sort of mental jousting or jiving, depending on individual points of view.

In mid-April, Altruistic Ventures will introduce OpinionParking.com; an online community where every members voice may be heard then supported or disputed.

Martin McCrea, CEO of Altruistic Ventures saw an untapped market; people who desire to communicate deeply and share views realizing that their opinions can shape the world and reality. The idea for OpinionParking.com grew out of frustration with the existing online communities. McCrea explains, I recognized there was a market for deeper communication and sharing. The existing sites, offer no real communication. Everything is short replies. Most communication is kept at a surface level. I wanted to develop a site that is a magnet for seekers.

OpinionParking.com is a global network of intellectuals, creative-types, freethinkers, experts, politicos, as well as social and environmental advocates. The site encourages freedom of expression, the exchange of ideas, perspectives and alternative thought. Members build peer networks that provide critical feedback and rate contributions on multiple criteria.

McCreas brainchild allows members to personalize their space to reflect their personality and core attitudes. But make no mistake; it is not your kids online community.

Through self-expression, members have the power to influence their world on issues from the mundane to the complex. OpinionParking.com gives people the means to showcase their opinions on a global and supported scale. The site provides tools for video uploads, forums, blogs, web-conferences, chats and more.

Members have the opportunity to rate the postings of others. The affiliate garnering the highest rating for the week, positive or negative, will be afforded the opportunity to co-facilitate web conferences and chats. The opinion leader will be paired with an expert on the topic for the online round-table.

There is no charge for basic membership to OpinionParking.com. However, associates may choose to upgrade to a paid subscription. Each level of membership will provide extended benefits to the subscriber.

Because the premise behind OpinionParking.com is to allow people an equal opportunity to make their attitudes and ideas known, the level of membership has no bearing on the selection of co-facilitators.
With the power of the Internet, OpinionParking.com gives every individual his or her chance at that moment of greatness we all hope to experience one day.

###

Press Contact: Susan Ferrier
Company Name: BEACON CREATIVE
Email: email protected from spam bots
Phone: 609-513-1342
Website: http://www.OpinionParking.com

Oprah's Great American Debt Diet

Search and The Power of Oprah

We all know how Oprah can turn a book into a best seller, but how does Oprah impact how we search? On February 17th, we found out when Oprah announced her Great American Debt Diet and brought the phrase debt diet into the English language in just a few hours.

Orlando, FL (PRWEB) April 5, 2006 -- We all know how Oprah can turn a book into a best seller, but how does Oprah impact how we search? On February 17th, we found out when Oprah announced her Great American Debt Diet and brought the phrase debt diet into the English language in just a few hours.

Debt diet, which is controlling your debt by reducing spending and better managing your money, is a special series that Oprah has put together. Two shows aired in February on the 17th and 24th and this resulted in a dramatic increase in searches for debt diet.

Using Yahoos Keyword Selector Tool, demand for debt diet terms went from 120 in January to over 9,500 search queries in February. Popular debt diet search phrases included debt diet, Oprah debt diet and great American debt diet.

There are few times in recent history that you can see how 1 person, Oprah, and two one hour shows in one month can impact online search and basically create a new keyword phrase. Oprah took debt diet, which was used in less than 400 searches across the entire web in January and by the end of the February more than 20,000 people had searched for this phrase. The impact does not end there.

Searches for debt diet increased, advertisers started bidding on this term, news articles and blogs have been written about it and web pages were created to inform people about going on a debt diet and to attract users to financial businesses and services.

We expect the term debt diet, will be very strong over the next few months as it is a continuing series for Oprah and an important issue that needs to be addressed. As the buzz grows around the term and people have success reducing debt, this phrase could ingrain itself in the English language for years and the popularity bounce will be traced back to Oprah and February 17th, when she challenged us to go on a debt diet.

While some business have already seen the opportunity this keyword phrase presents, many debt relief and financial planning companies dont know the term debt diet even exists. As far as search goes, it wasnt even a keyword phrase of interest in January, but in only a few days in February it made its mark and March is likely to show more than 50,000 search queries across the web in March.

The internet is in constant change and impacted greatly by movies and news, but now we see how Oprah impacts search and in less than a month takes a boring keyword phrase debt dietand turns it into one of the hottest keyword phrases around.

About the Author:
Russell Troutman has been providing SEO, SEM and Internet Marketing Consulting services for Sales & Marketing Technologies for over 8 years. He has worked with more than 350 businesses during that time.

Contact:

Russell Troutman
Internet Marketing Manager
Sales & Marketing Technologies
www.smtusa.com

# # #

Press Contact: Russell Troutman
Company Name: Sales & Marketing Technologies
Email: email protected from spam bots
Phone: 407-682-2222
Website: www.smtusa.com

Last-Minute Tips for Last-Minute Tax Filers

Eight Last-Minute Tips for Last-Minute Tax Filers

Appleton, WI 54912-8002 April 5 2006

With April quickly flying by, the April 17 (due to the 15th falling on a weekend in 2006) tax-filing deadline is weighing heavily on the minds of last-minute tax filers who are racing to beat the clock. Some estimates indicate that nearly half of all taxpayers flirt with the deadline. If you have not yet filed your taxes, here are some critical tips to assist you.

- Find needed tax forms at the IRS website www.irs.gov, local libraries, and post offices.

- Keep the IRS phone number handy for questions: 800.829.1040.

- Enter names, signatures, and social security numbers in all the right places. Do a quick, but thorough review to be sure they are where they need to be on all the forms. Be sure all social security numbers and names match what the Social Security Administration has on file. This is one of the top errors on tax returns.

- Check your numbers. These means math, but it also means double-checking for transposed numbers and correct transferring of all numbers. It is another top filing error.

- Attach all required forms and schedules.
o Attach W-2s, W-2Gs, 1099-Rs, and 9465s at the front of Form 1040 or 1040A; attach all others behind.

- Don't forget the check if you owe! Insert it, but do not attach it. On the check, include the following information:
o Payable to the United States Treasury.
o The tax year the check is for.
o The type of form you are filing.
o Taxpayer social security numbers.
o A daytime phone number.

- Be sure you get the complete package to the post office in time for the April 17 postmark and have them stamp it in your presence. Do not put it into a public mailbox and assume it is in by April 17; often the post office does not empty mailboxes until the following day (meaning a late postmark).

- "If you plan to contact a tax preparer, don't wait," adds Valerie Kennedy of Why Pay More? Income Tax Service in Merrillville, Indiana. "Calling as early as possible could ensure an appointment before the 17th. Just remember that even if your forms are prepared and e-filed earlier, your payment still doesn't have to be postmarked until April 17, 2006."

Don't be afraid to admit if you are over your head and need professional help. According to Kevin Huston, enrolled agent and NATP instructor from Asheville, NC, approximately one-half of all American taxpayers use a paid tax preparer to help them complete their tax returns. An unusual situation such as the sale of property or investments, receiving an inheritance, or starting or stopping a business or rental activity, can result in complications as well as opportunities on your tax return.
"Professional tax preparers help people with these situations all the time", adds Huston, "so what might be new and time consuming to you could take just a few minutes for an experienced professional to complete. A professional preparer's fees are often paid for by the tax savings they generate or the headaches they prevent."

If it becomes obvious that you cannot make the April 17 deadline to complete your tax return, individuals should apply for an automatic six-month extension before April 17 by filing Form 4868, Application for Automatic Extension of Time to File U.S. Individual Income Tax Return. You can do so using tax software, paper copy sent via mail, or by filing through a tax professional. Tele-file is no longer available for this service. To fill out Form 4868, you will need to verify information contained on your 2004 tax return. Once you have filed the extension, keep proof of filing with your records. Filing an extension simply extends the time to fill out the paperwork. Don't think that this buys time to pay, however. 2005 tax amounts owed still need to be paid by April 17. If you do not pay at least 90 percent of what you owe, you will owe interest plus a penalty.

April 18 is a new day. Breathe easier, relax, and make a resolution not to cut things so short the next time the tax-filing deadline rolls around.

Tax preparers are experts who keep up-to-date year-round on tax law changes. They can save you time and offer insight on how to use the tax breaks available to you. To find a professional tax preparer, look to NATP. NATP maintains a listing of professionals in your area at www.taxprofessionals.com.

To receive a FREE brochure on how to find a tax preparer, visit the NATP Press Room at www.natptax.com and download a copy of NATP's "Finding the Right Tax Preparer" brochure.

Members of the National Association of Tax Professionals (NATP) assist over eight million taxpayers with tax preparation and planning. NATP is a nonprofit professional association founded in 1979 and provides professional education, tax research, and products to its members. The national headquarters, located in Appleton, WI, employs 43 professionals and 25 instructors.

NATP exists to serve professionals who work in all areas of tax practice and has more than 17,500 members nationwide. Members include individual tax preparers, enrolled agents, certified public accountants, accountants, attorneys, and financial planners. The average NATP member has been in the tax business for over 20 years and holds a tax/financial designation or a college degree. Learn more at www.natptax.com.

Would you like a photo to accompany this article? Visit NATP's press room: http://www.natptax.com/press_room_photos.html.

# # end # #

Char De Coster (cdecoster@natptax.com)
Copywriter / Communications Editor
National Association of Tax Professionals (NATP)
720 Association Drive, PO Box 8002
Appleton, WI 54912-8002
Phone : 800.558.3402 ext. 1172
Fax : 920.968.7472

Robotic Security System Guards ISC West

MobileRobots Inc's 2nd Generation PatrolBot(TM) Robotic Security System Guards ISC West

LAS VEGAS, April 5 /PRNewswire-FirstCall/ -- While Hitachi recently unveiled research leading to an autonomous security robot in a few years, American competitor MobileRobots Inc today debuts its second-generation PatrolBot, which autonomously guards the aisles of ISC West Expo in Las Vegas.

Prior to PatrolBot, self-guided robots followed pre-planned paths or radio beacons installed throughout buildings. MobileRobots began four years ago developing its ARCSinside(TM) robot control system that tracks PatrolBot's position, navigates obstacles and finds alternative routes if a corridor is blocked -- all without pre-planning or radios.

MobileRobot's first iteration PatrolBot, released last year, only provided remote surveillance. The new second-generation robot adds automated camera zooms, snapshots, improved audio, pop-up alarms, and tools for integrators to add even more security capabilities. Other Asian and European companies have announced plans for security robots, but only in the research phase, with finished products years away.

PatrolBot dealer Anthony Diodato, of Cypress Computer Systems LLC, comments, "PatrolBot technology is years ahead of its competition. This is the only autonomous navigation robot ready to patrol, fetch, and guard, and it is available today." Cypress Computer Systems private-labels PatrolBots, adding lock-boxes, access controls, and other accessories.

Diodato adds, "MobileRobots' ARCSinside(TM) robot control system enables PatrolBot to pinpoint its location on the map it created and immediately plan a route."

PatrolBot can detect moving objects, record security data, provide emergency access control, question intruders, detect heat and hazardous gases, and head automatically to investigate an intrusion alarm. New behaviors under development include finding and following people, detecting open doors, and detecting theft of objects.

About MobileRobots Inc:
MobileRobots Inc, is a global leader in design and manufacture of intelligent mobile robots, sensing, and controls. Established in 1995, the company has sold thousands of robots to organizations including Intel, Amgen, Carnegie Mellon, John Deere, Microsoft, NASA, US Army, and the US Navy. MobileRobots R&D, production, and business offices are based in Amherst, NH.
http://www.MobileRobots.com .

About Cypress Computer Systems:
Cypress Computer Systems, founded in 1983, designs and manufactures access control and security products. Based in Lapeer, MI, Cypress Computer Systems is a recognized leader in the design and manufacture of electronic security products and technologies. http://www.cypressworld.com .

Contact:
Katherine Sandoz
+ 1 603-881-7960 ext. 108
ksandoz@mobilerobots.com

SOURCE MobileRobots Inc
Web Site: http://www.MobileRobots.com http://www.cypressworld.com

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New Database Identifies Medical Opinion Leaders Worldwide

MedMeme, LLC Announces Launch of ProfileMeme(tm) - A New Database that Identifies Medical Opinion Leaders Worldwide

MedMeme, LLC announces the launch of ProfileMemeTM, a new comprehensive database of the top physicians and scientists working in health care worldwide. MedMeme, with its unique process to identify, profile, and rank established and emerging medical opinion leaders, promises to save clients time and money in their global opinion leader identification efforts.

New York, NY (PRWEB) April 5, 2006 -- MedMeme, LLC announces the launch of ProfileMemeTM, a new comprehensive database of the top physicians and scientists working in health care worldwide. MedMeme, with its unique process to identify, profile, and rank established and emerging medical opinion leaders, promises to save clients time and money in their global opinion leader identification efforts.

Company CEO, Mahesh Naithani, says using MedMemes collective resources and scientific methodology gives ProfileMeme an objective and comprehensive advantage that pharmaceutical manufacturers, and others, can depend on as an innovative alternative to the costly, time-consuming and subjective methods currently used to identify Medical Opinion Leaders (MOLs). It is the best, quantifiable, objective method to identify and select the right MOL.

ProfileMemes database instantly identifies MOLs using selection criteria such as: disease, indication, treatment interest, and geography, for example. ProfileMeme includes more than 200,000 physicians and scientists worldwide, ensuring clients can select exactly the thought leaders most relevant to their needs.

A recent study revealed that in the last seven years, the pharmaceutical industry has seen a 300% increase in physician-led promotional events versus sales rep-led events. As pharmaceutical marketers begin to move away from a strategy of escalating volumes of reps and promotion, companies are exceedingly interested in MedMemes more efficient and less subjective methods to identify these all-important physicians.

About MedMeme, LLC

Using independent, authoritative, forward-looking insights into the competitive marketplace, MedMeme, LLC specializes in collection and analysis of clinical and medical marketing intelligence, an invaluable service for pharmaceutical and medical products companies, physicians, and medical societies. While it uses a broad base of data resources, it focuses on medical conferences because they have rapidly become the important place where professionals and the healthcare industry effectively meet to interact and exchange information, a trend driven by increasing cost and decreasing effectiveness in traditional forms of communication with physicians.

For further information about the Profilememe MOL database, please contact Ron Nick at (312) 972-0611 or e-mail at ronaldmnick -at- medmeme.com.

Media contact:
Yan Barshay
Phone: (212) 725-5992
email: yan -at- medmeme.com

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Press Contact: Yan Barshay
Company Name: MEDMEME, LLC
Email: email protected from spam bots
Phone: 212-725-5992
Website: www.medmeme.com

Tuesday, April 04, 2006

Fire Retardant Product for Safety

HomebuilderStocks.com - International Barrier to Raise the Bar on Fire Retardant Product for Safety

New Patent Pending Status Aims to Increase Barrier's Market Expansion and Growth in the Product Development Process

[ClickPress, Mon Apr 03 2006] www.HomebuilderStocks.com, an investor and industry sector portal under the www.InvestorIdeas.comT content umbrella, presents "International Barrier to Raise the Bar on Fire Retardant Product for Safety Driven Homebuilders," a feature interview providing insight into how the company's application for patent pending status will impact development and market expansion for their fire retardant Blazeguard® technology. In this online audio interview, President and Director Dr. Michael Huddy responds to questions such as how the Company's new 'patent pending' status could impact production capacity, their near-term growth plan and help assist with the new line of product development.

Dr. Michael Huddy reports, "the new line has the capacity to produce 40 million square feet. This will allow production to keep pace with a growing demand. We expect that our margins will improve as well, so not only will we be producing much more product but our margins on volume shipped will be going up significantly too."

Huddy reports that the new 'patent pending' status will help the company expand into new markets, namely interior wall panels and structural insulative wall panel systems (SIP's). Huddy reports that, "Now with the new technology and improved product, along with our ability to make Blazeguard® more uniform and aesthetically pleasing, we expect to push forward in those markets with a great deal of enthusiasm and success." In terms of market growth, he further states that the patent will help to "increase our rate of sales growth and provide added protection of the technology for Barrier and our future licensees."

To Listen to: "International Barrier to Raise the Bar on Fire Retardant Product for Safety Driven Homebuilders," in Full Click Here: http://www.homebuilderstocks.com/Audio/ibh/033006/default.asp

Featured Companies: (HBS is compensated by International Barrier as disclosed in disclaimer.)

International Barrier Technology Inc. (IBTGF: OTCBB; TSXV: IBH) develops, manufactures, and markets proprietary fire resistant building materials branded as Blazeguard®. Barrier's award-winning Blazeguard® wood panels use a patented, non-toxic, non-combustible coating with an extraordinary capability: it releases water in the heat of fire. For more information: http://www.investorideas.com/Companies/IntlBarrier/Default.asp

About our Homebuilder Portal: www.HomebuilderStocks.com is an investor and industry news portal for the home building sector within the InvestorIdeas.comT content umbrella. The HBS website does not make recommendations, but offers a unique free information portal to research news, exclusive articles, interviews, investor conferences and a growing list of participating public companies in the sector.

For our list of companies participating in the home building industry click here: http://www.homebuilderstocks.com/Companies/HomebuilderStocks/HomebuilderStockList.asp

InvestorIdeas.comT Disclaimer: www.InvestorIdeas.com/About/Disclaimer.asp.
Our sites do not make recommendations, but offer information portals to research news, articles, stock lists and recent research. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. We attempt to research thoroughly, but we offer no guarantees as to the accuracy of information presented. All Information relating to featured companies is sourced from public documents and/ or the company and is not the opinion of our web sites. Our sites are currently compensated for by their "featured companies." HBS is compensated by International Barrier Technology, Inc. (IBTGF: OTCBB): three thousand dollars per month.

For more information contact:
Dawn Van Zant 800.665.0411, Jennifer Lee 888.348.3033
Email: dvanzant@investorideas.com, or jlee@investorideas.com
Web Site: www.InvestorIdeas.comT

Source: HomebuilderStocks.com and International Barrier Technology Inc.

Company: Homebuilderstocks.com
Contact Name: Jennifer Lee
Contact Email: jlee@investorideas.com
Contact Phone: 888-348-3033

NoFIRE Technologies, Inc. are manufacturers of patented, qualified, certified high performance water base flame retardant paint and fire retardant coatings and systems that offer exceptional protection against heat and fire.

Typical applications are in the military, maritime, construction, housing, transportation, utility, and telecom industries. We are specialists in research, design and engineering of fire and heat protection system solutions for industry, government and public safety.

http://www.nofiretechnologiesinc.com/

Secrets to Getting A Thinner Wallet

Secrets to Getting Targeted Traffic To Your Website

John Reese a veteran marketer who had generated more than 1.57 Billion Web Site Visitors to his sites since he started marketing online, now shares all secrets with actual results.

Orlando, Florida (PRWEB) November 9, 2005 -- After six months of implementing what the new Marketing Course Traffic Secrets has taught, owners entrepreneurs from 52 countries now gathered to show the world real Proofs.

They now shared detailed information about how the course changed their business forever many include screenshots of their web site traffic logs and even merchant account statements to give you Proof of what they accomplished. Altogether, there were over 100 fully documented success stories.

For more success stories and information, Go to : http://www.alotcash.com/

Traffic Secrets covers these following:

How to build and geometrically grow the number of highly targeted leads and prospects coming to your website that translate into cash and profits...

How to leverage your lead generation to gain more consistency in the number of prospects you get, and create more stability and growth in your business...

How to build so much momentum in the flow of visitors coming to your business that taking your website down is the only way to stop it...

How to easily discover which sources of leads are really making you money (and quickly trash the ones that are sucking your time and profits)...

How to get as much as 4-5 times more leads for the same advertising dollars, and squeeze every ounce of profit out of every visitor you generate...

How to tap many "hidden," super-abundant sources of good quality leads (as many as several hundreds of thousands) for absolutely 100% zero cost...

How to dump, once and for all, all the dumb, costly and ineffective methods that only create one-time spurts of junk traffic that will never buy from you...

How to create and follow a complete "attack plan," especially if you're currently relying on only 1-2 sources for generating your leads because they can change and dry up overnight (they often do)...

How to get your hands on proven, time-tested lead generation strategies that really WORK and not "sounds good" regurgitated "theory" that everyone and their dog has seen, read or heard before...

For more success stories and information, Go to : http://www.alotcash.com/

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Press Contact: James Yee
Company Name:
Email: email protected from spam bots
Phone: 65-6388-3469
Website: http://www.alotcash.com/

[Editor's comments You have to ask yourself two things when you see a site like the one being promoted in this press release:

1) If this person knows so much and makes so much money, why are they selling what they know to you? If this stuff really works, then they don't need to sell it and must be trying to help out the little guy also make a lot of money. They want to help us, right?

2) If what they say works and they want to help us, why are they charging almost $1,000 for it? I think it's so we will take the offer "more seriously", I mean, if they are charging that much it must be worth it, right?

My advice is not to fall of this or any other "long form" type of offer unless you really do your homework and check them out, ask for references, and make sure you understand what you are getting.

By the way, the above link is just an re-direction affiliate link. If you are really interested in what is offered, go directly to the site here: http://www.trafficsecrets.com. But I would not bother! (hris ]

Largest Virtual Tradeshow Includes Provider Of Managed Affiliate Marketing Services

PartnerCentric to be Featured at Largest Virtual Tradeshow for eCommerce Marketers -- eComXpo 2006 -- Will Host their Own Show in Show

PartnerCentric, (www.partnercentric.com), a provider of managed affiliate marketing services, today announced that the company was handpicked by eComXpo to participate in the tradeshows exclusive Show in Show section. PartnerCentric will be exhibiting the Jetson way, virtually, at the largest online tradeshow for eCommerce marketers for the third time. At eComXpo 2006, PartnerCentric will demonstrate the revenue-generating power of their managed affiliate programs to a targeted and motivated audience. In addition, it will allow attendees to hear the latest in eCommerce marketing technology trends, covering such topics as email, search, affiliate, regulatory issues, branding and advertising all without the hassle of leaving home, office or computer. Best of all, its free for attendees this year!

Santa Barbara, CA (PRWEB) April 4, 2006 -- PartnerCentric, (www.partnercentric.com), a provider of managed affiliate marketing services, today announced that the company was handpicked by eComXpo to participate in the tradeshows exclusive Show in Show section. PartnerCentric will be exhibiting the Jetson way, virtually, at the largest online tradeshow for eCommerce marketers for the third time. At eComXpo 2006, PartnerCentric will demonstrate the revenue-generating power of their managed affiliate programs to a targeted and motivated audience. In addition, it will allow attendees to hear the latest in eCommerce marketing technology trends, covering such topics as email, search, affiliate, regulatory issues, branding and advertising -- all without the hassle of leaving home, office or computer. Best of all, its free for attendees this year.

eComXpo is a great show for us to meet potential clients, learn the latest in the industry and meet with great new affiliates who are looking for new revenue-generating programs, said PartnerCentric CEO Linda Woods. With the online marketplace heating up, this show has really grown in popularity and acceptance. I think the high attendee numbers prove that the online tradeshow model has truly come of age.

PartnerCentric is one of only a handful of companies chosen to be featured in the special Show in Show feature. In addition to having a branded presence on the main show floor, visitors can click on PartnerCentrics Show in Show tab. This brings up a graphic-rich, interactive mini-trade show that features 31 of PartnerCentrics clients replete with booth staff to chat with about the opportunities in that affiliate program. This area will also include each programs features and current promotions, plus visitors will have a chance to register for door prizes. Some of the companies represented are National Geographic, 21st Century Auto Insurance, Jiggerbug, The Company Store and Club Mom.

How It Works?
Once an affiliate enters PartnerCentrics booth, they are able to communicate with booth staffers using instant chat messaging, email, vCard exchange, Skype or by simply picking up the phone, where appropriate. The communication interface also allows booth staffers and booth guests to see each others bio and personal message, as well as their personal avatar or icon. Booth staffers will receive reports listing everyone who visited their booth, including transcripts of any communications within the booth.

There are also over 100 lectures, panels and presentations in the Education Center that are conducted by some of Internet marketings best minds. PartnerCentric President, Linda Woods, will appear on a panel addressing The Future of Affiliate Marketing with marketing guru Declan Dunn, and noted colleagues Beth Kirsch and Ola Edvardson.

For more information on PartnerCentrics programs or managed services, visit our Web site at www.partnercentric.com or call 805-569-8750.

About PartnerCentric Inc.
Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300-percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to core their affiliate expertise, PartnerCentric offers a wide array of high powered marketing services, including: Search Engine Management, Search Engine Optimization, Web site development, eCommerce conversion & analytics, email marketing, buzz marketing and more.

Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with eCommerce companies to build profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or visit our Web site at www.partnercentric.com.

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Press Contact: Jason Kirshner
Company Name: PARTNERCENTRIC, INC.
Email: email protected from spam bots
Phone: 949-429-1172
Website: www.partnercentric.com

Professional Services Marketing Benchmark Guide includes 70 charts

MarketingSherpa Offers Key Benchmarking Report on Marketing and Selling Professional Services

MarketingSherpas Sherpa Store now offers a key benchmark report for any company selling professional services to another organization. The Professional Services Marketing Benchmark Guide details the keys to willing clients in IT, marketing, consulting and other professional services, how to reduce client churn and the key marketing influencers for each sub-specialty.

Warren, RI (PRWEB) April 4, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, added a key benchmark report on marketing professional services to organizations, titled The Professional Services Marketing Benchmark Guide, available at http://www.sherpastore.com/Pro-Services-Marketing-Benchmark-Guide.html.

I talk to marketers everyday, and those companies trying to market professional services have a real challenge, says Anne Holland, Publisher of MarketingSherpa. This report provides critical data that can help any company selling professional services to reduce customer churn and find out which marketing tactics are the most hard-hitting and valuable.

The Professional Services Marketing Benchmark Guide includes 70 charts and figures plus advice from real-life buyers of professional services what they look for when buying services, why more than 50% will switch to another firm, plus the key motivations to use when pitching a new account or when working to keep an existing client): http://www.sherpastore.com/Pro-Services-Marketing-Benchmark-Guide.html

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

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Press Contact: Robin Seidner
Company Name: MARKETINGSHERPA
Email: email protected from spam bots
Phone: 303-554-9321
Website: www.MarketingSherpa.com

Not-For-Profit Health Care System Gets More Tech

Sutter Health Selects EnovateIT to Assist with Ergonomic Support of Patient Safety Technology

Sutter Health, one of the nations leading not-for-profit health care systems, has selected EnovateIT, the leading integrator of wireless mobile point-of care workstations to assist with purchasing of point-of-care carts and wall mounts. These workstations will help advance electronic health record (EHR)and patient safety initiatives within the Sutter system.

Troy, MI (PRWEB) April 4, 2006 Sutter Health, one of the nations leading not-for-profit health care systems, has selected EnovateIT, the leading integrator of wireless mobile point-of care workstations to assist with purchasing of point-of-care carts and wall mounts.

Sutter Health is in the process of deploying network wide a powerful electronic health record (EHR) system that will electronically connect more than 5,000 physicians, 25 hospitals and millions of patients across its not-for-profit Northern California network. It will give physicians and other approved health care professionals immediate access to secure online medical and patient data, including recent radiology, lab and pharmacy results. Not only will this powerful tool help ensure better, safer and more efficient health care, it also will enable patients to view their own health histories and test results securely online.

We expect our EHR to set a new standard for patient safety and satisfaction by creating more efficient and accurate systems for caregivers and patients alike, said Julie Cooper, Sutter Health senior technical project manager. "EnovateITs expert guidance will help us in selecting the best mobile carts and wall mounted solutions for this important system."

EnovateIT provided assistance to Cooper, who oversees the selection of a variety of computer carts and wall mounts that will make Sutters EHR system from Epic available to clinicians in medical groups and hospitals throughout the Sutter Health network. When the project is complete, Sutter will have successfully deployed 4,000 mobile and wall mounted computer workstations for data capture and the bedside, within support departments such as radiology and admitting, and within physician exam rooms.

The mobile device selection process began in 2005 with over 200 employees providing feedback during the evaluation. They represented a wide range of functional areas, including patient care, clinical informatics, information systems and technology, occupational health, biomedical engineering and infection control. As part of the selection process, EnovateIT listened very closely to Sutters IT and clinical staff needs to determine what products would create the best solution for their facilities. The resulting solutions were proven products from multiple manufacturers that improved patient care and enhanced staff efficiency.

EnovateITs knowledge of point-of-care wall-mount and mobile cart solutions and excellent on-site service will permit our IT staff to focus on the software implementation and end-user training, said Cooper.

Sutter Health had previously partnered with EnovateIT in 2003 to select mobile carts for its barcode technology that helps ensure safe administration of medications at the bedside. As an expert in point-of-care carts, EnovateIT supported Sutter in the roll-out of 1,000 mobile workstations across its 26 hospitals over a two-year period.

"We are pleased that EnovateIT will be an integral part of this multi-faceted EHR initiative at Sutter Health. The solid foundation laid with them during the barcode project will be further built upon as we work with Sutter to provide optimal point-of-care workstation solutions that meet their specific clinical needs," said Dave Sanders, Western Regional Sales Manager, EnovateIT.

About Sutter Health
Sutter Health is a family of not-for-profit hospitals and physician organizations that share resources and expertise to advance health care quality. Providing personalized care in more than 100 communities throughout Northern California, the Sutter Health network is a regional leader in cardiac care, cancer treatment, orthopedics, obstetrics, and newborn intensive care, and is a pioneer in advanced patient safety technology. For more information, visit www.sutterhealth.org.

About EnovateIT, LLC
EnovateIT is a leading provider of mobile wireless solutions and a premier global systems integrator for healthcare headquartered in Troy, Michigan. With more than 30,000 devices installed in over 500 healthcare facilities, EnovateIT provides secure, cost-effective mobile solutions for medication delivery systems, computerized physician order entry, clinical documentation, and electronic medical records systems. EnovateIT not only offers the products to facilitate wireless point-of-care information solutions, but also the services and support to make it a reality. For more information visit EnovateIT at www.enovateit.com or call 248.655.0548.

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Press Contact: Lynn Spieker
Company Name: EnovateIT
Email: email protected from spam bots
Phone: 248-655-0548
Website: www.enovateit.com

Internet Marketing Firm Sees Spending Explosion, Still Has Time To Issue Press Release

MindComet Reports Record Sales in Q1, Sees Explosion of Spending on Online Advertising and Interactive Services

Demand for email marketing, SEO, eWareness and Internet marketing services at record levels for MindComet as marketers recognize the value of a strong Internet presence.

ORLANDO, FL (PRWEB) April 4, 2006 - MindComet, The Relationship Agency, announced record sales growth of nearly 100 percent over Q1 of the previous year. The increase has been fueled by the acquisition of new clients as well as increased spending by current client partners. MindComet has already booked sales throughout 2006 equivalent to the revenue generated in all of 2005.

The company has formed relationships with several new clients in recent months including GMC, White Castle, USA Mobility, TNT and Armstrong. In addition to new clients, MindComet has also expanded its engagements with current clients such as StudentCity.com, FOX, Speed Channel, Tyco Healthcare and Living Independently.

Business is booming, states MindComet President and Chief Executive Officer Ted Murphy. "Demand for interactive services wasn't this strong in the dotcom era. We have had to double the size of our interactive strategy team twice in the past 12 months to keep up with the market for our services. Companies are realizing the value Internet marketing can provide when coupled with a strong strategy."

Sales of strategic consulting and managed services have been particularly strong in Q1. "The interest in our Managed Email Communications ('MEC') service has been phenomenal," said Murphy. MEC now accounts for nearly 15 percent of MindComet's revenue, up from 8 percent in 2005. Quarterly sales of other managed services including eWareness, Media Management and SEO are up over 50 percent.

The need for an effective Internet strategy is stronger than ever, stated MindComet Senior Vice President of Sales and Marketing Paul Lewis. Marketing managers have come to realize just how important the Internet is and the unique opportunity it provides. If our double- to triple-digit growth every quarter for the past seven years is any indicator of the market spaces future, I believe spending on online advertising and interactive services will continue to trend upward at a significant rate.

About MindComet
MindComet is the premier provider of Internet marketing and email marketing solutions, assisting clients in optimizing their customer relationships. Headquartered in Orlando Florida, the company operates offices in New York, Atlanta and Los Angeles serving many Fortune 1000 clients. Their global client base includes General Motors, Tyco, Electronic Arts, Earthlink, FOX and other clients that understand the importance of a strong Internet presence. For more information, visit MindComets Web site at http://www.mindcomet.com or subscribe to the corporate Internet marketing podcast at http://www.internetmarketingvoodoo.com.

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Press Contact: Nicole Caplinger
Company Name: MINDCOMET CORPORATION
Email: email protected from spam bots
Phone: 407.838.1010-352
Website: http://www.mindcomet.com

Portfolio Of Prescription Pharmaceutical Products Available

Licensing Opportunity Available to Pharmaceutical Companies

Med Services Europe reports progress in partnering prescription pharmaceuticals registered for Hormone Replacement Therapy.

Zurich, Switzerland (PRWEB) April 4, 2006 -- Med Services Europe GmbH, a Virtual European Headquarters announced progress out-licensing a portfolio of prescription pharmaceutical products registered in several European markets for Hormone Replacement Therapy. (http://www.MedServicesEurope.com).

Distributors have now been signed for several markets, explained Dr Emmer. However, rights are still available for other world-wide markets including several in Eastern and Western Europe and the Mid-East.

Dr. Emmer explained further about the opportunity that this portfolio presents to pharmaceutical companies The distributors that we have signed understand that the market for HRT products is very large and growing and is hungry for new launches. They agree that this portfolio offers many interesting advantages for the market.

Dr Emmer encourages pharmaceutical companies to learn more about the opportunity to in-license this portfolio of products. This is a unique opportunity to obtain marketing rights to an exciting portfolio of products, which are currently registered in several European markets
Pharmaceutical companies interested in obtaining more information are encouraged to contact Dr Emmer at Med Services Europe in Switzerland.

About Med Services Europe:
Med Services Europe GmbH is located in Zurich, Switzerland and specializes in Sales, Marketing and Business Development for Pharmaceutical and Medical manufacturers. Med Services acts as a virtual European Headquarters by developing and managing distribution networks for its clients. For more information: http://www.MedServicesEurope.com or +41764249963

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Press Contact: Dr. Gene Emmer
Company Name: MED SERVICES EUROPE GMBH
Email: email protected from spam bots
Phone: +41764249963
Website: http://www.medserviceseurope.com

Insecure About Past Success, 3M Wants Direction From Pharmaceutical Company

3M to Explore Strategic Alternatives for its Branded Pharmaceuticals Business

ST. PAUL, Minn.--(BUSINESS WIRE)--April 4, 2006--3M today announced that it is exploring strategic alternatives for its global branded pharmaceuticals business and immune response modifier platform.

3M Pharmaceuticals Division, part of 3M's Health Care business, discovers, develops, manufactures and sells branded drug products related to dermatology, women's health, cardiology and respiratory medicine. Its most well-known brands are Aldara, Difflam, Duromine, Tambocor, Maxair, Metrogel-Vaginal and Minitran. There are approximately 1,500 employees in the business worldwide.

3M's branded pharmaceuticals business has been very successful. However, in today's very competitive pharmaceutical marketplace, continued success requires broad pipelines of new drugs, significant investments, and a longer term risk-reward business model than applies to most other 3M businesses.

"The best way for this business to grow is for it to be free to pursue separate strategies under the direction of a dedicated pharmaceutical industry company with a business model better suited to maximize its potential," said Brad Sauer, executive vice president, 3M Health Care. "We believe our branded pharmaceuticals business is a valuable asset and there are more opportunities for technology and market synergies with a company other than 3M."

To assist the company in exploring its strategic alternatives, 3M has retained Goldman, Sachs & Co. as its investment banker.

3M Health Care, one of 3M's six major business segments, provides world-class innovative products and services to help health care professionals improve the practice and delivery of patient care. 3M will continue to grow its vibrant Health Care businesses globally serving multiple market segments.

About 3M -- A Global, Diversified Technology Company

Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include icons such as Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the company's 69,000 people use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation.

Aldara, Difflam, Duromine, Tambocor, Maxair, Metrogel-Vaginal, Minitran, Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.

Contacts
3M, St. Paul
Media Contacts:
Donna Fleming, 651-736-7646
or
Investor Contacts:
Mark Colin, 651-733-8206
or
Bruce Jermeland, 651-733-1807

Prescription Drugs Available Free

Free Prescription Drugs Available to Households with Incomes as High as $80,000

Drug companies routinely give away free prescription drugs. Free or reduced outpatient prescription drugs for Medicare beneficiaries who have not yet enrolled in Part D. But trying to access the programs can be complicated and time consuming. The Free Medicine Foundation shows consumers how to cut through the drug companies' red tape.

Doniphan, MO (PRWEB) April 4, 2006 -- For individuals needing assistance in affording prescription medication, help may only be a few minutes away.

The Johnsons have no insurance, and cant afford the 5 prescriptions they must take daily. However, they get all of them free-of-charge, thanks to the efforts of Free Medicine Foundation and drug-makers.

Three of the Nations largest drug makers send the Johnsons their cholesterol, thyroid, heart, pain and blood pressure medication FREE because they participate in these little-known patient assistance programs that are offered by pharmaceutical companies.

The Johnsons who found a Free Medicine Foundation brochure application in their doctors office said, Its the best-kept secret in town, we couldnt take our medications without themwe wouldnt be able to afford it. they said.

Although free medicine assistance has been around for over 50 years, most people have never heard about and do not know how to apply for free medicine. The "Free Medicine Foundation" mission is to inform the media and the public of assistance that may be available to thousands of Americans who don't even realize they qualify for such help. Free Medicine Foundation works tirelessly to match patients with hundreds of free or low-cost available programs by scouring available medicine plans to find plans that match applicant needs.

Cindy Randolph, spokesman for the Free Medicine Foundation organization, said that our efforts have proven successful and have helped hundreds of thousands of Americans. Free prescription drugs are available to individuals who are uninsured or underinsured with no outpatient prescription coverage for some or all prescription drugs you need, (have maxed their insurance out and/or reached the gap or donut hole), and who meet certain established income criteria for each medication.

"This is an effort to help people who qualify and don't even know it," said Randolph. This includes Medicare beneficiaries who elect not to enroll in a Medicare drug plan. The Office of Inspector General (OIG) notes that manufacturer-sponsored Patient Assistance Programs (PAPs) need not remove all Medicare beneficiaries from their existing programs to be compliant with federal fraud and abuse laws. Because enrollment in Part D is voluntary, existing PAPs may continue to provide free or reduced outpatient prescription drugs to Medicare beneficiaries who have NOT yet enrolled in Part D. In addition, individuals who do not meet criteria for income for prescription drug coverage including Medicare beneficiaries who enroll in the Medicare drug plan May still qualify for free or low-cost prescription drugs.

Drug sponsors recognize that sometimes exceptions need to be made based on a patients individual circumstances. Individuals who do not meet these criteria may still qualify if both they and their physician attest that the patient has special circumstances of financial and medical hardship, and their income is below an established limit. Its not just poor people who qualify. With each medication the income criteria varies from below the poverty level up to $39,200 for individuals, $52,800 for couples, and as high as $80,000 for a family of four.

Since 1993, Free Medicine Foundation, which is a national program to help patients across the country, access prescription medicines by helping to enroll them in patient assistance programs. The Free Medicine Foundation enrollment center is helping people in need across the united States of America.

According to Randolph, there are hundreds of programs that offer free or nearly-free prescription drugs to those who qualify. Most all prescription drugs are on a free or low-cost assistance program. The biggest issue is letting people know that such programs actually exist and that the process of enrolling is not that difficult.

People interested in attempting to enroll in one of the many programs can simply call 1-573-996-3333 or log on to www.FreeMedicine.com.

The online enrollment is also easy, but will require the individual to have a list of drugs they are taking handy. Applicants can apply for as many drugs as needed, there is no limit. Include a $5 per prescription application processing fee (refundable if no assistance is received) indicating which drugs you need. And once enrolled, patients can continue to receive medication indefinitely as long as programs exist and patient continues to qualify.

For people facing tough prescription drug costs, the Free Medicine Foundation assistance program is a much needed effort. For more information and to access an application, visit www.FreeMedicine.com.

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Press Contact: Cindy Randolph
Company Name: Free Medicine Foundation
Email: email protected from spam bots
Phone: 573-996-3333
Website: http://www.FreeMedicine.com

Monday, April 03, 2006

Software"Watermarks Protect Text Content

SECRETLY PROTECT WEBSITE TEXT WITH HIDDEN WATERMARKS

Melbourne, Australia October 18, 2005 - DataMystic announces Web Copyrighter 1.0, its first-of-a-kind application for invisibly watermarking web text.

Digital watermarking for IMAGES has been around for some time, but until now, no solution had been available for TEXT.

Web Copyrighter embeds hidden information into any web page, Blog, RSS feed, XML file or Unicode text. The hidden text can only be revealed using the software, and is invaluable in proving the rightful owner of any published work, including magazines, newspapers, company reports, case studies and more.

Every minute of every day, web site authors, journalists and publishing houses risk losing attribution and compensation for their online work, as automated bots scan the web for popular content and copy it to new sites. The reason? Google AdWords revenue.

"Online Copyright theft is on the rise." says Simon Carter, CEO of DataMystic. "Popular sites like MarketingSherpa.com have to battle constantly to protect the intellectual property their sites are based on. With Web Copyrighter, an author can quickly prove their ownership of copyrighted material and take action against the offender."

Web Copyrighter provides encoding tools, a reveal tool, and a wizard to apply the codes to your website.

About DataMystic

Founded in 1990, DataMystic has its headquarters in Melbourne, Australia, and has over 2000 customers in 62 countries. Its charter is to provide IT professionals with time saving data analysis tools. In addition to TextPipe, DataMystic offers:

DataPipe, a utility that makes it easy to search and replace information in live databases;
ResumePipe; a utility that saves Human Resources professionals time and money while processing applicants' resumes;
WordPipe, an application that lets you search and replace data across multiple Word documents in a single operation;
DetachPipe, a program to detach and delete attachments from large email accounts;
DirSize, a program that helps you identify the programs that are using an inordinate amount of disk space;
and other productivity software for Windows.

###

Direct download link: http://www.datamystic.com/webcopyrighter-pr.exe
Product page: http://www.datamystic.com/webcopyrighter.html

Online University Thinks Their Training Is Important

In Information Security Profession, Education and Training Are Key, Says Capella University's Dr. Steven A. Brown

Expert from online university emphasizes importance of degrees, certifications and training from quality learning institutions

InfoSec World Conference & Expo 2006
ORLANDO, Fla.--(BUSINESS WIRE)--April 3, 2006-- Today's information-security professionals face big challenges. They must fend off data breaches or potentially face personal liability. Given the brisk pace of offshoring business processes, they must take due diligence to protect their enterprise's valuable intellectual property and other assets both here and thousands of miles away, said Capella University's Dr. Steven A. Brown, CISSP, at InfoSec World Conference & Expo 2006. And they must keep up with the field's rapid change, including the rise of biometric security, which uses fingerprints, facial and eye features, voice and other uniquely individual characteristics to authenticate individuals.

Education and training play a key role in today's information security environment. "Information security professionals need deep knowledge of emerging threats and solutions," said Dr. Brown, who is responsible for the information assurance program at the School of Business and Technology for Capella University, an accredited(a) online university. "Seek out higher education from a reputable, quality learning institution. Keep up with training and industry developments, and, when given the opportunity, take advantage of obtaining the leading industry certifications."

After all, even promising information security technology poses risk, said Dr. Brown. "People worry about protecting their Social Security and credit card numbers, but what if their biometric identity falls into the wrong hands?"

The author of three books and several papers, Dr. Brown has extensive technical and business experience in the U.S. and globally in telecommunications, data networks, strategic communications, electronic commerce, business management, and security.

Capella University Earns CNSS Certification
The Committee on National Security Systems (CNSS) has validated that Capella's information security curriculum meets the CNSS requirements and system standards 4011 and 4013.

About Capella University
Founded in 1993, Capella University is an accredited(a) online university that offers graduate degree programs in business, information technology, education, human services and psychology, as well as a Bachelor of Science online degree program with 11 specializations in business and information technology. The online university currently serves more than 14,500 enrolled learners from all 50 states and 63 countries. Capella is a national leader in online education, committed to providing high-caliber academic excellence and pursuing balanced business growth. Capella University is a wholly-owned subsidiary of Capella Education Company, headquartered in Minneapolis. For more information, please visit http://www.capella.edu or call 1-888-CAPELLA (227-3552).

(a) Capella University is accredited by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools, located at 30 N. LaSalle Street, Suite 2400, Chicago, IL 60602-2504, (312) 263-0456, www.ncahigherlearningcommission.org.

Contacts
Capella University
Media Contact:
Irene Silber, 612-977-4132
Irene.Silber@capella.edu

System To Assess Patient's Ability to Pay

SearchAmerica Solution Addresses New York Hospital Legislative Efforts Over Billing Standards for Low Income and the Uninsured; Charity Advisor(TM) Helps New York Hospitals Identify Income Levels up to 300% FPL, Critical Part of Pending Legislation

MINNEAPOLIS--(BUSINESS WIRE)--April 3, 2006--New York state lawmakers are generating national publicity by supporting new legislation aimed at patients with incomes up to 300% of the federal poverty level. This pressing situation in New York, and other states nation-wide, is forcing hospitals to take immediate action. If approved in New York, the bill would limit hospital charges for patients with incomes up to 300% of the federal poverty level, depending on income and based on a percentage of the Medicaid, Medicare or highest volume third-party payer rate, whichever is higher.

For its hospital clients, SearchAmerica has improved charity processing based on FPL. SearchAmerica's Charity Advisor has the ability to automate charity screening. This is a solution that predicts charity care eligibility based on an institution's published charity care policy. Non-intrusive income and household size estimates allow providers to confidentially predict eligibility using an automated, non-discriminatory evaluation tool. Patients that meet provider-defined criteria can be referred to appropriate personnel for further discovery and follow-up. Charity Advisor work-listing and form generation functionality can significantly reduce administrative overhead. Additional benefits include: improved community relations, decreased legal liability and increased bad debt to charity care re-classification.

SearchAmerica's Charity Advisor provides the ability to perform a financial assessment during registration (or post a work object to a financial counselor for follow-up). This financial screening process can then be utilized to determine whether a patient qualifies for one or more charity programs. This allows a facility to administer charity policies uniformly and consistently. This also provides the facility with a great opportunity to reach out to the community and show their commitment to charity. Standardized charity reconciliation reports are available as well.

In an article posted by American Hospital Association dated March 31, 2006, Daniel Sisto, president of the Healthcare Association of New York State, said "We are pleased that by working together, a reasonable, workable bill has been developed." Sisto concluded by saying in the article "Our goal was then, and remains today, to better ensure that no one would let the fear of a hospital bill stand in the way of getting the care they need." SearchAmerica solutions are designed to help New York Hospitals address this new legislative effort.

About SearchAmerica, Inc.

The industry leader in demographic validation, prediction of payment and automated charity/Medicaid processing. SearchAmerica provides a complete range of real-time, integrated products that are used by over 500 healthcare customers. SearchAmerica's quality and accuracy is "best in class" and providers benefit from their smarter data which produces a healthier bottom line. Documented case studies prove a significant return on investment, consistent with favorable public relations.

Contacts
SearchAmerica, Inc.
Media contact:
Bruce Nelson, 262-255-2578
or
Heather Lund, 763-416-1021
Via email at heather.lund@searchamerica.com
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Homeowners Won't Get Burned With New Building Materials

Fire Resistant Building Materials Company Reports Production of Commercial Blazeguard(R) from New Manufacturing Line

WATKINS, Minn. & VANCOUVER, British Columbia--(BUSINESS WIRE)--April 3, 2006--International Barrier Technology Inc. ("Barrier") (OTCBB:IBTGF) (TSXV:IBH), a manufacturer of proprietary fire resistant building materials, is pleased to report that the initial production run of commercial grade Blazeguard(R) fire-rated sheathing from the new manufacturing line in Watkins, MN took place on March 28, 2006.

As the upcoming quarter progresses and final equipment installation is completed, labour will become more fully experienced in the operation of the new line, and efficiencies will improve dramatically. Barrier anticipates the production rate from the new line will easily reach its designed capacity of 40 million sq.ft. (2 @ 8hr. shift basis) in time to meet the growing demand for Blazeguard sales. Coupled with the capacity remaining on the existing production line, the eventual total capacity for the Watkins facility will be in excess of 50 million sq.ft. With this gained volume available, Barrier is well positioned to further expand sales in priority territories (Midwest, California, Texas, etc.), and to continue the focus on new product development.

"We are already encouraged by the quality of the boards produced by the new line. The uniform, smooth surface texture from the new production process will give us the ability to tap into new market applications previously difficult for us to penetrate, including: interior wall panels and structural insulative panel systems (SIP's)," states Dr. Michael Huddy, President and CEO. "In addition, once we finish tweaking the system and labour gets used to running the line, improved efficiencies will translate directly into larger bottom line earnings".

In anticipation of exponential growth, increased profit margins, and new product lines, Barrier is also pleased to announce it has added Mr. Todd A. Lorsung to the position of Financial Services Manager. Mr. Lorsung holds a BA degree in Accounting and has 15 years experience in the accounting and management industry. His role will involve all aspects of financial reporting including the implementation of an improved departmental cost accounting system. The information derived from the new accounting system will help provide detailed cost information to allow for better inventory management, production scheduling and pricing decisions. Barrier's former accounting manager, Ms. Melissa McElwee, will now shift roles to take on the responsibility for investor relations and corporate communications.

About International Barrier Technology Inc.

International Barrier Technology Inc. (OTCBB:IBTGF) (TSXV:IBH) develops, manufactures, and markets proprietary fire resistant building materials branded as Blazeguard(R). Barrier's award-winning Blazeguard(R) wood panels use a patented, non-toxic, non-combustible coating with an extraordinary capability: it releases water in the heat of fire. The panels exceed "model" building code requirements in every targeted fire test and application, and are unique in combining properties that increase panel strength and minimize environmental and human impact. Blazeguard(R) provides Barrier's customers a premium material choice meeting an increasingly challenging combination of requirements in residential and commercial building construction. Blazeguard(R) customers include four of the five top homebuilders.

INTERNATIONAL BARRIER TECHNOLOGY INC.

_______________________
David J. Corcoran
CFO, Director

THE TSX VENTURE EXCHANGE HAS NOT REVIEWED AND DOES NOT ACCEPT
RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THE CONTENT OF THIS
PRESS RELEASE.

For more information please visit:
www.intlbarrier.com

Forward-Looking Information: The statements in this news release contain forward-looking information within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve certain risks, assumptions and uncertainties, including but not limited to the ability to generate and secure product sales. In each case actual results may differ materially from such forward-looking statements. The company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results (expressed or modified) will not be realized.

Contacts
International Barrier Technology Inc., Watkins
Investor Relations:
Melissa McElwee, 866-735-3519
mmcelwee@intlbarrier.com

Saturday, April 01, 2006

Eastman Kodak Accused Of Illegal Quality Tampering. Huh?!

Former director claims Kodak mislead customers on the quality of online photo sharing

Press Release by: FotoInsight.co.uk - online photo printing

FotoInsight ecards

03-31-2006 - (openPR) - Can online photo sharing be free?

A former employee has accused Eastman Kodak Co. of illegally tampering with the quality of customers' digital photos and making false advertising claims, according to a statement issued Wednesday (29 March 2006) by the former employee's attorney reports DylanMcGrath, business editor at AP. A competing online photo printing service, FotoInsight of Cambridge, UK distances itself from unlimited, free online photo hosting. FotoInsights Managing Director Klaas Brumann states: Providing quality prints for a few cents or pence does not combine with unlimited online storage of multi megabyte image files. FotoInsight only offers uncompressed, printing quality online archiving. We have always stated that this can only be maintained with an honest time limit.

According to FotoInsight, providing unlimited online photo sharing at print quality is unsustainable with ever larger digital camera image files. http://fotoinsight.co.uk provides an online archive option with print orders only, limited to one month, after which users may pay for an extension. Klaas Brumann comments: Not everything on the internet can be free. There are plenty of sites specializing in online photo sharing, which is a feasible service as long as there is a tap on the size. Ofoto's (Kodak) business idea to use print quality photo files for unlimited hosting is wrong.

According to FotoInsight, providing photo sharing with free basic features is feasible if financed through the sale of add-on premium services or advertising, as long as the image files remain small. Such online photo sharing sites follow a very different business model from photo printing services like FotoInsight, which specialise in real photographic paper prints and photo gifts requiring print resolution jpegs. FotoInsight has never understood how Ofoto could accept unlimited storage and online access of multi megabyte jpegs for unlimited time. With Kodak acquiring Ofoto they will have to deal with the accusation by their former director of engineering Maya Raber, to have planned to irreversibly damage photos. FotoInsights Managing Director Klaas Brumann comments from Cambridge: FotoInsight is proud to facilitate the sharing of photographic memories with printed photo books or online, across geographic boundaries. Our services endeavour to provide long term quality solutions.

Free for republishing. 373 words. Read and discuss this item on the academici newswire.

Information about FotoInsight Ltd
FotoInsight operates a print processing service online. Customers benefit from patented development processes and the experience of Europes largest independent photo lab with an installed capacity of 18 million prints per day. Photos ordered through http://fotoinsight.co.uk and http://fotoinsight.com are developed in one of 19 strategically located, state of the art photo labs, employing 3800 staff, with an output of over 3 billion prints per year. Prints and gift items are delivered by mail to 20 European countries and include an online photographic archive option which is free during the first month after a print order.

Contact information
FotoInsight Ltd.
Catalina Martinez, Head of Communication
Cambridge, CB4 1ZP, UK
Skype FotoInside
Tel. +44 8700 114911
Fax. +44 8715 601675

Europe http://fotoinsight.com
Italia http://fotoinsight.it
Deutschland http://fotoinsight.de
UK http://fotoinsight.co.uk
España http://fotoinsight.es
Österreich http://fotoinsight.at

2,000 Senior Executives Targeted

Easy Access to Names and Titles of Over 2,000 Senior Executives at Americas Leading Public Companies

Press Release by: Financial-Directories.com

(openPR) - TORONTO - March 30, 2006: Barely one month after the official launch of www.financial-directories.com , the Financial-Directories.com team is pleased to introduce its latest value-added offering: the new Directory of America's Leading Companies. This newest directory joins the site's existing comprehensive offerings, which include a Directory of TSX Venture Companies and a Directory of Canadian Investment Dealers.

This directory differs from our others in that it includes not only contact information and Web sites, but also stock symbols for over 500 U.S. publicly-traded companies, explains Michael Rabinovici, President of Financial-Directories.com. However, we've maintained the standard features our users like most, including listing the information in an easy-to-use Excel format that allows people to segment the data according to the criteria most relevant to them.

With name and title listings for over 2,000 senior executives at these public companies, Financial-Directories.com predicts this offering will quickly become a customer favorite.

For more information about these information-packed directories, visit http://www.financial-directories.com .

About Financial-Directories.com
Since 1996, the partners of Financial-Directories.com have been committed to developing high-quality, cost-effective content for distribution over the Web. Leveraging years of real-world experience, the site's team has developed a broad range of reports, templates, and white papers geared at providing value-added information to sales executives and other professionals in a wide variety of industries. For more information, visit www.financial-directories.com .

Contact Information
Michael Rabinovici
President
Financial-Directories.com
michael@financial-directories.com