ADT Security Services Affiliate Program Offered

 

CLEARLINK Launches the First and Only ADT Security Services Affiliate Program; For the First Time Affiliates can Market and Sell the #1 Name in Security Nationwide

CLEARLINK launches the first and only ADT security services affiliate program. The program enables partners to easily and effectively offer ADT to their customer base without the lengthy and difficult process of becoming a dealer. Partners will receive $300 commissions per sale for the entire month of July.

Salt Lake City, UT (PRWEB) June 30, 2006 -- CLEARLINK and Alarm One, Inc announced today the launch of an exclusive new program that allows partners to offer ADT security services to residential and business consumers nationwide.

The program enables partners to easily and effectively offer ADT to their customers without the lengthy and difficult process of becoming a dealer. Business professionals such as real estate agents, mortgage and finance officers, insurance sales, and home builders can start offering ADT to their customers immediately upon approval into the program.

According to Peter Maltby, founder and CEO of Alarm One, “This really opens the door for many great companies and individuals to promote and sell ADT. Add the ability to install from coast to coast, and this program offers a substantial revenue stream to anxious partners who are ready to sell security from the leader in the industry.”

Partners can attract customers through a wide variety of marketing methods, such as Search Engine Optimization (SEO), Pay Per Click (PPC), direct mail, and directory and phone listings.

This unique program provides resources such as an onsite sales call center and delivers approved marketing materials and support for immediate distribution to consumers. Approved partners, regardless of size or marketing specialty, now have the ability to offer customers ADT security services without overhead, infrastructure, or installation costs and requirements.

With so few options currently available, CLEARLINK and Alarm One anticipate a tremendous response to the new programs availability and capability to deliver ADT on such a large scale.

Parties interested in participating in the CLEARLINK Partner Program may submit an application by visiting www.clear-link.com . All applicants are subject to a background check and final approval by ADT.

CLEARLINK focuses on connecting a growing network of affiliates to some of America’s most recognized and successful brands. In addition to ADT, CLEARLINK also features sales opportunities for DISH Network and DIRECTV. Visit www.clear-link.com for more information about available partner programs, services, and support.

Established in 1994, ALARM ONE, INC remains one of the fastest growing, independently-owned home security companies in the United States. As an authorized ADT dealer, ALARM ONE provides security installation services throughout the continental United States with plans to expand into all of North America.

Contact:
Chris Salisbury
CLEARLINK
5202 W. Douglas Corrigan Way, Suit #300
Salt Lake City, Utah 84116-3277
(801) 937-6967
www.clear-link.com

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Press Contact: Chris Salisbury
Company Name: CLEARLINK
Email: email protected from spam bots
Phone: 801-937-6967
Website: www.clear-link.com

PureNight Sleep Air Purifier Created By Halo

 Halo Creates Air-Filtering Device

Minneapolis/St. Paul Business Journal - November 11, 2005

by Mark Reilly

Staff Writer

Halo Innovations Inc., a startup launched to combat sudden infant death syndrome, is using technology developed in that fight to enter the much bigger and more competitive market of air filtration systems. Halo recently introduced its first product for that space: PureNight, a filtration unit that it claims can remove nearly all allergens from the air surrounding a bed.

It's a big step for Halo, which generates most of its $5 million in revenue from a sleeping-bag-like sack designed to keep infants warm without the risks of suffocation that standard blankets can cause. The consumer air-filtration market, in contrast, is estimated at nearly $400 million, with big brand names such as Honeywell and the Sharper Image.

But Halo has recruited an executive who knows the nighttime: Chuck Dorsey, a former executive with Plymouth-based Select Comfort Corp. who plans to use some of the direct-marketing strategies employed by the air-mattress maker. Print ads began this fall, and informational TV spots will start airing in early 2006. Halo also is closing on $2 million in funding to help the rollout.

The SleepSack was Halo's first and best-known item. But the technology behind the PureNight filtration system came from a later product, a crib mattress with a built-in ventilation system that kept carbon dioxide from pooling around an infant's head.

Executives recognized that the filtration systems in the mattress could have a broader market potential. More than 50 million people suffer from allergies or asthma attacks, which can often strike at night. Halo has conducted a clinical study of the $499 PureNight device, which resembles a large desk lamp that hangs over the user's bed. Allergy sufferers in the study reported immediate improvement, Dorsey said. "For a good number of people, we're a solution that hasn't existed before," he said.

Which is not to say that Halo is going into an untapped market: The competition is fierce and well-established. At $400, Sharper Image's Ionic Breeze filtration system is the retailer's best-selling item, even though Consumer Reports has criticized the machine as ineffective. Dorsey said a second study, conducted at the University of Minnesota, found the Sharper Image product cleaned about 27 percent of pollutants from the air overnight; Halo's performance: 99 percent.

Those figures will be front and center of Halo's marketing campaign, portions of which can be found at www.purenight.com. The company isn't using an outside ad agency, relying instead on the infomercial-style ads and direct marketing Dorsey used at Select Comfort in the 1990s. "This product works, but it's a high-ticket item and we've got no market awareness," Dorsey said. Consumers are going to need a lot of information about it to convince them to buy, and sales will take longer than a retail environment would allow.

mreilly@bizjournals.com | (612) 288-2110

Government Will Reverse Mesothelioma Ruling

 

Government Will Reverse Mesothelioma Ruling

The Lord Chancellor, Lord Falconer has announced changes to compensation laws which will mean victims of asbestos-related cancer will receive full compensation.

(PRWEB) June 27, 2006 -- The Lord Chancellor, Lord Falconer has announced changes to compensation laws which will mean victims of asbestos-related cancer will receive full compensation. The announcement follows the House of Lords ruling in Barker v Corus in May this year that prevented thousands of mesothelioma victims from receiving a full payout. The decision reduced the amount of compensation to which they were entitled when employers and their insurers were unavailable to be sued, as well as making the whole process of claiming compensation longer and more costly. In response The Lord Chancellor, Lord Falconer and John Hutton, the Work and Pensions Secretary, will amend the Compensation Bill - currently going through Parliament - to reverse the ruling. The amendment will mean that negligent employers will be jointly and severally liable and that claimants will be able to recover full compensation from any one employer.

Peter Williams, a partner in the Asbestos Claims Department at Field Fisher Waterhouse LLP, said:
"I am delighted the government has promptly indicated their intention to restore the rights of those suffering from mesothelioma to claim full compensation from any one employer.

"Whilst we do need to look at the detail and timing of the legislation we hope to be able to tell our clients and their families we can deal with their cases speedily and that they no longer face the prospect of losing large amounts of compensation through no fault of their own."

About 1,900 people die in the UK each year from mesothelioma, a cancer of the lining of the lungs or abdomen, which is almost always caused by exposure to asbestos. Field Fisher Waterhouse LLP is one of the country’s leading asbestos disease claims firms. Over twenty-five years Rodney Nelson-Jones and his team have recovered nearly £100M in over 1,750 successful cases.

For more details or comment please contact:
Asbestos Claims Department of Field Fisher Waterhouse LLP.
Peter Williams (020 7861 4825)
Andrew Morgan (020 7861 4036)

info @ ffw.com
Field Fisher Waterhouse LLP
35 Vine Street
London
EC3N 2AA
United Kingdom
Tel 020 7861 4000
Fax 020 7488 0084

About Field Fisher Waterhouse LLP
FFW is a full service law firm based in the City of London. With 91 partners, over 180 other lawyers and over 250 support staff, we assist a wide range of domestic and international clients, with advice across a full range of commercial legal issues. Field Fisher Waterhouse LLP also houses one of the country's leading personal injury practices.

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Press Contact: Peter Williams
Company Name: Field Fisher Waterhouse LLP
Email: email protected from spam bots
Phone: 020-7861-4825
Website: www.ffw.com

Screwdriver Screwup Results in 5.6 Million Dollar Lawsuit

 

Implanted Screwdriver Results in 5.6 Million Dollar Lawsuit: Why Hospitals are Turning to Airline Pilots to Prevent Poor OR Teamwork

A Hawaiian hospital could have saved a patient’s life, $5.6 million and a shockwave of negative publicity if they had invested in training their surgical teams to use the same assertive communication skills used by flight crews in commercial aviation.

Memphis, TN (PRWEB) June 26, 2006 -- The Institute of Medicine estimates that the total cost of medical errors in U.S. hospitals is an astonishing $17 billion a year. One horrific case of a medical error involved a patient who had the steel shaft of a screwdriver surgically implanted into his spine.

Despite the concerns of the nurses on his surgical team, the surgeon used the screwdriver in place of two titanium rods that turned up missing from the OR when the surgeon needed them. Not wanting to wait, he instead decided to use the screwdriver shaft.

Not long after the surgery, the shaft shattered. More surgeries were needed to correct the complications and ultimately, the patient died. The family was awarded a $5.6 million wrongful death by jury verdict. While the surgeon bears most of the responsibility for the decision, the rest of the surgical team had a part to play in the outcome as well.

To avoid these sorts of decision-making errors and empower nurses on the surgical team to effectively intervene when needed, many hospitals are implementing the aviation-based safety protocols and assertive communication techniques used by commercial flight crews.

One innovative aviation-based safety system, developed by the airline pilots, NASA astronauts, and active physicians of LifeWings Partners LLC, has been implemented in over 40 healthcare facilities nationwide. LifeWings president, Steve Harden, a former Navy pilot and Top Gun instructor says, “The average wrong surgery malpractice award is around $350,000. If just one of these surgical errors is prevented, the return on investment for implementing this safety system is eye-opening. With this system, one of our clients prevented at least six of these claims.”

A major component of the LifeWings’ program focuses on the development of assertive communication behavior among team members. “We’re trying to equip medical teams with the necessary communication behaviors that will help detect and prevent errors before they become harmful to the patient, physician or hospital,” says Harden. “I definitely think the surgical team would never have allowed a screwdriver to be used had the safety system been in place.”

Additionally, LifeWings teaches hospitals how to use standardized checklists. Hospitals learn to create checklists for every procedure to ensure that all surgical equipment is in place. “Had the LifeWings’ system been in place in that hospital, the procedure never would have started until the two missing titanium rods had been found and put in place in the OR,” Harden adds.

Ultimately, LifeWings provides a systematic change to the safety culture in healthcare. The result of that culture change is safer and better quality of care for patients, and thus fewer malpractice claims.

About LifeWings Partners LLC
LifeWings Partners LLC was founded by a former U.S. Navy Top Gun instructor and commercial airline pilot and two physicians who are former NASA astronauts. The firm specializes in applying aviation-based teamwork training and safety tools to help healthcare facilities save patients’ lives and reduce costs. LifeWings has helped over 40 facilities nationwide provide better care to their patients. Measurable results are found in all LifeWings initiatives, including one hospital that experienced a 43% improvement in their observed to expected mortality figures. The firm also conducts Leadership Development workshops for healthcare executive teams.

Contact
Steve Harden, President
LifeWings Partners LLC
800.290.9314
9198 Crestwyn Hills Drive
Memphis, TN 38125
www.SaferPatients.com

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Press Contact: Steve Harden
Company Name: LifeWings Partners LLC
Email: email protected from spam bots
Phone: 800.290.9314
Website: www.SaferPatients.com

Cost-Per-Action Web Ad Results Could Validate CPA Industry

 

Google Tests ‘Cost-Per-Action’ Web Ads; Results Could Validate CPA Industry

Cost-Per-Action model lessens click fraud, makes sense to Google, the most-used search engine in the world.

Mission Viejo, CA (PRWEB) June 26, 2006 -- The owners of www.AmericanLifeDirect.com, www.LibertyDirect.com and www.SpectrumDirect.com websites are happy to see that the number one search engine on the internet, Google, has finally decided to explore Cost-Per-Action (CPA) advertising. “We’ve been utilizing the CPA model since 1999” said Spectrum Direct CEO, Christopher Snyder. “It’s worked for us – we are the largest seller of E-Commerce Life Insurance, and have been utilizing CPA for over half of our transactions, so it’s great to see Google come around to what we’ve been proving for years!”

Prior to this test, Google’s ads have only been run on a Pay-Per-Click model, which has recently been cited for allowing click fraud, where the clicks the advertiser pays for often don’t amount to any traceable action. Click fraud is difficult to track and impossible to prevent. The beauty of a Cost-Per-Action model is that both the advertiser and the merchant who owns the offer can see the results of an advertisement and determine its profitability. Affiliate programs rely on mutual profits for both the affiliate-publisher and the merchant-advertiser who are partners in the CPA process. The advertiser pays the publisher to run their ad only when an action (the ‘A’ in CPA) happens.

David Jackson, who writes an investment blog called SeekingAlpha posted a copy of an email he received from Google about their cost-per-action test. Anytime Google tries something new it is newsworthy, but many observers attribute Google’s testing the CPA model as a response to click fraud. In theory cost-per-action advertising is not at risk of click fraud. A Google spokesman confirmed via e-mail that the company is conducting the test. The CPA model appeals to a different type of advertiser than the cost-per-click model, offering both could increase Google’s profitability at a time when their shares need it – they’ve fallen 3.1% so far this year.

The CPA market has long been populated by affiliate networks who match up merchant-advertisers with affiliate-publishers, often times with a network acting as an intermediary. The CPA model really appeals to merchants who want every advertising dime to count. Snyder, CEO of www.AmericanLifeDirect.com is happy to have Google join the CPA party. “If Google accepts Cost-Per-Action advertising, can MSN and Yahoo be far behind?”

For additional information on Spectrum Direct or the American Life Direct Affiliate program, please contact Shawn Schaefer or visit www.AmericanLifeDirect.com.

About Spectrum Direct and American Life Direct:
Spectrum Direct is a life insurance sales and marketing organization, licensed in all 50 states, whose products are entirely internet-based and designed to enable the purchase and management of policies online.

Contacts:
Shawn Schaefer, Marketing Manager
949-600-7904
sschaefer @ spectrumdirect.com

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Press Contact: Debra Rabin
Company Name: SPECTRUM DIRECT
Email: email protected from spam bots
Phone: 949-600-7912
Website: www.AmericanLifeDirect.com

New Wave of Social Networks Sparked By MySpace Legal Woes

 

MySpace Legal Woes Spark New Wave of Social Networks

Recent news on MySpace highlights the need for safe social networks. ConnectFactor (http://www.connectfactor.com) begins to answer that need.

Shreveport, LA (PRWEB) June 24, 2006 -- Recent news on MySpace highlights the need for safe social networks. ConnectFactor (http://www.connectfactor.com) begins to answer that need.

ConnectFactor is a social network site with three goals:
1) Allow like-minded people to connect in meaningful ways via the internet. ConnectFactor offers messageboards, blogs, instant messaging, private messaging, "hot topic" lists, news , blogs, the "Daily Factor" (a special feature that connects people faster than email, and with a wider reach than message forums), photos, and more. Plus, ConnectFactor displays connected people in a unique, "family tree" manner.

2) Connect people on an "invitation only" basis. ConnectFactor uses a proprietary system of rating your relationships, too. Each user will display an average rating along with the number of people that rate them.

3) Provide a family-friendly environment for people to interact within the framework of knowing folks insofar as they were invited to join the network.

"There is no way to completely guarantee that people you connect with will have only positive intentions. Yet, we believe that ConnectFactor offers people the best available alternative," says Don Harrold, co-founder, ConnectFactor.com

Mr. Harrold continues, "The rise of networks-as-sexual-playgrounds gave me the idea for ConnectFactor. I was tired of seeing social networks devolve into titillating conversations about tattoos and whether people are 'hot' or not. Adults needed a place to connect. And the recent news about major social networks confirms to me that ConnectFactor is the right network service at the right time."

"We don't have any place at ConnectFactor for you to unload your entire 'hotmail', 'outlook', or 'juno' address book. That's not what ConnectFactor is about. The sort of random connections built through those tactics serve only one purpose: to increase hits for the parent site. We want ConnectFactor to be a place where people know their connections and trust the connections made in their network," concludes Mr. Harrold.

ConnectFactor is currently in "beta test" mode. ConnectFactor is free and open to US citizens (beta mode only) who want to join a family-friendly, invitation-only network of like-minded people. Interested parties should visit http://www.connectfactor.com for more information.

CONTACT: DonHarrold
http://www.connectfactor.com
Phone: 318-550-3278
Skype: donharrold

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Press Contact: Donald Harrold
Company Name: STRIKE FRIDAY, INC
Email: email protected from spam bots
Phone: 318-550-3278
Website: http://www.connectfactor.com

85% of Businesses Have no Professional Strategy

 

Website Design & Search Engine Optimisation – Searches up by 55% yet 85% of Businesses Have no Professional Strategy

Online website searches are up by 55%. Matt Roberts a UK Website Design Agency Website Design & Search Engine Optimisation Company UK analysis of UK buisness shows as many as 85% of small to medium sized businesses have not got a website and search engine optimisation strategy in place.

London (PRWEB) June 22, 2006 -- The number of people looking to find small and medium sized business services via their websites is rising.

Neilsen/NetRatings has reported that the total number of searches across 60 search engines grew a massive 55% year-on-year (Dec 2004 compared to Dec 2005). The question for all businesses wanting to capture a share of this demand for information via their websites is, what are these businesses going to do about it.

Matt Roberts of UK Website Design Agency - Matt Roberts Website Design & Website Redesign Services UK research shows as many as 85% of small to medium sized businesses have not got a website and search engine optimisation strategy in place. Which is great news for those who do, as they keep getting a larger slice of the action and also become harder to catch.

Website Design - Capturing your share

Of course businesses want to get their share of these potential clients. But here’s the bad news. Having a website, submitting it to a few or even hundreds of search engines and waiting is far from being enough.

There are two marketing disciplines at play when it comes to capturing this audience. Website Design and Search Engine Optimisation. What is more, these are inseparable if a business is serious about making money by capturing those online searchers.

Matt Roberts explains, ‘Without getting too technical, so much of being successful when ranking your website in the major search engines is in the design, link structure, coding and content of a website. Other factors include the number of quality on-topic websites linking to your site. Therefore to separate the website design process from your search engine optimisation programme is the wrong way to go about things.’

Search Engine Optimisation - A word of warning

•    Don’t use website companies that promise to guarantee a certain ranking as you can not guarantee number one position to anyone.
•    Get started early, as Search Engine Optimisation is not quick and can often take 6 months or longer before you see results.
•    Use website designers that use ethical techniques and attempts to trick the search engines are highly likely to get you banned.

Website Design - What we know to be true

More and more potential clients are using the Internet to try and find businesses. The art of website design and search engine optimisation are linked. When looking for a website designer, look for one that knows how to design a website for search engines and site visitors without sacrificing design impact or visitor experience.

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Press Contact: Matt Roberts
Company Name: MATT ROBERTS
Email: email protected from spam bots
Phone: 02087715655
Website: http://www.mattrobertsuk.co.uk

New Legal Jobs Board

 

Legal Week Introduces Its New Legal Jobs Board

New interactive job board enhances user experience.

(PRWEB) June 23, 2006 -- On the 25th May Legal Week re-launched legalweekjobs.com, a fully interactive and exciting new site designed to give anyone looking for a legal position a wide range of potential opportunities from leading law firms, companies and recruitment consultancies.

The online legal magazine’s job board, Legalweekjobs.com, is based on Madgex’s award winning Origin Job Board software, which incorporates Search Engine Marketing. The job board provides candidates with an interactive user experience through its response management functionality, which allows candidates to review their applications online.

Applicants can now refine their search to pinpoint jobs throughout the legal profession, from partners to administrators. Candidates can also set-up their own individual profiles and track the status of their applications.

The simple, easy-to-use system also allows Legal Week to provide recruiters with in-depth user profiles through its tracking and monitoring functionality. Recruiters can also manage candidate’s responses and liaise with them directly.

Graham Harman, Managing Director of Incisive Media’s Legal and Insurance Division, says: “We were keen to invest in a job board that gave us a competitive advantage and provided a pain-free user experience, and our new job board does just that. Madgex’s team completely understood our needs from the off set, and provided us with guidance and expertise to ensure our job board keeps us ahead of the competition.”

James Burton, Sales Director at Madgex, says: “Legal Week asked us to provide them with a job board which would appeal to both candidates and recruiters. The interactive job board solution that we have constructed for them allows both to create their own profiles, enabling them to easily manage the entire recruitment process.”

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Press Contact: Paul Barrett
Company Name: SITE VISIBILITY
Email: email protected from spam bots
Phone: 01273 453853
Website: http://www.legalweekjobs.com

Conducting International Business with Online Legal Information

 

Modern Technology Makes Conducting International Business Easy with Online Legal Information

A new website, Worlds Law Online, is revolutionizing international business by using a team of attorneys across the globe to provide cost-effective legal information online using videoconferencing, email and telephone.

(PRWEB) June 22, 2006 -- A new website (www.WorldsLawOnline.com) is revolutionizing international business by using a team of attorneys across the globe to provide cost-effective legal information online using videoconferencing and email. If the matter is too complex for online, a local firm in Worlds Law network assumes the case to provide more personal service.

Bret Bocook founded the Worlds Law Online network when he realized that despite pervasive globalization, it was still very difficult and expensive to conduct international business and to get access to an attorney quickly and efficiently.

“Through our on-line services and via our network of strategic legal alliances, Worlds Law serves the needs of individuals, governments, companies, and non-profit organizations in all parts of the world. WorldsLawOnline.com has been created to take advantage of recent technology advancements in video conferencing and other on-line services to serve clients needs at a fraction of the cost of traditional law firms. Personal video conferences, on-line document preparation and email have created the opportunity for legal consumers to save vast amounts of money and time, and still get exceptional legal services given in a personal fashion at a location that is convenient to them” explains Bret.

Worlds Law Online has been designed to handle a wide array of legal services, according to Bret. “For individuals or firms that need a specific question answered, a document prepared, or require a virtual in-house counsel, Worlds Law Online is a convenient and cost saving alternative to hiring a full time attorney or retaining a local law firm”

For more complex legal services that require in-person contact, the Worlds Law Online network has associates around the world. “We’re adding countries every day and by the end of the summer we will have associates in nearly every region on Earth” added Bocook.

While there is a growing business in US citizens wanting to do business abroad, the largest market is still foreigners who want a business presence in the United States, particularly those from Eastern Europe and Asia. “Many firms market and sell products to US customers, but if you’re online and it comes time to make a purchase and you notice the business and the payment is going to Russia, many people are unwilling to complete the transaction” Bocook explains. www.WorldsLawOnline.com helps those foreign companies understand US law and what needs to happen in order to form an official US based LLC or corporation.”

Not limited to just business formation, World’s Law Online provides legal information in the following areas:, international family law, international construction law, international business law, international finance law, international employment law, international trust and estate law, international real estate law, international health care law, and international     product liability law.

Worlds Law Online is a fast growing, pre-IPO company and is currently seeking investors. More information can be found at http://www.worldslawonline.com/invest.php

Bocook brings impressive credentials to the business, which has helped him to assemble a highly skilled team. As a founder of a major real estate law firm, Bocook has recently been focused on using his background on a more philanthropic project, the Angels Camp homeless shelter in Washington, DC. “The Angels Camp is a state-of-the-art facility that could end homelessness in the US as we know it. Says Bocook. “It is a self sustaining shelter that generates its own income and doesn’t just provide temporary shelter, but trains and equips residents to be successful members of society.”

AngelsCamp, is a state-of-the-art homeless shelter in Washington DC (see www.AngelsCampOnline.com for more details).

World’s Law Online can be found on the web at http://www.WorldsLawOnline.com

Webshare
www.WebshareDesign.com

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Press Contact: Bret Bocook
Company Name: WEBSHARE, LLC
Email: email protected from spam bots
Phone: 813-464-0812
Website: www.WorldsLawOnline.com

Address Postal Mail With An E-mail Address

 Snail Mail's Revenge: New Postal System Allows Physical Mail to Be Addressed to an E-mail Address

Los Angeles, CA June 2, 2006 -- Details of a new postal mail system have been disclosed today, revealing a service in which so-called "snail mail" -- regular postal mail -- can be sent without any physical mailing address. Under the new system, instead of using a traditional physical mailing address (name, street, city, state, zip), a sender simply applies an e-mail address (e-mail protected from spam bots) to an envelope, affixes the correct postage, and deposits the envelope with a postal carrier. Thereafter, the postal carrier hands of the envelope to a third-party service provider, which provider in turn finishes processing the envelope.

Multiple delivery scenarios are possible. In one embodiment, the intended recipient is contacted by e-mail and asked for a delivery preference. In another embodiment, the envelope is simply delivered to the registered owner of the domain name used in the e-mail address; the domain name owner then forwards the envelope to its final destination, if necessary.

Postage required for use of the new service is expected to cost three times the regular first-class mailing rate for an envelope, or two times the regular rate for a postcard.

The new service, dubbed "ShelMail," has not yet been approved by the United States Postal Service, although the creators are seeking approval for launch of the system in the United States before pursuing launch in other countries.

The new postal mail service was created by Inventerprise LLC, an award-winning product development company based in Los Angeles, California, in collaboration with Innovisioneering, a product development firm based in Memphis, Tennessee.

A company representative expressed some hopes for the future of the service today, saying, "We expect ShelMail to simplify people's lives by eliminating the need for maintaining a physical address book. Just keep up with someone's e-mail address, and you are good to go."

If approved by the United States Postal Service, a pilot program for ShelMail could be launched as early as 2008.

http://inventerprise.livejournal.com/

International legal Technology Consulting Company Gets Idea

 

JurInnov Opens New Headquarters and Advanced Technology Center

International legal technology consulting company relocates to the Idea Center in downtown Cleveland.

Cleveland, OH (PRWEB) June 19, 2006 -- JurInnov Ltd. (http://www.jurinnov.com), an international consulting company that provides technology solutions for the legal and business communities, today opened their new state of the art headquarters in the Idea Center, a historic landmark located in the heart of downtown Cleveland’s Theater District and Technology Corridor, in the immediate vicinity of the city’s leading law firms.

“I am excited to return to downtown Cleveland,” stated Timothy M. Opsitnick, JurInnov Senior Partner and General Counsel. “Our new facility provides an extraordinary growth opportunity for our business, as well as supports the continued revitalization of Euclid Avenue and Playhouse Square.”

Brad Mixner, Electronic Data Discovery Manager for JurInnov, added “We are excited for the opportunity to bring industry-leading legal technology services and proven consulting expertise to downtown Cleveland. Beyond a convenient resource for local law firms and corporate clients, our new facilities will enable us to provide a wider range of advanced data harvesting, electronic discovery, computer forensics, and document management services to our national and international clients.”

The new headquarters was designed to maximize collaboration, productivity, innovation and creativity with a focus on functional, flexible and bright, open work areas. Featuring leading edge information technology infrastructure, the highly secure office suite includes workgroup-specific gigabyte networking, high performance teaming areas, fire-proof storage rooms and direct fiber optic connectivity to offsite data center and broadband communications providers.

About Idea Center

Idea Center at One Playhouse Square (http://ideacenter.wviz.org), a $42 million facility reconfigured as part of an economic vitalization & downtown development program, is a home for creative thinking and learning, one-of-a-kind cooperation and self-discovery, designed to inform and inspire current and future generations. JurInnov will occupy prime space on the fourth floor of the building above the broadcast home for WVIZ/PBS (http://www.wviz.org) and 90.3 WCPN ideastream (http://www.wcpn.org). Previous occupants of the building include the studios of WJW radio, where disc jockey Alan Freed first uttered the words “Rock and Roll” on the radio. It is anticipated The Idea Center will bring more than 500 jobs into downtown that will represent retained and/or new income taxes for the City of Cleveland in excess of $400,000 per year and will further solidify the Theater District as a lynchpin for the Euclid Corridor Project -- a significant transportation and development priority for the city, area business and other organizations.

About JurInnov Ltd.

Established in the year 2000 by Timothy M. Opsitnick, JurInnov Ltd. has become a trusted resource for companies whose litigation technology needs are as varied and specialized as the companies themselves. JurInnov’s international consulting practice focuses on the application of technology solutions to challenging litigation demands of law firms and their clients, including the development of litigation and document management systems, document and electronic data warehousing, electronic discovery processing and consulting, electronic risk management consulting, and computer forensics. JurInnov is a certified partner of Microsoft ® Corporation (www.microsoft.com), developers of the Windows SharePoint™ Portal Server, and FTI ® (www.ftiringtail.com), developers of Ringtail Legal™. For further information about JurInnov please call +1.216.664.1100 or visit our website at http://www.jurinnov.com .

New Headquarters Address:
JurInnov Ltd.
The Idea Center
1375 Euclid Avenue, Suite 400
Cleveland, Ohio 44115

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Press Contact: Brad Mixner
Company Name: JurInnov Ltd.
Email: email protected from spam bots
Phone: 216-664-1100
Website: http://www.jurinnov.com

Service Serves Over 100 Million Mobile And Desktop Ads

 

Advertizer Hits 100 Million Ad Requests per Month

Greenlight Wireless' Advertizer service now serves over 100 million mobile and desktop ads a month.

Irvine, Calif. (PRWEB) June 19, 2006 -- Greenlight Wireless Corporation today announced that its Advertizer service, which provides advertisements for desktop and mobile environments, is serving over 100 million ad requests per month.

Advertizer's rapid growth can be attributed to recent industry interest in monetizing mobile traffic through specialized "mobile-friendly" ads and through new location-based and click-to-call technologies. Advertizer's ability to meet this demand for cross-platform "converged" ads by search engines, wireless carriers, and other content providers has resulted in the recent launch of several new distribution channels. Advertizer is also able to capitalize on a two-year start over most other mobile advertising solutions, having provided mobile ads to an audience in over 170 countries worldwide since 2004.

"Due to significant distribution deals currently in negotiation, we expect to see further dramatic growth in the uptake of our Advertizer service in the months ahead," says Greenlight Wireless President Mark Sieve. "The response to Advertizer since its recent re-branding has been very exciting and we're pleased to see that mobile advertising is finally coming into its own."

Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn't apply the hidden charges and fees often associated with other ad providers.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net

###

Press Contact: Monica Sato
Company Name: GREENLIGHT WIRELESS CORPORATION
Email: email protected from spam bots
Phone: 1-949-421-1559
Website: http://www.greenlightwireless.net

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Tier 1 Bankruptcy Firm Helps Clients Avoid Tears

 

Kozyak Tropin & Throckmorton is Named Tier 1 Bankruptcy Firm in Florida in the 2006 Chambers USA Client’s Guide

John Kozyak, Charles Throckmorton and Corali Lopez-Castro Lead Kozyak Tropin & Throckmorton’s Bankruptcy Law Department to Tier 1 Status in Chambers USA 2006

Miami, Florida (PRWEB) June 18, 2006 -- The Chambers 2006 Client’s Guide ranked Kozyak Tropin & Throckmorton as a Tier 1 bankruptcy law firm in Florida. About the firm, Chambers wrote: “This ‘lean and aggressive outfit is a surefire leader’ in the Florida Market.

It is noted for it s preeminence in litigation as well as bankruptcy related matters, with clients pointing to the proficiency and talent of attorneys across the board. The group ‘gets the desired results and gets them quickly and efficiently,’ according to clients who go on to acknowledge the responsiveness of the attorneys and ‘the good relationships they have with judges.’ The firm currently represents the trustee of the bankrupt Commercial Financial Services in litigation in Tulsa against its former lawyers, accountants and investment bankers for contributing to the company’s $1 billion losses.“

Chambers ranked John Kozyak and Charles Throckmorton as Tier 1 Florida Bankruptcy Lawyers. About KT&T’s attorneys, Chambers wrote: “Clients feel that John Kozyak ‘puts his heart and soul into working on his client’s behalf.’ A strategic thinker, he is solutions-driven and gets right to the point with ‘his methodical, deliberate and awe-inspiring performances.’ Kozyak represented the largest unsecured creditor in the Bentley Bay condominium reorganization in the past year, one of the largest real estate bankruptcies in South Florida.

Charles Throckmorton is ‘a star in his own right’ and a respected bankruptcy litigation specialist. He is sought after by various high net worth individuals for advice on bankruptcy-related litigation and workouts. He recently served as special litigation counsel to the bankruptcy trustee on the Bankest Capital case.

Corali Lopez-Castro is making a name for herself through her ‘energy and dedication’ to her clients. In addition to playing the role in the Commercial Financial Services litigation, she has guided several local businesses through several out-of-court workouts.

Last year saw the appointment of Laurel Isicoff to the bench, a development that indicates the high level of prestige achieved by this team.”

Kozyak Tropin & Throckmorton is an AV Rated law firm located in Miami, Florida. The 20 lawyer firm handles complex commercial litigation and corporate bankruptcies. It represents clients in contract, tort, securities fraud, professional malpractice, intellectual property, unfair competition, employment disputes, antitrust matters, and class action litigation and defense. It represents corporate debtors, individual debtors, bankruptcy committees, indentured trustees, special servicers of securitized loans, secured creditors, unsecured creditors, bankruptcy trustees, bankruptcy receivers, assignment for benefit of creditors, landlords, tenants, shareholder, and asset purchasers.

For more information about Kozyak Tropin & Throckmorton please visit the website http://www.kttlaw.com/ or call (305)372-1800.

###

Press Contact: Chris Cardillo
Company Name: KOZYAK TROPIN & THROCKMORTON
Email: email protected from spam bots
Phone: 305-728-2999
Website: kttlaw.com

Mobile Search Advertising

The Emergence of Mobile Search And Its Impact on Advertising

 

by Eric McCabe, Wednesday, June 14, 2006
SEARCH IS MOVING FROM THE desktop to mobile devices. Thanks to the search training we've all received from online veterans like Google, Yahoo, Amazon and eBay, search on mobile devices promises to be an extremely efficient sales and marketing channel. The opportunity for search pioneers, savvy advertisers and mobile operators to offer valuable services and products to the world's two billion mobile device users cannot be underestimated.

 

For today's consumers, mobile devices are more than cell phones or PDAs. Like clothes, hairstyles, and cars, they define the user's identity. Listen to the range of ringtones people choose to alert them to the identity of a caller, and you will see the essential role these devices play in daily life. It's natural that search, an application that helps me find "just what I was looking for," will be the next big thing to happen in the world of mobile devices.

 

Of course mobile search is different from Internet search. Where Internet users seek information from infinite categories and will accept hundreds of results to any query, mobile subscribers look for a limited number of high-quality results that are specific to goods and services they want right now. Mobile subscribers are increasingly turning to cell phones for information of all kinds: weather, directions, movie times and tickets, restaurant listings, music downloads, mobile games and ringtones.

 

Some doubt that mobile search will catch on and generate meaningful revenues for advertisers. However, recent carrier deployments of mobile search are proving the value of the application as a way to spur sales by connecting their subscribers with information they want, ultimately improving the subscribers' experience with the carrier interface.

 

Take one North American carrier's recent experiences with mobile search:

 

- Four months after deploying a WAP-based mobile search solution on its top 20 handsets, the carrier was running more than half a million searches a month through its mobile content catalog, including content from its own portal and 10 content providers.

 

- The carrier has seen a 46 percent increase in unique users and a 181 percent increase in revenue by moving the search box to the main page.

 

- The carrier realized an average increase of > $1.10 per month in revenue per user.

 

- The average purchase is $2.55 and is increasing,

 

- Sixty percent of queries are unique--the classic long-tail behavior that has fueled Google's growth.

 

If content is available, users will buy. More than 11 percent of searches end in a sale, a number that grows each week

 

Query lengths averaged eight characters, as opposed to over 14 characters for the typical Google Internet search.

 

Subscribers aren't deterred by the keypad--the longest query entered was over 45 characters!

 

Bringing search to mobile devices extends the power of the Internet to the moment of a subscriber's need. With mobile search, users can search for a ringtone and receive information on ringtones and related goods--album cover wallpaper, pictures of the artist, true-tone ringtones, even full songs. A search for pizza by zip code will present the subscriber with the names of pizza restaurants--and the opportunity to click directly through to a Web site or a direct-connect telephone number to place an order.

 

Most advertising is viewed as intrusive. Search advertising, however, presents relevant offers, unlike traditional push advertising. Advertisers benefit from the ability to promote their goods and services to mobile users in several ways:

 

Reach a wide audience of qualified prospects--local businesses can leverage the reach of mobile search to tap into an increasingly active consumer base.

 

Target the most desired consumers--advertisers can target consumers by geography and handset type.

 

Contact/speak directly with the customer at the time of decision--pay-per-click and pay-per-call delivers highly qualified leads, when user intent or need is highest.

 

Convert potential customers into buyers--pay-per-call advertisers can drive consumers directly to sales and service professionals, who can answer questions, overcome objections, and provide additional insight to consumers.

 

Measurable ROI--Advertisers can view real-time performance data that will help them identify caller and browser patterns and time of day volume, and allow them to optimize their ads to maximize ROI.

 

As appealing, relevant mobile content becomes more available, users will vote with their keypads. Smart advertisers will keep this in mind as they plan buys. Raised with computers and the Internet, mobile device users are accustomed to receiving content encapsulated in marketing messages. Search engines have paved the way for this acceptance by displaying keyword ads alongside search results. Mobile search represents the "last mile" for advertisers seeking to reach consumers at the point of decision.

 

Eric McCabe is vice president of marketing for JumpTap, a provider of white-label mobile search solutions.

 

See what others are saying on the Search Insider BLOG.

 

Search Insider for Wednesday, June 14, 2006: http://publications.mediapost.com/

 

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Email Marketing Solution for Effective Customer Communications

 

Aprosite Inc. Announces the Launch of Email Fusion, the Email Marketing Solution for Effective Customer Communications

Feature-rich, Email Fusion allows companies and organizations an affordable email communications tool that can build sales and stronger relationships with your customers and prospects.

Hauppauge, NY (PRWEB) June 14, 2006 -- Aprosite Inc., a leader in Ecommerce marketing, as demonstrated by its own successes in a host of Ecommerce businesses, announces the introduction of Email Fusion. Packed with features, Email Fusion is a powerful communications tool that allows even entry-level users the ability to compose and send customized emails from any computer, at anytime and from anywhere there is an Internet connection.

Email marketing has become an essential tool for businesses of any size today to keep, grow and target customers and prospects alike. The ability to utilize the same tools that larger organizations employ to sell smarter and keep in touch with customers is now available to companies of any size and budget. Email Fusion includes hundreds of pre-written newsletters adding relevant content to email communications, which target the recipients’ interests. Users will find that creating, sending and tracking their email communications has never been easier.

The ability to segment target lists, schedule messages, personalize emails, and utilize ready-made templates are just a few of the powerful features users can enjoy with Email Fusion. The web-based application means there is no software to install, and with easy navigation, users can start a marketing communications campaign in a short amount of time.

Managing campaigns is just as simple with the ability to view delivery, bounces, and open statistics from the control console. It even offers the ability to export data to use with favorite applications. Contacts have the complete ability to opt-out, giving Email Fusion CAN-SPAM compliance. “With a host of features found in more expensive packages and a free 30-day trial period, users will find Email Fusion to be a must-have partner in the quest to keep, build, and attract customers,” said Patrick Norton, President of Professional Equipment, Inc.

To learn more and subscribe to a free 30-day trial, with no credit card needed, interested organizations can go to www.EmailFusion.net. With no obligation, the free trial period introduces users to the many feature-rich capabilities and benefits that targeted email communications can provide. “Companies today are looking to improve ongoing relationships between themselves and their customers, subscribers, and members while also seeking out new business”, said Michele Gray, Chief Operating Officer at Professional Equipment. “While numerous solutions exist, we feel confident that Email Fusion will prove to be a marketer’s key to improved communications,” she added.

About Aprosite Inc.:
Aprosite Inc. is a leading B2B web design and business solutions provider. Aprosite Inc. services include Search Engine Optimization, Pay-Per-Click Development and Campaign Management, and Ecommerce. Aprosite's goal is to bring to life our clients' business needs and ideas by means of outstanding quality design and user-friendly, highly functional programming solutions. For more information please visit www.Aprosite.com.

About Professional Equipment:
Professional Equipment is a leading source of specialized tools, codebooks, standards, videos, software, and training materials for construction professionals, architects, engineers, electricians, inspectors, and building facility managers. Sales channels include various widely distributed catalogs and well-ranked web sites. The development of sales tools for E-marketing has been at the forefront of continued growth for internal operations, which has translated into offerings for small businesses. For more information visit www.ProfessionalEquipment.com, www.EmailFusion.net, and www.ConstructionBook.com.

# # #

Press Contact: David Montalvo
Company Name: PROFESSIONAL EQUIPMENT
Email: email protected from spam bots
Phone: 631-846-2054
Website: http://www.emailfusion.net

Marketing Mavin To Motivate Minnesota Interactive Marketers

Search Marketing Guru Andrew Goodman to Speak at MIMA (Minnesota Interactive Marketing Association) Event

 

MIMA hosts Andrew Goodman, co-founder and editor of Traffick.com, founder of Page Zero Media and author of “Winning Results With Google AdWords,” for a seminar this week on the complexities and best practices of pay-per-click search marketing.

 

Minneapolis, MN, June 13, 2006 --(PR.COM)-- The Minnesota Interactive Marketing Association has announced its monthly educational event entitled: “It’s Not Just You: Pay-per-click can be a real beast.”  The event will discuss the complicated new realities of paid search marketing, aka pay-per-click.  Goodman will share his insight for Google AdWords, Yahoo Search Marketing and MSN AdCenter advertisers and the challenges they face.

 

According to a recent report from Piper Jaffray, it is projected that companies will allocate over $14 billion dollars towards paid search marketing in 2006. As the competition in the marketplace increases, along with the changing complexities of running a paid search program, companies are hard pressed to find competitive advantages.

 

“Paid search listings now make up about 50% of all online advertising. Many companies are being lulled into running haphazard, ineffective campaigns because of the ‘self-serve’ ad placement models touted by Google and Yahoo,” warns Goodman.

 

“The reality is that Google’s AdWords platform is more complex than ever, introducing barriers to novice advertisers by way of ‘ad quality scores’ that take into account a range of factors, including content and quality cues that Google’s spider analyzes on your website. MSN adCenter has introduced an exciting new product, and Yahoo will begin phasing in its completely overhauled search marketing platform this fall. Novices will find it tough going.” 
As part of its ongoing commitment to serving the Twin Cities interactive marketing community, MIMA offers monthly learning opportunities like the presentation from Goodman to both members and non-members.
  
“We are delighted at the opportunity of having such a highly regarded expert” says MIMA president, Kristina Halvorson. “Paid search is a very important component for the interactive marketing community in our region. The insight of an expert such as Goodman will be priceless to our audience.”

 

Event Details
“It’s Not Just You: Pay-per-click can be a real beast”

 

When: 5:15 pm Registration & cash bar
6 pm Presentation
7 pm Networking, food & cash bar

 

Where: Calhoun Beach Club
  2925 Dean Parkway
  Minneapolis, MN 55416-4470

 

Cost:   $20 Members
$40 Non-Members

 

Learn more or register for the event at http://www.mima.org/events.

 

About The Presenter

 

Andrew Goodman, Traffick.com’s co-founder and editor, is regularly cited in Business Week and has been published in Internet Markets, The Globe and Mail and Yorkshire Post Magazine.

 

Andrew also founded Page Zero Media, a private consultancy that offers search engine marketing services and strategic advice to companies seeking an online presence.

 

Andrew is considered by many to be one of the world's foremost Google AdWords experts.

 

His articles and insights about internet navigation technology, online communities and the evolution of new media are now widely cited and published in books, magazines and newspapers.

 

His latest book, Winning Results with Google AdWords, is a complete guide to AdWords published by McGraw Hill in August 2005. It is designed to serve as a thorough introduction to pay-per-click advertising as well as an in-depth guide for power users.

 

About MIMA
Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, they connect, educate and partner with their members and guests to elevate the quality of interactive marketing practiced here and around the country. More information at http://www.mima.org

 

### 

 

Contact Information

 

Minnesota Interactive Marketing Assocation
Julie Vollenweider
612-767-8044
jjvollenweider@aol.com
www.mima.org

---

[ Editor's comments: No, you didn't miss it. The date of the event, June 14th is missing from the release. (hris )

 

Many Lawyers Suggest Asset Investigation Before A Lawsuit

 

Asset Investigators Have Ways of Finding Money that is Owed to You

Don’t be a victim -- you can get the money owed to you. Asset Investigators can help.

(PRWEB) June 12, 2006 -- Billions of dollars in uncollectible judgments from court cases show the real truth: if someone doesn’t have collectible assets, a costly court case can elicit nothing -- except a hefty legal bill. This is why many lawyers suggest asset investigation before time and money is wasted on a lawsuit.

There are many instances where an asset investigation may be useful. Creditor may want to run an asset check on debtors who owe them money. Those who are going through a divorce often have spouses who claim that they have no assets and so should not have to pay child support or alimony. Employers who have noticed unusual patterns in their account have found that an employee has been embezzling money.

Are the individuals in these cases stuck with accepting the situation at face value -- even if it means losing money? Of course not. Today, asset investigators can help uncover assets and money that others claim are not there. If individuals are owed money or suspect they are being defrauded, asset investigators can do a number of things to help them recover their money:

1) They can run economic crime investigations, investigations of corruption, investigations of money laundering, and other types of financial investigations using surveillance equipment as well as forensic computer investigation techniques that can recover lost or erased computer data.

2) They can trace ownership of assets, uncover camouflaged assets and trace property.

3) They can identify, find, and evaluate the value of assets owned or managed by a business or by an individual.

4) They can use information brokers and corporate insiders to uncover attempts to hide assets.

5) They can use online and electronic resources as well as surveillance equipment to uncover money fraud. By using tax liens, real estate records, change of address data, state motor vehicle data, and other types of online tools, investigators can often trace where assets have gone.

Signs an Asset Investigation might be needed.

1) Someone has a history of bad credit, lying, criminal activity, tax evasion, fraud, and padded résumés. Few people simply start hiding money. Many businesses, employees, and creditors who are dishonest with you have also tried to defraud others of money owed.

2) A sizable difference between lifestyle and asset claims. Ex-spouses often claim that they have no money to pay child support or alimony but have the money to drive at fancy car or make large home purchases.

3) A changing story. Those who try to claim that they have no assets when they actually do have money will often slip up and make mistakes about how much money they actually have. The creditor who at one moment claims they have only $100 but upon further pressure admits that they have $300 may well be lying about assets as well. Those who really do have few assets have an excellent idea of how much they actually own.

Qualified private investigators can help individuals and corporations reclaim money that is rightfully theirs.

About PInow.com
PInow.com is a Worldwide Directory of Private Investigators (http://www.pinow.com) that enables law firms, corporations and the general public to find investigators anywhere. All investigators listed on PInow.com are pre-screened and must meet specific requirements to be included on PInow.com.

PInow.com was developed by the team that brought you the ServeNow.com (http://www.serve-now.com) Process Servers Directory.

###

Press Contact: Trent Carlyle
Company Name: PInow.com Private Investigator Directory
Email: email protected from spam bots
Phone: 888 997 4669
Website: http://www.pinow.com/

Electronic Prescribing Connectivity Between Physicians and Pharmacies

 

OA Systems Completes SureScripts Certification for Electronic Prescribing Connectivity Between Physicians and Pharmacies

OA Systems, a leading healthcare technology solutions company, today announced SureScripts certification of its Web-based software, RxCure™. Physicians can now use RxCure and the SureScripts Electronic Prescribing Network to send new prescriptions instantaneously to pharmacies while receiving refill requests. With today’s announcement, OA Systems becomes a part of a growing number of healthcare technology vendors to be certified by SureScripts.

Rancho Cucamonga, CA (PRWEB) June 10, 2006 -- OA Systems, a leading healthcare technology solutions company, today announced SureScripts certification of its Web-based software, RxCure™. Physicians can now use RxCure and the SureScripts Electronic Prescribing Network to send new prescriptions instantaneously to pharmacies while receiving refill requests. With today’s announcement, OA Systems becomes a part of a growing number of healthcare technology vendors to be certified by SureScripts.

“We are excited to be part of the SureScripts Electronic Prescribing Network, which is the nation's largest network provider of electronic prescribing services” said Omar Ahmed, President and CEO of OA Systems. “This certification allows us to be connected with over 90 percent of the pharmacies in the United States. Doctors can use RxCure™ to send electronic prescriptions to pharmacies nationwide.”

The SureScripts certification enables physicians to communicate with pharmacies using a two-way electronic connection. As a result, physicians will receive refill requests on their computers via the SureScripts Electronic Prescribing Network rather than by fax or by phone and be able to send new prescriptions and renewal authorizations with the click of a button – thus streamlining the refill and renewal process.

“RxCure™ will reduce pharmacy callbacks by eliminating rejections due to illegibility, drug incompatibility, and common dosage errors. Not only is RxCure™ easy to use but it will also improve patient safety and increase efficiency for physicians and pharmacists,” stated Ahmed.

About OA Systems
OA Systems is a healthcare technology solutions company based in Rancho Cucamonga, California. OA Systems’ solutions offer interconnectivity through secure HIPAA compliant transmissions between the physician practices, IPAs, healthcare plans, and pharmacies. OA Systems is dedicated to developing software that will integrate with current technologies and set the standard for the future. For more information call OA Systems toll free at 877-7-RXCURE or visit the company’s website at www.oasite.com.

About SureScripts
SureScripts®, the largest network provider of electronic prescribing services, is committed to building relationships within the health care community and working collaboratively with key industry stakeholders and organizations to improve the safety, efficiency and quality of health care by improving the overall prescribing process. At the core of this improvement effort is the SureScripts Electronic Prescribing Network™, a health care infrastructure which establishes electronic communications between pharmacists and physicians and enables the two-way electronic exchange of prescription information. Today, 90 percent of all pharmacies in the United States are certified on the SureScripts network. More information about SureScripts is available at www.surescripts.com.

# # #

Press Contact: Omar Ahmed
Company Name: OA Systems
Email: email protected from spam bots
Phone: 909-466-1605
Website: http://www.oasite.com/

Ad Technology Jams Usable Text Into Compact Creatives

 

snap2eyes To Offer CPC-Optimized Textpandable Ad Template For Free; Fully Customizable Ad Template Redefines Text Ad

The versatile, cost-free, and easy to use Textpandable™ ad template empowers any business or non-profit organization to create text-filled Internet ads that feature aesthetic simplicity, eye-catching animation, and functional sophistication. Users simply enter their ad copy (including up to 5,000 words of expandable text) and specify their design and color preferences from among scores of options displayed in the intuitively organized user interface containing both the customizable ad properties and the user-friendly, integrated help that explains each option. Because Textpandable ads can hold much more information than conventional text-based ads, they also lead to smarter click decisions by the Internet user, and thereby decrease frustration and wasted time for the Internet user as well as squandered CPC expenses for the advertiser.

New York, NY (PRWEB) June 9, 2006 – Online advertising company snap2eyes LLC (www.snap2eyes.com) announces the launch of its Textpandable™ ad template, an information and feature-rich, customizable, rich media ad template (see: www.textpandable.com).

The versatile, cost-free, and easy to use ad template empowers any business or non-profit organization to create text-filled Internet ads that feature aesthetic simplicity, eye-catching animation, and functional sophistication. To create an online ad based on the Textpandable ad template, advertisers require no knowledge of any rich media authoring tools, HTML coding, or other programming languages, and need not create any graphics or other visual resources. Users simply enter their ad copy and specify their design and color preferences from among the many options displayed in the intuitively organized user interface containing both the customizable ad properties and the user-friendly, integrated help that explains each option.

The Textpandable ad template is available in several standard IAB ad unit sizes and shapes, including 250x250 IMU squares, 160x600 IMU skyscrapers, and 300x600 IMU half page ads. Advertisers can also choose a non-standard size by selecting “Custom IMU.” For any size chosen, advertisers can select the color of up to 45 different graphical components of the Textpandable ad template, including the color of various lines, buttons, backgrounds, and sections. Users can also tailor nearly 60 non-color settings, such as font style, background patterns, text alignment, and total expanding text areas. The Textpandable thus offers advertisers a virtually endless array of creative possibilities with which to differentiate their brand or message, while still maintaining a clean and elegant overall ad look. More advanced users also have the ability to enter HTML and thereby further increase their creative choices.

Ads based on the Textpandable ad template are inherently interactive because they offer a mini-browsing experience within each ad. Internet users viewing the ad can actively decide when and what additional information will be displayed in the ad space, rather than passively waiting for the information to be presented by the ad itself.

Despite its graceful and spacious appearance, the Textpandable ad template can contain up to about 5,000 words of expandable ad copy. This unique and powerful feature makes it possible to embed -- in a single online ad -- a wide variety of information-packed content by or about the advertiser, including full company press releases; sample editorial content; press coverage about the advertiser, its offerings, or any related topics; political campaign platforms; relevant industry reports or articles; in-depth product or service information; or any other detailed text. The ability to incorporate lengthier bodies of expandable text is especially useful for news and information sites, ezines, blogs, and other content sites that want to tempt Internet users with a longer and more enticing sample of their editorial content.

Because the Textpandable can hold much more information than conventional text-based ads, the ad template leads to smarter click decisions by Internet users and thereby better optimizes the CPC (cost per click) pricing model for advertisers. Such a CPC-optimized ad decreases frustration and wasted time for the Internet user and lowers CPC campaign expenses for the advertiser. By contrast, ads that offer insufficient information often waste the time of the Internet user who must click on the ad to get redirected to a campaign page or web site, only to discover that the ad promotes nothing of interest to the Internet user, while needlessly increasing the advertiser’s CPC costs.

Within the space limitations of the ad unit selected, the advertiser can decide how much ad copy will appear initially (without any text expansion by the Internet user). Some advertisers may prefer to display as much as possible to ensure that certain information is communicated even if the Internet user chooses not to expand any portion of the ad. Other advertisers may prefer to keep most of the ad text initially hidden, in order to create an even cleaner, minimalist look, or to prompt curious Internet users to interact with the Textpandable for the additional information embedded within the ad. By revealing ad text only when the Internet user selects it, online advertisers can also more effectively incorporate humor and surprises that unfold in stages.

The lightweight size of the Textpandable (under 40KB) makes the ad template IAB compliant and widely deployable. Thus, the multi-purpose Textpandable can be placed anywhere, from the most basic website in need of some visual variation, to the largest ad network or portal, where brand competition and differentiation present a constant challenge.

The Textpandable is powered by the snap2eyes Rich Media Ad Factory™ (or RMAF™) Platform – a proprietary technology that creates affordable rich media ads out of customizable templates. The RMAF Platform enables advertisers to choose from a range of sophisticated online ad templates and then tailor the eye-catching animation by combining it with their ad campaign content. Once an ad template such as the Textpandable has been tailored and finalized, the user receives it in the Macromedia® Flash® File Format (SWF), along with a deployment guide.

“Because we plan to offer many more online ad templates that are customized with the RMAF, we wanted to offer the Textpandable free of charge, so that new users would always have a risk-free way to familiarize themselves with the technology,” noted Gil Lahav, Co-Founder and CEO of snap2eyes.

The Textpandable ad template is showcased on www.textpandable.com, where a simulated Textpandable ad and the corresponding user interface are displayed. The textpandable.com site requires no registration and immediately enables anyone to experiment with each customization option to see how it affects the sample Textpandable displayed nearby. Registered RMAF users will soon be able to create, customize, and receive deployable Textpandables for free, when the RMAF Platform is launched later this month.

About snap2eyes LLC:

Founded in June 2005, snap2eyes LLC is headquartered in New York City and develops proprietary, rich media technologies that lower costs for online advertisers and increase revenues for web publishers. The company offers affordable internet marketing solutions that optimize the process and results of online advertising.

The technology and business methods underlying the RMAF Platform are patent pending. snap2eyes, Rich Media Ad Factory, RMAF, and Textpandable are trademarks of snap2eyes LLC. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.

# # #

Press Contact: Gil Lahav
Company Name: snap2eyes LLC
Phone: 646-416-6276
Website: www.snap2eyes.com

CEO Named 2006 Legal Technology Consultant of the Year

 

Bill Dertinger, Jr., Esq. Awarded TechnoLawyer @ Award, Named 2006 Legal Technology Consultant of the Year

President and CEO of Esquire Consultant Group, Ltd. receives @ Award from the TechnoLawyer community for 11 years of outstanding legal technology consulting.

New York, NY (PRWEB) June 9, 2006 -- In recognition for his outstanding service over the past 11 years, Bill Dertinger, Jr., Esq. has been named the 2006 Legal Technology Consultant of the Year by members of TechnoLawyer, a leading online legal technology and practice management forum with more than 13,600 members. This recognition was part of the ninth annual TechnoLawyer @ Awards, which were announced last week.

“I just want to thank everyone who voted for me. Winning the TechnoLawyer Legal Technology Consultant of the Year is an honor and I am humbled by so many people acknowledging my many years of service in the industry,” said Mr. Dertinger, President and CEO of Esquire Consultant Group, Ltd. ® “We at Esquire strive to create a lasting relationship built on trust and strengthened by communication. Everyday we dedicate ourselves to providing quality service and products and to strengthening the long-term relationship that we have with all of our clients.”

The TechnoLawyer @ Awards encompasses 24 awards selected by TechnoLawyer members. These lawyers and legal IT managers buy technology for thousands of law firms, which makes them especially qualified to choose their favorite products, services and luminaries in the legal technology market.

"TechnoLawyer members truly put products and services to the test