Saturday, June 30, 2007

AuctionAds Wins eBay Star Developer Award

MediaWhiz Division AuctionAds Wins eBay Star Developer Award for ''Most Innovative Application-Buyer'' eBay Developers Conference

 June 21, 2007 - NEW YORK--(BUSINESS WIRE)--AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for "Most Innovative Application-Buyer" at the sixth annual eBay Developers Conference. AuctionAds (www.auctionads.com) enables users to monetize their website by displaying live eBay auctions next to their related copy.

"We are honored to accept this prestigious award, which recognizes that AuctionAds is a successful tool for leveraging the lucrative eBay affiliate system, in a way that is easy for publishers to use," stated AuctionAds CTO David Dellanave.

"The eBay Star Developers Awards recognize developers for their innovation and commitment to the eBay platform," said Max Mancini, senior director of disruptive innovation at eBay. "AuctionAds was awarded for its efficiency using innovative caching techniques, allowing it to serve up 30 million impressions a month with only 200,000 API calls, an impressive volume of traffic per API call."

The eBay Developers Conference in Boston brings together more than 500 third-party developers, entrepreneurs and affiliates to meet with technologists and business leaders from eBay, PayPal, ProStores, Shopping.com and Skype.

About AuctionAds

AuctionAds (www,auctionads.com), a division of MediaWhiz Holdings Inc., users to monetize their website by displaying live eBay auctions next to their related copy.

About MediaWhiz

MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 20,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at www,mediawhiz.com.
Contacts

Berns Communications Group
Joshua Greenwald / Megan Prock
212-994-4660

Tuesday, June 26, 2007

Web CEO: Doesn't It Work? Then why...?

Our directory just got the following four submissions from an IP address located in the Ukraine, which just happens to be where the software company that produces WEB CEO Web Site Promotion Software is located:

Title:
Web CEO - Web Site Promotion Software

Description:
Web Promotion Software for Keyword Research, Search Engine Optimization, Search Engine Submission, Ranking Check, Link Exchange, and Traffic Analysis

Keywords:
web site promotion search engine marketing website management web traffic analysis search engine optimization

Category: 74


Title:
Web Ranking Software

Description:
Web Ranking Software by Web CEO. Using this web ranking software, you just select the search engines

Keywords:
web ranking software web ceo website ranking webranking report webranking software  website ranking report free website ranking report

Category: 80
Title:
Link Popularity Tool

Description:
Link popularity tool by Web CEO, this is now an indisputable part of modern website promotion, helping to save time, effort and to realize web promotion in a process that exhausts all options

Keywords:
link popularity tool increase link popularity link popularity check improve link popularity link popularity tool link popularity checker

Category: 92
Title:
PhantomaSEO - SEO Softwares Review

Description:
seo software reviews: Know everything about search engine optimization tools and website promotion packages, get webceo, ibp, seo elite and webposition comparison chart

Keywords:
seo software review seo tools seo software packages search engine optimization software website optimization tool website promotion tool keyword research tools

Category: 80

This last site, PhantomaSEO, was interesting and the first one that I looked at. It offers reviews of SEO software, but I could tell right away that one product seemed much better than the others. At first I was not suspicious and even approved the listing with a little editing. Then I noticed the OTHER submissions and it made we wonder. Sure enough, the IP was from the Ukraine and so is Web CEO and a little more digging confirmed the connection. So PhantomaSEO is just a lame marketing review site to promote WEBCEO....!
 
Is the product really so bad that they have to do this? I think I tried a demo copy a couple of years ago and I thought it was "ok". No replacement for a good SEO consultant, but better than nothing. So why turn to this underhanded, dishonest method of marketing? I have no idea, but this kind of stupid stuff is just going to hurt them now. If nothing else, the IP of the submitter has been banned.

Friday, June 22, 2007

Cordless LED Borescope Light Source Kit Provides Illumination for Inspections

New Cordless L.E.D. Borescope Light Source Kit from Lenox Instrument Provides Portable Illumination for Visual Inspections

A new portable light source adaptable to most borescopes, fiberscopes, and videoscopes eliminates the need for a rechargeable power sources and extension cords. The new L.E.D. borescope light source kit from Lenox Instrument company makes visual inspections of turbine, gas or diesel engines, combustion chambers, pumps and valves, pipelines, tubing, castings, and machined parts much more convenient.

Trevose, PA (PRWEB) June 15, 2007 -- Lenox Instrument Company, the manufacturer of the original borescope, today, announced the offering of the new 3000LS-3.5LED portable L.E.D. light source that is adaptable to most fiber optic illuminated borescope, fiberscope, and videoscope models.

"This new borescope light source kit is the brightest portable light Lenox has ever produced," said Paul Lang, vice president at Lenox Instrument Company. "We set out to manufacture a portable light source that could deliver convenience, durability, and an abundance of light."

More convenient than bulky gel cell packs used with standard borescope light sources, the new unit operates on three C-cell batteries, making the light source portable. With low battery consumption, the unit will operate for 24 hours before new alkaline or rechargeable batteries are needed. The unit itself never needs to be recharged and has a life expectancy of 50,000 hours.

"The new unit packs in state of the art L.E.D. technology and is built to the highest standards," said Lang.

Illumination is delivered by the brilliant white, 5,000 to 6,000 degree Kelvin, L.E.D. light that produces up to 110,000 lux at the input to the light guide. The unit is durable, offering shock and impact-resistant protection, yet remains a lightweight 1.4 lbs. even with batteries installed into the 11 inch handle.

Ideal for even the darkest inspection areas, Lenox borescopes and L.E.D. borescope light sources are used for inspecting for corrosion, leaks, cracks, stress, wear, blockages, deposits, and debris, and are recommended for inspecting turbine, gas or diesel engines, combustion chambers, pumps and valves, pipelines, tubing, castings, and machined parts.

Each Lenox 3000LS-3.5LED portable L.E.D. light source kit includes a light source, battery handle with belt holster, extension cord, adapter to fit most borescope and fiberscope models, three C-cell batteries, and a convenient storage case.

Lenox portable L.E.D borescope light sources are in stock and available for quick delivery. Lenox Instrument Company personnel are available to assist in choosing the proper borescope and accessories for any application. For more information or to place an order for the new 3000LS-3.5LED portable light source kit, visit http://www.lenoxinst.com/borescopes.html or call Lenox at 1-800-356-1104.

About Lenox:
Lenox Instrument Company has been providing visual inspection instruments to the defense, power generation, and manufacturing industries since 1921. Offering a full line of visual NDT borescopes, videoscopes, fiberscopes, micro borescopes, flexible borescopes, endoscopes, light sources, and remote visual inspection equipment Lenox products are renowned for their rugged and innovative style. From the 1921 invention of the first industrial borescope, to the first borescope used at a nuclear site, to the internal inspection of today's jet engines, or the internal viewing of a furnace, Lenox Instrument Company has always offered the highest quality and broadest range of remote vision instruments to satisfy the most stringent needs.

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Press Contact: Paul Lang
Company Name: Lenox Instrument Company
Phone: 1-800-356-1104
Website:
http://www.lenoxinst.com

Advanced Diabetes Therapy Management Software

Medtronic Unveils New Advanced Diabetes Therapy Management Software at 67th Annual American Diabetes Association Meeting

CareLinkT Pro Software is the World's Most Advanced Diabetes Therapy Management Software for Healthcare Professionals

June 22, 2007 - MINNEAPOLIS--(BUSINESS WIRE)--Medtronic, Inc. (NYSE:MDT) today announced the launch of a new physician component to its CareLinkT Therapy Management System for Diabetes. CareLinkT Pro Software, the world's most advanced therapy management software for healthcare professionals, allows healthcare professionals to quickly and easily analyze their patients' critical diabetes management data, and identify cause and effect relationships in therapy that may enhance office visits and optimize treatment decisions.

CareLink Pro Software and CareLink Personal Software provide an integrated approach to diabetes control by to simplifying data management associated with regular diabetes management. The new physician-based software enables professionals to retrieve a patient's data from the Internet after the patient uploads the data using his or her CareLink Personal account. The unique software platform also provides robust reports with data from the insulin pump, continuous glucose monitoring (CGM) sensor, and meter to solve the puzzle of glucose control.

"We expect these new physician tools to greatly simplify pump therapy initiation and the ongoing 'fine tuning' adjustments associated with maintaining healthy blood sugar control," said Chris O'Connell, president of the Diabetes business at Medtronic.

"Due to large patient case loads, many endocrinologists are often overburdened and have less time to spend with each patient, so we believe that better information and closer communication between physician and patient will help improve diabetes management and therapy outcomes."

The CareLink Therapy Management System uncovers patterns and problems for better glucose control:
CareLink Personal Software for Patients                 CareLink Pro Software for Physicians

    * Allows patients to upload data from their diabetes management devices to a secure, web-based online database

    * Enables patients to discover glucose patterns and problems that meter software and logbooks would not uncover

    * Reports help patients track insulin usage, carbohydrate intake, and glucose levels         

    * Integrates critical clinical information from patient devices

    * Provides easy-to-read reports that give insights to clinical patterns and patient behaviors

    * Enables easier identification of patterns and problems than with blood glucose meter software or logbooks

    * Reduces or eliminates in-office uploading time and makes office visits more productive

The only software that integrates meter, logbook and continuous glucose monitoring (CGM) data, the CareLink Personal Software helps patients learn how insulin, carbohydrates and exercise affect their diabetes. Detailed treatment reports feature easy to use charts and graphs, and reveal patterns and problems often overlooked by traditional meter software or paper logbooks.

"As a physician, I have less and less time to manage the dozens of patients in my practice suffering from diabetes," said Jill Abelseth, MD, The Endocrinology Group, Albany, New York. "CareLink Pro allows me to better organize my practice, manage multiple patients and provide more regular help to those individuals who need it most, ultimately providing better quality care."

All CareLink Software is compatible with most major blood glucose meters and is available for the MiniMed Paradigm® REAL-Time Insulin Pump Systems. The patient software also supports the Guardian® REAL-Time Continuous Glucose Monitoring System; CareLink Pro is expected to support the Guardian® REAL-Time System in the near future.

REAL-Time Insulin Pump and Continuous Glucose Monitoring (CGM) System

Medtronic currently markets the MiniMed Paradigm REAL-Time Insulin Pump and Continuous Glucose Monitoring System - the world's first insulin pump with REAL-Time continuous glucose monitoring. The MiniMed Paradigm REAL-Time System has all of the benefits of CGM plus the added value of precise insulin delivery through the use of insulin pump therapy. The Guardian REAL-Time System is a stand-alone CGM device and is available for adult patients as well as children and teenagers ages seven to 17.

Diabetes Statistics

According to the American Diabetes Association, almost 21 million Americans (seven percent of the population) have the disease. Diabetes affects children and adults, costing the United States more than $132 billion in direct and indirect costs.

About The Diabetes Business at Medtronic

The Diabetes business at Medtronic (www.medtronic-diabetes.com) is the world leader in diabetes management. The company's products include insulin pump therapy, continuous glucose monitoring systems, related disposable products and diabetes management software.

About Medtronic

Medtronic, Inc. (www.medtronic.com), headquartered in Minneapolis, is the global leader in medical technology, alleviating pain, restoring health and extending life for millions of people around the world.

Any forward-looking statements are subject to risks and uncertainties such as those described in Medtronic's Annual Report on Form 10-K for the year ended April 28, 2006. Actual results may differ materially from anticipated results.
Contacts

Medtronic, Inc.
Public Relations:
Steve Sabicer, 818-576-4826
714-907-6264 onsite
or
Investor Relations:
Jeff Warren, 763-505-2696

Thursday, June 21, 2007

End of Life Predicted By Laser Module

Laser Module Predicts End of Life

As a laser diode approaches the end of its operational life, its imminent failure is signalled by an increase in the current being drawn from its drive circuitry. Typically, when the current draw reaches a value of 120% of its original operating value, the laser diode is considered to have reached its "Near End of Life" condition.

Hatfield Broad Oak, UK (PRWEB) June 21, 2007 -- Photonic Products, the UK opto-electronics device manufacturer and laser diode specialist, is showcasing new 635nm Photon laser modules with "Near End of Life Detection" facility at LASER 2007.

As a laser diode approaches the end of its operational life, its imminent failure is signalled by an increase in the current being drawn from its drive circuitry. Typically, when the current draw reaches a value of 120% of its original operating value, the laser diode is considered to have reached its "Near End of Life" condition.

PM-NEOLD laser diode modules have an integral "Near End of Life Detection" facility which is set to respond when this condition has been reached. The generated signal can be utilised by the user to trigger an audible alarm or an LED warning light. The circuit is set to be fail safe, i.e. if there is a wire breakage, the alarm signal will be triggered.

The highly reliable and efficient laser modules have optical output powers from 0.9mW to 18mW at a lasing wavelength of 635nm, power stability greater than 5 percent, operating voltage of 3-6V DC and operating temperature from -10 degrees to +50 degrees Centigrade. The lens may be adjusted to produce either a collimated beam or a focused spot, or replaced by other optical systems such as line generators.

The PM-NEOLD range of laser modules has been designed as a complete laser diode solution for OEM use in diverse applications such as industrial alignment and positioning, medical fluorescence and bar code readers.

Download specifications
http://www.photonic-products.com/news/pm_neold_module.html

About Photonic Products Ltd (www.photonic-products.com)
Photonic Products is a UK based, ISO9001:2000 certified manufacturer of custom designed laser diode modules and assemblies and an authorised distributor of high performance, premium quality industrial laser diodes and LEDs manufactured by Sanyo, Opnext (formerly Hitachi) and Sony, and precision optical lenses from Panasonic to OEMs in the industrial, medical, scientific and defence markets.

Photonic Products was established in 1995 and has operations in the United Kingdom, the United States and Germany.

The company has twice been honoured with a Queen's Award for Enterprise: International Trade.

It is a StockerYale (NASDAQ: STKR) company.

NOTICE TO INVESTORS:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical fact, including without limitation, those with respect to StockerYale's goals, plans and strategies set forth herein are forward-looking statements. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: uncertainty that cash balances may not be sufficient to allow StockerYale to meet all of its business goals; uncertainty that StockerYale's new products will gain market acceptance; the risk that delays and unanticipated expenses in developing new products could delay the commercial release of those products and affect revenue estimates; the risk that one of our competitors could develop and bring to market a technology that is superior to those products that we are currently developing; and StockerYale's ability to capitalize on its significant research and development efforts by successfully marketing those products that the Company develops. Forward-looking statements represent management's current expectations and are inherently uncertain. You should also refer to the discussion under "Factors Affecting Operating Results" in StockerYale's annual report on Form 10-KSB and most recent quarterly report on Form 10-QSB for additional matters to be considered in this regard. Thus, actual results may differ materially. All Company, brand, and product names are trademarks or registered trademarks of their respective holders. StockerYale undertakes no duty to update any of these forward-looking statements.

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Press Contact: WENDY SEEGAR
Company Name: PHOTONIC PRODUCTS LTD
Phone: 44-1279-717170
Website:
www.photonic-products.com

Tuesday, June 19, 2007

Consumer VoIP Service Reviews and Ratings

 
Over 1,000 Consumer VoIP Service Reviews and Ratings at WhichVoIP.com

Leading website resource for comparing residential VoIP provider solutions www.whichvoip.com today announced that over 1,000 user VoIP service reviews and ratings have been submitted to their site, helping consumers select the most suitable VoIP phone service solution for their needs.

Seattle, WA (PRWEB) May 30, 2007 -- Whichvoip.com announced today that over 1,000 consumers have submitted VoIP reviews and VoIP ratings on their website http://www.whichvoip.com. The website enables VoIP users to post evaluations of their experiences with both their VoIP phone service and their VoIP provider. These VoIP reviews provide a powerful insight for consumers interested in switching to VoIP phone service, also known as broadband phone service, internet phone service, or digital voice service. WhichVoIP.com is one of the leading resources on the internet for providing relevant information on VoIP technology and includes a comprehensive searchable database of the major VoIP providers, their VoIP solutions and their available VoIP features.

The consumers that post a VoIP review at WhichVoIP provide a rating for different aspects of their VoIP phone service, including phone service reliability, phone sound quality, ease of ordering, ease of set up, phone service features available, value for money and overall customer service. Consumers also have the option to write their own personal comments about their experiences with VoIP as well as their VoIP provider. These VoIP reviews enable other consumers to obtain unbiased evaluations from actual users of the service, before they commit to a particular VoIP service provider. VoIP technology is an incredibly fast growing industry with market research firm IDC recently releasing a report forecasting that residential VoIP subscribers will skyrocket from the current 10 million users today to 44 million in 2010.

"The unbiased VoIP reviews and VoIP ratings at Which VoIP.com enable the consumer to read about other user experiences and determine if VoIP is suitable for their needs," WhichVoIP.com Director Anthony Campbell stated. "More and more people are considering switching to VoIP phone service, from their regular landline service, but are faced with the uncertainty of a new or unknown technology. One of our main goals is to help educate readers on how VoIP works, the great cost savings of using VoIP for your phone service, and the ease of making phone calls over their broadband internet connection. The VoIP reviews submitted by actual broadband phone service users enable other interested consumers to make informed decisions on which VoIP provider and VoIP solution to select."

Numerous VoIP provider companies have been appearing over the last 2 to 3 years, with many different VoIP plans and solutions to choose from. VoIP consumer reviews provide an invaluable resource for helping the consumer make the right decision. In addition to the VoIP reviews, the WhichVoIP.com website also contains a detailed explanation of VoIP and how it works, all the latest news, explanations of the various features that are available with this technology, a forum where users or potential users can ask questions and find answers, and much more. This information along with the free VoIP plan search engine ensures that consumers can select the plan that is best for them.

About WhichVoip.com

WhichVoip.com is based in Seattle, WA. The company consists of experts in the VoIP and telecommunications field, utilizing their knowledge to ensure consumers understand VoIP technology and have the information available to choose the best VoIP phone service for their needs.

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Press Contact: ANTHONY CAMPBELL
Company Name: WhichVoIP.com
Phone: 425-503-4098
Website:
http://www.whichvoip.com

Vertical Search Engine For Advertising Launches

Balihoo, Advertising Industry's First Vertical Search Engine, Launches Beta

Balihoo Inc., developer of the advertising industry's first and only vertical search engine for advertising media, announced today that it has launched a broad Beta Program involving a group of companies representing more than $25 billion in U.S. media spending annually.

Boise, ID (PRWEB) June 19, 2007 -- Balihoo, developer of the advertising industry's first and only vertical search engine for advertising media, announced today that it has launched a broad Beta Program involving a group of companies representing more than $25 billion in U.S. media spending annually. Participants in the program include media buying firms, advertising agencies and major national advertisers.

The Balihoo search engine enables advertisers and agencies to search for media properties that are most relevant to their advertising campaigns, gather and analyze information about those properties, and interact with media owners to build and execute media plans. Balihoo works across geographies and on any media type including TV, radio, print, interactive and out-of-home.

Balihoo expects the Beta Program to run approximately four weeks, after which the company will review feedback and make any needed modifications to the platform before its highly-anticipated market launch in fall 2007. The Beta Program is starting with a core group of participants, however additional participants will be invited into the program as they sign-up on the Balihoo website. Interested individuals and companies are encouraged to go to the Balihoo website and sign up to be involved in the Beta Program.

"Input from participants in our recently concluded demo trial stage indicates that Balihoo will provide significant time and cost savings to the media buying and planning community," said Pete Gombert, Balihoo's chief executive officer. He continued, "The feedback from the Beta Program will enable us to fine-tune the application and ensure Balihoo is poised to launch in the fall as a ground-breaking application in the advertising media industry."

About Balihoo
Balihoo, based in Boise, Idaho, has developed the advertising industry's first and only vertical search engine. This web-based platform fundamentally changes the media industry landscape by enabling the quick and efficient discovery of best-suited media and advertising opportunities across any medium. With a database that is the world's largest collection of advertising opportunities, Balihoo greatly simplifies the media landscape, helping advertisers and agencies to sort through the massive number of available media properties. The Balihoo search engine lets media buyers zero in on media opportunities based on variables including demographics, geographies, keyword and specific media types… or any combination thereof. For media owners, Balihoo extends the visibility and accessibility of advertising opportunities to drive interest and sales.

###

Press Contact: Shane Vaughan
Company Name: Balihoo
Phone: (208) 629-7520
Website:
http://www.balihoo.com/

Saturday, June 16, 2007

Credit Union Offering Best ID Theft Prevention Service

LifeLock Announces Partnership With Water And Power Community Credit Union

Los Angeles Credit Union Offering Best ID Theft Prevention Service

Source: LifeLock

Jun 15, 2007 - (PRLog.Org) - TEMPE, AZ - LifeLock CEO Todd Davis has announced a partnership with Water and Power Community Credit Union (WPCU) of Los Angeles for employees and members to protect their identities. LifeLock, the leader in Identity Theft Protection, will offer significant savings to employees and members of WPCU to guarantee their good name.

"We are pleased to partner with Water and Power Community Credit Union to share the many identity theft prevention options that exist, including preventative services provided by LifeLock," said Davis. "Water and Power Community Credit Union is our first partnership with a major credit union and we are thrilled to be able to help them bring this issue into the spotlight while also providing an affordable prevention tool."

Employees and members of WPCU will have peace of mind knowing that LifeLock is working on their behalf, protecting their identities from thieves. As the leader in Identity Theft Prevention, LifeLock enables "locks" by setting and automatically renewing fraud alerts with the major credit bureaus, removing member names from pre-approved credit card offers and junk mail lists and guaranteeing the service with their industry-exclusive $1 Million Guarantee.

In February, the Federal Trade Commission released its annual report highlighting that for the seventh consecutive year, identity theft tops the list of consumer complaints. The Los Angeles metropolitan area registered nearly 17,000 complaints with the FTC for identity theft in 2006, up more than 1,000 from 2005. More than 48,000 complaints have been filed with the FTC in the Los Angeles area since January 2004. In 2006 alone, identity theft cost Americans $1.1 billion dollars, the highest amount ever.

"We understand the threat that identity theft poses to our employees and our members and we needed to find the best way to protect them," said Carl E. Stewart, President and CEO of WPCU. "LifeLock is so confident in their services that the CEO publicly gives out his personal Social Security number. That is the type of security that is most logical to protect our members."

Employees or members of WPCU interested in signing up for LifeLock's discounted service can visit www.wpcu.org today.

About LifeLock
LifeLock (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing up its service with a million-dollar guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Kleiner Perkins Caufield and Byers as well as Bessemer Venture Partners.

About Water and Power Community Credit Union
Water and Power Community Credit Union was formed in 1936 by employees of the Department of Water and Power. WPCCU has helped members send their kids to college, save for retirement, a vehicle or a home. The credit union was the place where countless DWP employees turned to solve life's financial challenges.

Rehabilitation and Special Education Book

New Book Unveils Innovative Approach to Jump-Start Rehabilitation and Special Education Efforts

A resource guide intended to help people with speaking, reading, writing, thinking and learning challenges improve with the assistance of technology has just been released. "Technology for Communication and Cognitive Treatment: The Clinician's Guide" highlights new approaches and treatment strategies that can help improve communication, learning, thinking and remembering.

(PRWEB) June 14, 2007 -- "Technology for Communication and Cognitive Treatment: The Clinician's Guide" , a resource to help people with communication, learning and thinking deficits improve with the help of technology, has just been released.

Chapters in this 400-page comprehensive practical reference tool were peer reviewed by more than 40 neuropsychologists, speech-language pathologists, occupational therapists, assistive technology specialists and teachers. Author Joan Green is a speech-language pathologist with more than 20 years of experience using technology to help adults who have had strokes and head injuries, and children with speech, language and learning challenges. The guide can be found online at www.ittsguides.com.

"Technology for Communication and Cognitive Treatment: The Clinician's Guide" highlights and discusses approaches, techniques and products that can help improve communication, learning, thinking and remembering. Included is information about specialized multi-sensory software, free interactive websites, a variety of technology tools, and tips for the selection and customization of resources. Products discussed offer features such as voice recognition, text-to-speech, word prediction, study and organizational guidance, and drill and practice customized exercises.

"The Clinician's Guide" is designed to assist therapists, educators, and physicians as they help people with communication and cognitive challenges. The reader will learn to empower others to improve as well as compensate for the communication, learning and cognitive skills needed for success at school, at work, in the community and at home for improved overall quality of life.

"This guide outlines a revolutionary approach to enhance treatment outcomes," Green says. "It is written to help all of us who are busy efficiently locate the most pertinent information to help our clients and students."

"Top picks" are presented based on settings (school, hospital, long-term care) as well as the communication areas being addressed (reading, writing, talking, listening, cognition and memory). There are also many online resources grouped by profession (speech-language pathologists, occupational therapists, teachers, neuropsychologists, assistive technology specialists) as well as diagnosis (stroke, head injury, learning disabilities, autism, dementia). Many resources described are free. There is an index of products (256) and vendors (163) for quick access to the information a user needs most.

"Technology for Communication and Cognitive Treatment: The Clinician's Guide" can be ordered at www.ittsguides.com for $89.95. Free shipping is offered to those who type in "free shipping" as a coupon code by the end of July. Testimonials, the table of contents and sample chapters can be found at
www.ittsguides.com. ISBN 13: 978-0-9786942-5-8.

About Joan Green
Joan Green is the founder of Innovative Speech Therapy, a private speech therapy practice in the Washington, DC area. She provides treatment, consulting, training and coaching to clients, families and professionals in rehabilitation and education. Green is the founder and therapist for TWIST(Technology With Innovative Speech Therapy) a short-term intensive rehabilitation program designed to help clients and their families maximize overall quality of life. Green received her Master's in Speech Pathology from Northwestern University in 1986. Prior to starting her own private practice, she worked in a variety of acute care, rehabilitation and home-care settings.

Contact:
Michelle Lipman
1-800-IST-2550 or 301-602-2899
Info@ innovativespeech.com

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Press Contact: Michelle Lipman
Company Name: Innovative Speech Therapy
Phone: 1-800-478-2550
Website:
www.ittsguides.com

Friday, June 15, 2007

Conference Calls Include SMS Notification and User-Driven Phone Book Updates

Gaboogie Conference Calls Now Include SMS Notification and User-Driven Phone Book Updates

Gaboogie (http://gaboogie.com) announced today that its alternative to traditional conference calling now includes SMS-based notifications to all mobile users, and one-click updates of user phone book entries.

Vancouver, Canada (PRWEB) June 5, 2007 -- Gaboogie (http://gaboogie.com) announced today that its conference calling platform now includes SMS-based notifications to all mobile users and automated updates of phone book entries.

"Up to one third of participants in conference calls are accessing calls via mobile phones," said Gaboogie Co-Founder Daniel Gibbons. "We're ensuring that these users receive instant notification when they're added to a Gaboogie conference call."

"A key selling point of Gaboogie is that our service calls conference call participants automatically, instead of making users remember dial-in numbers and PINs. Our one-click phone book update feature ensures that conference call attendees have complete control over which number Gaboogie calls them at, simply by clicking a link in the email invitation."

Gaboogie users can call participants for the same low rate in over 70 countries, including the US, Canada, all EU countries, Australia, New Zealand, Japan and many other locations in Europe, the Americas and Asia.

Gaboogie: Start On Time
www.gaboogie.com

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Press Contact: Daniel Gibbons
Company Name: Gaboogie
Phone: (604) 629-7992
Website:
http://gaboogie.com

Thursday, June 14, 2007

Free Webinar for Writers & Experts

YouCouldWrite.com Hosts Free Webinar for Writers & Experts 6/15/07, 3:00 EDT

YouCouldWrite.com will host a free live Webinar for writers and experts on Friday, June 15, 2007 at 3:00 p.m. EDT. The hour-long Web-based seminar will teach both authors and professionals how to write and disseminate quality articles that will establish their credibility as experts and help them make a profit. Anyone wishing to attend the Webinar can register at YouCouldWrite.com.

Phoenix, Arizona (PRWEB) June 14, 2007 -- YouCouldWrite.com (www.youcouldwrite.com) has announced that it will host a free live Webinar for writers and experts on Friday, June 15, 2007 at 3:00 p.m. EDT. The hour-long Web-based seminar will teach both authors and professionals how to write and disseminate quality articles that will establish their credibility as experts and help them make a profit. Anyone wishing to attend the Webinar can register at YouCouldWrite.com.
"The Internet has an insatiable appetite for content, but unfortunately there's a proliferation of shoddy writing on the Web," said Dennis Stack, President of YouCouldWrite.com. "Our tagline - 'Publish. Polish. Promote' - encourages writers and professionals to share their knowledge through quality writing, while at the same time teaching them how to promote their websites, products, and services."

To this end, YouCouldWrite.com will provide Webinar attendees with the tools they need to promote their writing. Bob Cefail, Chairman of In Touch Media Group, Inc. (
www.intouchmarketing.us), a full-service marketing firm that specializes in developing cutting edge technologies that harness the power of the Internet to deliver superior marketing and public relations services to its clients, will be the Webinar's featured speaker. Cefail will discuss the mechanisms that drive search engine rankings, the rise of consumer-generated media, and the ways in which writers, consultants, and other professionals can profitably disseminate quality articles on the Web.

"Writers and experts need to be able to stand out from the crowd, and Internet users need to be able to find useful information," said Stack. "Our Webinar will help to accomplish both of these goals."

About YouCouldWrite.com:

YouCouldWrite.com is a vibrant community that is a convergence of people from all walks of life who have a common goal: Publish. Polish. Promote. Members can publish their writing, receive feedback on their articles, and learn how to establish credibility as experts in their fields. With a writer's area, a social network, and an online store, YouCouldWrite.com is the meeting place for those who want to share their knowledge and those who are eager to learn.

Contact:

Dennis Stack, President
YouCouldWrite.com
(480) 986-2103
webinar @ youcouldwriteabook.com
http://www.youcouldwrite.com

##=#

Press Contact: KRIS NICKERSON
Company Name:
Phone: (480) 986-2103
Website:
http://www.youcouldwrite.com

Wednesday, June 13, 2007

Ex-Attorney Teaches Russians American Legal System

 
Former Attorney Teaches American Legal System to Russian Law Students

John Ritter has recently written and released the 4th book in his "You Be the Judge" series of court case summaries. This book is in both Russian and English because Ritter plans to use the book when he teaches The American Legal System to Russian law students in the fall of 2007. The book consists of shortened versions of American appeals court cases, which, in the Anglo-American common law system, serves as the source of law for future cases on similar issues. Ritter will lecture to Russians on the differences between common law and civil law which is the system Russians borrowed from Europe and are now using.

Miami, Florida (PRWEB) June 13, 2007 -- Former attorney John Ritter specializes in condominium, real estate (for over 20 years), title, and municipal law in Florida. For three years, he served as City Attorney of Miami Beach and currently manages a top-rated seven-member law firm.

John Ritter is the most successful writer of the "You Be the Judge" court summaries in America. His columns have appeared in Reader's Digest, the St. Petersburg Times, Saturday Evening Post, and the National Enquirer. His first best-selling "You Be the Judge" book was reprinted in Reader's Digest and is now available through this website (http://www.johnaritter.com). In addition to the "You Be the Judge" books, Ritter writes monthly "You Be the Judge" and "Lawyer Viewpoint" columns for subscribers. Free samples of each are furnished on his website at the "You Be the Judge" and "Lawyer Viewpoint" links. Both columns have been listed in Editor's & Publisher's Syndicate Directory for over 25 years.

John Ritter has recently written and released the 4th book in his "You Be the Judge" series of court case summaries. This book is in both Russian and English because Ritter plans to use the book when he teaches The American Legal System to Russian law students in the fall of 2007. The book consists of shortened versions of American appeals court cases, which, in the Anglo-American common law system, serves as the source of law for future cases on similar issues. Ritter will lecture to Russians on the differences between common law and civil law which is the system Russians borrowed from Europe and are now using.

For more information on any of John's columns or publications, send an email to jar @ rzllaw.com.

##)#

Press Contact: John Ritter
Company Name:
Phone: (305) 704-8245
Website:
http://www.johnaritter.com

Tuesday, June 12, 2007

Indian CIOs Must Consider Offshore Outsourcing

GARTNER: Gartner Says Indian CIOs Must Consider Offshore Outsourcing

Gartner Says Indian CIOs Must Consider Offshore Outsourcing

Indian organizations feeling pressure of IT skills shortage and inadequate services standards from local service providers

Mumbai, India, June 11, 2007 - Indian organisations facing the daunting challenge of an IT skills shortage and "second-class" treatment from local service providers must consider offshore outsourcing to obtain high-end IT services, said Gartner Inc.

"India is witnessing a severe shortage of skilled IT resources at all levels of the IT personnel chain," said Linda Cohen, vice president and distinguished analyst for Gartner's IT sourcing group. Demand for skilled IT personnel by initiatives like the Indian government's recent national e-governance program (NEGP) and resource hungry Indian offshore service providers are outstripping local supply. Rapid economic growth in India is exacerbating the problem. Local chief information officers (CIOs) are finding it difficult to manage the shortage of skilled local IT resources as internal business units become even more demanding in the area of IT requirements and schedules.

"Local service providers lack adequate focus on the Indian domestic market, widening the demand-supply gap by not allocating enough quality resources for Indian customers," added Ms. Cohen. "Service providers typically allocate the best resources to their global flagship customers that pay in dollars and yield better margins. This is particularly true with Indian service providers".

India is undergoing massive economic growth. Gross domestic product (GDP) grew 9.2 percent in fiscal year 2006 (April 2006 through March 2007), which was second only to China among the major economies of the world. A recent Gartner survey conducted among more than 1,400 CIOs worldwide showed that IT budgets in India had the highest growth of 16.19 percent, compared with an average of 3.16 percent in the rest of the world.

These challenges and market conditions require Indian CIOs to look beyond the limits of their own geographical boundaries, much like their Western counterparts. Gartner predicts Indian companies will increasing go offshore in their sourcing strategies, which will result in outsourcing deals offered by some Indian companies that include higher end parts of service (for example, design and architecture, and business consulting) delivered from other parts of the world.

"This global sourcing model will become business-as-usual for Indian organizations," said Arup Roy, senior research analyst for Gartner's IT services market group. "Indian companies will increasingly source IT skills from nearby Singapore and Hong Kong. The market has already seen the first signs of this trend. For example, the Indian embassy outsourced its visa collection and delivery services to a U.S. company. Many Indian IT firms with operations spread across the U.S. and Europe are now outsourcing a part of their administrative work locally".

Gartner recommends Indian CIOs to:

* Develop innovative programs for retaining the talent they already have. Alternative sources of talent, such as recruiting from small and mid-tier cities, should be considered. Companies must invest heavily in training, even while knowing they will lose some of their training investment to competitors.

* Evaluate offshore outsourcing or staff augmentation from other parts of the world in their sourcing strategy. This will create a sense of competition among the local vendors, potentially increasing their focus on local opportunities.

* Consider Tier 2 and Tier 3-level Indian service providers for their key capabilities in various aspects of IT delivery. The right provider can provide domestic resources and perhaps a higher level of attention to issues and demands

Press contact:

If you would like to speak to a Gartner spokesperson or to receive further information, please contact Laurence Goasduff at Gartner Public Relations, on +44 1784 267 195 or email her at laurence.goasduff@gartner.com.

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the indispensable partner to 60,000 clients in 10,000 distinct organisations. Through the resources of Gartner Research, Gartner Consulting and Gartner Events, we work with every client to research, analyse and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 3,800 associates, including 1,200 research analysts and consultants in 75 countries. For more information, visit www.gartner.com.

Gartner-palvelut Suomessa

Market-Visio on riippumaton ICT-liiketoiminnan ja -johtamisen neuvonantaja. Market-Visio yhdistää Gartnerin globaalit resurssit syvälliseen paikalliseen liiketoimintaosaamiseen. Market-Visio osallistuu asiakkaidensa toiminnan kehittämiseen tarpeiden määrittelystä tiedon hankintaan ja analysointiin, toimenpidesuosituksiin ja käytännön tukeen saakka. Market-Vision asiakkaita ovat mm. liiketoimintaansa laajentavat teknologiayritykset sekä teknologiavalinnoista vastaavat päätöksentekijät. Vuonna 1987 perustettu suomalainen Market-Visio Oy tarjoaa Gartnerin palveluita yksinoikeudella Suomessa, Baltian maissa ja Venäjällä. Yrityksen toimipisteet sijaitsevat Espoossa ja Moskovassa.

CONTACT:

Satu Järvinen
Market-Visio Oy
+358 9 2515 5105
satu.jarvinen@marketvisio.fi


NewMarket China, Inc. Announces Digital Multimedia Outsourcing Contract With RNM Design of California

Company to Provide Digital Architectural-Rendering Visualization Services

DALLAS, TX--(Marketwire - June 11, 2007) - NewMarket China, Inc. (OTCBB: NMCH), the China regional subsidiary of NewMarket Technology, Inc. (OTCBB: NMKT), announced today a contract with RNM Design of Newport Beach, California. NewMarket China is a growing technology company focused on the rapidly growing Chinese domestic market and is a provider of offshore software development and maintenance services to global customers. NewMarket China was independently publicly listed by its parent company, NewMarket Technology, in October of 2006. NewMarket China went on to close 2006 with over $29 million in revenue, and has forecasted $40 million in revenue for 2007.

RNM Design (www.rnmdesign.com) has engaged NewMarket China to provide offshore outsourcing services to develop a digital multimedia architectural rendering visualization video-based on RNM Design's architectural plans for a new large mixed-use commercial and residential development in Almaty, Kazakhstan. RNM Design has provided Architectural Design, Regional, Urban and Community Planning services for nearly 50 years and is currently involved in numerous international projects in Kazakhstan, Pakistan and Istanbul, Turkey.

NewMarket China is providing the service with the company's recently announced partner Crystal Information Technology Co., Ltd. (www.crystalcg.com) of Shanghai. The companies have entered into a contract to cooperatively provide Multimedia Outsourcing Services to customers in North America, Latin America and beyond. Crystal is a high-tech multimedia company with an impressive portfolio that includes architectural renderings, fully animated construction demonstrations, and urban planning videos. Crystal's more notable projects include full motion architectural renderings for all of the 2008 Beijing Olympic venues as well as the 2010 World Expo venues in Shanghai.

Crystal recently participated in the May 2007 U.S. Multimedia Road Show hosted by NewMarket China and the Shanghai Multimedia Industry Association (SMIA). NewMarket China is working with the Shanghai Multimedia Industry Association to help member companies expand into U.S. markets. The SMIA works to standardize its industry in an effort to build a better business environment for multimedia services in Shanghai. The SMIA is a member of the International Federation of Multimedia Associations (FIAM) and is the authority on the multimedia industry in Shanghai, with more than 148 member companies. The SMIA has extended its influence beyond Shanghai by networking with many other government organizations, media outlets and corporations throughout China. Beyond China, the SMIA has membership in associations and organizations in more than ten countries.

To be added to NewMarket China's corporate e-mail list for shareholders and interested investors, please send an e-mail to ir@newmarketchina.com.

About NewMarket Technology Inc. (www.newmarkettechnology.com)

NewMarket assists clients maintain the delicate balance between maintaining legacy systems and gaining a competitive edge from the latest technology innovations. NewMarket provides certified integration and maintenance services to support the prevailing industry standard solutions to include Microsoft, Cisco Systems, SAP, Siebel, Oracle and Sun Microsystems. Concurrently, NewMarket continuously seeks to acquire undiscovered emerging technology assets to incorporate into an overall product portfolio carefully packaged to complement the prevailing industry standard solutions. NewMarket delivers its portfolio of products and services through its global network of Solution Integration subsidiaries in North America, Latin America, China and Singapore. NewMarket maximizes shareholder return on investment by independent listing of consolidated regional and emerging technology subsidiaries in order to issue subsidiary stock in shareholder dividends. NewMarket ranked Number Five on Deloitte's 2006 Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications and life sciences companies in North America. Rankings are based on percentage revenue growth over five years, from 2001-2005. The Company grew from less than $1 million in revenue in 2001 to over $50 million in profitable revenue in 2005.

About NewMarket China, Inc. (www.newmarketchina.com)

NewMarket China, Inc. is a leader in the rapidly developing Chinese software engineering market providing high quality outsourcing services to global customers. In addition, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market. NewMarket China has established and continues to grow a highly capable network of Chinese IT Service partners providing domain expertise in telecommunications, multimedia, ERP and finance. Headquartered in Shanghai, NewMarket China bridges the gap between Western and Eastern business cultures to realize the advantages of the high quality, low cost technology products and services available in China. In doing so, the firm assists its clients in overcoming the challenge of taking a business global. NewMarket China comprehends the differences in business processes, communications and cultures between the United States and China, and provides its clients with an established partner who provides a winning environment for global relationships and transactions. While most firms see China as merely a cost saving alternative, NewMarket China recognizes that China represents a huge growth opportunity for its customers and supports them in localizing their products and services, and in identifying complementary revenue streams within the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause NewMarket China's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact:
Investor Relations
NewMarket China, Inc.
404 261 1196
ir@newmarketchina.com
www.newmarketchina.com


Biomed Outsourcing Report: Competitive Outsourcing Opportunities - China vs. India

June 11, 2007 - DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (
http://www.researchandmarkets.com/reports/c59299) has announced the addition of Biomed Outsourcing Report: Competitive Outsourcing Opportunities-China vs. India to their offering.

This issue comparative analyzes the life sciences industry and outsourcing opportunities in China and India.

The Life Sciences Industry in China article discusses specific developments in China from changes in the R&D paradigm in China to changes in the healthcare system enabling the development of the biopharmaceutical industry. Specific sectors discussed include: biologics, pharmaceuticals, bioservices, and chemicals.

The Outlook on India article discusses the market size, growth anticipated, therapeutic area targets, the top ten companies in India, and the current outlook in India.

A Supportive Environment for Outsourcing to China provides an overview of the impact of strong government support, an emerging middle class, low R&D costs, the availability of talented, low-cost human capital and other special resources on the biotechnology, pharmaceutical and outsourcing sectors.

Outsourcing to India analyzes the impact of India's cost advantage, research infrastructure, the clinical market and growth on outsourcing opportunities for both.

Western companies and Indian service providers.

Challenges to Overcome extends the discussion to intellectual property protection, the need for a strong capital market, better regulatory compliance, and the management of language barriers in China.

Policy Changes Required to Enable Outsourcing in India discusses how rigid administrative price controls, higher import tariffs and tax, and India's patent law are considered to be the main barriers for the Indian pharmaceutical industry.

Business Models Operating in China and India compares various business models including partnerships, mergers and acquisitions, joint ventures, and relocation with outsourcing relationships.

Various company case studies have also been chosen to demonstrate the opportunities available in China and India and how multinational companies, emerging companies, and contract research organizations are taking advantage of these opportunities.

Cases include:

MNCs: AstraZeneca China and India, Eli Lilly China and India, Pfizer China and India, Quintiles Asia, Quintiles India.

CROs: Bridge Pharmaceuticals Inc., Shanghai Genomics Inc., Starvax Inc., Wuxi Pharma Tech Co. Ltd., Biocon India Group, Syngene, Clinigene, Matrix Laboratories, Siro Clinphama.

Companies Mentioned:

- AstraZeneca China and India
- Biocon India Group
- Bridge Pharmaceuticals Inc
- Clinigene
- Eli Lilly China and India
- Matrix Laboratories
- Pfizer China and India
- Quintiles Asia
- Quintiles India
- Shanghai Genomics Inc.
- Siro Clinphama
- Starvax Inc.
- Syngene
- Wuxi Pharma Tech Co. Ltd.

 

Top Ten Outsourcing Companies by the Black Book of Outsourcing

BrickRed Ranked Amongst the Top Ten Outsourcing Companies by the Black Book of Outsourcing

NewswireToday - /newswire/ - Noida, Uttar Pradesh, India, 06/11/2007 - Adding to its distinguished list of industry accolades, BrickRed Technologies has been listed amongst Top 10 Product Development companies in the Black Book of Outsourcing. The ranking positions it amongst top companies such as Infosys and Wipro.

BrickRed Technologies, a global software development player has been distinctly positioned amongst Top 10 outsourcing companies in the Black Book of Outsourcing in "Product Development & Processes". Geared by its 2PC focus, which is about drastically structuring People, Process and Communication, BrickRed's ranking positions it in league with the likes of Infosys, Wipro and Satyam - the big dogs of the outsourcing industry.

The company is a top destination for global SMEs in industry domains such as Education, Healthcare, Travel, Retail, Finance, and Insurance. BrickRed's ranking borrows from its adherence to strong process and value metrics. The current world ranking in outsourced product development is strongly indicative of how size no longer determines value; rather it's a strong process metrics that drive success rates and performance.

Vishal Singla, CEO BrickRed Technologies, says, "The global ranking is about how the world is sitting up to take notice of a more lean, thin, agile yet confident and matured players led by BrickRed Technologies. Our leadership is not merely a matter of earning a position; it's about an extremely focused offshored product development mindset."

BrickRed's non linear investment in HR in comparison to its revenue today has enabled it to farm a rich manpower to propel growth. The buoyant management is also eyeing some inorganic opportunities to consolidate further up. Today the company has partnered with global software product companies - ranging from start-ups to established ISV's - to provide full product life-cycle solutions.

"This is not a demystified technique but rather the key is implementation and adherence of zero tolerance on variance," says Raj Singhal - VP Engineering, BrickRed Technologies. "Its also about e-Governance within the organization that is the place of action, apart from our execution capability in a product lifecycle service, our selective hiring and strong measures for motivating talent."

About the Black Book of Outsourcing
The Black Book of Outsourcing is an annual, independent, non biased ranking of outsourcing vendors by users, clients and analysts that ranks global software companies. The ranking is compiled by Brown & Wilson Group, Inc. and is based on a number of factors, including client satisfaction and relationships, innovation, and implementation to help the global outsourcing industry.

About BrickRed Technologies
BrickRed (brickred.com) is a leading company in providing Commercial Software Development for ISVs and SMEs worldwide. Headquartered in India, the company has a presence in Europe, North America and the Middle East.

Corporate Office & Development Center: B-2, Sector-59, Noida - 201301, India
Add. Phone Numbers
North America: +1.213.226.6926
Europe: +44.208.457.2689 Fax

Business Marketing Coaching Ebook Sparks Awareness

Re-Release of Popular Ebook Sparks Renewed Interest and Awareness in Business/Marketing Coaching

The re-release of Wendy Hearn's free eBook, "Marketing Your Business Effectively," accents the emerging field of market and business coaching.

Milton Keynes, UK (PRWEB) June 12, 2007 -- With the re-release of Wendy Hearn's popular ebook, "Marketing Your Business Effectively," the field of marketing coaching earns a well-deserved shot in the arm. Marketing Coaches are one aspect of business too often overlooked and a valuable resource for many business leaders when it comes to promoting their own products or services.

Based in the United Kingdom, Wendy Hearn has been a leader in the coaching industry, helping business professionals -- both online and off -- since 1997 improve their earnings and optimize their resources. She also works to inspire their employees through dynamic, creative and innovative marketing plans, tailor-made to meet each client's particular needs.

With the re-release of her free ebook, Ms. Hearn spreads the message far and wide, not only helping those looking for coaching, but making herself available to help business owners with their marketing, as well. Having already distributed over 3000 copies, this has already proven to be a popular ebook.

"Marketing Your Business Effectively" is a 52-page ebook that outlines all of the basic aspects of developing an effective, strategic marketing campaign for any business. It works as a blueprint to help both clients and business owners define their objectives and help to reach them. Comprised of 39 chapters, the ebook covers such topics as "Your Business Vision," "Attract Perfect Clients," and "Marketing Materials," as it details each practical step to developing a successful marketing campaign.

For instance, in Chapter 22. "Be Unique And Stand Out," she states, "Many business people think their service is of use to anyone. When asked to identify their market, they ll answer "Everyone" . While this may be true to some degree, this thinking will prevent you from marketing effectively. Although everyone potentially could benefit from your service, there are people who are more likely to buy what you offer. Effective marketing requires that you reach out to and attract these people, and these people only.
One of the biggest mistakes in marketing is trying to be everything to everyone..."

Ms. Hearn offers this ebook free to the public in an effort to raise awareness of the valuable resource that marketing coaches afford and to help those business owners who are struggling with their marketing. As a specialist in her field, Wendy often coaches business leaders both locally and, via her website, throughout the world, helping them to improve their business exponentially.

To obtain a free copy of Ms. Hearn's marketing book, please go to http://www.yourfreemarketingbook.com/.

To learn more about Wendy's work and business coaching, you may visit her at
http://www.business-personal-coaching.com/

#`##

Press Contact: Wendy Hearn
Company Name: Wendy Hearn Coaching
Phone: 01908 357899
Website:
http://www.yourfreemarketingbook.com

Monday, June 11, 2007

Search Marketing Auction Media Experts

EBay And Film Fires (Some Thoughts On Auction Media)

by Mark Simon, Monday, June 11, 2007

HERE'S A LITTLE-KNOWN STORY FROM the Golden Age of Television.

Sometime in the 1950s, a media buyer locks in an ad placement with a TV network. In the contract for the deal, the TV network also puts in a "make-good" clause that, if uncontrollable events prevent the ad from airing on schedule, the network will run it in that same time slot, the following week.

Before air time, a snag hits. The network tells the advertiser that there's been a fire in the film library. The ad reel has been destroyed. Because of the make-good clause, the network will run the ad on the same time slot, a week later; the advertiser just needs to supply a new reel. And indeed, the ad does go on -- one week late.

For a while, those fires were fairly common. But at some point in television history, media buyers caught on that the fires were fake (film libraries aren't all that flammable). What really happened was that the networks sold the advertiser's slot to a higher bidder, and invented the fire story to hide the breach of contract.

While the fire story may have fallen by the wayside, TV, radio, and all types of networks still make use of "make-goods" to help them liberally interpret their "locked-in" ad deals. That's not to say that there's no such thing as a locked-in ad buy; but traditional media buying is still a very uncertain place. There's a constant risk of paying for one ad slot, but getting bumped to a less prominent one.

That uncertainty is worth re-examining, as eBay follows Google into the auction-based radio ad business, Oxygen joins eBay's Online Media Exchange for TV and other traditional ad buys, and, over the past many months, auction-based media spills out far beyond search. It's that uncertainty that the new online media auctions are looking to fix -- but in a different way than you might think.

To understand how auction media provides certainty, it's worth first realizing how little media auctions actually change anything. In traditional media buying, larger bidders still preempt smaller bidders' ad buys; since auction networks invite advertisers to outbid each other, auction media isn't so different. In both systems, you really can't be certain that the ad spot you wanted to buy is the one you'll end up with, because someone else can always pay more to take your spot.

But even as auction media fails to solve an old problem, Google, eBay, and a handful of other players are betting that advertisers will leave traditional media networks and shift to auction-based advertising. Indeed, advertisers seem to be following that lead, and even leading the charge; remember that it was advertisers who asked eBay to create the Online Media Exchange to begin with.

The draw here, I think, is what you might call consistent inconsistency. In auction-based media, the networks are straightforward about how volatile they really are, simply by making it known that they operate as auctions. Advertisers know that auctions are unpredictable, and they can plan against that volatility by hiring auction media specialists (like search teams). By being straightforward about unpredictability, auction-based media helps advertisers actually manage that unpredictability better.

In the traditional media-buying model, by contrast, advertisers face far more unpredictability than the networks would let on -- but not enough unpredictability to merit specialists along the lines of search experts. Within traditional media buying practices, the advertiser is caught in a system that's just consistent enough to prevent predictable planning.

Thus, ironically, auction media takes away predictability in ad buys, while providing more control. And ultimately, it's that control which provides value to advertisers -- which is why advertisers will continue to flock to auction-based media.

What does that mean for those of us in the search business? It means two things.

First, it means that we'll be uniquely positioned to help our clients manage auctions in many more channels than just search alone. We've been managing auction media since auction media began; our experience places us head-and-shoulders above other industries in auction advertising of all stripes.

Second, it means we'll be called upon to raise the bar on client education and hand-holding. The only way advertisers will gain the control they're seeking from auctions is if they understand the media buying choices that they make. And the only way they'll understand those choices is if the experts guide them. We are those experts.

Which is why, as the auction media experts, we in search marketing hold a unique responsibility in leading clients through the next phase of media evolution. I know we'll lead them well.

(Thanks to my colleague Kevin Lee for the fire-in-the-library story, which he heard from a true media-buying veteran. If you have similar tales of network double-dealings, I'm collecting -- please post your stories to the blog below, or e-mail me at msimon@did-it.com.)

Mark Simon is vice president of industry relations at Did-it, an agency for search engine marketing and auctioned media management based in New York. You can reach Mark at msimon@did-it.com.  

Search Insider for Monday, June 11, 2007: http://publications.mediapost.com/

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Thursday, June 07, 2007

New Service Allows You To Easily Hear Text Articles On Your Computer

Odiogo's Web 2.0 'Listen Button' Lets You Instantly Hear Text Articles On Your Computer

Starter kits available for WordPress, Blogger and other blogging platforms

(PRWEB) June 7, 2007 -- Odiogo announced today the launch of the 'Listen Button' (http://www.listenbutton.com), a web 2.0 service which allows Content Publishers to provide visitors with an easy and instant way to hear regular text articles. Located near the familiar 'Email' and 'Print' buttons on top of each article in mainstream media and blogs, the Listen Button when clicked will open a player which will read aloud the currently displayed article.

"With the PC entering the living room as the brain of the home multimedia center, text content providers need tools which seamlessly turn readers into listeners," said Marc Kawam, CEO of Odiogo.com. "Our Podcast solutions and the Listen Button empower content providers to mobilize and boost the value of their text content by making it instantly audible."

"This audio feature is fast becoming a must-have capability for content sites," Kawam said. "This is an essential feature for a multi-tasking environment, where people can listen to articles from their favorite sites while working on their computer or performing other tasks. The Listen Button also expands the reach of a content site by allowing vision-impaired readers and language learners to easily access the site's content."

Amir Orni, CEO of Jpost.com, the Online Edition of the Jerusalem Post (http://www.jpost.com), said: "The Podcast Service we launched with Odiogo was received positively by our readers and has quickly reached thousands of downloads on a weekly basis". Orni added: "We welcome the Listen Button feature as it answers a need many of our readers had. Now, one click gets stories read out-loud on the PC."

The Odiogo Listen Button has been adapted for major blogging platforms. Starter kits have been developed to quickly install the button on blogs developed in the WordPress, Blogger or TypePad environments. Bloggers can enable the Listen Button on their sites for free. This allows Bloggers to meet their constituencies' desires for a more 'easy to consume' media - as compared to written content - at no cost to themselves.

Nigel Powell, publisher of The Red Ferret Journal (http://www.redferret.net) said: "The Listen Button is a very cool way for my readers to grab a dose of the blog while they're busy doing other things on their PC at home or in the office. Just the very thought of it makes my teeth ache with joy."

Stacy Blackman from Stacy Blackman Consulting (http://blog.stacyblackman.com) said: "Readers of Stacy Blackman Consulting's blog are MBA candidates who are constantly on the move and have limited time online. Odiogo provides them not only with a way to listen to the posts on their iPod but also when they are on-line, while multitasking."

The Listen Button is already available on several sites, among them:
-    http://www.jpost.com
-    http://blog.stacyblackman.com
-    http://www.redferret.net
-    http://blog.prompt-speechapps.com
-    http://www.uneasysilence.com
-    http://www.gideononline.com/blog


How it works
The majority of publications on the Web use RSS feeds, the standard distribution format. Odiogo monitors all feeds of its Content Partners and automatically creates for each news item high fidelity audio files using cutting-edge text-to-speech technology. Unlike many of its predecessors, this new breed of artificial intelligence technology observes punctuation and more natural speech patterns to provide a superior listening experience, which the Odiogo linguistic team together with the Odiogo blogger community is continually fine-tuning. Files are hosted on Odiogo's servers which makes integration with any text content provider a simple activity, requiring at most a few hours of work.


About Odiogo
Founded in 2005 in San Francisco, California, Odiogo (http://www.odiogo.com) is in the business of mobilizing and vocalizing content. Products include a groundbreaking service that enables newspapers, magazines, and blogs to automatically create audible versions of their content. The Odiogo-produced sound files can be listened to on computers and mobile devices such as iPod™, MP3 readers and cellular phones.

#-##

Press Contact: Patrice Khawam
Company Name: Odiogo
Phone: 1-888-220-4467
Website:
http://www.odiogo.com

Tuesday, June 05, 2007

Last Will and Testament To Secure Your Family's Future

Secure Your Family's Future with a Last Will and Testament

LawDepot.com's newly revised Last Will and Testament form helps Americans plan for the future.

Desert Hot Springs (PRWEB) June 6, 2007 -- It is reported that up to 70% of Americans do not have a will. Though a majority of Americans don't have a will, few would argue the importance of having such a document. While there are a number of reasons why most Americans don't have a will--including the obvious discomfort of thinking about one's own death--the fact that creating a will is an expensive and time consuming process is a strong factor. LawDepot.com's newly revised Last Will and Testament form makes drafting a will quick and inexpensive.

People simply do not want to spend long hours in a lawyer's office drafting a will. Hiring a lawyer is expensive. On top of that, many Americans already report feeling pressed for time, so finding the time to draft a will may be difficult. LawDepot.com's Last Will and Testament form allows users to quickly and easily draft their will from any computer with internet-access

LawDepot.com's Last Will and Testament form uses a simple, step-by-step process to create a complex legal document in a short period of time. By filling out a questionnaire, users are able to determine how their estate will be divided. The user is able to identify any specific gifts that he or she would like to grant, and specify who will receive the residue of the estate.

While a will is typically used to determine how a person's money and property will be distributed after her death, it can also be used to appoint a guardian for any minor children the person may have. This is a feature that many people don't think of when they draft a last will and testament; but for parents of minor children, stating who will take care of their children in the event of their death may be the most important decision they make.

Few Americans would argue the importance of having a will to ensure their families continued security in the event of their death. LawDepot.com's Last Will and Testament form allows those without a will to make sure their estate is divided according to their wishes, while avoiding a long and costly visit with a lawyer.

For more information about the news that is the subject of this release (or for a sample, copy or demo), contact David Pettitt or visit http://www.lawdepot.com/contracts/last-will-and-testament/.

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Press Contact: DAVID PETTITT
Company Name: LawDepot.com
Phone: 1-866-608-1020
Website:
http://www.lawdepot.com/contracts/last-will-and-testament/

Monday, June 04, 2007

Outsourcing Providers Surpass $200 Billion

Top 25 Outsourcing Providers Surpass $200 Billion

MMI identifies the largest providers for outsourced electronics manufacturing.

Burlington, VT (PRWEB) June 4, 2007 -- Manufacturing Market Insider, a newsletter specializing in the EMS (electronics manufacturing services) industry, has compiled its annual list of the 25 largest providers for outsourced electronics manufacturing. Consisting of both EMS providers and ODMs (original design manufacturers), the Top 25 outsourcing providers generated total revenue of $205.3 billion last year. What's more, Top 25 revenue increased from 2005 by 21.6%.

"Outsourcing of electronics manufacturing and related activities has rather quietly become a huge business on which many OEMs (original equipment manufacturers) now depend. A 21.6% growth rate for the Top 25 shows how robust this outsourcing business is overall. Top 25 results also reveal the growing influence of Taiwan-based companies in the
outsourcing space," said John Tuck, editor and publisher of Manufacturing Market Insider (http://www.mfgmkt.com).

Taiwanese companies controlled a clear majority of Top 25 revenue in 2006. The 15 Taiwan-based companies in the Top 25 accounted for sales of $123.4 billion, or 64.8% of group revenue. According to MMI, Taiwan's predominant share results primarily from the rapid growth of the ODM business in Taiwan and the meteoric rise of one Taiwan-based company, Hon Hai Precision Industry.

Top 25 outsourcing providers were ranked based on 2006 sales expressed in US dollars. In order, the top ten were Hon Hai, Flextronics, Asustek Computer, Quanta Computer, Compal Electronics, Solectron, Jabil Circuit, Sanmina-SCI, Celestica and Inventec. Five out of the ten companies are Taiwan-based.

The Top 25 group consisted of 13 companies classified by MMI as EMS providers and 12 companies identified as ODMs. Combined revenue growth of the ODMs was nearly five percentage points higher than that of the EMS providers. Still, EMS providers represented a majority of Top 25 revenue.

More information on the Top 25 outsourcing providers can be found in the May 2007 edition of MMI.

Founded in 1991, Manufacturing Market Insider is a newsletter providing dedicated monthly coverage of the EMS industry. Available in both printed and electronic form, the newsletter is published by JBT Communications, based in Burlington, VT; phone 802-651-9334; fax 802-651-9336. Annual subscriptions cost $465 in North America. Visit MMI's web site at http://www.mfgmkt.com.

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Press Contact: John Tuck
Company Name: JBT Communications
Phone: (802) 651-9334
Website:
http://www.mfgmkt.com

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